Guanghua School of Management Handbook

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GUANGHUA SCHOOL OF MANAGEMENTPEKING UNIVERSITY

www.gsm.pku.edu.cn

2013-2014


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TO ADVANCE

MANAGEMEN

KNOWLEDGE

DEVELOP BUS

LEADERS FOR

CHINA AND TH

GLOBAL SOCI


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Contents

05 - About Guanghua

07 - Facts and Figures09 - Events and Milestones

School

Overview03

Program

Overview

15 - Undergraduate

17 - Graduate

19 - Master of Finance

21 - Master of Professional Accounting

23 - MBA25 - Executive MBA

27 - Executive Education

13

Faculty and

Research

31 - Faculty Profiles

43 - Scholarly Publications45 - Research Centers

2961 - Social Responsib

Social

Responsibility59

49 - Campus Life

51 - Career Development

55 - International Opportunities

58 - Alumni Network

Student Experience47

2013 - 2014

Guanghua School of Management www.gsm


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From the Red Mansion at Shatan to Weiming Lake on the Yan Yuan campus, Peking University is a world-

renowned institution entrenched in over a century of rich history. It is an academic shrine to the thousands

each year who come to campus in the pursuit of knowledge.

As part of Peking University, the Guanghua School of Management carries on the universitys rich intellectual

tradition of education and research, and positions itself at t he forefront of business research and education. A

leader in business research, Guanghua provides valuable insights to the international business community

through its Executive Development Program, forum events, and cutting-edge research; and as a leader in business

education, Guanghua grooms future leaders with its world-class, research-driven management education.

Adhering to PKUs academic tradition of democratic values and Guanghuas own core values of Integration,

Inclusion, Innovation, and Impact, Guanghua strives to continuously internationalize its programs. This global

view on research and education is demonstrated through an active encouragement of international collaborative

research and extensive network of academic exchanges.

There is a Chinese proverb that states, "just as river waves succeed one another, a new generation succeeds theformer.Year after year, the Guanghua School of Management prepares a new generation of first-class researchers,

teachers, and business leaders to confront the challenges and seize the opportunities of this new century.

Welcome to the Guanghua School of Management, Peking University. Here, we strive to advance m

knowledge and develop business leaders for China and the global society. The illustrious herita

University places us at the forefront of educational innovation in China, and arms Guanghua with the

and spirit to achieve our mission.

Guanghua pools resources across and beyond the University to build a foundation enabling student

execute, and lead in their future business careers. We strive not only to teach our students fundamen

knowledge, but also to equip them with creativity and the responsibility to make positive contributions to

We are committed to the highest academic standards. Our faculty is a truly exceptional group, known f

understanding of Chinas rapidly changing economy and complex business ecosystem. They are parti

in research, applying internationally cutting-edge methodology to tackle economics and manage

on both a local and global scale. Mixing international perspectives with local knowledge, Guanghu

uniquely enriching learning experience for all of its students.

Guanghua is also blessed with students of the highest intellectual abilities. They come from all acroand are united by a common desire to learn. Tapping into our extensive network of alumni, corpor

and visiting executives, Guanghua offers the best platform for challenging conventional thinking in b

modern teaching facilities, located on Peking University beautiful campus in the heart of Chinas ca

perfect laboratory for students and scholars alike.

Guanghua is a diverse and dynamic place: here, China embraces the world; the East meets the West

leads the new. I invite you to visit us, and become acquainted with our exciting programs, our except

and our cutting-edge research. We look forward to seeing you.

Professor LI, Yining

Honorary Dean

Guanghua School of Management,

Peking University

Professor CAI, Hongb

Dean

Guanghua School of Manageme

Peking University

2013 - 2014



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SCHOOL

OVERVIEWAbout Guanghua

Facts and Figures

Events and Milestones

03


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Dr. Yin Yen-Liang, Chairman of Taiwans

Ruentex Group, is a widely known enthusiastic

supporter of education, particularly for Chinese

universities. He serves as Chairman for the

Guanghua School of Management. In 1989,

Dr. Yin founded the Guanghua Education

Foundation, which provides scholarships to

graduate students of top mainland universities.

In the past 20 years, thousands of academically

promising students have received scholarships

from the foundation. In 2013, the foundation

established Chinas version of the Nobel Prize,

the Tang Prize, to encourage outstanding

scholarship in the fields of engineering, medical

biotechnology, Sinology, and law.

Dr. Yin Yen-Liang

Chairman of the Board

Guanghua School of Management

Peking UniversityFounded in 1898 as the Imperial University of China and renamed in

1912, Peking University has established itself as the most prestigious

comprehensive university in China, and has since maintained a

reputation for being one of the most important universities and

intellectual strongholds in Asia and the world.

The foun dat ion for Peki ng Univ ersi ty s b usin ess and eco nomic s

disciplines lie in the original business studies department at the Imperial

University of China beginning in 1902. In 1985, Peking University

established the Economics Management department, and in 1993 the

department merged with Peking Universitys Center for Management

Science. This union evolved into Peking Universitys School for Industrial

and Commercial Management, which officially changed in name to the

Guanghua School of Management in 1994.

About Guanghua

www.gsm


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Drawing from the rich cultural history and academic heritage of Peking University, the

Guanghua School of Management strives to create the modern global management

thinkerand cultivate business leaders driven to promote social progress. After nearly 30

years, the schools scientific research, faculty recognition, personnel development, and

international cooperation have achieved a caliber aligned to the standards of the most

elite business schools in the Asia-Pacific region.

The Gua nghua S chool of Management consists of the Department of Account ing,

Department of Applied Economics, Department of Business Statistics and

Econometrics, the Department of Finance the Department of Management Science

and Information Systems, the Department of Organizational Management, and the

Department of Strategic Management. Across these eight disciplines, the school

operates 37 research centers, among which the study of national economics has

become a key academic focus.

The Guanghua School of Managements first rate facult y comprises le ading scholars

such as Li Yining and Zhang Weiying, both of whom have significantly impacted

state policies and positvely contributed to Chinas continued economic reform and

development. Of the schools 115 full-time teaching faculty, 78 hold doctorates from

prominent overseas universities, and even more have a wealth of overseas teaching

experience. Two members of Guanghuas faculty have been named to the Chinese

governments 1000 Experts Initiative , two have been nominated as Fellows to the

International Scholars Society, and one has been named by the Ministry of Education as

a Chang Jiang Distinguished Scholar. Additionally, seven members have been named

as winners of the National Outstanding Youth Foundation, 12 have been distinguished

under the Ministry of Educations Outstanding Talents of the New Century Support

Planand t hree faculty members have received Outstanding Young Scholar Fellowshipsfrom the Ministry of Educations National Natural Science Fund.

Guanghuas faculty of world-class scholars have made exceptional contributions in their

respective academic fields. In 2011-2013, faculty members published 110 papers in SCI/

SSCI journals, of which 25 were published to A-level journals and 38 were published to

B-level journals.

On top of its excellent track record of being published in international journals each

Facts and FiguresEnrollment Full-Time Faculty

year, research conducted at the Guanghua School of

Management has also extensively influenced state policies,

both contributing to Chinas economic reform and

generating a positive impact in Chinas social progress.

Guanghua offers a full array of degree programs, including

its undergraduate, graduate, Master of Finance, MBA,

EMBA, and Master of Professional Accounting (MPAcc)

degrees. In the 2012 Top 100 Global MBA rankings

published by the Financial Times, Guanghuas MBA ranked

54th. In the Financial Times Master of Finance rankings,

78

37

Graduated from 51 overseas institutions

Graduated from 14 Chinese institutions

3719

Undergraduate Students: 818

Masters Students: 289

Ph.D. Students: 178

MBA Students: 1221

EMBA Students: 1044

MPAcc Students: 169

115

Pr ofessors: 46

Associate Professors: 43

Assistant Professors: 22

Practice Professors: 4

Guanghuas program ranked 8th globally. Th

additionally been named in the top 35 high

establishments in Asia.

Guanghuas Executive Education program

cutting-edge research with the increasing

business challenges of the global market.

offering of customized non-degree progra

a unique, impactful, and lasting learning ex

executives and organizations who strive to r

businesses and spur their growth.

2013 - 2014


Enrolled students asof July 2013


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The Guanghua Forum

On January 6, 2013, the fourteenth Peking University Guanghua New Year Forum was held at the Peking

University Centennial Hall. Guests from all backgrounds convened in dialogue regarding innovation,

entrepreneurship, and economic transformation. Participants explored these topics in depth, examining the

outlook of China's future development and economic transformation in light of the year's theme: "Social

Responsibility, Value-Sharing, and the Way to Governance". Beginning in 1998, the forum has united senior

leaders in government, distinguished entrepreneurs, and noted academicians each year, bringing them together

to share their vision regarding the current socioeconomic situation and key topics in management along a

common theme. The forum has developed a reputation as one of the most influential public academic forums

to gain widespread recognition and an enthusiastic following.

