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GSA & RBS Collaborative project into Gen-ys new values Presentaiton

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Page 1: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS + GSAOur process in 8min

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Page 2: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

WHO WE ARE:

Introduction

+

Master of European Design Graduates

Eloise Will Josefine

Lizzie Ole Rosie

Robyn Josh

Struan Ola

Amber Ottavia

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Page 3: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

FUTURE OF BANKING SERVICES

16-25 year oldsin 2025

BRIEF:

Introduction

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Page 4: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

Safety and security

It’s your data

Saving and spending

OUR DOMAINS:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Introduction

New values

Page 5: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

1. RESEARCHING FOUR AREAS

2. TESTING DESIGN METHODOLOGY

3. RESEARCHING THE CHANGES IN THE GENERATION Y

BRIEF:

Introduction

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Page 6: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1DESK RESEARCH

ETHNOGRAPHY

FUTURE CONTEXT

FUTURE USERS

CONCEPT DEVELOPMENT

USER TEST

DIRECTIONS

Phase 2

Phase 3

Page 7: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1DESK RESEARCH

ETHNOGRAPHY

FUTURE CONTEXT

FUTURE USERS

CONCEPT DEVELOPMENT

USER TEST

DIRECTIONS

Phase 2

Phase 3

Page 8: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

Gaining broad foundation of knowledge in our domains

Understanding user needs, wishes and wants

Finding design opportunities

OUR OBJECTIVES:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1

Page 9: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

DESK RESEARCH:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1

Page 10: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

STEP CARDS:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1

Page 11: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

ETHNOGRAPHY:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1

Page 12: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

40 qualitative interviews

Knowledge of macro trends

Knowledge of lifestyle and value changes

OUTCOMES:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1

Page 13: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1DESK RESEARCH

ETHNOGRAPHY

FUTURE CONTEXT

FUTURE USERS

CONCEPT DEVELOPMENT

USER TEST

DIRECTIONS

Phase 2

Phase 3

Page 14: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

Future forecasting the world in 2025 Forecast how our users will live in this future

Define concepts that could be possible in 2025

OUR OBJECTIVES:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 2

Page 15: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

FUTURE CONTEXT:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 2

Page 16: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

FUTURE USERS:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 2

Page 17: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

CONCEPT DEVELOPMENT:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 2

Page 18: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

How the world could look like in 10 years

What the needs for our users will be at this time

What new services, products or experiences the bank could meet these needs with

Plan for user testing

OUTCOMES:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 2

Page 19: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

Phase 1DESK RESEARCH

ETHNOGRAPHY

FUTURE CONTEXT

FUTURE USERS

CONCEPT DEVELOPMENT

USER TEST

DIRECTIONS

Phase 2

Phase 3

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Page 20: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

Test ideas

Understand what worked and what didn’t and why this was

Formulating a redefined direction these could be take in

OUR OBJECTIVES:

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 3

Page 21: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

USER TESTING:

Phase 3

Page 22: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

DESIGN DIRECTIONS:

Phase 3

Page 23: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RECOMMENDATIONS

Phase 3

Page 24: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Phase 1DESK RESEARCH

ETHNOGRAPHY

FUTURE CONTEXT

FUTURE USERS

CONCEPT DEVELOPMENT

USER TEST

DIRECTIONS

Phase 2

Phase 3

Page 25: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

PERSONAS

Tribes

Lost faithAnalogue

Money manager

No

mad

Stab

ility

se

ek

er

Tech sav

vy

TraditionalistEntrepreneur

Spender

Disru

pto

r

Pre

cari

at

Patc

hwork

Page 26: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

PERSONAS

Tribes

Lost faithAnalogue

Money manager

No

mad

Stab

ility

se

ek

er

Tech sav

vy

TraditionalistEntrepreneur

Spender

Disru

pto

r

Pre

cari

at

Patc

hwork

Tom

Jack (21)

