Guide to Mobile Advertising

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The Mobile Advertising Guide 2012 Mobile Ad Networks Directory

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About this guide

§  This guide is designed to help you understand the world of mobile advertising

§  With over 50 different mobile ad networks in operation it can be difficult to keep track of them

§  We’ve divided them into categories and listed all the major mobile ad networks out there

Get in touch Feedback, questions?

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Index

11! Mobile Ad Servers and SSPs

Global Mobile Ad Networks

Regional Mobile Ad Networks

Mobile Rich Media

App Promotion

Mobile Rewards & Virtual Currency

Premium Mobile Ad Networks

Local Mobile Ads

Specialist Mobile Ad Networks

Mobile DSPs

1!2!3!4!5!

7!8!9!10!

Mobile CPA Networks 6!


These are all mobile ad networks with significant global reach. Generally offering mobile ads on a blind basis across a large network of sites and apps across Android, iPhone, other mobile platforms and mobile web.

Global Mobile Ad Networks

•  Adfonic – innovative mobile ad network offering a range of different targeting options and ad formats

•  Jumptap – large US-based mobile ad network – very strong in the US but with global inventory

•  Vserv – offers a very powerful ad server and mediation layer as well as acting as a mobile ad network with elements such as games/ ad walls

•  Admob – the original mobile ad network – still Google’s main solution for in-app advertising on Android and iphone, huge inventory despite the growth in competition

•  Inmobi– perhaps the world’s biggest mobile ad network after admob, very strong global footprint and increasingly offering rich media and other capabilities

•  Admoda – Uk-based mobile ad network with inventory worldwide •  Google Mobile Ads – Google’s solution for mobile search and mobile web display –

all the inventory and targeting capability of Google for mobile devices •  Mojiva – one of the early mobile ad networks along with admob and inmobi –

increasingly positioned as a premium and rich media mobile ad network •  Millenial Media – US based mobile ad network working with brands, mobile app

developers and mobile publishers with a range of mobile ad solutions


Regional mobile ad networks that have particular depth in traffic in a specific region such as Europe or Latin America, many of them also have large volumes of traffic on a global level as well

Regional Mobile Ad Networks

•  Mobfox – very strong iPhone and Android network in Germany, Europe and globally, also offers a mobile ad server

•  Buzz City – a global mobile ad network but with particular strength in SE Asia, partly due to its ownership of some major mobile social networking sites popular in the SE Asia region

•  Wapstart – the biggest mobile ad network in Russia

•  Hunt Mobile Ads – the leading mobile ad network for Latin America and the US Hispanic market

•  Handsmobile – the leading mobile ad network in Brazil and Latin America

•  mkmob – the biggest mobile ad network in the Carribean

•  Adyuz – Latin American mobile ad network

•  sofialys – based in Paris, France and offering a number of mobile ad solutions including its adbox mobile ad server

•  Ybrandt Mobile – based in India and offers a mobile ad network operating in 40 counties


Rich media mobile ad networks focus on video or other forms of mobile advertising featuring multimedia or interactivity beyond basic banner ads. All major mobile ad networks including the big generalist global players such as Inmobi as also investing in rich media capabilities.

Mobile Rich Media

•  Celtra – allows the creation and trafficking of a range of different rich media mobile ad formats

•  Greystripe – mobile video ad platform, the first ad network to specialise in rich media

•  Session M – founded by the former co-founder of Quattro Wireless, session M offers an engaging range of mobile ad formats including HTML5 and video that integrate with the mechanics of mobile games and apps

•  Zumobi – offers a platform that allows the creation of sponsored/ branded apps and experiences and rich media advertising

•  Ad Colony – a mobile video ad platform that offers a self-service option for developers and integrates with virtual currency as well as providing a premium service for leading brands

•  Tap.me – a platform for branded enhancements in mobile games offering sponsorship and ad opportunities for brands and other advertisers


There are a number of services which focus on providing mobile app promotion or game promotion services for developers – ads can be run in exchange for ads on other sites or are available on a cost per install (CPI) basis to advertisers.