International Correspondents' Salon

On May 22, the Guanghua School of Management hosted its 3rd official international media event, inviting

China-based journalist and editors at international news agencies to become acquainted with the most up-to-

date research and expertise of Guanghuas faculty members. Nearly 30 major international media organizations

representing all five continents were in attendance at the event. The event featured keynote speeches by Dean

Cai Hongbin, Guanghua Chair Professor of Finance Jin Li, and Associate Professor of Marketing Su Meng, and

was followed by a reception, where journalists engaged with professors in informal exchange.

Guanghua-Caixin Jiangnan Forum

On June 8th, academic scholars, business leaders, and politicians gathered alongside the scenic Wes

Shangri-La Hotel in Hangzhou for the 2013 Jiangnan Forum, an annual event intended to facilitate dis

new policies and goals for cooperation between Chinas political and business communities. This

hosted by the Guanghua School of Management and co-sponsored by Caixin Media, centered on

of Deepening Reform for a Sustainable Growth Pathfor China. Attending the forum were variou

politicians, and business leaders who discussed the economic outlook for Chinas reform and strateg

development in the Jiangsu and Zhejiang provinces. The conclusions drawn during this year's Jiang

have propelled the national conversation regarding reform, contributing o the policymaking and soc

development of the Zhejiang-Jiangsu regions.

Institute of Economic Policy Research Semiannual Press Con

On July 16, 2013, Peking Universitys Institute of Economic Policy Research hosted its Semiannual Pres

held in conjunction with the Chinese National Bureau of Statistics July 15th press conference. Th

centered on Chinas economic development and outlook for the first half of 2013. Participating in t

were Dean Cai Hongbin, Professors Liu Qiao, Jiang Guohua, Chen Yuyu, Li Qi, and Yan Se. All six of

expert insight with an audience of senior reporters and media executives, contributing to the formati

macroeconomic stability and policy. Attributing research knowledge in each of their unique areas of

the analysis of state policies, scholars in attendance combined forces to jointly contribute to Guanghu

in Chinas ongoing economic reform and development.

2013 - 2014


Events and Milestones

01

01

02

02

03

03

04


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June 24, 2013

Guanghua's Master of Finance program placed 13th worldwide in the Financial Times' 2013 Master of

Finance Global Rankings, reinforcing our position as number one in all of Asia.

June 23, 2013

1997 Nobel Laureate in Economics and Stanford Professor Myron Scholes delivered a lecture at the

Guanghua School of Management, and had a dialogue with members of the Guanghua community.

June 22, 2013

Former adviser to the President of the United States, Stanford Professor Edward Lazear delivered a talk

entitled "The Current State of the US Economy: Is There Hope for a Better Future?" The event, co-hosted

by the Guanghua School of Management and Stanford University, was widely attended by Guanghua

and Stanford students and alumni.

June 8, 2013

Guanghua and Caixin Media co-organized the Guanghua-Caixin Jiangnan Forum at the Shangri- la

Hotel in Hangzhou, China. Academics, politicians, and business leaders joined together to discuss

the economic outlook of China's reform, and the enterprise development in the China's Jiangsu and

Zhejiang provinces.

May 12, 2013

Guanghua held its annual "Swallow Returns" Alumni Reunion Gala. Over 1,000 Guanghua alumni from around

the world returned to campus to attend the festivities and celebrate Peking University's 115th anniversary.

April 21, 2013

Guanghua held its "Forest Economy and Low Carbon Development Strategies" seminar at Peking University.

Professor Zhu Shanli released the results of a survey on the topic. Honorary Dean Li Yining, Jia Zhibang, Director

of the Population, Resources, and Environment Subcommittee of the CPCCC National Committee, and Zhao

Shucong, Director of the State Forestry Bureau, were among those in attendance.

March 2013

The Europ ean Foun dat ion for Man age ment Dev elo pmen t awar ded Guan ghua a fiv e-y ear EQUI S

(European Quality Improvement System) re-accreditation, re-affirming the schools outstanding

achievements in management education, influential global reach, and recognizing the exceptional

quality of our students, faculty, and staff.

March 18, 2013

2012 Nobel Laureate in Economics Alvin Roth visited Guanghua to deliver a lecture describing his

innovative research in utilizing game theory to formulate efficient organ donation processes in the

United States.

March 2013

The 12th Na tional Peoples C ongress ( NPC) and Chinas Pe oples Pol itical Consultat ive Con gress (CPPCC )

held its annual plenary session. Honorary Guanghua Dean Professor Li Yining was elected deputy

director to the Economic Council of the Standing Committee of the CPPCC, and Dean Cai Hongbin

was elected to the NPC. Many Guanghua alumni also participated in the meetings as delegates, and

contributed to the development of a bright future for China.

January 6, 2013

The 14th Pek ing Univers ity Guanghu a Ne w Year Forum was h eld at the Peking Univer sity Centenn ial

Hall. Guests from all backgrounds convened to discuss innovation, entrepreneurship, and economic

transformation in relation to China's continued economic reform and development. The session's theme

was "Social Responsibility, Value-Sharing, and the Way to Governance".

2013 - 2014



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PROGRAM

OVERVIEWUndergraduate

Graduate

Master of Finance

Master of Professional Accounting

MBA

Executive MBA

Executive Education

13


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Following the Universitys undergraduate educational mission of equipping young leaders with a deep foundation,

broad caliber, and high volume of knowledge, Guanghua seeks to broaden its students international scopes

while promoting the development and fulfillment of each students highly personalized and diversified learning

objectives. Relying on the schools powerful platform for international cooperation, undergraduate international

exchange has become one of the schools most outstanding features. Guanghua identifies and recruits the countrys

most promising young high school seniors to matriculate to its undergraduate program, who then choose one of

thee majors: finance, accounting, or marketing. Guanghua seeks to maintain its commitment to the diversity of its

students. With this aim in mind, the school implemented a new admissions policy in 2012 in order to balance its

enrollment of urban and rural undergraduates.

Typically, the undergraduate program lasts four years. In the first two years of study, students intensively study the

fundamental business courses and may also choose other electives aligning with their interests. Beginning in the

third year of instruction, students are asked to choose and study courses within their major of choice. Applying the

international mentor & mentee learning philosophy of, the program pairs each student with an academic advisor

to help guide their academic, social, and career development while in the program. Students also have many

opportunities to obtain scholarships from the school, and the school is committed to assisting students from

poverty-stricken areas complete their degrees.

In order to adapt to the trends of an increasingly global society, Guanghua continually strives to cultivate a

globalized learning mindset within its student body. In 1997, the school began its first international exchange

programs for international students, and has since developed over 100 students exchange agreements with top-

tier institutions worldwide. The school provides a variety of international exchange activities for its undergraduates,

encouraging 100% participation among students. Since its inception, Guanghuas international program has

become one of the schools most advantageous qualities. Moreover, Guanghua uses the most contemporary

English teaching materials for instruction, offering between 20 and 30 courses in English each academic year and

maintaining a 90% bilingual course selection overall.

Undergraduate

Contact

Tel: (86 10) 6274 7018 / 6274 7014

Fax: (86 10) 6275 1471

E-mail: [email protected]

2013 - 2014



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Guanghuas graduate doctoral program aims to educate and develop young scholars in

the fields of management and economics, and enabling them to conduct highly qualified

scientific research that advances the knowledge of management in both China and the rest

of the world.

In each academic year, GSM admits about 50 students with master degrees and 40

students with baccalaureate degrees in the following seven areas: Accounting, Enterprise

Management (with three concentrations in Marketing, Organizational Behavior and

Human Resources Management, and Strategic Management), Finance, Macroeconomics,

Microeconomics, Management Science and Engineering, and Statistics.

The doctoral program requires five years of study for applicants who are bachelor degree

holders, or four years for applicants who already earned a master degree. In the first two

years of study, the latter category (i.e., four-year PhD students) are required to take a

minimum of 35 credits (including 30 credits of compulsory courses) and the former category

(i.e., five-year PhD students) 45 credits (including 35 credits of compulsory courses). All

students are also required to attend research seminars in their respective areas. Those who

Graduate

Contact

Tel: (86 10) 6274 7018 / 6274 7014

Fax: (86 10) 6275 1471


are enrolled in the area of Enterprise Management (with three concentrations) are mainl

in English, while students in other majors are taught in Chinese. All doctoral students

comprehensive exam at the end of their second year, which focuses on the compulsory co

respective majors of study.

