Earth Hour 2012I Will If You Will

EARTH HOUR SO FAR

In 2011 Earth Hour reached over 1.8 billion people, with more than 5200 cities and towns taking part in 135 countries across every continent.

Beyond the HourPeople needed the incentive to do more than just switch off their lights for an hour.

Now We need to empower the community and show them that they are making a difference.

I WILL IF YOU WILL

I WILL IF YOU WILL - consolidates Earth Hour’s growth Beyond the hour.

• Incentivises action

• Creates social capital

• Brings sustainability to the ‘water cooler’

•A simple promise and a challenge

• Mass participation and mechanism for companies and people to take part

• Fun, viral, interesting

•Goes beyond the hour and gets people talking

I WILL IF YOU WILL

CORPORATE EXAMPLE

Pocoyo will...plant 10,000 trees if …

Pocoyo fans…10,000 play his online recycling game on pocoyo.com

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HSBC CEO “I will cycle to work for a week If 50,000 customer convert to paperless banking”

CORPORATE EXAMPLE

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Otherwise, you can call upon your staff to follow you like “I will use cloth bags instead of plastic ones, will you do with me?”

HOW ABOUT YOUR CORPORATE?

A CEO can challenge your staff “I will travel to work by bus once a week if you change to read electronic news”

A CEO, a director or a manager can challenge your staff with simple and feasible challenges. Just practice and follow up!

CAPITALISE ON REACH

Social MediaMedia

Corporates135 country teams

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I WILL IF YOU WILL

• A CEO can challenge his/her staff

A corporate can challenge other corporates

• A staff can challenge his/her colleagues

• An individual can challenge their friends/families

Everyone has the power to change the world they live in…Everyone has the power to change the world they live in…WILL YOU?