App Promotion

•  Applifier – cross promotion network for mobile games offering cost per install pricing

•  Sponsorpay – offers mobile advertising on a cost per install or offerwall model on a cost per engagement basis

•  Chartboost – a cross promotion ad network for mobile games and apps that allows payment on a cost per install basis as well as cost per click with a range of ad formats

•  Tapgage – offers cost per install pricing as part of a mobile apps cross promotion click exchange network, was previously called Bizmey, based in Toronto Canada (Tapgage website)


Mobile advertising can also be combined with rewards or virtual currency. For example, a user can receive credits in a mobile game for watching a video ad promoting another mobile game.

Mobile Rewards & Virtual Currency

•  Tapjoy – offers mobile app and game users recommendations for apps and integrates with mobile games to provide in-app rewards, offer walls and virtual currency solutions

•  Playhaven – provides a solution for mobile games developers that includes message based ads, offer walls, in-app rewards, cross-promotion and other services from a single platform

•  W3i – provides a range of incentivised and non incentivised offers and app promotion services

•  Kiip – designed for games developers to integrate with existing in-game mechanics, showing advertising where rewards and levels are unlocked


Mobile CPA Networks Mobile affiliate or CPA networks provide inventory on a CPA basis. This allows them to offer advertisers a performance model for mobile advertising. App developers and mobile publishers can use mobile CPA networks as 'fill' for the inventory that CPC or CPM based networks cannot provide ads in. Mobile affiliate marketers or media buyers also leverage CPA networks for PPC arbitrage using mobile ad networks.

Mobpartner - the original mobile affiliate network - large range of offers, great tech platform and highly trusted billing and settlements process Admobix - run a range of high payout and converting offers across multiple international markets Yeahmobi - range of different CPA offers and provides weekly payment facilities, strong in the Asian market as well as internationally Sponsormob - well established mobile CPA network with high quality offers including pay per call and a strong tech platform Mobilda - Israeli mobile affiliate network run by a larger online marketing - have some strong branded offers Linking Mobile - UK based network with a range of extremely high quality programs with extremely high payouts - high quality brands and merchants Mobaff - invite only CPA network, with outstanding training, resources and affiliate support Kissmyads - German based CPA network with a strong roster of offers targeting European markets across a range of merchant types Apprupt - premium mobile performance network which provides cost per install for mobile applications - strong in European markets especially Germany and has deals with major publishers for high quality inventory Moolah Media - mobile CPA and CPL network with a range of integrations for mobile offers including in the Android messaging system Offermobi - runs a range of mobile performance offers, coming from more of an online affiliate approach Mobile Cactus - specialist mobile CPA network based in the US Neverblue Mobile - the mobile arm of the well respective affiliate and performance network Neverblue


Premium networks restrict access to mobile sites and apps from major brands or publishers, providing a high quality of environment for mobile ads. In some cases, advertisers can specify individual publishers that they would like to buy inventory from.

Premium Mobile Ad Networks

•  4th Screen – UK-based premium mobile ad network with access to leading brands, publishers and other trusted mobile environments

•  Taptap Networks – the largest premium ad network in Spain •  YOC Mobile – runs a premium mobile ad network with leading branded publishers •  Mobile Theory – a premium mobile ad network for branded publishers and

advertisers, recently acquired by Opera Mobile and based in the US •  Widespace – premium mobile ad network based in Sweden •  Medialets – operates a private exchange with premium mobile ad inventory from

leading publishers •  Mobile Fused – offers a mobile ad network targeted a brands with an open list of sites

its network runs on, and the ability to target and remove sites from the list for any campaign

•  Microsoft Mobile Advertising – the premium mobile ad network operated by Microsoft •  iAds – previously Quattro Wireless, offers Apple’s own mobile ad solution for premium

brands •  Amobee Systems – offers a range of enterprise-grade mobile ad solutions for

businesses spending millions on mobile ads •  Mobsta – a UK-based premium mobile ad network that offers geo-targeting via a

partnership with Yoose


Local Mobile Ad Networks allow advertisers to reach mobile users in specific locations based on geo-targeting. Can be aimed at local businesses or for mobile shopper applications. Many of the generalist mobile ad networks also offer geo-targeting although with varying degrees of accuracy.