PhD students are expected to present an oral defense of their dissertation proposal to

dissertation committee. Their doctoral dissertation research must be original and sign

related literature. Before a final oral thesis defense, the dissertation must pass an anonym

process. Only when a doctoral student successfully passes his/her final oral thesis defense

requirements by the program, including the requirement to complete at least t wo researc

get accepted or published in designated Chinese or international journals, will he/she be c

completion of the entire doctoral program and entitled to earn a PhD degree from Peking U

Various kinds of scholarship from both the university and the school are provided to PhD stud

their period of study, students may also obtain financial support via research or teaching ass

To encoura ge P hD stu dents to con duct high quality academic research and t o en ga

communications with outside scholars, GSM provides international travel allowances to

will present their papers to top international conferences such as AOM, AEA, AIB SIOP o

conferences. In addition, all PhD students have an opportunity to go to a prestigiou

abroad for academic exchange for 3 to 12 months during their third year, provided that t

preliminary assessment.

2013 - 2014



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Master of Finance

The Master of Finance program is an academic master's

program that specifically intends to train students in

promoting the development of China's financial markets.

Within a two-year period of full-time study, students

receive training in financial methods, economics,

management, and modern econometric analysis.

This compr ehe nsiv e appro ach foste rs an in- dept h

understanding and the integrative use of knowledge

to link theories with practical applications. Graduates

of the program possess strong research and innovation

abilities that are critical for success in careers in financial

management and at financial and research institutions.

The pr ogram s eeks to cre ate a se lective and intimate

learning experience for its students. Its bold and

innovative curriculum, comprising carefully crafted

prerequisites, module courses, practical courses, and

international curriculum, utilizes teaching methods that

are designed to provide students with solid training that

emphasizes a comprehensive blend of financial expertise,

industry knowledge, and professionalism.

13prerequisite courses

09major requirements

14specialized business elective courses

95%Master of Finance graduates directly

enter the workforce upon graduation

5%graduates choose to pursue doctorates

abroad annually

11years of history behind Guanghuas

Master of Finance

Curriculum

The Master of Finance curriculum comprises 13 prerequisite cou

requirements, and 14 specialized elective courses. Internationa

is divided into three tracks of investment management, corpo

and financial intermediation. Students can customize their cou

to supplement existing expertise, or shape their curriculum

accumulate knowledge based on research interests, ultimately

on a specific area of expertise and application.

Career Prospects

Over 95% of Master of Finance graduates directly enter th

upon graduation. Since 2003, Guanghua Master of Financ

have consistently joined top financial institutions such as Mor

Goldman Sachs, J.P. Morgan Chase, HSBC; other Chinese inve

well-known internationally such as China Asset Managemen

Limited and Harvest Fund Management, and Chinese securitie

such as CICC and CITIC Securities. Each year, many students acce

worldwide, in places such as United States, Europe, Australia, Si

Hong Kong. Approximately 5% of graduates choose to pursu

abroad annually.

Alumni Resources

In 11 years of history, the program has graduated nearly

across the world. Alumni events provide regular opportunitie

of Finance graduates to develop relationships in addition to

platforms for students to enter industry. Guanghuas strong alu

and abundant resources provide existing students with the

only to interact with alumni, but also to connect alumni throu

organized seminars, mentorships programs, corporate visit

activities.

Contact

Tel: (86 10) 6274 7014

Fax: (86 10) 6275 1471


2013 - 2014



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The Master of Professional Accounting (MPAcc) program focuses

on training current accounting professionals to become financial

experts and is committed to cultivating innovative management

and high-quality financial expertise in the accounting field.

Peking University is one of the first universities in China

to recruit students for the MPAcc degree. By integrating

Guanghuas outstanding faculty with industry elites and taking

into account the essential competencies of MPAcc students,

the programs coursework has been specifically designed to

emphasize adaptability, pragmatism, and internationalism. The

program stresses occupational requirements and focuses on the

integration of its academic and occupational nature. Applicants

must be bachelors degree holders who have been employed

Master of Professional

Accounting

Contact

Tel: (86 10) 6274 7

Fax: (86 10) 6274 7

E-mail: mpacc@g

By industry

By level

40%State-owned enterprises

5%Finance managing directors/

associate managing directors

5%Government

1%Institutional

6%Director/Deputy Director

19%Foreign-funded enterprises 15%Public institutions

13%Accounting directors /

other directors

5%Other exe

manageme

9%Other enterprises

36%Financial managers /

Department heads

35Associate le

8%Other

3%Private ente

2013 MPAcc Admissions Data

in the field of accounting or have done accounting-related work

for more than two years. The program's entrance requirements

include a National Preliminary Examination as well as a separate

examination administered by the school.

As the MPAcc is a professional program, courses are held on

weekends and weekday evenings. A student with sufficient

credits who has passed the dissertation defense mayupon

examination and approval by the Academic Degree Committee

at Guanghuaobtain an MPAcc degree from Peking University.

Because of 2013, 462 students over 9 classes have enrolled in

the MPAcc program, and 340 have successfully graduated the

program as degree-bearing candidates.

2013 - 2014



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Since its inception in 1994, the MBA program at Guanghua has

been committed to training future business leaders and senior

managers, instilling in them a sense of social responsibility

and global vision. Utilizing Peking Universitys deep cultural

heritage, innovative curriculum, and a wealth of extracurricular

activities, students learn cutting-edge business techniques,

vital interpersonal communication skills, and the ability to

analyze and solve problems with the courage to take on

the complex and unpredictable nature of Chinas business

environment. Guanghua combines a strong team of teaching

faculty, a carefully designed core curriculum, a complete range

of international cooperation programs, individualized career

MBA

International Opportunities

Guanghua also encourages the flow of international exchange within and outside its classrooms. As part of

internationalization strategy, all mainland Chinese MBA students are required to participate in some sort of overs

during the course of their study at Guanghua. Students can choose to register for a double-degree program (wh

year of study at Guanghua and one year abroad), attend a renowned overseas business institution for a tuition-f

exchange (3-5 months), or partake in a short-term Global Business Immersion Program (1-2 weeks study trip) at

partner institution abroad.

Admission Information

To date, the program has admitted 7200 MBA students in total; in the fall of 2013, nearly 400 students from

outside China matricul ated into Guanghuas MBA program. The program is divided into three groups

language of instruction and course format; an international MBA is offered in English, and the Chinese langu

is offered in both a full-time and part-time scheme. Additionally, the MBA program is offered at Guanghua

campus to address the needs of students in the Southern China region. Beginning in 2011, the MBA progr

implement a new admissions process, requiring an applicant interview to supplement the submission of test s

Alumni Services

In its 20 years of history, over 7000 alumni have transcended from Guanghuas classrooms into leading m

roles around the world. There are 11 alumni associations in different regions of the world, and many local al

organizations exist throughout Asia to provide the sense of unity for Guanghua MBA alumni to build relationships

in cooperation in every field. Events and programs such as the international alumni program, alumni scholarship

the alumni mentorship program give Guanghua MBAs the chance to regularly connect, enabling them to stren

support for the school and reinforcing the Guanghua community as a backbone of the China's business communit

Curriculum Information

Guanghuas MBA program is divided into core courses and two elective courses. Core courses are design

students basic business management knowledge and skills, while a large number of elective courses a

supplement students' knowledge in the field of management. More importantly, the program encourag

to branch into different disciplines, so as to integrate academic business knowledge with practical manage

and motivate students to be more creative in systematically solving real business problems. Course con

a particular emphasis on humanistic thinking, allowing MBA students to apply a sense of social conscien

Chinas development while gaining a strong foundation of management knowledge.

Contact

Tel: (86 10) 6274 7288Chinese)

(86 10) 6274 7289English)

Fax: (86 10) 6275 7754


EducationBackground

EmploymentBackground

35%State-owned Enterprise

2%Specialized Training

88%Bachelors Degree

27%Private enterprise

31%Wholly Foreign-owned Enterprise/

Sino-Foreign Joint Venture

4%Government agency/

Public institution

3%Independent venture

10%Graduate Degree (including Ph.D)

guidance and services, and a plethora of alumni resources to

make up the MBA programs core strengths centered around

human spirit, global vision, innovation and entrepreneurship,

and practical integration. After nineteen years of continuous

pioneering and innovation, Guanghuas MBA has made

considerable strides in becoming a best-value MBA program,

having been ranked as such in Forbes China and World

Executive as well as other Chinese business publications. In

2012, the Guanghua School of Management was ranked 54th

worldwide in the Financial Times Top 100 Global MBA rankings;

in 2013, Guanghua will continue to lead Chinas rankings in the

Global MBA.

