GS1 Industry & Standards Event 201810-14 September 2018 – Dublin, IrelandTransforming business together

Session: GS1 Trends & SWOT Analysis

Time: 1600-1730, 13 September

Who may attend: Everyone!!!

Speaker: Kevin Stark, Ph.D. | Solutions & Innovation | GS1 Global Office

© GS1 2018

Anti-trust caution

• GS1 operates under the GS1 anti-trust caution. Strict compliance with anti-trust laws is

and always has been the policy of GS1.

• The best way to avoid problems is to remember that the purpose of the group is to

enhance the ability of all industry members to compete more efficiently.

• This means:

- There shall be no discussion of prices, allocation of customers, or products, boycotts,

refusals to deal, or market share.

- If any participant believes the group is drifting toward impermissible discussion, the topic shall be

tabled until the opinion of counsel can be obtained.

• The full anti-trust caution is available via the link below, if you would like to read it in its entirety:

http://www.gs1.org/gs1-anti-trust-caution.

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Housekeeping…

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Agenda

• Objective for the Trend / SWOT initiative

• Program timeline and work to date

• Highlights from Dublin workshop from last week (4/5 Sept.)

- Business Trends / Technology Enablers / SWOT discussion

• Next Steps

• Q&A

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Goal for Initiative

Create a systematic process for identifying, organising,

and prioritising trends, opportunities, and threats,

to ensure GS1 is adapting to changing industry needs.

The resulting Trend Radar and SWOT Analysis will

support future GS1 Strategy work to prioritise

activities and investments.

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Relevance & Connection…

Mike Byrne, GS1 Ireland CEO, highlighting trends during his session on Tuesday 11 September

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2018 initiative plan

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Data collection, interviews, sector

conversations

Process input from MOadvisory group

Synthesis of information

Workshop to create initial trend radar and

SWOT

Iterate and refine based on feedback

Approval of SWOT/recommendationsby GS1 Innovation Board

April to July 2018

Aug to Sept 2018

Oct to Dec 2018

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MO Core Team advising this effort

• MO core team

- Australia: Steven Pereira - Germany: Andreas Füßler

- Brasil: Roberto Matsubayashi - Portugal: Nuno Azevedo

- Canada: Kevin Dean - Sweden: Staffan Olsson

- Egypt: Ahmed El Khalla - The Netherlands: Frits van den Bos

- France: Valerie Mazzoni-Colin - US: Jo Anna Stewart

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Gathering input…

• MO Interest Group input

- Healthcare

- AIDC/Tech team

- Omnichannel

- CPG

- Fresh Foods

- Foodservice

- Innovation

- Public Policy

• 20 AC MO CEO interviews

• Innovation Board interviews

• External references

- Gartner, EY, speakers at @ GS1

Connect…

• Sector-specific reports

- Technical Industries, T&L,

Healthcare)

• GS1 Germany, CA, NL, US inputs

Visibility via these Interest Groups included >400 people and >80 MOs

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Selected feedback from MOs & Innovation Board

Data quality! -EveryoneImage recognition /

watermarks -GS1 MO

Internet, internet, internet!!! -GS1 MO

Urbanization means that on-demand expectations from shoppers is going

through the roof – Inno. Board member

Sustainability is for real -Innovation Board member

No silver bullet technology will solve everything…today’s business challenges are

really complex, and require a portfolio of capabilities -Innovation Board member

Beacons, Chatbots, Voice Recognition…

-GS1 MO

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Inspiring Models

Munich RE IT Trend Radar (2018-19)DHL Logistics Trend Radar 2018/19http://www.dhl.com/en/about_us/logistics_insights/dhl_trend_research/trendradar.html https://www.munichre.com/topics-online/en/2018/06/future-technologies-tech-trend-radar-2018

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Inspiring Models – 2 (GS1 Germany Trendradar)

July 2018https://www.gs1-germany.de/innovation/trendforschung/trendradar/

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Innovation Board

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Innovation Board

• The Innovation Board includes brands, retailers, technical solution

partners, GS1 MO representatives and academia.

• A key role of the Innovation Board is to maintain awareness of business

and technical industry trends, to map those trends to prioritised business needs

across the sectors in which GS1 operates and to provide input and/or

recommendation to GS1 about prioritisation of evaluation of such trends.