Peter

Michael

Chris

Jerome

Jack (32)

Cara

Sara

Jerome

Jack (32)

Raschine

Frank

Iain

Pablo

Daniel

Sally

Anna

Anna

Chloe

Chloe

Adam

Zoe

Igna

Phil

George

George

Philippe

Liam

Rasmus

Teemo

Chloe

Jack (32)

Jack (32)

Andrew

Chris

Daniel

Hanna

Ana

Matt

Ana

Jerome

Ana

Chloe

Peter

Phil

Maria

Igna

Freja

JohnCara

Freja

Adam

Raschine

Frank

Rasmus

Nathan

Adam

Nicki

Ruby

MariaDaniel

KellyMatt

HannahLiam

Chloe

Page 27: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ARTTHE GLASGOW SCHOOL OF ART

EDINBURGH4 FEB 2016

RBS PROJECT

Page 28: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

BenjaminLost FaithWell informed but sceptical and distrustful towards

the current banking model. They have a strong

established ethics and values, and are active and

passionate members of their local communities.

Avoid banks as

much as you can.

Ten years ago I was...

less reflective, but I

was already engaged in

activism at school.

In ten years I will be...

I can’t plan in ten years. I just

know that I want to make

valuable work in a buzzing

community.

I’m worried about how

companies use my data, I want to

know where these information go,

how they use it.

My biggest worry is...

losing my values.

I have a job right now, but I’ll probably get bored of it soon. I

don’t want to feel tied down, I want to live in the moment and do

things well now.

Current relationship

with bankLife motto

Past & future self

Adoption of technologyBrand affinity

Spending & saving

attitudes

Apps

Presentation of online self

30% Twitter

25% News

20% EatWith

10% Freecycle

15% Others 30+25+20+10+15Relationship to community

Govanhill

Community

Centre

Freecycle

Govanhill

Events

Members

Couchsurfing Online

Offline

Twitter

Friends

Members

What’s in your wallet?

If I had £10,000...

Awareness of security

Password:

Jk92?food

Alright

Life stability

Stability level:

Fluid

Relationship to phoneInnovatorLaggard

Early adopter

Engagement

+-

Tru

st +

-““

””

GlasgowShares rented flat

Fair-trade (temporary)

£ 1500

Age 22

I use my

phone pretty

often. It’s easy to

check the news,

what events are

going on around

me, and if I have

any request from

EatWith.

I would

like my bank to

be digital and

transparent,

tailored for my

needs and more

socially and

ethically driven.

I use internet mostly to

be informed and connect with

friends and people from diverse

communities.

If I won £ 10,000 I would

start a km0 food business

to turn my passion for food

into benefits for the local

community

I get paid weekly, I live

from day to day. I just need

money to pay my rend, eat, and

enjoy my time with friends. I

also give something to charity

when I can.

Me

Key

Work

EatWith

Spending & saving attitudesEarly adopter“

I get paid weekly, I live from day to day. I just need money to pay my rend, eat, and enjoy my time with friends. I also give something to charity when I can.

Page 29: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

BenjaminLost FaithWell informed but sceptical and distrustful towards

the current banking model. They have a strong

established ethics and values, and are active and

passionate members of their local communities.

Avoid banks as

much as you can.

Ten years ago I was...

less reflective, but I

was already engaged in

activism at school.

In ten years I will be...

I can’t plan in ten years. I just

know that I want to make

valuable work in a buzzing

community.

I’m worried about how

companies use my data, I want to

know where these information go,

how they use it.

My biggest worry is...

losing my values.

I have a job right now, but I’ll probably get bored of it soon. I

don’t want to feel tied down, I want to live in the moment and do

things well now.