2013 MBA Mainland Chinese Student Admissions Data

2013 - 2014



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Alumni Network

As of March 2013, the Guanghua EMBA alumni ne

over 4,600 industry leaders from various fields, r

manufacturing and finance, to construction, tech

many other industries, and have made important c

to the development of each industry. Alumni of

EMBA, both at home and abroad, have established

alumni network, integrating the resources of alum

clubs, and industry associations to jointly organ

large-scale events each year and maintain a stro

the "Guanghua spirit". Over the past ten years o

Guanghuas Shanghai and Shenzhen campuse

successfully recreated the pedagogical experience

Peking University's main campus, bringing its aw

faculty, teaching resources, and first-class education

to senior-level executives all across China.

Contact

The Execu tive MBA d egree pro gram is a specifical ly design ed

system of comprehensive and systematic courses intended

for top-level executives. In 1999, the Guanghua School of

Management became the first mainland Chinese business

school to offer the EMBA program. In 2011, combining the

characteristics of a new generation of students and the

demands of modern times, Guanghua's EMBA launched

a full-scale reform. Curriculum in the program is divdied

into core coursework, s tress ing foundational theory

and application, and professional courses, focusing on

specialization and cutting-edge research and emphasizing

interactive learning modules and group simulations. A

rich set of liberal arts courses are also embedded into the

curriculum, essential to cultivating students with a robust

global perspective.

Guanghua's EMBA program is characterized by a unique,

comprehensive, training-based curriculum, and its courses are

deisgned to enable students to learn the rules of organizational

development through the study of advanced theories, to

understand the strategies of enterprise management through

the examination of both classical and modern best practices,

and to draw knowledge for professional and organizational

development from Eastern and Western cultures.

Executive MBA

Beijing

Tel: (86 10) 6274 7111

Fax: (86 10) 6275 0424


Shanghai

Tel: (86 10) 5257 3882 / 5257 3883

Fax: (86 10) 6237 6818


Shenzhen

Tel: (86 10) 8886 0678

Fax: (86 10) 2673 7123


2013 - 2014



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Executive Education at the Guanghua School of Management

bridges cutting-edge research with the increasingly complex

business challenges of the global market. Our world-class

team works seamlessly with business leaders and the leading

thinkers in management education to create a unique,

impactful and lasting learning experience for executives and

organizations who strive to redefine their businesses and spur

their growth.

Guanghuas Executive Education program is truly unparalleled.

An executive education at Guanghua provides insight into

innovative research, applicable business knowledge, and the

development of leaders with global perspectives for a global

Executive Education

2013 - 2014

Guanghua Schoolo f Management www.gsm

Our Offerings

Executive Briefing

Executive Briefings are delivered by professors from the

Guanghua School of management to build on your management

insight to ensure that you stay abreast of the competition in

Asia. All executive briefings can be customized and delivered on

demand for your organization.

Open Programs Providing cutting edge knowledge, latest business cases and best practices to help executives sustain success in the ch

business world.

Building global vision and developing local insights to foster innovation and growth across the world. Offering interactive sessions with outstanding faculty and business leaders to transform conventional thinking and co-c

unique learning experience. Establishing a lifelong learning platform and global alumni network to support idea exchange and business growth.

Custom Programs Offering a timely tailor-made China business roadmap and cultivating a bridging enabler of cross-cultural business com Enhancing dialogue and cooperation between Chinese companies and global business partners. Supporting organizational development and helping multinational executives to understand Chinese history, culture, a

environment. Developing organizational agility and accelerating talent development at various levels.

NeedAssessment

consultation and diagnosis

ProgramDesign

clarify program objectives

and craft learning solutions

TeachingPackagePreparation

lecturers , par t ic ipants ,

materials, logistic support

ProgramDelivery

experience management

and real time feedback

Follo

measur

impact

business world. Graduates from Guanghuas Executive Education

program do not only excel in todays business world, but also

pioneer the business of tomorrow.

Designed for aspiring business leader from glob

organizations, the program aims to build a most

understanding of China, to develop emerging ma

sense among the fast changing business comple

enhance organizational capacity of business glo

in new era.

NEW! The Next ChinaBeijing, Chengdu, Shanghai

Driving Corporate Performance (Guanghua, HBS)

Designing and Executing Strategy (Guanghua, HBS)

Financial Strategies for Cross-Border Expansion

(Guanghua, HBS)

One Asia Executive Program (Guanghua,

Hitotsubashi, Seoul National)

International Programs

Contact

Open Programs

Tel: (86 10) 6274 7089


Micro blog: http://weibo.com/pkugsmexed

Li nkedIn Group: Guanghua School of Management

Executive Education, Peking University

Custom Programs/Executive Briefing

Tel: (86 10) 6274 7092 / 6274 7093


Micro blog: http://weibo.com/pkugsmexed

Linke dIn Group: Guanghua School of Management

Executive Education, Peking University


18/35

29

FACULTY

AND RESEARCHFaculty Profles

Scholarly Publications

Research Centers


19/35

The Guang hua Scho ol of Mana geme nt has cons iste ntly att ache d grea t

importance to academic research dedicated to creating and disseminating

knowledge at the forefront of economic management. Guanghua professors

are likewise considered to be leaders in their respective areas of study. Following

the pioneering examples of Professors Li Yining and Zhang Weiying, the schools

faculty members have actively participated in government policymaking and

have generated ideas for many landmark initiativesamong them being the

joint-stock reform, and the double-track pricing system reform.

The sch ools facul ty i s committ ed t o the highest standards of te aching and

research, and has obtained rigorous training in their respective disciplines. They

play an active role in both domestic and international academic circles in the

fields of economics and management. Over the past 20 years, Guanghua has

attracted to its faculty an increasing number of doctorate degree holders from

well-known overseas universities, in addition to its team of exceptional scholars

from the top universities in China.

Guanghuas top-tier faculty members continue to rise to the highest

international standards of a world-class research institution. To complement

its top-tier faculty, the school often invites scholars from domestic and foreign

academic institutions, policymakers, and leading industry figures to deliver

lectures to Guanghuas students.

Faculty Profles

2013 - 2014



20/35

ACCOUNTING

APPLIED ECONOMICS

Full-time Faculty

WU, Liansheng Professor, Chair, Associate Dean

Education Background:Ph.D. (Accounting), Zhongnan

University of Finance and Economics

Research Areas: Accounting Standards and EarningsManagement, Corporate Governance and Finance

