Guddia Textile

Developing Innovation Culture

Kashif NadeemAhmet Taha Depik

Outlines

Organizational introduction,Mission/ VisionOrganizational GoalsExisting Problem,Prototype Solution Conclusion

Guddia Textile- Recently established marketing company,Sells Men’s wear ( suits )Consists of 5 peoples (3 owners and 2 workers),Working with different suppliers,Visionary and struggling to be innovative.

Organization’s Introduction

Vision

“Want to see Guddia with well establish brand name all over the world”.

Mission

“To supply customers state of the art men’s wear designs at lowest price and good quality”.

Goals

To come up with well established brand in Turkey and all over the world,To be the one of the innovative company in turkey,Selling best products at cheapest rates,

Existing Problems

Intermediation (No direct relations with end-user)Guddia cannot produce their own products,Dependent on suppliers,Limited financial resources,Limited Work force (3 owner and 2 worker),Lack of professional, skilled marketing professionals,Limited risk Taking,

Chosen Problem for Solution……

Intermediation .. feedback gap between “Guddia” And end user

DisintermediationDirect access to the customer,Launching retail stores,Marketing surveys,Getting feed back,Improving quality through suppliers R&D department,Contracting a professional Designer.

Solution

Prototype Solution

GUDDIASupplier Retailers

End User

End User

End User

End User

Prototype Solution

GUDDIA Textile

Supplier Retailers

End User

End User

End User

End User

Prototype Solution

GUDDIA Textile

Supplier

End User

End User

End User

End User

Prototype Solution

GUDDIA TextileMain

Supplier

End User

End User

End User

End User

Guudia Retail Store

Guudia Retail Store

Guudia Retail Store

Prototype Solution

GUDDIA TextileMain

Supplier End UserGuudia

Retail Store

Direct Access to customer to know abut their needs and wants

Prototype Solution

GUDDIA TextileMain

Supplier End User

Marketing survey

Guudia Retail Store

Prototype Solution

GUDDIA TextileMain

Supplier End User

Marketing survey

Guudia Retail Store

Putting some pieces of new design at Guddia retail stores

Prototype Solution

GUDDIA TextileMain

Supplier End User

Marketing Survey

Guudia Retail Store

Feed Back

Through internet/ social mediaThrough Telephone

Through a set of Questionnaires

Prototype Solution

GUDDIA TextileMain

Supplier End User

Marketing Survey

Guudia Retail Stores

Feed BackGuddia

Marketing/R & D Department

Prototype Solution

GUDDIA TextileMain

Supplier End User

Marketing Survey

Guudia Retail Stores

Feed BackGuddia

Marketing/R & D Department

Professional Designer

Prototype Solution

GUDDIA TextileMain

Supplier End User

Marketing Survey

Guudia Retail Stores

Feed BackGuddia

Marketing/R & D Department

Professional Designer

New

design according to feedback &

mkt survey

Prototype Solution

GUDDIA TextileMain

Supplier End User

Marketing Survey

Guudia Retail Stores

Feed BackGuddia

Marketing/R & D Department

Professional Designer

New

design according to feedback &

mkt survey

Reliable and long term relations supplier

Order placement

Organizational

Prototype Solution

GUDDIA TextileMain

Supplier End User

Marketing Survey

Guudia Retail Stores

Feed BackGuddia Marketing/R & D

Department

Professional Designer

New

design according to feedback &

mkt survey

Order placement

Organizational

Inspection &

quality Dept.

Conclusion

• Guddia has remove the intermediates, this will reduce the cost/unit.

• Direct end user interface will provide a feedback(innovative ideas),

• Through innovative ideas:Product development,Business expansion,

Any Question??