Current relationship

with bankLife motto

Past & future self

Adoption of technologyBrand affinity

Spending & saving

attitudes

Apps

Presentation of online self

30% Twitter

25% News

20% EatWith

10% Freecycle

15% Others 30+25+20+10+15Relationship to community

Govanhill

Community

Centre

Freecycle

Govanhill

Events

Members

Couchsurfing Online

Offline

Twitter

Friends

Members

What’s in your wallet?

If I had £10,000...

Awareness of security

Password:

Jk92?food

Alright

Life stability

Stability level:

Fluid

Relationship to phoneInnovatorLaggard

Early adopter

Engagement

+-

Tru

st +

-““

””

GlasgowShares rented flat

Fair-trade (temporary)

£ 1500

Age 22

I use my

phone pretty

often. It’s easy to

check the news,

what events are

going on around

me, and if I have

any request from

EatWith.

I would

like my bank to

be digital and

transparent,

tailored for my

needs and more

socially and

ethically driven.

I use internet mostly to

be informed and connect with

friends and people from diverse

communities.

If I won £ 10,000 I would

start a km0 food business

to turn my passion for food

into benefits for the local

community

I get paid weekly, I live

from day to day. I just need

money to pay my rend, eat, and

enjoy my time with friends. I

also give something to charity

when I can.

Me

Key

Work

EatWith

Spending & saving attitudesEarly adopter“

I get paid weekly, I live from day to day. I just need money to pay my rend, eat, and enjoy my time with friends. I also give something to charity when I can.

I’m worried about how companies use my data, I want to know where these information go, how they use it.

Awareness of security

Password:

Jk92?food

Alright

“”

Page 30: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

BenjaminLost FaithWell informed but sceptical and distrustful towards

the current banking model. They have a strong

established ethics and values, and are active and

passionate members of their local communities.

Avoid banks as

much as you can.

Ten years ago I was...

less reflective, but I

was already engaged in

activism at school.

In ten years I will be...

I can’t plan in ten years. I just

know that I want to make

valuable work in a buzzing

community.

I’m worried about how

companies use my data, I want to

know where these information go,

how they use it.

My biggest worry is...

losing my values.

I have a job right now, but I’ll probably get bored of it soon. I

don’t want to feel tied down, I want to live in the moment and do

things well now.

Current relationship

with bankLife motto

Past & future self

Adoption of technologyBrand affinity

Spending & saving

attitudes

Apps

Presentation of online self

30% Twitter

25% News

20% EatWith

10% Freecycle

15% Others 30+25+20+10+15Relationship to community

Govanhill

Community

Centre

Freecycle

Govanhill

Events

Members

Couchsurfing Online

Offline

Twitter

Friends

Members

What’s in your wallet?

If I had £10,000...

Awareness of security

Password:

Jk92?food

Alright

Life stability

Stability level:

Fluid

Relationship to phoneInnovatorLaggard

Early adopter

Engagement

+-

Tru

st +

-““

””

GlasgowShares rented flat

Fair-trade (temporary)

£ 1500

Age 22

I use my

phone pretty

often. It’s easy to

check the news,

what events are

going on around

me, and if I have

any request from

EatWith.

I would

like my bank to

be digital and

transparent,

tailored for my

needs and more

socially and

ethically driven.

I use internet mostly to

be informed and connect with

friends and people from diverse

communities.

If I won £ 10,000 I would

start a km0 food business

to turn my passion for food

into benefits for the local

community

I get paid weekly, I live

from day to day. I just need

money to pay my rend, eat, and

enjoy my time with friends. I

also give something to charity

when I can.

Me

Key

Work

EatWith

Spending & saving attitudesEarly adopter“

I get paid weekly, I live from day to day. I just need money to pay my rend, eat, and enjoy my time with friends. I also give something to charity when I can.

Current relationship with bank

Engagement

+-

Tru

st +

-

” ”

I would like my bank to be digital and transparent, tailored for my needs and more socially and ethically driven.

I’m worried about how companies use my data, I want to know where these information go, how they use it.