HUANG, Huixin Assoc iate Profes sor

Education Background: Ph.D. (Management), Peking

University

Research Areas: Managerial Accounting, Taxation,

Executive Compensation

LUO, Le Assistant Professor

Education Background:Ph.D. (Accounting), University

of Alberta

Research Areas: Auditing, Corporate Governance,

Financial Reporting Analysis

ZHOU, Li-anProfessor, Chair

Education Background:Ph.D. (Economics), Stanford University

Research Areas:Political Economy, Industrial Organization,

Development and Transition, Chinese Economy

LIN, Wanchuan Associate Professor, Vice Chair

Education Background: Ph.D. (Economics), University of

California, Los Angeles

Res earch Areas : Health Economics, Labor and

Demographic Economics

CAI, Hongbin Professor, Dean

Education Background:Ph.D. (Economics), Stanford

University

Research Areas:Industrial Organization, Game Theory,

Corporate Finance, Chinese Economy

GONG, Liutang Professor, Associate Dean

Education Background:Ph.D. (Mathematics), Wuhan University

Research Areas:Public Finance, Economic Growth,

Macroeconomics

LI, Yining Professor, Honorary Dean

Education Background:Peking University

Research Areas:Macroeconomic Policy, History of

Economic Thought

CHEN, Yuyu Professor

Education Background:Ph.D. (Economics), Australian

National University

Research Areas:Human Capital Inequality, Poverty and

Nurition, Labor Economics on Social Program Evoluion,

Regional Disparity and Growth, Labor Markets

ZHU, Shanli Professor

Education Background:Ph.D. (Economics), Peking

University

Res earch Areas : Microeconomics , Indust r ial

Organization, Managerial Economics

ZHANG, Weiying Professor

Education Background:Ph.D. (Economics), Oxford

University

Research Areas: Industrial Organizaion, Economic

reform in China

LI, QiAssociate Professo r

Education Background:Ph.D. (Economics), Austria

Vienna Economic University

Research Areas:Economic Philosophy, Economic Ethics,

Macroeconomics

YAN, Se Associate Profe ssor

Education Background:Ph.D. (Economics), University

of California, Los Angeles

Research Areas: Economic History, Macroeconomics,

Development Economics

ZHANG, Qinghua Associate Professor

Education Background:Ph.D. (Economics), Brown University

Research Areas:Urban and Regional Economics, Public

Finance, Applied Theory

MENG, Juanjuan Assistant Professor


of California, San Diego

Research Areas: Behavioral Economics, Applied

Microeconomics

WANG, Hui Assistant Professor

Education Background:Ph.D. (Economics), University of

Toronto

Research Areas:Industrial Organization, Labor Economics,

Economic Development, Applied Econometrics

ZHANG, Wei Associate Profes sor

Education Background:Ph.D. (Health Policy), Harvard University

Research Areas:Business Model Innovation, Leading Strategy

Transformation, Non-market Strategy, Healthcare Innovation

LI, Qi Associate Professor

Education Background: Ph.D. (Management), Peking University

Research Areas:Accounting in Capital Markets, Financial

Statement Analysis, Company Performance Evaluation

LUO, Wei Associate Professo r

Education Background:Ph.D. (Accounting), Universiy of Pittsburgh

Research Areas:Corporate Governance, Venture Capital,

Earnings Management

NING, Yaping Associate Professo r

Edu cat ion Backgrou nd: Ph.D . (Management

Accounting), The University of Queensland

Research Areas:Cost Accounting, Budgeting, Strategic

Management Accounting

WU, Lina Associate Professor

Education Background:Ph.D. (Management), Universiy

of Texas at Dallas

Research Areas: Accounting Theory, Accounting and

Auditing in Capital Markets

CHEN, Lei Associate Professor

Education Background:Ph.D. (Management), Universiy of

Texas at Dallas

Research Areas:Budgeting, Cost Analysis and Cost

Management, Peforamnce Measurement Design,

Management Control

WANG, Yongmei Associate Professor

Education Background:Ph.D. (Strategic Management),

Peking University

Research Areas:Information Disclosure, Cost Analysis and

Decision-making, Accounting in an International Market

ZHANG, Rania Associate Professor

EducationBackground:Ph.D. (Accounting), University of Colorado

Research Areas: Accounting in Capital Markets, Earnings

Management, Corporate Social Responsibility

JIANG, Guohua Professor, Vice Chair

Education Background:Ph.D. (Accounting), University

of California, Berkeley

Research Areas:Financial Statement Analysis, Firm

Valuation, Capital Market Research with Emphasis on

Accounting, Security Analysis

YUE, Henry Professor, Vice Chair

Education Background:Ph.D. (Accounting), Tulane

University

Research Areas:Capital Markets and Financial Information,

Earnings Management, Corporate Governance

LU, Zhengfei Professor, Associate Dean

Education Background:Ph.D. (Financial Management),

Nanjing University

Research Areas: Financial Accounting, Financial

Managmeent, Financial Statement Analysis

LEE, Yi-Tsung Professor

Education Background:Ph.D. (Finance), National Sun

Yat-sen University

Res earch Areas : Behavioral F inance, Market

Microstructure, Financial Accounting

WANG, Liyan Professor

Education Background:Ph.D. (Accounting), Peking University

Research Areas: Accounting Ethics, Duties, and

Responsibilities, Internal Control System, Corporate

Governance

2013 - 2014



21/35

WENG, Xi Assistant Professor


of Pennsylvania

Research Areas:Microeconomic Theory, Game Theory,

Industrial Organization

ZHANG, Junni Associate Professo r

Education Background:Ph.D. (Statistics), Harvard University

Research Areas:Casual Inference in Social Sciences,

Monte Carlo Methods, Data Mining, Applied Statistics

JIA, Chunxin Professor


University

Research Areas:Financial Markets and Institutions,

IPOs

JIANG, Wanjun Associate Professor

Education Background: Ph.D. (Statistics), Renmin

University of China

Research Areas: Corporate Governance and Risk

Management, Corporate Social Responsibility in China,

Inernational Competetiveness Strategy

TANG, Guozheng Associate Professor

Education Background:Ph.D. (Mathematical Economics),

Chinese Academy of Sciences

Res earch Areas : Corporate Finance, Corporate

Governance, Financial Engineering

WANG, Dong Associate Professor

Education Background: Ph.D. (Management Science

and Engineering Economics), Tianjin University

Research Areas:Financial Engineering, Portfolio theory,

Capital Markets, Mutual Funds

WANG, Yaping Associate Professor

Education Background: Ph.D. (Economics), Duke

University

Research Areas: Empirical Finance, Fixed Income

Securities, Financial Engineering

WANG, Zhicheng Associate Professor

Education Background:Ph.D. (Econometrics), Chinese

Academy of Sciences

Research Areas:Financial Econometric Models, Risk

Management, Corporate Finance

ZHAO, Longkai Associate Professor

Education Background: Ph.D (Finance), University of

British Columbia

Research Areas:Investment, Asset Pricing, Financial

Derivatives

ZHANG, Shengping Associate Professor

Education Background: Ph.D. (Economics), Nankai

University

Research Areas:Financial Economics, Financial Markets

with Asymmetric Information, WTO Studies

ZHANG, Yi Associate Professor

Education Background:Ph.D. (Finance), Michigan State

University

Research Areas: Corporate Finance, Corporate

Governance, Financial Markets

LIU, Li Professor

Education Background:Ph.D. (Management), Catholic

University of Leuven

Research Areas:Corporate Finance, Behavioral Finance

and Securities Markets

LIU, Qiao Professor

Education Background: Ph.D. (Finance), University of

California, Los Angeles

Research Areas:Corporate Finance, Empirical Asset

Pricing Models, Financial Markets and Regulation

SHAN, Jordan Professor

Education Background:Ph.D. (International Trade and

Finance), Macquarie University

Research Areas: International Trade and Finance,

Development Economics and Macroeconomic Policy,

Asian/Chinese Economic Development

XU, Xinzhong Professor

Education Background: Ph.D. (Finance), Lancaster

University

Research Areas:Corporate Governance, Behavioral

Finance, Stock Market Efficiency

YAO, Changhu i Professor

Education Background:Ph.D. (Finance), Peking University

Research Areas:Finance, Securities Investments, Fixed

Income Securities

YU, Hongjun Professor


University

Research Areas: Microeconomics, International

Financial Management, Asset Valuation

YANG, Yunhong Professorr

Education Background:Ph.D. (Statistics), Wuhan University

Research Areas: Asset Pricing, Investments, Financial

Risk Management

LI, Chenxu Assistant Professor

Education Background:Ph.D. (Mathematics), Columbia

University

Research Areas:Financial Econometrics and Financial

Engineering, Stochastic and Statistical Modeling

TU, Yundong Assistant Professo r


of California, Riverside

Res earch Areas : Econometric Theory, Applied

Economerics, Financial Econometrics

XU, Minya Assistant Professo r

Education Background: Ph.D. (Statistics), Rutgers

University

Research Areas:Multiple Testing Methods, Changepoint

Detection, Application of Statistical Methods

LIU, Yu-Jane Professor, Chair

Education Background:Ph.D. (Business Administration),

National Sun Yat-sen University

R e s e a r c h A r e a s : Behavioral F inance, Market

Microstructure, IPOs

JIN, Li Professor, Co-Chair

Education Background:Ph.D. (Finance), Massachusetts

Institute of Technology

Research Areas: Executive Compensation, Corporate

Governance, Private Equity, Mergers and Acquisitions,

Investment Management

ZHANG, Zheng Associate Professor, Vice Chair

Education Background: Ph.D. (Finance), Peking

University

Research Areas: Corporate Finance, Asset Pricing,

Capital Markets

ZHU, Guozhong Assistant Professo r


of Texas at Austin

Res earch Areas : Macroeconomics , Real Estate

