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We are a integrate marketing group
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Member of
Member of
WHY 361o?
Member of
vs.360o
CLOSED CIRCLE
361o
3D CONTINUUM
Member of
Foco en los drivers del negocio y clara vision de ejecucion,
hoy y maana
Our 361o Integrated Marketing Philosophy is built on the principle that it is not about surrounding the Consumer or
Shopper with media. It is about generating a communication continuum of touch points that allow for the evolution of the
Brand Relationship with its Target.
Why 361o?
Member of
OUR VISION OF THE FUTURECommunication & Brand Relations Mobile/Digital
Generating Brand Preference and Purchase Intent
Consumer Engagement & Shopper Marketing
Living Brand Experiencesand Closing the Cycle
at The Point of Purchase
Member of
WHAT IS GRUPO 361?
Member of
Member of
WE ARE NOT AN AD AGENCY!
Although we have three in the Group
Member of
Foco en los drivers del negocio y clara vision de ejecucion,
hoy y maana
We are a Group of Integrated Marketing Companies, each Specialized in developing connections between
Latin American and U.S. Hispanic Consumers, Shoppers and Brands.
Member of
Experiential Marketing
Shopper MarketingShopper
Creative Boutique
U.S. Hispanic Creative BoutiqueCustomer Dialogue
CommercialConsultancy
DisplaysAdvertising & PR
Digital
Member of
People have another device in their hands
while engaged with mass media
>78%
EXPERTS IN INTEGRATED COMMUNICATIONSMulti-platform Communication Brand & Marketing StrategiesIntegrated 361 CreativityMedia Evolution PlanningOver 38 Years Experience In The Americas
These days are long gone
Member of
Al Aire: Total de respuestas de los usuarios durante el show
INTERACTIVE TELEVISION
A Key Strategic Partner
Member of
70% Of All Buying Decisions Are Made At The Point Of Purchase
> 55% Of People Begin Their Path To Purchase On-line or Mobile
EXPERTS IN SHOPPER MARKETING Shopper Research Solutions Designed Based On Shopper Insights Path To Purchase Communication Strategies Over 11 Years Of Experience In The Americas
Member of
CONSUMER/SHOPPER"DISTINCTION
Member of
CONSUMER/SHOPPER"DISTINCTION
Member of
SHOPPER JOURNEYPath-to-Purchase
Member of
SHOPPER JOURNEYPath-to-Purchase
Member of
A Point Of Purchase Specialized Creative Boutique Integrated Shopper Solutions Over 17 Years Of Experience In The Americas
EXPERTS IN SHOPPER CENTERED CREATIVE DEVELOPMENT
Member of
World Class Display Design Studio (Low, Medium & High-tech)Innovation In Shopper Engagement DisplaysOver 15 Years Of Experience In The Americas
EXPERTS IN MULTI-SENSORY DISPLAYS
Member of
Member of
VIRT
UAL 3
D
Member of
SCENT MARKETING STRATEGIC PARTNER
Member of
Sales, Distribution & Logistical Strategy Development Trade to Shopper Marketing Solutions Integrated Sales & Marketing Strategies Over 10 years experience in The Americas
EXPERTS IN COMMERCIAL CONSULTANCY
Member of
EXPERTS INMULTI-SENSORY
BRAND EXPERIENCES
Unique Multi-sensory Brand Architecture MethodologyEngagement Strategies & Concept DevelopmentEvents, Promotions, Trade Shows And SponsorshipsOver 17 Years Experience In The Americas
Member of
Member of
Look?
Sound?
Smell?Feel?
Taste?
MULTI-SENSORYARCHITECTURE
Member of
EXPERTS IN CREATIVITY FOR HISPANICS A Multi-cultural Creative Boutique based in Dallas, Texas Creativity based on Hispanic Insights and Not Mere Translations Over 20 Years of Experience in The United States
Million People
of the populaFon
Research on-line before buying
1 in every 4 children
Own Smartphones
Purchasing Power
Member of
Markets are Conversations
EXPERTS IN DIALOGUE MARKETING Dialogue Strategy Developers Content Development And Management Influencer Scouting And Management Over 15 Years Of Experience In The Americas
The Consumer as Media
Member of
EXPERTS IN THE DIGITAL PARADIGM A Strategic Approach To Enter The New Digital Ecosystem Global Network Of Developers (Specialized in Key Technologies) Social Media And Relational Media Strategies Multi-media And Multi-channel Solutions More Than 16 Years In The Americas (Digital Years Are Dog Years)
Member of
LARGEST DATA BASE COMPANY IN THE WORLD
A Key Strategic Partner
Member of
How Do We Work?
Member of
ROLES Client Service Strategic Guidance Service Integration Coordination
EXPERTCOMPANIES
SINGLE POINT OF CONTACT
Member of
Creative Diversity!
6 VPs form our Americas Creative
Committee!
Member of
OFFICES IN THE AMERICAS
- USA- Argentina- Brazil- Colombia (Andean)- Mexico- Panama (Central America/Caribbean)- Venezuela
BOOTS ON THE GROUND
Member of
Billings: > US$ 220,000,000
Clients: > 40 in The Americas
Employees: 345
OUR GROUP IN NUMBERS
Member of
SOME KEY CLIENTS IN LATIN AMERICA
Member of
SOME KEY CLIENTS IN THE U.S.