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RBS + GSAOur process in 8min
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
WHO WE ARE:
Introduction
+
Master of European Design Graduates
Eloise Will Josefine
Lizzie Ole Rosie
Robyn Josh
Struan Ola
Amber Ottavia
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
FUTURE OF BANKING SERVICES
16-25 year oldsin 2025
BRIEF:
Introduction
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Safety and security
It’s your data
Saving and spending
OUR DOMAINS:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Introduction
New values
1. RESEARCHING FOUR AREAS
2. TESTING DESIGN METHODOLOGY
3. RESEARCHING THE CHANGES IN THE GENERATION Y
BRIEF:
Introduction
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1DESK RESEARCH
ETHNOGRAPHY
FUTURE CONTEXT
FUTURE USERS
CONCEPT DEVELOPMENT
USER TEST
DIRECTIONS
Phase 2
Phase 3
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1DESK RESEARCH
ETHNOGRAPHY
FUTURE CONTEXT
FUTURE USERS
CONCEPT DEVELOPMENT
USER TEST
DIRECTIONS
Phase 2
Phase 3
Gaining broad foundation of knowledge in our domains
Understanding user needs, wishes and wants
Finding design opportunities
OUR OBJECTIVES:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1
DESK RESEARCH:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1
STEP CARDS:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1
ETHNOGRAPHY:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1
40 qualitative interviews
Knowledge of macro trends
Knowledge of lifestyle and value changes
OUTCOMES:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1DESK RESEARCH
ETHNOGRAPHY
FUTURE CONTEXT
FUTURE USERS
CONCEPT DEVELOPMENT
USER TEST
DIRECTIONS
Phase 2
Phase 3
Future forecasting the world in 2025 Forecast how our users will live in this future
Define concepts that could be possible in 2025
OUR OBJECTIVES:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 2
FUTURE CONTEXT:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 2
FUTURE USERS:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 2
CONCEPT DEVELOPMENT:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 2
How the world could look like in 10 years
What the needs for our users will be at this time
What new services, products or experiences the bank could meet these needs with
Plan for user testing
OUTCOMES:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 2
Phase 1DESK RESEARCH
ETHNOGRAPHY
FUTURE CONTEXT
FUTURE USERS
CONCEPT DEVELOPMENT
USER TEST
DIRECTIONS
Phase 2
Phase 3
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Test ideas
Understand what worked and what didn’t and why this was
Formulating a redefined direction these could be take in
OUR OBJECTIVES:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 3
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
USER TESTING:
Phase 3
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
DESIGN DIRECTIONS:
Phase 3
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RECOMMENDATIONS
Phase 3
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Phase 1DESK RESEARCH
ETHNOGRAPHY
FUTURE CONTEXT
FUTURE USERS
CONCEPT DEVELOPMENT
USER TEST
DIRECTIONS
Phase 2
Phase 3
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
PERSONAS
Tribes
Lost faithAnalogue
Money manager
No
mad
Stab
ility
se
ek
er
Tech sav
vy
TraditionalistEntrepreneur
Spender
Disru
pto
r
Pre
cari
at
Patc
hwork
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
PERSONAS
Tribes
Lost faithAnalogue
Money manager
No
mad
Stab
ility
se
ek
er
Tech sav
vy
TraditionalistEntrepreneur
Spender
Disru
pto
r
Pre
cari
at
Patc
hwork
Tom
Jack (21)
Peter
Michael
Chris
Jerome
Jack (32)
Cara
Sara
Jerome
Jack (32)
Raschine
Frank
Iain
Pablo
Daniel
Sally
Anna
Anna
Chloe
Chloe
Adam
Zoe
Igna
Phil
George
George
Philippe
Liam
Rasmus
Teemo
Chloe
Jack (32)
Jack (32)
Andrew
Chris
Daniel
Hanna
Ana
Matt
Ana
Jerome
Ana
Chloe
Peter
Phil
Maria
Igna
Freja
JohnCara
Freja
Adam
Raschine
Frank
Rasmus
Nathan
Adam
Nicki
Ruby
MariaDaniel
KellyMatt
HannahLiam
Chloe
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ARTTHE GLASGOW SCHOOL OF ART
EDINBURGH4 FEB 2016
RBS PROJECT
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
BenjaminLost FaithWell informed but sceptical and distrustful towards
the current banking model. They have a strong
established ethics and values, and are active and
passionate members of their local communities.
Avoid banks as
much as you can.
Ten years ago I was...
less reflective, but I
was already engaged in
activism at school.
In ten years I will be...
I can’t plan in ten years. I just
know that I want to make
valuable work in a buzzing
community.