Economics, Financial Economics

CHEN, Songxi Professor, Chair

Education Background:Ph.D. (Statistics), Australian

National University

Research Areas: Empirical Likelihood, Analysis on

Missing Data, Inference for Stochastic Processes

WANG, Hansheng Professor, Vice Chair

Education Background:Ph.D. (Statistics), University of

Wisconsin-Madison

Research Areas: Regression Shrinkage and Selection,

Least Absolute Deviation Regression, Sufficient

Dimension Reduction

WANG, Mingji n Professor

Education Background: Ph.D. (Mathematics), Peking

University

Research Areas:Financial Econometrics, Nonlinear

Time Series Analysis, Empirical Methods for Educational

Economics

YU, Jihai Associate Professo r

Education Background:Ph.D. (Economics), Ohio State

University

Research Areas:Spatial Econometrics, Panel Data

BUSINESS STATISTICS

AND ECONOMETRICS

FINANCE

2013 - 2014


CHEN, Jia Assistant Professor

Education Background:Ph.D. (Finance), Ohio State

University

Research Areas:Asset Pricing, Financial Institutions,

Financial Crises, International Finance


22/35

HUANG, Tao Professor, Vice Chair

Education Background:Ph.D. Quantitative Economics),

Chinese Academy of Social Science

Research Areas: Econometrics, Management Science,

Game Theory

WANG, Z iming Associate Professor

Education Background: Ph.D. (Economics), Graduate

School of the People's Bank of China

R e s e a r c h A r e a s : M a n a g e m e n t I n f o r m a t i o n

Systems, Financial Markets, Financial and Monetary

Policy

XU, Jing Associate Professor, Vice Chair

Education Background:Ph.D. (Marketing), Universiy of

Michigan

R e s e a r c h A r e a s : E x p e r i e n c e d U t i l i t y a n d

Consumer Happiness(Well-being), Consumer Need

for Uniqueness, Metacognitive Experiences and

Consumer Choice

FU, Guoqun Professor

Education Background: Ph.D. (Marketing), Aston

University

Research Areas:Brand Equity Management, Image

of Country Origin , Consumer Sat i s fact ion and

Dissatisfaction

HE, Zhiyi Professor

Education Background:Ph.D. (Management), Fudan University

Research Areas:Strategic Management, Marketing,

Corporate Social Responsibility, Corporate Culture

JIANG, Minghua Professor

Education Background:Ph.D. (Economics), Peking University

Research Areas: Consumer Behavior, Brand Equity,

Adverting and Brand Management

TU, Ping Professor


of California, BerkeleyResearch Areas: Marketing Models, Pricing, CRM and

Data Mining, Marketing Analysis and Forecast

WANG, Jianguo Professor

Education Background:Ph.D. (Economics), Monash

University

Research Areas:Consumer Behavior, Brand Equity,

Advertising and Brand Management. Database

marketing, Credit Card Marketing, Sports Marketing

ZHANG, Hongxia Professor

Education Background: Ph.D. (Sociology), Peking

University

Research Areas:Chinese Young Consumers Behavior, Food

Safety and Brand Trust, Brand Culture and Communication,

Firm Competitive Advantages through Web and Microblog

Marketing Advertising Effectiveness Research

YANG, Dongning Associate Professor

Education Background:Ph.D. (Environmental Science

and Engineering), Xiamen University

Res earch Areas : Organizat ion and the Natural

Envi ronment , Corporate Social Respons ib i l i ty ,

Environmental Economics and Policy

ZHAI, Amy Associate Professor

Education Background: Ph.D. (Management), Purdue

University

Research Areas:Supply Chain Management, Operations

Management, Joint Transportation and Inventory

Problems, Game Theory

ZHENG, Xiaona Associate Professo r

Education Background:Ph.D. (Operations Management),

Duke University

Research Areas:Supply Chain Management, Price and

Service Competition in Multiple Distribution Channels,

E-Business and Supply Chains, Impact of Consumer

Relationship

LAN, Yingjie Assistant Professor

Education Background:Ph.D. (Management), University

of Maryland

Research Areas:Supply Chain Management, Revenue

Management, Robust Optimization

PENG,Siqing Professor, Chair

Education Background: Ph.D. (Social Psychology),

University of Hong Kong

Research Areas:Consumer Behavior, Service Marketing,

Brand Management

LI, Dong Professor

Education Background:Ph.D. (Systems Science), Toko

Institute of Technology

Research Areas:Management Information Systems,

Decision Support Systems, E-commerce

DONG, Xiaoying Associate Profess or

Education Background:Ph.D. (Information Management),

Peking University

Research Areas:Knowledge Management, Information

Strategy, IT and Organizational Change, Competetive

Intelligence

QIU, Lingyun Associate Profe ssor

Education Background: Ph.D. (Information Systems),

University of British Columbia

Research Areas: E-commerce, Online Consumer

Behavior, Human-Computer Interaction, Decision

Support Systems, CIO Leadership and IT Strategy

REN, Fei Associate Professo r

Education Background:Ph.D. (Management), University

of California, Irvine

Research Areas: IT Business Value, Risk and Return

of IT Investment, IT and Business Strategy, Corporate

Governance and IT Investment, E-commerce

WANG, Mingjian Associate Professor


University

Research Areas:Statistical Quality Control, Applied

Econometrics

LEI, Ming Professor

Education Background: Ph.D. (Systems Engineering),

Huazhong University of Science and Technology

Research Areas:Decision Analysis, National Accounting

and Statistics, Energy and Environmental Resource

Management

LU, Lei Assistant Professor

Education Background:Ph.D. (Finance), McGill University

Research Areas:Asset Pricing, Chinese Financial Markets

LIU, Qi Assistant Professor

Education Background: Ph.D. (Finance), University of

Pennsylvania; Ph.D. (Mathematics), University of Illinois

Urbana-Champaign

Research Areas:Corporate Finance, Financial Markets,

Behavioral Finance

SUN, Bo Assistant Professor

Education Background:Ph.D. (Finance), University of Virginia

Research Areas: Corporate Finance, Asset Pricing,

Executive Compensation

TANG, Ya Assistant Professor

Education Background:Ph.D. (Finance), McGill University

Research Areas:Financial Markets, Behavioral Finance,

Empirical Asset Pricing

CHEN, Lihua Professor, Chair

Education Background:Ph.D. (Management Science),

City University of hong Kong

Research Areas:Business Forecasting and Decision-

making, Logistics Management, Supply Chain Modeling

and Optimal Management

MANAGEMENT SCIENCE

AND INFORMATION

SYSTEMS

MARKETING

2013 - 2014


ZHANG, Ying Professor

Edu cat ion Backgrou nd: Ph.D . (Market ing and

Behavioral Science), University of Chicago

Research Areas: Consumer Motivation, Branding,

Customer Relationship Management

HUANG, Qingyi Assistant Professor

E d u c a t i o n B a c k g r o u n d : P h . D . ( M a r k e t i n g ) ,

Northwestern University of U.S.A

Research Areas:Entry and Competition, Manufacturer-

retailer Interaction, Channel Management

SU, Meng Associate Professor

Education Background: Ph.D. (Marketing), Cornell

University

Research Areas:Personalized Marketing, E-commerce, Online

Advertising, Recommendation Systems, Conjoint Analysis


23/35

ZHANG, Zhixue Professor, Associate Dean

Education Background:Ph.D. (Social Psychology),

University of Hong Kong

Research Areas:Conflict Management, Negotiation,

Group Dynamic and Teamwork, Behavioral Decision-

making

HAN, Yi Assistant Professor

Education Background:Ph.D. (Sociology), University of Arizona

Research Areas:Organizational Imprinting and Change,

Military and Business Leadership, Corporate Community

Responsibility, Organizations as Communities

LIU, Xue Professor, Associate Dean


University

Res earch Areas : Decis ion Analys i s , S t rategic

Management, Pharmaceutical Industry Policy

WU, Changqi Professor

Education Background:Ph.D. (Applied Economics),

University of Leuven

Research Areas: Management Strategy, International

Business, Industrial Organization, Business Regulation

ZHANG, Guoyou Professor


University

Research Areas: Strategic Management, International

Business

CAI, Shutao Associate Professor

Education Background: M.A. (Economics), Peking

University

Research Areas:Business Law, Corporate Governance,

Organizational Design and Strategy, Non-market

Environment and Non-market Business Strategy

WANG, Tiemin Associate Professor

Education Background:Ph.D. (Management), London

Business School

Research Areas: Corporate Control and Coordination,

Global Strategy

WU, Yajun Associate Professor


University

Research Areas: Corporate and Competitive Strategy,

Enterprise Green Management, Environmental Tax and

Environmental Finance

FENG, Mi Assistant Professor

Education Background:Ph.D. (Management), Stanford

University

Research Areas:Industrial and Organizational Ecology,

Entrepreneurship and Innovation, Multi-market

Competition Strategy

Chiang, Jack Ting-Ju Assistant Professor

Education Background:Ph.D. (Organizational Behavior),

University of Washington

Research Areas:Strategic Leadership, Leadership Across

Cultures, Leading in Extreme Contexts

REN, Run Assistant Professor

Education Background:Ph.D. (Management), Texas

A&M University

Research Areas: Organizational Justice, Creativity,

Human Resource Management

ZHANG, Yanlong Assistant Professor

Education Background: Ph.D. (Sociology), Duke

University

Research Areas:Social Networks, Organizational Theory,

Economic Sociology, Entrepreneruship, Corporate Social

Capital

ZHOU, Changhui Professor,Chair


University of Western Ontario

Research Areas:Global Innovation and Knowledge

Management in Emerging Market-Based Firms, Mergers

and Acquisitions in China

LU, Jiangyong Associate Professor, Vice Chair

Edu cat ion Backgrou nd: Ph.D . (Economics andStrategy),School of Business, University of Hong