Local Mobile Ads

•  Yoose – a hyperlocal mobile ad network that allows geo-targeting of mobile advertising

•  xAd – allows national brands and local advertisers to target local mobile display and search advertising

•  Thinknear – helps target mobile ads to consumers in precise locations

•  Placeplay – allows app and game developers to offer geo-targeted ads to increase app revenues


Specialist mobile ad networks focus on a particular platform (e.g. Android) or a special type of ad (e.g. a form fill) or a certain type of traffic (gaming, adult)

Specialist Mobile Ad Networks

•  Airpush – the leading mobile ad network for Android app advertising – offers ads in push notifications, as an app badge and co-registration / sign-up

•  Pontiflex – sign-up ads and lead generation/ form fill ads called Ad Leads •  Webmoblink – offers a self service marketplace across web and mobile inventory •  Leadbolt – offers a number of different ad formats including app walls, capture

forms, interstitials, video and overlays as well as the traditional banners, strong in the games market and Android

•  Burstly – offers platform for direct selling of ads, a mediation layer/ SSP and a rewards/ virtual currency system

•  Sellaring – Audio based mobile ad network •  Aarki – allows advertisers to choose which sites or apps they advertise on and

developers to also pick the best campaigns for their site •  Onmobi – a specialist mobile ad network for the gaming (casino, poker) and finance

sectors with CPC / CPA / CPI / Rev share business models •  Reporo – a UK-based mobile ad network specialising in adult inventory •  Adultmoda – adult version of the mobile ad network Admoda


Mobile DSPs allow advertisers to buy across a range of different mobile ad networks, publishers and exchanges from a single console. DSPs typically offer other services on top such as planning & buying, campaign management, analytics and tracking.

Mobile Demand-Side Platforms

•  Strikead – a mobile demand-side-platform that allows buying across multiple mobile ad networks

•  Tapit – acts like a combination of an ad network and and agency providing a range of analytics, campaign management and optimization services on top of its mobile technology platform

•  Mdotm – a mobile demand-side platform integrating with a huge supply of traffic and focusing on using this to drive app-installs

•  Adiquity – a global mobile ad optimization platform that allows publishers to integrate with multiple mobile ad networks

•  Mobclix – mobile ad exchange offering Real Time Bidding across premium mobile app and game inventory

•  Fiksu – specialises in buying media to deliver valuable users for mobile apps, acts as a kind of specialist DSP


Mobile SSPs and Ad Servers allow mobile publishers and app developers to connect to multiple mobile ad networks. Mobile Ad Servers will optimize ads from the various networks to maximise earnings and eCPM.

Mobile Ad Servers & Supply Side Platforms (SSPs)

•  Mopub – works as a mobile ad server for a range of leading mobile apps and games, integrating multiple ad networks and providing a range of analytics, optimization and ad management services from a single SDK, publishers can also offer inventory via real time bidding

•  Nexage – offers Real Time Bidding, RTB, private exchanges and acts as an ad server and media layer for mobile app developers and publishers

•  Smaato – connects mobile app publishers, developers and mobile websites with 80+ mobile ad networks across all platforms

•  Ad Marvel – a mobile ad optimization network that integrates analytics and a mobile ad network optimizer, owned by Opera (Ad Marvel website)

•  Mocean – a mobile ad server that allows publishers and developers to manage multiple mobile ad networks and direct sales

•  Adfrap – a mobile inventory management solution for mobile publishers


Your Next Step

•  To help choose the right network for you just go to mobyaffiliates.com

•  We’ve listed all the major ad

networks in an online directory

•  You can also find guides and

advice to help you: ü  buy mobile advertising ü  promote your app or

mobile sites ü  increase your mobile

revenues

Get in touch Feedback, questions?

+44 (0) 203 322 2945

www.mobyaffiliates.com

@mobyaffiliates

www.facebook.com/mobyaffiliates/

[email protected]

Documents

Guide to Mobile Advertising