I’m worried about how
companies use my data, I want to
know where these information go,
how they use it.
My biggest worry is...
losing my values.
I have a job right now, but I’ll probably get bored of it soon. I
don’t want to feel tied down, I want to live in the moment and do
things well now.
Current relationship
with bankLife motto
Past & future self
Adoption of technologyBrand affinity
Spending & saving
attitudes
Apps
Presentation of online self
30% Twitter
25% News
20% EatWith
10% Freecycle
15% Others 30+25+20+10+15Relationship to community
Govanhill
Community
Centre
Freecycle
Govanhill
Events
Members
Couchsurfing Online
Offline
Friends
Members
What’s in your wallet?
If I had £10,000...
Awareness of security
Password:
Jk92?food
Alright
Life stability
Stability level:
Fluid
Relationship to phoneInnovatorLaggard
Early adopter
Engagement
+-
Tru
st +
-““
“
“
“
“
“
“
“
“
“
””
”
”
”
”
”
”
”
”
”
GlasgowShares rented flat
Fair-trade (temporary)
£ 1500
Age 22
I use my
phone pretty
often. It’s easy to
check the news,
what events are
going on around
me, and if I have
any request from
EatWith.
I would
like my bank to
be digital and
transparent,
tailored for my
needs and more
socially and
ethically driven.
I use internet mostly to
be informed and connect with
friends and people from diverse
communities.
If I won £ 10,000 I would
start a km0 food business
to turn my passion for food
into benefits for the local
community
I get paid weekly, I live
from day to day. I just need
money to pay my rend, eat, and
enjoy my time with friends. I
also give something to charity
when I can.
Me
Key
Work
EatWith
Spending & saving attitudesEarly adopter“
”
”
I get paid weekly, I live from day to day. I just need money to pay my rend, eat, and enjoy my time with friends. I also give something to charity when I can.
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
BenjaminLost FaithWell informed but sceptical and distrustful towards
the current banking model. They have a strong
established ethics and values, and are active and
passionate members of their local communities.
Avoid banks as
much as you can.
Ten years ago I was...
less reflective, but I
was already engaged in
activism at school.
In ten years I will be...
I can’t plan in ten years. I just
know that I want to make
valuable work in a buzzing
community.
I’m worried about how
companies use my data, I want to
know where these information go,
how they use it.
My biggest worry is...
losing my values.
I have a job right now, but I’ll probably get bored of it soon. I
don’t want to feel tied down, I want to live in the moment and do
things well now.
Current relationship
with bankLife motto
Past & future self
Adoption of technologyBrand affinity
Spending & saving
attitudes
Apps
Presentation of online self
30% Twitter
25% News
20% EatWith
10% Freecycle
15% Others 30+25+20+10+15Relationship to community
Govanhill
Community
Centre
Freecycle
Govanhill
Events
Members
Couchsurfing Online
Offline
Friends
Members
What’s in your wallet?
If I had £10,000...
Awareness of security
Password:
Jk92?food
Alright
Life stability
Stability level:
Fluid
Relationship to phoneInnovatorLaggard
Early adopter
Engagement
+-
Tru
st +
-““
“
“
“
“
“
“
“
“
“
””
”
”
”
”
”
”
”
”
”
GlasgowShares rented flat
Fair-trade (temporary)
£ 1500
Age 22
I use my
phone pretty
often. It’s easy to
check the news,
what events are
going on around
me, and if I have
any request from
EatWith.
I would
like my bank to
be digital and
transparent,
tailored for my
needs and more
socially and
ethically driven.
I use internet mostly to
be informed and connect with
friends and people from diverse
communities.
If I won £ 10,000 I would
start a km0 food business
to turn my passion for food
into benefits for the local
community
I get paid weekly, I live
from day to day. I just need
money to pay my rend, eat, and
enjoy my time with friends. I
also give something to charity
when I can.
Me
Key
Work
EatWith
Spending & saving attitudesEarly adopter“
”
”
I get paid weekly, I live from day to day. I just need money to pay my rend, eat, and enjoy my time with friends. I also give something to charity when I can.
I’m worried about how companies use my data, I want to know where these information go, how they use it.
Awareness of security
Password:
Jk92?food
Alright
“”
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
BenjaminLost FaithWell informed but sceptical and distrustful towards
the current banking model. They have a strong
established ethics and values, and are active and
passionate members of their local communities.
Avoid banks as
much as you can.
Ten years ago I was...
less reflective, but I
was already engaged in
activism at school.
In ten years I will be...
I can’t plan in ten years. I just
know that I want to make
valuable work in a buzzing
community.