Kong

Research Areas: Strategic Management, International

Business, Chinese Economy

LIANG, Junping Professor

Education Background:M.A. (Economics), RenminUniversity of China

Research Areas:Human Resource Management,

Organizational Behavior, Enterprise Ethics

ZHANG, Yichi Professor


University

Research Areas: Strategic HRM, Interactive Effects

of HRM Practices and Employee Characteristics,

Employment Relat ionships in a Trans i t ioning

Economy

KONG, Fanmin Associate Professor

Education Background:Ph.D. (Human Resources and

Industrial Relations), University of Minnesota

Res earch Areas : Innovat ive Human Resource

Management Systems, Creating Healthy Organizations,

Discrimination on Labor Markets in China

LI, Bobai Associae Professor

Education Background:Ph.D. (Sociology), Stanford

University

Research Areas:Labor Processes and Personnel

Institutions, Entrepreneurship, Social Network,

Organizational Behaviors

MA, Li Associate Professor


University of Washington

Research Areas:Extra-role Behaviors, Leadership

WANG, Xinchao Associate Professor

Education Background:Ph.D. (Psychology), Chinese

Academy of Sciences

Research Areas:Performance Management, Leadership

Behavior, Business Ethics in Decision-making

WANG, Hui Professor, Chair

Education Background:Ph.D. (Organizational Behavior

and Human Resource Management), Hong Kong

University of Science and Technology

Research Areas:Organizational Behavior, Human

Resource Management, Perceived Insider Status,

Empowering Leadership Behavior

ZHANG, JianjunAssociate Professor, Vice Chair

Education Background:Ph.D. (Sociology), University of

California, Berkeley

Research Areas:Organization Theory, Entrepreneurship,

Corporate Culture, Business-government Relations

ORGANIZATION

MANAGEMENT

STRATEGIC MANAGEMENT

PROFESSORS OF PRACTICE

XIA, Fan Assistant Professor


of California at Los Angeles

Research Areas: Strategic Management, Industrial

Organizat ion, Ins ider Trading, Property R ights

Economics

2013 - 2014


Timothy James Bond

Education Background:Ph.D. (Economics), Harvard

University

Research Areas:Sovereign Liquidiy Crisis and Capital Flows

to Emerging Markets

Douglas Coulter

Education Background:MBA, Harvard Business School;

MBA, INSEAD

Research Areas:Finance; Investment Finance

Paul Gillis

Education Background:Ph.D., Macquarie University

Research Areas:Transnational Accounting Regulation

HUANG, Tieying

Education Background: MBA, University of San

Francisco

Research Areas: Mergers and Acquisitions, Restructuring,

Straegy, Human Resources, Corporate Culture

WANG, Rui Assistant Professor


Pennsylvania State University

Research Areas:Marketing Management and Strategy

Research, B2B Marketing, Social Networks, Marketing

Leadership


24/35

NING, Gaoning Chairman, COFCO

WANG, Shi Chairman, China Vanke

YAO, Qiwei Professor of Accounting, London School of Economics

and Political Science

Anne Shuk-ying Tsui Motorola Professor of International Management, Arizona

State University Carey School of Business

CHEN, Baofu Departm ent of M anageme nt Scien ce a nd I nforma tion

Systems

CAO, Fengqi Department of Finance

CHEN, Liangkun Department of Business Statistics and Econometrics

FAN, Peihua Department of Business Statistics and Econometrics

GAO, Chengde Department of Strategic Management

JIN, Yunhui Departm ent of M anageme nt Scien ce a nd I nformat ion

Systems

QIN, Wanshun Department of Applied Economics

WANG, Qiwen

Departm ent of M anageme nt Scien ce a nd I nforma tion

Systems

ZHANG, Zheng Department of Applied Economics

Paul Polo Cheung

Director, United Nations Statistical Division (Former)

Giles Chance Michael Pettis

XIAO, Mo HU, Tonglai

Caio Koc h-Weser ZHOU, Yu

James A. MirrleesProfessor, Cambridge University

1996 Nobel Laureate in Economics

George C. Tiao Professor, University of Chicago Booth School of Business

W. Allen Wallis Professor of Econometrics and Statistics

(emeritus)

George C. Tiao Professor, Columbia Business School

CHEN, Yuxin Professor, Northwestern University Kellogg School of

Management

FANG, Hanming Professor of Economics, University of Pennsylvania

Ravi DharProfessor of Marketing, Yale School of Man agement

ZOU, Shaoming Professor of Marketing, University of Missouri at Columbia

Jeffrey ReuerLec tur ing Prof ess or of Str ate gic Man agem ent and

Corporate Governance, Purdue University School of

Management

LIAO, Hui Professor of Leadership and Management, University of

Maryland Smith School of Business

WANG, Mo Associate Professor of Management, University of Florida

Wellington Business School

JIN, Zhe Associate Professor of Economics, University of Maryland

YE, Mengyu Professor of Management Science and Engineering,

Stanford University

HAN, Bing Ass oci ate Prof esso r, Un ive rsit y o f Te xas at Aust in

McCoombs School of Business

CHEN, Xiaohong Professor of Economics, Yale University

PENG, Lin Associate Professor of E conomics a nd Finance, Baruch

College Zicklin School of Business

XIONG, Wei Professor of Economics, Princeton University

YAN, Hongjun Associate Professor of Finance, Yale School of

Management

ZHANG, Xingang Peking University Social Sciences Ye Shi Lu Xun

Lecturing Professor

LIANG, Jianzhang Chairman and CEO, Ctrip.com

Department of Management

Science and Information Systems

Department of Marketing

Department of Applied Economics

Department of Strategic

Management

Department of Organizational

Management

Department of Finance

Department of Business

Statistics and Econometrics

2013 - 2014


Visiting Faculty

HONORARY PROFESSORS

VISITING PROFESSORS

RETIRED PROFESSORS

PROFESSORS OF PRACTICE

DISTINGUISHED

PROFESSORS

HU, Jianying Department of Business Statistics and Econometrics


25/35

Professor Name(Alphabetical Order)

Paper Title Journal NamePublication

Date Classifcation

Family Ties and Organizational Design:

Evidence from Chinese Private Firms

The Dynamics of Consensus

Building in Intracultural and

Intercultural Negotiations.

Two Sample Tests for High

Dimensional Covariance Matrices

Eat, Drink, Firms and

Governments: An Investigation of

Corruption from Entertainment

Expenditures in Chinese Firms

Test for Bandedness of High

Dimensional Covariance Matrices withBandwidth Estimation

Tests for High Dimensional Regression

Coefficients with Factorial Designs

Does Health Insurance Coverage

Lead to Better Health and Educational

Outcomes? Evidence From Rural China

On the Approximate Maximum Likelihood

Estimation for Diffusion Processes

Cross Section of Option Returns

and Idiosyncratic Stock Volatility

Taking the Road Less Traveled

by: Does Conversation EradicatePernicious Cascades?

Wal-Mart's Impact

on Supplier Profits

National Culture and Capital

Structure Decisions: Evidence from

Foreign Joint Ventures in China

Factor Profiled Sure

Independence Screening

Intellectual Capital and Financing

Decisions:Evidence from the U.S. Patent Data

Estimation for Spatial Dynamic Panel

Data with Fixed Effects: the Case of

Spatial Cointegration

Institutions and Corporate Investment:

Evidence from Investment-Implied

Return on Capital in China

Spatial Panels: Random

Components vs. Fixed Effects.

Patient Knowledge and Antibiotic Abuse:

Evidence From an Audit Study in China

Factor Modeling for High-Dimensional Time

Series: Inference for the Number of Factors

New York City Cabdrivers' Labor Supply

Revisited: Reference-Dependent Utility

with Targets for Hours and Income

Consumption Smoothing and

Portfolio Rebalancing: the Effects

of Adjustment Costs

Information Technology and Firm Boundaries:

Impact on Firm Risk and Return Performance

Punishment, Justice, and Compliance

in Mandatory IT Settings

Been There, Done That. The Impact

of Effort Investment on Goal Value

and Consumer Motivation.

