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GuardianOnline–ArticleaboutthedeathofcelebritychefGaryRhodesThursday28thNovember________________________________________
• Sober,shorterheadline.Main
photoemphasizeshismedal.• Articleisshorter• Lessvisualcontent–justone
videoandonephoto• Morenegativespace,lessclutter.• Notethetwittericonnexttothejournalist'sbyline–allows
userstocontactthereporterdirectly• Neater,moreformalstyle.• Formalmodeofaddress.ToneismorerestrainedthanMail.• Containsbiographicalinformationandreferencestosocial
mediatributesfromcolleagues.• Videois1m20s.YoutubewithGuardianbranding.Likeall
YouTubecontent,itopenswithanadvertwhichchangeseachtimevideoisplayed.Videoendswiththeusualobituarytitlecard:GaryRhodes1960-2019
• Videoiscaptionedandsubtitledtohelpusers.• Socialmediaiconsareincludedattheendofthearticleso
readerscanshareandposttheirowncommentsandtributes.• Advertisingisalsoprominentaroundthearticle–adsforCirque
duSoleil,TagHeuerWatches,AmazonPrime,Vodaphonebroadbandandcoffeemachine.
• Shortsidebarfeaturingclickable'jumps'tomostvieweditems
Summaryanalysis
• Onlinefollowssimilarcodesandconventionstotheprintversion.• ModeofaddressismoreformalandrestrainedthanMail.• Thereisnotasmuchtextorvisualsbutthetoneisrespectfulandthearticleis
informative,suitedtotheG'smoreeducatedsophisticatedliberaldemographic.• Digitalconvergenceisevident:multimedia,crossplatformcontentbreaksupthetext.• Althoughthearticleitselfissimilartoonethatwouldbefoundinthetraditionalprint
edition,thepagestillfollowstheconventionsofdigitalonlinenewsplatforms:clickablecontent,visuallyattractivematerialthatsuitsbusymodernaudiences,'dynamic'contentintheformofvideoaswellastext,plusprominentadvertisingwhichfundsthesewebsites.
Traditionalprintnewspapersarestrugglingtocompetewiththeflexibility,immediacyandvisualappealofonlinemedia.OnlineplatformsarenowthedominantmediaformwiththeMailOnlineandtheGuardian.comattractinglargenumbersofviews.Theconventionsofonlinemediacannowbeseentobeinfluencingtraditionalmediaintermsofprinthavingtoofferawidevarietyofcontentapartfromnews.Thiswillremainthecaseuntiltheprintmediumdiesoutaltogether.