I’m worried about how
companies use my data, I want to
know where these information go,
how they use it.
My biggest worry is...
losing my values.
I have a job right now, but I’ll probably get bored of it soon. I
don’t want to feel tied down, I want to live in the moment and do
things well now.
Current relationship
with bankLife motto
Past & future self
Adoption of technologyBrand affinity
Spending & saving
attitudes
Apps
Presentation of online self
30% Twitter
25% News
20% EatWith
10% Freecycle
15% Others 30+25+20+10+15Relationship to community
Govanhill
Community
Centre
Freecycle
Govanhill
Events
Members
Couchsurfing Online
Offline
Friends
Members
What’s in your wallet?
If I had £10,000...
Awareness of security
Password:
Jk92?food
Alright
Life stability
Stability level:
Fluid
Relationship to phoneInnovatorLaggard
Early adopter
Engagement
+-
Tru
st +
-““
“
“
“
“
“
“
“
“
“
””
”
”
”
”
”
”
”
”
”
GlasgowShares rented flat
Fair-trade (temporary)
£ 1500
Age 22
I use my
phone pretty
often. It’s easy to
check the news,
what events are
going on around
me, and if I have
any request from
EatWith.
I would
like my bank to
be digital and
transparent,
tailored for my
needs and more
socially and
ethically driven.
I use internet mostly to
be informed and connect with
friends and people from diverse
communities.
If I won £ 10,000 I would
start a km0 food business
to turn my passion for food
into benefits for the local
community
I get paid weekly, I live
from day to day. I just need
money to pay my rend, eat, and
enjoy my time with friends. I
also give something to charity
when I can.
Me
Key
Work
EatWith
Spending & saving attitudesEarly adopter“
”
”
I get paid weekly, I live from day to day. I just need money to pay my rend, eat, and enjoy my time with friends. I also give something to charity when I can.
Current relationship with bank
Engagement
+-
Tru
st +
-
“
” ”
I would like my bank to be digital and transparent, tailored for my needs and more socially and ethically driven.
I’m worried about how companies use my data, I want to know where these information go, how they use it.
Awareness of security
Password:
Jk92?food
Alright
“”
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
BenjaminLost FaithWell informed but sceptical and distrustful towards
the current banking model. They have a strong
established ethics and values, and are active and
passionate members of their local communities.
Avoid banks as
much as you can.
Ten years ago I was...
less reflective, but I
was already engaged in
activism at school.
In ten years I will be...
I can’t plan in ten years. I just
know that I want to make
valuable work in a buzzing
community.
I’m worried about how
companies use my data, I want to
know where these information go,
how they use it.
My biggest worry is...
losing my values.
I have a job right now, but I’ll probably get bored of it soon. I
don’t want to feel tied down, I want to live in the moment and do
things well now.
Current relationship
with bankLife motto
Past & future self
Adoption of technologyBrand affinity
Spending & saving
attitudes
Apps
Presentation of online self
30% Twitter
25% News
20% EatWith
10% Freecycle
15% Others 30+25+20+10+15Relationship to community
Govanhill
Community
Centre
Freecycle
Govanhill
Events
Members
Couchsurfing Online
Offline
Friends
Members
What’s in your wallet?
If I had £10,000...
Awareness of security
Password:
Jk92?food
Alright
Life stability
Stability level:
Fluid
Relationship to phoneInnovatorLaggard
Early adopter
Engagement
+-
Tru
st +
-““
“
“
“
“
“
“
“
“
“
””
”
”
”
”
”
”
”
”
”
GlasgowShares rented flat
Fair-trade (temporary)
£ 1500
Age 22
I use my
phone pretty
often. It’s easy to
check the news,
what events are
going on around
me, and if I have
any request from
EatWith.
I would
like my bank to
be digital and
transparent,
tailored for my
needs and more
socially and
ethically driven.
I use internet mostly to
be informed and connect with
friends and people from diverse
communities.
If I won £ 10,000 I would
start a km0 food business
to turn my passion for food
into benefits for the local
community
I get paid weekly, I live
from day to day. I just need
money to pay my rend, eat, and
enjoy my time with friends. I
also give something to charity
when I can.
Me
Key
Work
EatWith
Spending & saving attitudesEarly adopter“
”
”
I get paid weekly, I live from day to day. I just need money to pay my rend, eat, and enjoy my time with friends. I also give something to charity when I can.
Current relationship with bank
Engagement
+-
Tru
st +
-
“
” ”
I would like my bank to be digital and transparent, tailored for my needs and more socially and ethically driven.