Awareness of security

Password:

Jk92?food

Alright

“”

Page 31: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

BenjaminLost FaithWell informed but sceptical and distrustful towards

the current banking model. They have a strong

established ethics and values, and are active and

passionate members of their local communities.

Avoid banks as

much as you can.

Ten years ago I was...

less reflective, but I

was already engaged in

activism at school.

In ten years I will be...

I can’t plan in ten years. I just

know that I want to make

valuable work in a buzzing

community.

I’m worried about how

companies use my data, I want to

know where these information go,

how they use it.

My biggest worry is...

losing my values.

I have a job right now, but I’ll probably get bored of it soon. I

don’t want to feel tied down, I want to live in the moment and do

things well now.

Current relationship

with bankLife motto

Past & future self

Adoption of technologyBrand affinity

Spending & saving

attitudes

Apps

Presentation of online self

30% Twitter

25% News

20% EatWith

10% Freecycle

15% Others 30+25+20+10+15Relationship to community

Govanhill

Community

Centre

Freecycle

Govanhill

Events

Members

Couchsurfing Online

Offline

Twitter

Friends

Members

What’s in your wallet?

If I had £10,000...

Awareness of security

Password:

Jk92?food

Alright

Life stability

Stability level:

Fluid

Relationship to phoneInnovatorLaggard

Early adopter

Engagement

+-

Tru

st +

-““

””

GlasgowShares rented flat

Fair-trade (temporary)

£ 1500

Age 22

I use my

phone pretty

often. It’s easy to

check the news,

what events are

going on around

me, and if I have

any request from

EatWith.

I would

like my bank to

be digital and

transparent,

tailored for my

needs and more

socially and

ethically driven.

I use internet mostly to

be informed and connect with

friends and people from diverse

communities.

If I won £ 10,000 I would

start a km0 food business

to turn my passion for food

into benefits for the local

community

I get paid weekly, I live

from day to day. I just need

money to pay my rend, eat, and

enjoy my time with friends. I

also give something to charity

when I can.

Me

Key

Work

EatWith

Spending & saving attitudesEarly adopter“

I get paid weekly, I live from day to day. I just need money to pay my rend, eat, and enjoy my time with friends. I also give something to charity when I can.

Current relationship with bank

Engagement

+-

Tru

st +

-

” ”

I would like my bank to be digital and transparent, tailored for my needs and more socially and ethically driven.

Presentation of online self

30% Twitter

25% News

20% EatWith

10% Freecycle

15% Others 30+25+20+10+15“

I use internet mostly to be informed and connect with friends and people from diverse communities.

I’m worried about how companies use my data, I want to know where these information go, how they use it.

Awareness of security

Password:

Jk92?food

Alright

“”

Page 32: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

BenjaminLost FaithWell informed but sceptical and distrustful towards

the current banking model. They have a strong

established ethics and values, and are active and

passionate members of their local communities.

Avoid banks as

much as you can.

Ten years ago I was...

less reflective, but I

was already engaged in

activism at school.

In ten years I will be...

I can’t plan in ten years. I just

know that I want to make

valuable work in a buzzing

community.

I’m worried about how

companies use my data, I want to

know where these information go,

how they use it.

My biggest worry is...

losing my values.

I have a job right now, but I’ll probably get bored of it soon. I

don’t want to feel tied down, I want to live in the moment and do

things well now.

Current relationship

with bankLife motto

Past & future self

Adoption of technologyBrand affinity

Spending & saving

attitudes

Apps

Presentation of online self

30% Twitter

25% News

20% EatWith

10% Freecycle

15% Others 30+25+20+10+15Relationship to community

Govanhill

Community

Centre

Freecycle

Govanhill

Events

Members

Couchsurfing Online

Offline

Twitter

Friends

Members

What’s in your wallet?

If I had £10,000...

