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BANGLORE BLUESPresented By:-

ANAMIKA CHOWDHARY

ANIL DHAKAD

ANKIT GAUR

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GUAMy It is an organized, unincorporated territory of the

United States located in the western Pacific Ocean.

y Guam is the largest and southernmost of the MarianaIsland.

y Capital - Hagatna

y Official Language - English & Chamorro

y Area - 541.3 km.sq.

y

Population - 1,78,000(2009)y Per Capita Income - $15,000(2005)

y Currency - U.S.D

y President - Mr.Barack Obama

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Guam Visitors Bureauy In 1963 it started as Guam Tourism Industry.

y In 1970 renamed as Guam Visitors Bureau.

y Budget of $15million.

y Public/Non Profit Organization.

y Total of 28 Employees

y Offices in Japan, Korea, Hong Kong, Taiwan

y General Manager - Joann G. Camacho

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G.V.B Mission Statement

To efficientlyand effectively promote and develop

Guamas a safe and satisfying destination forvisitors and to derivemaximum benefits for thepeople of Guam.

Mission Statement adopted by the Guam Visitors Bureau Board of Directors,September 28, 1995

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Function Of G.V.B

yAdvertising campaign(target market)

y Qualitative/Quantitative Market Research

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Guam Visitor Arrivals

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Guam Annual change In Visitor Arrival

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Guam Hotel Occupancy, Room Rates

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Key Issuesy Customers had high regards for their hotels specific

product when compared to DESTINATION GUAM

as whole.y Lack in DISTINCT IDENTITY.

y Over dependence on Japanese market and J.G.T.A

y Overly dependence on airline to fly in visitors from

target country.y Lack of quality of standard services provided to

customers in hospitality sector.

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Strength of Guamy 27-32 Celsius degree temperature throughout the year

y Ideal place for the residents of cold place to travel.

y

Contiguity with Japan and other Asian countriesy Free duty shopping and sampling AMERICANO

y Multi cultural Community

y Image as a tropical climate destination

y Less crowded and unspoiled destinationyVisa waiver program for Japanese and Koreans.

yAccessibility with the major developed or developingAsian countries

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WEEKNESS OF GUAMy Guams high cost structure

y Service quality gap

y

Investment limitedy Less number of repeat tourists

y MATURE IMAGEOF destination.

y Instability in G.V.B

y Dominance of Japanese tourism company.yVery few cruise ships docked in Guam

y Lack of activities , events and things to do at Guam.

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Opportunityy Korea and china is a huge potential market.

yWater sports and under water activities.

y Free duty shopping destination.

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Threatsy Natural calamities

y U.S military .

y Political instabilityy Recession crises.

y Insufficient money.

y Interest groups-J.G.T.A.

y Insufficient Connectivity

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REC

OMMEND

AT

ION

y Start looking for a new market.y Specially Target Countries with cold climate example , Russia,

china etc.y Start their own flight , cruise services and travel agencies.y Attract the investors other than from Japan and America.y Organize new and innovative activities to attract the customers

and delay his stay time.y Create environment and emphasize on repeat customers.y Start up educational institutes and programs to train the local

people.

y Promote English as a main language.y Work on the market segmentation.y Create and show Guams authentic culture and tradition.y Create friendly and transparency in G.V.B organization.

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