gsa logo charte graphique EN lo1 - European GNSS … · 1 - The logo A - Briefing Page 3 B - Concept Page 4 C - Colors Page 5 D - Typography Page 6 E - Measures Page 7 F - Restrictions

Graphic Chart

Brussels 2014

www.gsa.europa.eu

EuropeanGlobal NavigationSatellite SystemsAgency

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Graphic chart GSA

Table of Contents:

1 - The logo Page 2

A - Briefing Page 3

B - Concept Page 4

C - Colours Page 5

D - Typography Page 6

E - Measures Page 7

F - Restrictions 1 & 2 Page 8-9

G - Acronyms 1 & 2 Page 10-11

2 - Horizon line Page 12

Specifications Page 13

3 - Applications Page 14

A - Business card 1 & 2 Page 15-16 B - Letterhead 1 & 2 Page 17-18

C - Envelops 1, 2 & 3 Page 19 -20 - 21

D - Email signature Page 22

E - Compliment card Page 23

Credits Page 24


1 - The logo A - Briefing Page 3 B - Concept Page 4

C - Colors Page 5

D - Typography Page 6

E - Measures Page 7

F - Restrictions 1 & 2 Page 8-9

G - Acronyms 1 & 2 Page 10-11

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A - BriefingThe new logo provides an update to the existing logo and visual identity (see example, above).

Although it maintains the old logo’s main symbolism, it provides a more effective, streamlined branding by incorporating the European aspectinto the flag as opposed to having the EU flag complement the logo.

1 - The Logo > A - Briefing Graphic chart GSA

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1 - The Logo > B - Concept

B - Concept1 The eight stars of the European flag represent “infinity” (when placed

horizontally, the number 8 becomes the symbol for infinity)> Technology – Modernization – Development > It means Innovation.

2 The angle of the stars represents the differentpositions of a satellite in relation to the Earth. > Rotation – Movement – Speed > It denotes European diversity.

3 The increasing size of the stars expresses dimensionand they add perspective to the logo. > Distance – Reconciliation – Connection > It represents the human side.

4 The curvature is the horizon. It represents the Earth and the sunreflecting off its surface as seen from a satellite at sunrise.> Renewal – Discovery – Dream > It denotes the concept.

5 The exact proportions of the European flag are used, with the officialblue darkened to give the presentation a stronger feeling of depth. > Space – Serious – Professionalism > It denotes responsibility.


Graphic chart GSA

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1 - The Logo > C - Colours

C - Colours

Web :#14267b

R : 20G : 38B : 123

Quadri :C : 100M : 100Y : 0K : 10

PMS :PANTONE 280 C

Web :#FFEB00

R : 255G : 255B : 0

Quadri :C : 0M : 0Y : 100K : 10

PMS :PANTONE Yellow C

Web :#848687

R : 132G : 134B : 135

Quadri :C : 0M : 0Y : 0K : 60

PMS :PANTONE 424 C


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1 - The Logo > D - Font

D - Typography

Neo Sans

NeoSanLigNeoSanLigItaNeoSanRegNeoSanMedNeoSanBol

NeoSanMed

NeoSanLig + NeoSanMedBody: 30,5ptLine spacing: 29ptHorizontal Scale: 100%Vertical scale: 90%


NeoSanLig


To support the image, a modern, ‘tech-focused’ font is used in orderto enhance the space theme. The ‘Neo Sans’ font meets these requirements. Utilizing subtle and unconventional curves, the ‘Neo Sans’ font provides a fluidity that hints at a futuristic design.

Graphic chart GSA

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1 – The Logo > E - Measurements

E – Measurements The flag uses the same proportions as the European Commission logo (European flag), or 2/3. The entire logo must comply with the proportional values as shown below:

144 mm

40 mm

7,8 mm

84 mm60 mm

2,9 mm 4,5 mm



8 mm

12 mm

11 mm

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1 - The Logo > F - Restrictions 1

F - Restrictions 1When the logo is used on a black or dark colour background,the fonts and the horizon (see page 13) become white.

In the positive version of the logo, the flag disappears and the symbol (stars and horizon line) changes to blue. The text remains unchanged.

The minimum distance between logo and horizon is 100 mm



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1 - The Logo > F - Restrictions 2

F - Restrictions 2 The logo in its minimum acceptable size. When used on a black or dark background,the flag is represented in white and the symbols (stars and horizon) in blue.Text and acronyms (see page 10) must be white (see page 8).

