GrowthSeminar 051214 Updated

8/10/2019 GrowthSeminar 051214 Updated

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Location: Belfast City Business Hub 28 - 30 Castle Lane, Belfast, BT1 5DB

http://www.citybusinesshub.co.uk/events

Date: 5thDecember 2014

Time: 10.30am to 1.00pm
http://www.citybusinesshub.co.uk/events/http://www.citybusinesshub.co.uk/events/


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Business Networking has become more andmore prevalent as a key marketing tool in today'sbusiness environment. Being low cost and

strategic in nature, networking can produce themajority of business for many firms, and is alsofor many, the essential ingredient in bothestablishing and growing a business. In abusiness world, where online networking usingsocial media provides highly productive tools forestablishing awareness, and business links; faceto face networking remains the preferred methodfor making deals and closing sales.

Furthermore, the current generation of business

owners and senior managers are bettereducated, and are more aware of the need forstrategic thinking and relationship building, askey ingredients for business success. As people

are more likely to do business with those theyboth know and trust, business networkingpresents not only an opportunity, but an

essential process necessary for thesustainability of any business in today's highlycompetitive, price driven markets.

Although Business Networking providesenormous opportunities, many businesspersons have not adopted the practice.However, often when they do, they are put offwhen they discover they lack an understandingof the process involved. In recognition of suchchallenges, Acordia Business Networking has

created the 'Networking for Growth' mini courseto open up access to one of the most importantmarketing methods available to modernbusinesses today.


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On completion of this course,participants should be equipped totake a strategic approach tonetworking success.

Participants will also gainknowledge of the foundationalprinciples of Business Networkingthat can be further developedthrough practical experience and

further knowledge & skillsdevelopment.

The aim of the training is to demonstrate how business networking can be transformed from being an'activity' into a key marketing 'strategy' that underpins business growth and development.

By the end of the session participants will:

1. Be aware of the differences between networking approaches,

2. Understand how to utilise the triple connection between, the self, the businessand networking skills and knowledge,

3. Know how to create a powerful elevator pitch that is adaptable for different situations,

4. Be able to identify key strategic connections within a database of contacts.


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Welcome and Registration,

Introduction to skills & knowledge development outcomes,& overview of session,

Types of networking, and the scope of each approach for

business building,

Developing a powerful elevator pitch using the SIMPLE method,

Understanding the 'you' which is at the core of networking success,& the core concept of Locus of Control,

Network analysis & identification of Principal Networking Partners (PNP),

Summary & Feedback.


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Documents

GrowthSeminar 051214 Updated