Awareness of security

Password:

Jk92?food

Alright

Life stability

Stability level:

Fluid

Relationship to phoneInnovatorLaggard

Early adopter

Engagement

+-

Tru

st +

-““

””

GlasgowShares rented flat

Fair-trade (temporary)

£ 1500

Age 22

I use my

phone pretty

often. It’s easy to

check the news,

what events are

going on around

me, and if I have

any request from

EatWith.

I would

like my bank to

be digital and

transparent,

tailored for my

needs and more

socially and

ethically driven.

I use internet mostly to

be informed and connect with

friends and people from diverse

communities.

If I won £ 10,000 I would

start a km0 food business

to turn my passion for food

into benefits for the local

community

I get paid weekly, I live

from day to day. I just need

money to pay my rend, eat, and

enjoy my time with friends. I

also give something to charity

when I can.

Me

Key

Work

EatWith

ScottTraditionalistTraditionalists value safety and known habitats. Relying on routine, daily rituals and following established social norms. More likely to choose predictable and safe jobs than emerging fields. Happy and content in pursuing long term goals over short term thrills. Value long term relationships.

You reap what you sow.

What’s for you won’t go by you.

Ten years ago I was... still in school not concerned with any big choices.

In ten years I will be... married, with kids, a better paid job and hopefully owning our own house.

Security is important, I have several passwords I use. I try to do big bills on my own wifi.

My biggest worry is... not being able to support myself and the people in my life. My dad worked to provide for us all and I would like to do that for my family.

To me the most important thing is to be stable in the relationships I have with my girlfriend, my childhood friends and with my family. Work is not something I would say I particularly enjoy, but it is ok and it helps me to stay financially stable to do what I prefer doing on my own time.

Current Relationship with Bank

Life MottoPast & Future Self

Adoption of Technology Spending & Saving Attitudes

Apps

Presentation of Online Self

40% Music & video30% Following sport20% Facebook10% Reading news

Relationship to Community

Church

TeammatesOther teams

Twitter

Work

Facebook OnlineFriends

Local community

What’s in your wallet?If I had £10,000...

Awareness of Security

Password:

Lassie99

So so

Life Stability

Stability level:Settled

Relationship to Phone

Innovator Laggard

Latecomer

Engagement

+-

Tru

st +

-

““

“”

Shawlands, GlasgowRented AccomodationIn a RelationshipTeam Manager at BT£32,000

Age

25

I use my phone to read news, play games and listen to music on my commute to and from work. At my work I have a separate phone

My idealbank would be... more like an investment group where we have more of a mutual opportunity to make as much money as possible.

I am online a lot, checking the latest sport and news, but I don’t really post anything. I use my phone and the internet to get information, I don’t feel comfortable putting things about myself online. I don’t really get those who do it.

go on a holiday with my girlfriend, then use the rest

is something that is on my mind quite a lot, kind of like a weight I would like to get rid of as soon as possible.

I don’t worry too much about how I spend my money, I only have an estimate in my head. When the paycheques comes in everyone gets their part, the loan payment, the savings account and the credit card. I usually pay for things with my credit card and

build my credit score.

Me

Key

Colleagues

Local businesses

5aside football

Brand Affinity

Page 33: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

STEP cards Signifiers Vision

Translate & create metaphors

GrowSubvertShift

Group, combine & order

Page 34: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

STEP cards Signifiers Vision

Translate & create metaphors

GrowSubvertShift

Group, combine & order

Page 35: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ARTTHE GLASGOW SCHOOL OF ART

EDINBURGH4 FEB 2016

RBS PROJECT

Page 36: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

STEP cards Signifiers Vision

Translate & create metaphors

GrowSubvertShift

Group, combine & order

Page 37: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

RBS PROJECT

THE GLASGOW SCHOOL OF ART

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

RBS PROJECT

THE GLASGOW SCHOOL OF ART

Employment

FROM static TO adaptable

With a variety of skills and interests, there will be a growth in those who wish to have a patchwork career of small jobs rather than a single source of income.