• In the future, the Innovation Board plans to deliver “deeper insights” into

prioritised trends/topics, intended to help GS1 to be best positioned to

communicate and engage around the world.

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Trend / SWOT Workshop (4/5 September)

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Goals for our workshop

• Validate learnings on business &

technology trends

- Improve / identify gaps

- Map these to GS1 Value Chain

- Create draft Trend Radar

• Outline SWOT

• Brainstorm ways to connect

SWOT Trends Enablers

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Trends

SWOTActions

How do these pieces fit together?

• Connect insights from Trends and SWOT to identify recommended actions for GS1, organized around themes of:

- Identification- Data- Events- Interoperability- Organisation/Business

• Outline GS1 Strengths and Weaknesses

• Use Trends input to identify Opportunities and Threats

• Understand the SWOT elements that align with Trends/Enablers

• A holistic view of the business trends and enabling technologies that are creating industry transformations and disruptions

• Mapping these against the GS1 Value Chain to connect relevance to GS1

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Workshop Attendees

• GO: Robert Beideman, Phil Archer, Patrik Jonasson, Lisa

Sandberg, Kevin Stark

• MO: Loek Boortman (Netherlands), Tim Daly (Ireland), Staffan

Olsson (Sweden), Sue Schmid (Australia), Klaus Vogell

(Germany)

• Academics: Klaus Fuchs (ETH Zürich), Brian Subirana (MIT),

Eric Ballot (MINES ParisTech & Innovation Board Governor)

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Business Trends

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List of All Business Trends & Applications

• Democratization of Data

• Remote patient monitoring and medical care

• Smart Buildings

• Smart Cities

• Smart Energy

• Smart Everything

• Smart Factories

• Smart Homes

• Smart Products

• Smart Services

Broad Concepts /

Mega-Trends

• Automation

• Autonomous Delivery

• Dynamic Location

• Fresh Chain / Cold Chain

• Improved supply chain safety

• Location-Based Services

• Logistics for Aging population

• Logistics Marketplaces

• On-Demand Delivery

• Remote monitoring

• Traceability

• Transparency

• Aging population

• Circular Economy

• Connected Life

• Digital Transformation

• Digital Work

• Digitalization of everything

• Empowered Consumer

• Growing Middle Class (incl. Asia)

• Hyperconnectivity

• Mass Customisation

• Population growth

• Reducing Waste (esp. food)

• Resource Constraints

• Sharing Economy

• Sustainability

• Urbanization

Supply-Chain / T&L

Retail / Healthcare /

other GS1

Applications

Connected World

• Advanced Logistics

• Anti-Counterfeit

• Consumer / Data Privacy

• Conversational Commerce

• Customized Medicine / Medical Devices

• Fresh Produce sales online

• Immersive / mobile interactions

• Intelligent order picking in warehouses

• Marketplaces

• Mobile payments

• Product Safety

• Tele-medicine

• VR in store planning / layout

• VR Shopping

• Personalised Medicine

• Personalization and e-commerce in physical stores

• Prevent selling expired products

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Prioritisation Exercise

• Sustainability

• Empowered Consumer

• Automation & Smart Everything

• Traceability / Transparency

• Mass Customisation

• [Material/Life] Sciences

• On Demand Services & Logistics

• Security

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Enablers

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Technologies and Enablers

• 3D Printing (additive manufacturing)

• Batch Size One

• Biometrics

• Blockchain

• Chatbots

• Checkout-free retail

• Cloud Logistics

• Cloud Technology

• Cryptocurrency

• Cybersecurity

• Edge Computing

• Geo positioning

• Green Energy Logistics

• Human-Machine-Interaction

• Location based services

• Platform Economics

• Quantum Computing

• Virtual Agents

• Virtual Assistants

Identification,

Symbology &

Communication

• Big Data Analytics

• Consumer segmentation (for personalized services)

• Data aggregation & visualisation

• Data quality

• Deep Learning

• Digital Twin / meta identity

• Distributed data

• Machine-Driven Decisions

• Machine Learning

• Personal Data Management/Storage

• Predictive Analytics

• Predictive Maintenance

• Process Automation

• AI Machine Learning Deep Learning

• APIs

• Artificial Intelligence (AI)