Presentation of online self
30% Twitter
25% News
20% EatWith
10% Freecycle
15% Others 30+25+20+10+15“
”
”
I use internet mostly to be informed and connect with friends and people from diverse communities.
I’m worried about how companies use my data, I want to know where these information go, how they use it.
Awareness of security
Password:
Jk92?food
Alright
“”
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
BenjaminLost FaithWell informed but sceptical and distrustful towards
the current banking model. They have a strong
established ethics and values, and are active and
passionate members of their local communities.
Avoid banks as
much as you can.
Ten years ago I was...
less reflective, but I
was already engaged in
activism at school.
In ten years I will be...
I can’t plan in ten years. I just
know that I want to make
valuable work in a buzzing
community.
I’m worried about how
companies use my data, I want to
know where these information go,
how they use it.
My biggest worry is...
losing my values.
I have a job right now, but I’ll probably get bored of it soon. I
don’t want to feel tied down, I want to live in the moment and do
things well now.
Current relationship
with bankLife motto
Past & future self
Adoption of technologyBrand affinity
Spending & saving
attitudes
Apps
Presentation of online self
30% Twitter
25% News
20% EatWith
10% Freecycle
15% Others 30+25+20+10+15Relationship to community
Govanhill
Community
Centre
Freecycle
Govanhill
Events
Members
Couchsurfing Online
Offline
Friends
Members
What’s in your wallet?
If I had £10,000...
Awareness of security
Password:
Jk92?food
Alright
Life stability
Stability level:
Fluid
Relationship to phoneInnovatorLaggard
Early adopter
Engagement
+-
Tru
st +
-““
“
“
“
“
“
“
“
“
“
””
”
”
”
”
”
”
”
”
”
GlasgowShares rented flat
Fair-trade (temporary)
£ 1500
Age 22
I use my
phone pretty
often. It’s easy to
check the news,
what events are
going on around
me, and if I have
any request from
EatWith.
I would
like my bank to
be digital and
transparent,
tailored for my
needs and more
socially and
ethically driven.
I use internet mostly to
be informed and connect with
friends and people from diverse
communities.
If I won £ 10,000 I would
start a km0 food business
to turn my passion for food
into benefits for the local
community
I get paid weekly, I live
from day to day. I just need
money to pay my rend, eat, and
enjoy my time with friends. I
also give something to charity
when I can.
Me
Key
Work
EatWith
ScottTraditionalistTraditionalists value safety and known habitats. Relying on routine, daily rituals and following established social norms. More likely to choose predictable and safe jobs than emerging fields. Happy and content in pursuing long term goals over short term thrills. Value long term relationships.
You reap what you sow.
What’s for you won’t go by you.
Ten years ago I was... still in school not concerned with any big choices.
In ten years I will be... married, with kids, a better paid job and hopefully owning our own house.
Security is important, I have several passwords I use. I try to do big bills on my own wifi.
My biggest worry is... not being able to support myself and the people in my life. My dad worked to provide for us all and I would like to do that for my family.
To me the most important thing is to be stable in the relationships I have with my girlfriend, my childhood friends and with my family. Work is not something I would say I particularly enjoy, but it is ok and it helps me to stay financially stable to do what I prefer doing on my own time.
Current Relationship with Bank
Life MottoPast & Future Self
Adoption of Technology Spending & Saving Attitudes
Apps
Presentation of Online Self
40% Music & video30% Following sport20% Facebook10% Reading news
Relationship to Community
Church
TeammatesOther teams
Work
Facebook OnlineFriends
Local community
What’s in your wallet?If I had £10,000...
Awareness of Security
Password:
Lassie99
So so
Life Stability
Stability level:Settled
Relationship to Phone
Innovator Laggard
Latecomer
Engagement
+-
Tru
st +
-
““
“
“
“
“
“
“
“
“
“”
”
”
”
”
”
”
”
”
”
”
Shawlands, GlasgowRented AccomodationIn a RelationshipTeam Manager at BT£32,000
Age
25
I use my phone to read news, play games and listen to music on my commute to and from work. At my work I have a separate phone
My idealbank would be... more like an investment group where we have more of a mutual opportunity to make as much money as possible.
I am online a lot, checking the latest sport and news, but I don’t really post anything. I use my phone and the internet to get information, I don’t feel comfortable putting things about myself online. I don’t really get those who do it.
go on a holiday with my girlfriend, then use the rest
is something that is on my mind quite a lot, kind of like a weight I would like to get rid of as soon as possible.
I don’t worry too much about how I spend my money, I only have an estimate in my head. When the paycheques comes in everyone gets their part, the loan payment, the savings account and the credit card. I usually pay for things with my credit card and
build my credit score.
