GRUPO DULCESOL

Overview

Started as small bakery in Villalonga

TWO Production plants (map)

Many firms in Dulcesol group: (list)Raw materials centers

Distribution societies

>1800 employees

1. Goods and services design:

Food: bakery products

research labs

↓ new products every year

> 250 products

white marksDia, Eroski, Gloria (Consumer), Hacendado, Lidle, El Corte Inglés, Boa Preu, El Jamón

2. Quality:

En alimentación, la calidad es lo que cuenta

“in food, quality is what counts”

strict quality test control.

Several awards (AENOR, MAPA etc.).

GreenPeace’s transgenical ingredients list

3. Process and capacity design

86000 tons

60 different products

75 million Euros investmentnew offices new manufacture production premises auxiliary facilities new production lines

>1800 employees

4. Location selection:

around Spain and Portugal (farms, distribution societies)

2 production plants Gandía Villalonga

↑ international market

Portugal, France, United Kingdom, Italy, Finland, Benelux, Switzerland

5. Layout design

same for all Spain and foreign country 5 languages in label

logo + mostly blue colour

new designs more appealing for children

No marketing: makes use of competence advertisments

6. Human resource and job design

Bad reputation : treatment employeesHard schedules Individualism Abuse of power

> 1800 and growing

Hiring: itself & hiring firms (like ETT or CREYF'S)

Technical staff:engineers & graduate students

tests

interviews

7. Supply chain-management

Vertical integration

own raw materials

own distributors

(+) Better control

(-) Keep up with technology

8. Inventory

Receive order Inmediate production

Minimize stock:

< 3 days production

1 day quality tests

distribution

9. Scheduling

Fast & Effective

Guarantee quality

10. Maintenance

Technical staff

Own software for

maintenance

Quality house

Customer Requirements

own

rawmaterial

researchlabs

owndistribution

robotization

qualitymaterials

qualitypolicy

employeetreatment

marketing

promotion

Customer

Importance

price 5

flavour 5

diversity of products 4

- fiber light products 2

smooth 4

packaging 3

availability 2

reputation 2

size 3

Product

Requirements

Correlation matrix

Interrelationship matrix

5Strong ( )

Relationship weighting factors:

( 3)

( 1)

Customer Rating LLL5 , 1

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Forecasting ¡GROWTH!

Quality

Quality assurance system

↓

International Quality standart

UNE/EN/ISO 9002 (AENOR)

“raison d’être” of the firm

First firm with quality certificate

Quality

Establish standardization process of suppliers and raw materials:

Control of production

Monitoring of food security plan

1. previous evaluation

2. suppliers monitoring

3. physical-chemical microbiologic

parameters

Maximum 1 day!!!!

Quality

Greenpeace’s transgenical ingredients list

green

or…

red??

Robotization

Artificial vision

Technology

Technology Intelligent storage

old products in front

Technology Automatic production lines

Technology

Technology

Computer department: Software:

maintenance

scheduling,

intranet (employees)

extranet(suppliers)

E-commerce

Extranet:

suppliers order(any time of day)

interactivity (promotions, prices)

reduces costs (staff, materials, buildings)

THANK YOU FOR YOUR ATTENTION

ANY QUESTIONS