• Autonomous Delivery Carts

• Autonomous Driving

• Autonomous Transport

• Drones / Unmanned Aerial Vehicles

• Consumer IoT

• Industrial IoT

• Industry 4.0

• Internet identity / avatar

• Internet, Internet, Internet

• Internet of Food

• IoT

• Mobile authentication

• Mobile Healthcare apps

• Mobile scanning

• Omni-channel

• Robotics & Automation

• Sensor fusion

• Sensors

• Smart Dust

• Smart Factories

• Smart Home

• Smart Textiles

• Social Media / E-Commerce / Future Data requirements

• Telemedicine

• Wearable devices

• 3D barcodes

• 5G

• Augmented / Virtual / Mixed Reality

• Beacons

• Computer Vision

• Digital Health Services

• Digital Media

• Digital photography

• Digital printing

• Image / Voice recognition

• Nano / molecular marking

• Natural Language Processing

• Product fingerprinting

• QR codes / E-paper / mobile marketing

• RFID

• Serialization

• Vision-based Identification

• Watermark IDs

Connected World Data, Data, DataDisruptive

Technologies

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Prioritisation Exercise

• AI

• Open, Structured & Linked Data

• Blockchain & Distributed Data

• Computer Vision

• Voice Recognition

• Robotics

• AR/VR/Mixed Reality

• IoT, Sensors & Biometrics

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“Expanded” GS1 Value Chain

• Group consensus that we consider upstream raw materials

and product “use” by the consumer/patient/hospital, as

well as the end-of-life of the product (including disposal,

recycle and ownership transfer)

- Upstream

- Manufacturing

- Warehouse

- Transport

- Retail

- Fulfillment

- “Use”

- End-of-Life

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Business Trends the GS1 Value Chain

Enablers Business Trends

Mapping into a Draft Trend Radar

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Initial (DRAFT) Trend Radar – example of how to connect pieces together

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Business Trends MostRelevant

LeastRelevant

GS1 Value Chain

Upstream

Manufacturing

Warehouse

Transport

Retail

Fulfillment

“Use”

End-of-Life

Robotics

AR/VR/MixedReality

Computer Vision

Voice Recognition

Blockchain & Distributed Data

Autonomous Logistics

Open, Structured & Linked Data

Technology EnablersIoT / Sensors / Biometrics

AI

© GS1 2018

Initial (DRAFT) Trend Radar

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Key Learnings from the Trend Radar Exercise

• Sector/actor priorities may differ, but core themes emerge that are cross-sector and relevant across significant portions of the value chain.

• Blockchain is a strong enabler of conversation, but doesn’t seem to be a strong enabler of many of the business trends (outside of traceability)

• Digital Twin wasn’t prioritised, but it was seen as a buzz-phrase to describe the ways that physical objects map to digital identities/profiles

• “AI” was seen as the best umbrella phrase to cover AI / Big Data / Machine Learning

• Image Recognition Computer Vision

• Interesting adds: Security | Open, Structured & Linked Data

• [Material/Life] Sciences…is this really a trend? What might it mean to GS1?

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SWOT Analysis

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SWOT

• Strengths, Weaknesses,

Opportunities, Threats

• Common tool to organise and

assist in problem identification

(not about solving problems)

https://en.wikipedia.org/wiki/SWOT_analysis

© GS1 2018

The [only] inspirational quote you’ll get from me…

http://thequotes.in/a-problem-well-stated-is-a-problem-half-solved-charles-f-kettering/

© GS1 2018

GS1 Innovation Trends & SWOT Exercise

Strengths

Weaknesses

Opportunities

Threats

O

TW

S

SWOT Analysis

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SWOT – Exercise

Strengths

Weaknesses

Opportunities

Threats

O

TW

S

SWOT Analysis

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And now the hard work begins…

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Q&A

Please rate & give feedback Join the Innovation MO Interest Group

© GS1 2018

Kevin Stark kevin.stark@gs1.org

www.linkedin.com/in/kevincstark/

Thank you!

www.gs1.org