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

RBS PROJECT

THE GLASGOW SCHOOL OF ART

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

RBS PROJECT

THE GLASGOW SCHOOL OF ART

Technology

FROM black box TO total transparency

Trying to understand the inner working technology and system of a company used to be like looking into a black box. Now it will made more open - as a selling point of the brand.

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EDINBURGH4 FEB 2016

EDINBURGH4 FEB 2016

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EDINBURGH4 FEB 2016

EDINBURGH4 FEB 2016

Policy

FROM austerity TO preventative economics

Recognising local needs, political power will focus more on regional activities, working more collaboratively to generate policy ideas.

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EDINBURGH4 FEB 2016

EDINBURGH4 FEB 2016

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EDINBURGH4 FEB 2016

EDINBURGH4 FEB 2016

Private sector

FROM Monopolies TO small-medium enterprises

Large companies that are not agile enough will have different facets of their services challenged by adventurous, agile startups and small companies.

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

- A TOOL TO TRANSLATE NOW INTO THEN

- NEEDS TO BE TAKEN INTO ACCOUNT AS A WHOLE

- COMBINE WITH PERSONAS FOR CONCEPT GENERATION

USING FUTURE WORLDS:

Summary:

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Any questions?

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

NewValues

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Values that change gen-y’s relationship with the bank

New values that will change the landscape of financial services

New types of value that can be exchanged

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STEP CARDS

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

EDINBURGH4 FEB 2016

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

EDINBURGH4 FEB 2016

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

EDINBURGH4 FEB 2016

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

EDINBURGH4 FEB 2016

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

EDINBURGH4 FEB 2016

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RBS PROJECT

THE GLASGOW SCHOOL OF ART

EDINBURGH4 FEB 2016

Altruist

Saving

Earning

Co-founding

Lending

Advising

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

“Maybe if they understood my context a bit better, then they could help, but as it is I wouldn’t go to them”

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

BENJAMIN LOSTFAITH

Gen-y hygenic relationship

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Explore the ideal relationship Opportunity

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Self-directed

Exciting Universal

Tribal

Consistant

SecurePowerful

Ambitious

Enjoyable

VALUES WHEEL

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GEN - Y VALUES

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Self-directed

Exciting Universal

Tribal

Consistant

SecurePowerful

Ambitious

Enjoyable

CURRENT BANK VALUES

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Self-directed

Exciting Universal

Tribal

Consistant

SecurePowerful

Ambitious

Enjoyable

IDEAL BANK VALUES

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Self-directed

Exciting Universal

Tribal

Consistant

SecurePowerful

Ambitious

Enjoyable

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Self-directed

Exciting Universal

Tribal

Consistant

SecurePowerful

Ambitious

Enjoyable

“I like the idea of a community oriented bank”

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Values are hypothetical until they are put into action

EDINBURGH4 FEB 2016

RBS PROJECT

THE GLASGOW SCHOOL OF ART

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Self-directed

Exciting Universal

Tribal

Consistant

SecurePowerful

Ambitious

Enjoyable

SAVING CO-FOUNDER

ADVISOR

EARNER

ALTRUIST

LENDING

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

USER TESTING

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

NEW TYPES OF VALUE

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

ALTRUISTSERVICE

Good deeds are valuable

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

“ Swap my skills for child care? I like that” - Stephanie

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

EARNERSERVICE

Helping you earn as well as spend

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

“ The more skills the bigger picture you get so thats good” - Julie

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

CO-FOUNDERSERVICE

If people think it’s good

so should the bank

Page 77: GSA & RBS Collaborative project into Gen-ys new values Presentaiton

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

“ I would like more advice on what I should be measuring” - Cara

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RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART

Advisor

Altruist

Co-founder

Lender

Earner

Saver

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Any questions?

RBS PROJECT EDINBURGH4 FEB 2016

THE GLASGOW SCHOOL OF ART