Me
Key
Colleagues
Local businesses
5aside football
Brand Affinity
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
STEP cards Signifiers Vision
Translate & create metaphors
GrowSubvertShift
Group, combine & order
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
STEP cards Signifiers Vision
Translate & create metaphors
GrowSubvertShift
Group, combine & order
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ARTTHE GLASGOW SCHOOL OF ART
EDINBURGH4 FEB 2016
RBS PROJECT
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
STEP cards Signifiers Vision
Translate & create metaphors
GrowSubvertShift
Group, combine & order
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
Employment
FROM static TO adaptable
With a variety of skills and interests, there will be a growth in those who wish to have a patchwork career of small jobs rather than a single source of income.
RBS PROJECT
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
Technology
FROM black box TO total transparency
Trying to understand the inner working technology and system of a company used to be like looking into a black box. Now it will made more open - as a selling point of the brand.
EDINBURGH4 FEB 2016
EDINBURGH4 FEB 2016
EDINBURGH4 FEB 2016
EDINBURGH4 FEB 2016
Policy
FROM austerity TO preventative economics
Recognising local needs, political power will focus more on regional activities, working more collaboratively to generate policy ideas.
EDINBURGH4 FEB 2016
EDINBURGH4 FEB 2016
EDINBURGH4 FEB 2016
EDINBURGH4 FEB 2016
Private sector
FROM Monopolies TO small-medium enterprises
Large companies that are not agile enough will have different facets of their services challenged by adventurous, agile startups and small companies.
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
- A TOOL TO TRANSLATE NOW INTO THEN
- NEEDS TO BE TAKEN INTO ACCOUNT AS A WHOLE
- COMBINE WITH PERSONAS FOR CONCEPT GENERATION
USING FUTURE WORLDS:
Summary:
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Any questions?
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
NewValues
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Values that change gen-y’s relationship with the bank
New values that will change the landscape of financial services
New types of value that can be exchanged
STEP CARDS
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
EDINBURGH4 FEB 2016
RBS PROJECT
THE GLASGOW SCHOOL OF ART
EDINBURGH4 FEB 2016
RBS PROJECT
THE GLASGOW SCHOOL OF ART
EDINBURGH4 FEB 2016
RBS PROJECT
THE GLASGOW SCHOOL OF ART
EDINBURGH4 FEB 2016
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT
THE GLASGOW SCHOOL OF ART
EDINBURGH4 FEB 2016
RBS PROJECT
THE GLASGOW SCHOOL OF ART
EDINBURGH4 FEB 2016
Altruist
Saving
Earning
Co-founding
Lending
Advising
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
“Maybe if they understood my context a bit better, then they could help, but as it is I wouldn’t go to them”
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
BENJAMIN LOSTFAITH
Gen-y hygenic relationship
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Explore the ideal relationship Opportunity
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Self-directed
Exciting Universal
Tribal
Consistant
SecurePowerful
Ambitious
Enjoyable
VALUES WHEEL
GEN - Y VALUES
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Self-directed
Exciting Universal
Tribal
Consistant
SecurePowerful
Ambitious
Enjoyable
CURRENT BANK VALUES
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Self-directed
Exciting Universal
Tribal
Consistant
SecurePowerful
Ambitious
Enjoyable
IDEAL BANK VALUES
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Self-directed
Exciting Universal
Tribal
Consistant
SecurePowerful
Ambitious
Enjoyable
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Self-directed
Exciting Universal
Tribal
Consistant
SecurePowerful
Ambitious
Enjoyable
“I like the idea of a community oriented bank”
Values are hypothetical until they are put into action
EDINBURGH4 FEB 2016
RBS PROJECT
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Self-directed
Exciting Universal
Tribal
Consistant
SecurePowerful
Ambitious
Enjoyable
SAVING CO-FOUNDER
ADVISOR
EARNER
ALTRUIST
LENDING
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
USER TESTING
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
NEW TYPES OF VALUE
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
ALTRUISTSERVICE
Good deeds are valuable
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
“ Swap my skills for child care? I like that” - Stephanie
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
EARNERSERVICE
Helping you earn as well as spend
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
“ The more skills the bigger picture you get so thats good” - Julie
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
CO-FOUNDERSERVICE
If people think it’s good
so should the bank
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
“ I would like more advice on what I should be measuring” - Cara
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART
Advisor
Altruist
Co-founder
Lender
Earner
Saver
Any questions?
RBS PROJECT EDINBURGH4 FEB 2016
THE GLASGOW SCHOOL OF ART