Large Volatility Matrix Inference

via Combining Low-Frequency

and High-Frequency Approaches

CAI,Hongbin

ZHOU, Li-an

ZHANG, Zhixue

CAI,Hongbin

CHEN, Songxi

CHEN, Songxi

HAN, Bing

YUE, Henry

LIU, Qiao

LIU, Qiao

LIN, Wanchuan

MENG, Juanjuan

REN, Fei

WU, Liansheng

XU, Jing

YAO, Qiwei

CHEN, Songxi

CHEN, Songxi

CHEN, Yuyu

HAN, Bing

HUANG, Qingyi

WANG, Hansheng

YU, Jihai

YU, Jihai

YAO, Qiwei

ZHU, Guozhong

Review of Economics

& Statistics

Administrative

Science Quarterly

Annals of Statistics

Journal of Law &

Economics


Journal of the American

Statistical Association

Journal of Health

Economics


Journal of Financial

Economics

Journal of

Economic Theory

Journal of

Marketing Research

Journal of

International Business

Studies

Biometrika

Management

Science

Journal of Econometrics

Journal of Financial and

Quantitative Analysis

International

Economic Review

Journal of Health

Economics


American

Economic Review

Journal of Monetary

Economics

Information

Systems Research

Information

Systems Research

Journal of

Consumer Research

Journal of the American

Statistical Association

SSCI

SSCI

SCI

SSCI

SCI

SSCI

SSCI

SSCI

SCI

SSCI

SSCI

SCI

SSCI

2012

2012

2012

2011

2011

2011

2011

2011

2011

2011

2011

2011

2011

2011

2011

2011

2012

2012

2012

2012

2012

2012

2012

2012

2012

In the 2011-2012 academic year, the Guanghua School of Management fa culty published a total

of 110 papers to SSCI/SCI journals, 25 of which were published to A-level journals, and 38 of which

were published to B-level journals.

2013 - 2014


Professor Name(Alphabetical Order)

Paper Title Journal NamePublication

Date Classifcation

SSCI/SCI

SCI

SSCI

SSCI

SCI

SSCI

SSCI

SSCI/SCI

SSCI

SSCI

SSCI

SSCI/SCI

Scholarly Publications


26/35

Guanghua School - Taiwan Enterprise Information Strategy and Innovation

Innovation and Entrepreneurship Center

Guanghua - Cisco Leadership Institute

Research Center for Economic Analysis and Forecasting

Brand Management Research Center Behavioral Science Laboratory

Research Center for International MBA Case Teaching

Research Center for Strategic Management

Sino-US Research Center for New Market Economy and Management

Research Center for Business Economics and Development Research Center for Chinese Enterprise Management

Research Center for Financial Mathematics and Engineering

Research Center for Financial Analysis and Investment Research, Peking Univers

Research Center for Venture Capital of Peking University

Institute of Business Research of Peking University

Management Case Studies Center of Peking University Center for Management Science of Peking University

Research Center of International Accounting and Finance, Peking University

Research Center of International Business and Management, Peking University

National Hi-Tech Industrial Development Zone Strategy Institute, Peking Univer

Business Process Management and Information Strategy Research Center,Peking

Chinese Enterprise Management Study Center,Peking University

Institute of Economic Policy Research, Peking University

Academy of Finance and Development Peking University

Research Center for Financial Mathematics and Engineering, Peking University

Research Center for Finance & Securities, Peking University

Peking University Luen Thai Center for Supply Chain System R&D

Logistics Economy and Management Study Center, Peking University

Institute of Poverty Research of Peking University

Business Intelligence Research Center, Peking University

Peking University Research Center for Market and Network

Sino-US Research Center for New Market Economy and Management

PKU Institute of Strategy Studies

China Research Center of Low Carbon Development, Peking University

Institute of the Chinese Economy and WTO Studies, Peking University

China Center for Pharmacoeconomics and Outcomes Research of Peking Unive

China Center for Small and Medium-sized Enterprise Development, Peking Univ

Guanghua currently operates 25 university-level research centers and 12 school-

level research centers.

School-level institutions

University research institutionsResearch Centers

25

12

university-level research centers

school-level research centers

2013 - 2014


Research Centers independently run by the GuanghuaSchool of Management

Research Centers independently run by the GuanghuaSchool of Management


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47

STUDENT

EXPERIENCE

Campus Life

Career Development

International Opportunities

Alumni Network


28/35

2013 - 2014


Guanghua Case Competition

The G uanghua School of M anagemen t or ganizes

the largest scale inter-university business case

competition annually. The competition enlists

management students from Chinas most elite

universities to participate, heeding the Guanghuas

mission of advancing management knowledge

and developing business leaders for China and the

society. Each year, the case competitio n aims to

provide high-achieving undergraduate students with

a platform to exercise their business case analytical

skills, simultaneously engaging in them a powerful

sense of social responsibility.

Teams are divided into a financial analysis task group

and an enterprise management task group, who

work simultaneously throughout each stage of the

competition. Each team seeks to utilize a successful

application of finance and management knowledge,

teamwork, and analytical abilities in order to

demonstrate the overall quality of t heir performance.

Upon positive evaluation of competition results,

the Guanghua School of Management wil l

offer opportunities for top performers to obtain

conditional offers of acceptance for the schools

Master of Finance program and summer courses,

or grant interviews for admission into the schools

prestigious MBA program.

Campus Life

Student-led organizations have long been at the crux of student life at the Guanghua School of Management.

The school prides itself on providing ample opportunities to drive student potential for growth and development.

Support from Guanghuas Student Affairs Office has enabled a number of diverse activities that not only enrich

life on campus, but also help students exercise their organizational and professional leadership capabilities.

PKU Accounting Club

The PKU Account ing Club (PAC) wa s e stabli shed

by students in the accounting department at the

Guanghua School of Management in 1996. The

club is organized into committees covering various

responsibilities, including internal relations, external

relations, academics, and programs. The committees

are entirely student-led and work cooperatively to

organize various events on behalf of the organization.

Within the past 17 years, the club has established

partnerships with the Association of Chartered

Certified Accountants (ACCA), the four major

international accounting firms, the Hong Kong

Institute of Certified Public Accountants, the Chinese

Accounting Association, and the China Accounting

Report. The club has successfully held numerous

events that have garnered praise from the school,

including seven annual Accounting Culture Festivals,

three recruitment fairs, and an ACCA Career Day,

among others. In addition, with support and

contributions from the Guanghua student body

and faculty, the club has published their first self-

edited publication, combining resources from other

collegiate accounting associations at top Chinese

universities to effectively help students understand

new trends in the accounting industry.

The PAC follows the philosophy that Accounting is a

culture, a language. The club upholds this belief by organizing

various activities and exchanges, engaging academic leaders

from major universities and industry elites, and providing a

platform for students interested in the accounting profession to

exchange ideas and experiences.

Yunling Initiative

The Yun lin g Ini tia tiv e, est abl ishe d in Oct ober 2004 by

Guanghuas graduating class of 2003, is one of the first large-

scale community service projects to be launched by an elite

business school in China. The aim of the project is not to solicit

donations, but to use existing knowledge and resources to

help others. Each summer, the Guanghua Youth Volunteers

Association commissions a group of passionate, committed

Peking University undergraduates to embark on service projects

in economically disadvantaged high schools in Guizhou

province. Guanghua students work with high school students

at five high schools in different regions of the province, holding

various skills-building tutorials in addition to one-on-one

mentorship sessions. On top of providing students with an

opportunity to engage in high-level academic exchange, the

project also aims to provide scholarships based on financial

need to students at partnering high schools. Since 2004, over

180 Guanghua volunteers have partaken in the initiative, and

300 need-based scholarships have been awarde

sum of over 200,000 RMB. Since its inception, the

collectively impacted over 30,000 people.

Business Leadership Organiz

Various business leadership associations at the

School of Management represent the schools goa

and network future leaders of the world. These

continually aim to develop studentsbusiness lead

encouraging them to engage in new projects,

on hands-on and continuous involvement with

student associations, business associations,

institutions of higher learning. Among these includ

Vision for Asia Leadership), a China-Korea-Japan b

competition, Biz Asia, which organizes an annu

program between Guanghua and the National

Singapore, and SIFE (Students in Free Enerprise),

social responsibility non-profit committed to sh

global business leaders. Other active student o

on campus including the Rainbow Emergency

Consulting Club, Venture Capital Club, Internationa

Management Association, and the Guanghua

Management Youth Volunteers Association.


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30/35


31/35

2013 - 2014


Boccon

iUn

ivers

ity

ESADEBusiness

Sc

hoo

l

Erasmus

Documents

Guanghua School of Management Handbook