7 mm

25 mmEuropeanGlobal NavigationSatellite SystemsAgency







Graphic chart GSA

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1 - The Logo > G - Acronyms 1

G - Acronyms 1

62 mm

7,5 mm

78 mm

GSA

GSA

NeoSanReg

NeoSanReg

NeoSanMed

NeoSanMed

NeoSanLig

NeoSanLig

40 mm

60 mm

60 mm

6,9 mm

40 mm

Body: 61ptHorizontale scale: 100%

Vertical scale: 90%

Body: 50ptLine spacing: 39,8ptHorizontal scale: 100%Vertical scale: 90%

When the name of the agency is duplicated or repeated, the use of the acronym (GSA) is encouraged. It should also be used when the logo is too small for reading as the GSA acronym will ensure the visual impact of the logo is maintained. The choice of the horizontal or vertical version depends on layout graphic requirements of a particular use.

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1 - The Logo > G - Acronyms 2

G - Acronyms 2

5,5 mm


GSCNeoSanReg

NeoSanMed

NeoSanLig

60 mm

57 mm

Body: 48ptHorizontal scale: 100%Vertical scale: 90%


GSMCNeoSanReg

NeoSanMedNeoSanBol

NeoSanLig

Body: 48ptHorizontal scale: 100%Vertical scale: 90%

When using a three-letter acronym, the stylistic variants of the fontsabove must be followed. For four-letter acronyms, see the example below.

Graphic chart GSA

2 - Horizon line Specifications Page 13

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2 – The horizon line > Specifications

Specifications

Middle of the document

Middle ofthe horizon line

Min. 10 mm

When using a black or dark background, the opacity must be set to 80%.The white version will have 100% opacity.

The horizon line must have an opacity of 50% of the colour used.

!!! Attention: the horizon line is NOT an identical copyof the line used in the logo. It’s larger!!!

150 mm

Min. 17 mm Min. 7 mm

9,5 mm

The horizon line must be placed in a "visual" way. It always goes in the footer (except for the email signature) and in the middle of an A4 page. The line in "script" fades out to the right, giving the impression that the center is more to the left than it really is. To restore the visual effect, the line must moved slightly to the right.

(See page 8 for the positioning of elements above the horizon line and colour possibilities)

Graphic chart GSA

3 - Applications A - Business cards 1 & 2 Page 15-16

B - Letterheads 1 & 2 Page 17-18

C - Envelopes 1, 2 & 3 Page 19 -20 - 21

D - E-mail signature Page 22

E - Compliement card Page 23

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3 - Applications > A - Business card 1

A - Business card 1

www.gsa.europa.eu

HeadquartersJanovského 438/2170 00 Prague 7 – HolesoviceCzech Republic

Tel : +32 (0)2 000 00 00Mobile : +32 (0)000 00 [email protected]

Firstname NameFunction

54 mm

85 mm

5 mm

10 mm

10 mm

5 mm

18 mm

5 mm

5 mm

NeoSanMedNeoSanLigBody: 7pt Line spacing: 8,5ptHorizontale scale: 100% Vertical scale: 100% Colour: Grey (see page 5)

NeoSanLigBody: 7ptHorizontal scale: 100%Vertical scale: 100%Alignment of text: RightColour: White

NeoSanMedBody: 10ptLine spacing: 8,5ptHorizontal scale: 100%Vertical scale: 100%Colour: White

NeoSanLigItaBody: 7ptLine spacing: 8,5ptHorizontal scale: 100%Vertical scale: 100%Colour: Grey (see page 5)

NeoSanLigBody: 7pt Line Line spacing: 8,5ptHorizontale scale: 100% Vertical scale: 100% Colour: Grey (see page 5)

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3 - Applications > A - Business card 2

A - Business card 2

www.gsa.europa.eu

5 mm

European GNSS Service CentreCarretera Ajalvir km 4 (28850)Torrejón de Ardoz, MadridSpain



5 mm

5 mm

5 mm

Using the logo withthe acronym GSC(See page 11)

GSC

www.gsa.europa.eu

5 mm

Galileo Security Monitoring Centre8 Avenue du Président Kennedy78102 Saint-Germain-en-LayeFrance



5 mm

5 mm

5 mm

Using the logo withthe acronym GSMC(see page 11)

GSMC

14,3 mm

14,3 mm

Graphic chart GSA

27 mm

80 mm

19 mm

43 mm

60 mm

10 mm

7,5 mm

70 mm

20 mm

95 mm

105 mm

10 mm

10 mm

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17,5 mm

39 mm

5 mm7,5 mm

B - Letterhead 1

Dear,

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium volupta-tum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolo-rum fuga excepturi sint occaecati.


Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic

European GNSS AgencyTel : + 32 (0)2 298 52 [email protected]


GSC


Adress + numberPostcode + city, country

Your ref. : CCCSubjec: XXX


Enc.: XXXXCc.: XXXX

City, 0 month 0000GSA/2014/XXX/XX/DXXXXXX



Calibri RegularBody: 11pt

Line spacing: 12ptAlignment: Left

Colour: Black

Calibri Regular - Corps : 9pt - Interlignage : 10ptCalibri BoldBody: 11ptAlignment: LeftColour: Black

Calibri RegularBody: 11ptLine spacing: 12ptAlignment: LeftColour: BlackCalibri Regular

Calibri BoldBody: 11ptLine spacing: 12ptAlignment: LeftColour: Black

Calibri RegularBody: 11pt

Line spacing: 13ptAlignment: Justified with the last line aligned to the left

Colour: Black

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B - Letterhead 2

Calibri BoldCalibri Italic

Calibri RegularCalibri Bold

Body: 11ptBody: 9pt

Body: 9ptBody: 9pt

Line spacing: 10ptAlignment: LeftColour: Black

NeoSanMedNeoSanLigCorps : 7ptInterlignage : 8,5ptCouleur : Gris (v. page 5)

Dear,

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium volupta-tum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolo-rum fuga excepturi sint occaecati.


Adress + numberPostcode + city, country

Your ref. : CCCSubjec: XXX


Enc.: XXXXCc.: XXXX

City, 0 month 0000GSA/2014/XXX/XX/DXXXXXX

C - Envelopes 1

3 - Applications > C - Envelopes 1

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European GNSS AgencyTel : + 420 234 766 [email protected]

114 mm

229 mm

10 mm

10 mm

17 mm

17 mm

10 mm

20 mm

10 mm

Graphic chart GSA

These two examples are not in a 1:1 scale. Use the indicated distances for reference.


GSC




NeoSanMedNeoSanLigBody: 7ptLine spacing: 8,5ptHorizontale scale: 100%Vertical scale: 100%Colour: Grey (see page 5)

10 mm

17 mm

10 mm




C - Envelopes 2


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324 mm

229 mm

10 mm

17 mm

Graphic chart GSA

Header and footer for an envelope containing documents in A4.

This example is not in a 1:1 scale.Use the indicated distances for reference.


10 mm

17 mm

10 mm


GSC

C - Envelopes 3


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324 mm

229 mm

10 mm

20 mm

Graphic chart GSA

Header and footer for an envelope containing documents in A4.

This example is not in a 1:1 scale.Use the indicated distances for reference.





D - E-mail signature

3 - Applications > D - E-mail signature

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Tel : +32 (0)2 298 52 10Mobile: +32 (0)498 98 52 [email protected]

HeadquartersJanovskeho 438/2170 00 Prague 7Holesovice, Czech Republic

Tel : +32 (0)2 298 52 10Mobile: +32 (0)498 98 52 [email protected]



Calibri BoldCalibri ItalicBody: 11ptAlignment: LeftColour: Black - Grey

Calibri RegularCalibri BoldBody: 11ptAlignment: LeftColour: Grey (see page 5)

The email signature is built directly into the email program of the user.Fonts: Calibri Régular and Calibri Bold 11pt.

Graphic chart GSA


GSC


E - Compliement card

3 - Applications > E - Compliement card

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Graphic chart GSA

These two examples are not in a 1:1 scale. Use the indicated distances for reference.


100 mm

210 mm

10 mm

10 mm

15 mm

17 mm

With compliments



100 mm

210 mm

10 mm

10 mm

15 mm

20 mm

GSC




10 mm

10 mm

With compliments

Credits

Brussels 2014EuropeanGlobal NavigationSatellite SystemsAgency

The logo GSA and the Graphic chart have been developed

by GOPA-Cartermill / Chan Geeroms

Tel. : +32 (0)2 280 17 [email protected]

www.gsa.europa.eu 24

Documents

gsa logo charte graphique EN lo1 - European GNSS … · 1 - The logo A - Briefing Page 3 B - Concept Page 4 C - Colors Page 5 D - Typography Page 6 E - Measures Page 7 F - Restrictions