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GS1 Australia Rachel Kairuz Senior Advisor FMCG May 2011

GS1 Australia Rachel Kairuz – Senior Advisor FMCG May 2011

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GS1 Australia

Rachel Kairuz – Senior Advisor FMCG May 2011

Challenges of Product Track and Trace A GS1 Perspective

If you ask the question…….What is Traceability?......the answers will vary

• Critical Tracking Events• Recall & recall effectiveness• Inventory Management• Sharing product information with trading partners• Compliance with regulations• Social / Corporate Responsibility• Brand Protection• Improving Customs Procedures• Tracking hazardous materials or component parts• The product’s country of origin• Need to know if the product is safe or has been previously

recalled

Today GS1 works with and supports 24 industry sectors including the Australian food industry (25% of membership)

Industry groups in Australia supporting safety and efficiency in the food industry supply chains:• Australian Food & Grocery Council (AFCG)• Australian Liquor Stores Association• Australian Meat Industry Council• Aus-Meat Ltd• Australian Pork Ltd• Australian Vegetable & Potato Growers Federation• Australian Wine and Brandy Corporation

Working together to create supply chain efficiencies

• Efficient Consumer Response (ECR)• Food Standards Australia New Zealand• Liquor Merchants Association of Australia• Meat & Livestock Australia • National Association of Retail Grocers• National Association of Retail Growers Australia• Winemakers’ Federation of Australia

Supporting the Food Industry

GS1 Standards

• Identification– Static Data (products, locations, assets, shipments)– Dynamic Data (Batch, Serial #, Expiry, Manufacture Date)

• Data Capture– Bar codes (Point of Sale, Trade Units, Logistics Units)– RFID, New Bar codes 2014 (GS1 DataBar)

• Electronic Messaging (subset of UN/EDIFACT)– EANCOM & GS1 XML

• Standard trade eg purchase order, despatch advise, regulatory messages eg shipping manifest

• Global Data synchronisation– Exchange of product and pricing information electronically – Standard industry data requirements, Global Product Classification

coding• Global Traceability Standard

– A PROCESS standard describing the traceability process independent from the choice of enabling technology http://www.gs1.org/traceability

Traceability at work in the Australian Meat Sector

Standards for item identification and electroniccommunication enable visibility throughout the supply chain

GS1 DataBar prelaunch 2010 2014 for global uptake

Benefits include:• Designed for bar coding small or irregular-shaped products• Better control over products exceeding their expiry dates • Scanning of fresh food products reducing key punch errors• Better control of inventories, shrinkage, and product recalls

GS1 Bar Code evolves with industry needs

New Bar codes – GS1 DataBar

Different mobile

barcodes

Some key questions from brands and retailers:

How can we ensure only our approved data is made available to consumers?

How can we ensure we develop scalable and interoperable systems?

How often will these technologies change?

Industry is exploring ways of engaging with consumers via extended labeling… … but the

market is fragmented with…Mobile PortalsMobile Portals

Different information

sources

WebsitesWebsites

Crowd SourcingCrowd

Sourcing3rd Party

Databases3rd Party

Databases

Mobile Apps

Mobile Apps

Different mobiledevices

Drivers for Extended Labelling data

1. Consumers demand significant product data to make purchasing decisions

2. Retailers are driving online initiatives, Mobile apps and other in-store services

3. Government food labelling review as well as other government initiatives, such as the National Food Composition Database for monitoring nutrition policy as part of the Food & Health Dialogue

4. 3rd Party providers delivering online services using questionable sources for product data

What is GS1 GoScan?

A smart phone application designed to deliver detailed product data to shoppers via scanning a barcode or via a text based search. Key functions include:

Country of origin statement Ingredient lists Allergen and consumer declarations NIP data Instructions for use, storage and precautions Dietary information Text, scanning and GTIN based product searches Definitions of key terms Click through to websites, Facebook, Twitter, etc Reports to monitor usage activity

In June 2009, with leadership from the Australian Food and Grocery Council leading manufacturers, wholesalers, retailers and government agencies started collaborating to establish a single web based portal

Online notification portal enables trading partners to have a direct & secure relationship regarding product recalls

• Standard form and notification workflow • Ensures that only authorised recalls are issued• Targeted, secure communication with recipient specific data• Incorporates notification to regulators (FSANZ, TGA, ACCC)• Recipients receive recalls immediately and respond • Complete audit trail reduces risk and confusion• Complete data to enable product removal (inc images & attachments)• Easy to use with online help & data valuation for greater compliance• Based on global standards and a global, scalable platform

Web based portal for the management of Recall & Withdrawal notifications.

What does the future hold…

Industry Designed Roadmap to Enhanced Functionality

Structured responses for better tracking & reporting SMS notifications to recipients Creation of Safe Zone to practice recalls Full database integration via XML file interface Integration with GS1net Integration with GoScan application http://www.gs1au.org/services/recallnet/

GS1Locatenet

A central directory of GS1 standard, unique Global Location Numbers (GLNs) which identify physical, operational and legal locations. GLNs may be assigned to pricing locations, ship-from locations, ship-to destinations, eMessaging addresses and more

GS1’S VISION Enabling Product Recall

GS1 Traceability

Standard

GS1netAccurate Item Data

GS1locatenetAccurate Location Data

GS1BarcodesAutomatic Data Capture

GS1recallnetAccurate Item DataUnique Identifiers

Where are products shipped to?

What locations are affected?

What products do I have? Who do I buy them from?

How do I Identify them?

How can I id affected products?How much product do I have?

How many units sold?

Recall details?Batches affected?

Shipments affected?Recall Reporting?

Manufacturer/Distributor

Retailer / Outlet

Public / Consumer

GS1 mobile commerceExtended packagingMobile B2C communications

Auto alerts to consumersBased on mobile phone

scanningUltimate Vision

Rachel KairuzGS1 Australia LtdE [email protected] W www.gs1au.org1300 366 033