4

GROWTH Communications Conference

Embed Size (px)

DESCRIPTION

GROWTHComms2014 is the communications conference for faith based organizations serious about sharing the most important story the world has ever heard. The conference will be held on January 18, 2014 at the National Press Club in Washington, DC

Citation preview

Page 1: GROWTH Communications Conference
Page 2: GROWTH Communications Conference

31 YOURWEBSITE.

The Most Important Message Creates

GROWTHThe one organization that should have stellar communications is The Church. At GROWTHComms, we believe something more important than lives depends on it. We believe souls depend on it.

Many churches and faith-based non-profits rely on part-time and volunteer staff to do the heavy lifting of managing communications. Mass media changes at a breath-taking pace that can be daunting for even professional fulltime staff.

GROWTH Communications 2014 is the conference for any ministry serious about

equipping its communications team with the tools, knowledge and support necessary to reach its growth potential.

GROWTH is important because it means we are fulfilling Christ’s mandate to share the good news with all people. For this reason, we believe that all ministries and churches must actively reject communications strategies that result in stagnant or diminishing numbers.

GROWTH Communications 2014 is an investment in the long-term growth of your ministry. Communications and media ministry team

members shoulder an extremely high responsibility. Your ministry’s message must be effectively shared with both your internal and your external publics.

GROWTH Communications 2014 empowers ministry leaders and communications staff with the tools not only to manage, but also to maximize the impact of the message.

The Conference for Ministries Serious About GROWTH

And when I am lifted up from the earth, I will

draw everyone to myself. -John 12:32

Conference Schedule

Jesus Christ would have been a Communications Director’s dream. He was always on message. He told engaging stories that empowered and

enlightened the masses. He quite literally left us with GOOD NEWS to share with the entire world and grow the family.

The most important message in the world should come from the Church.

The message should be clear and uncompromising. Unfortunately, clear and uncompromised messaging is not always achieved.

Growth Communications 2014 will engage, empower and enlighten ministry communications leaders to create messaging strategies that promote, not

hamper ministry GROWTH.

Spread the word by using the hashtag - #GROWTHCOMMS2014

Engaging...Empowering...EnlighteningRegister at http://www.growthcomms.com

Hosted by Bass Public Affairs: 220 S. Washington Street, Suite 205, Alexandria, VA 22305 * 703.888.9421http://www.basspublicaffairs.com

Hosted by Bass Public Affairs: 220 S. Washington Street, Suite 205, Alexandria, VA 22305 * 703.888.9421http://www.basspublicaffairs.com

Page 3: GROWTH Communications Conference

32YOURWEBSITE.

Conference Schedule

Staying On MessageStaying on Messaging first means that your ministry must have a message. GROWTH Communications 2014 will help you crystalize your ministry mission and message to effectively engage your audience.

By attending GROWTH Communications 2014, your ministry leaders will have the resources to build a short and long-term communications plan that encourages ministry growth.

Owned media, the media that you completely control should be engaging, empowering and enlightening. GROWTH Communications 2014 will walk you through creating polished and useful church collateral.

The National Press Club is located in the heart of downtown, Washington, DC seconds from some of the most amazing restaurants in the world.

Today ministries have the ability to literally share their message around the globe. Learn how to message effectively to your virtual and brick and mortar audience.

Gain insight on working with the press to secure earned media. Develop press releases, media advisories and commentaries that land media hits.

Gain insight on how your ministry can have a voice on politically charged issues like abortion, same-sex marriage, gun control, illegal immigration.

GROWTH Communications 2014 is not a conference where you just talk about it. GROWTH Communications 2014 is a conference where you will be about it. You will put what you have learned into action immediately.

Building a Communications Plan

Collateral, Publications, Literature - Owned Media

Lunch (On Your Own)

Virtual Ministry Messaging

Working With The Press - Earned Media

Politically Charged Media

Taking Action

Engaging...Empowering...EnlighteningRegister at http://www.growthcomms.com

Hosted by Bass Public Affairs: 220 S. Washington Street, Suite 205, Alexandria, VA 22305 * 703.888.9421http://www.basspublicaffairs.com

Hosted by Bass Public Affairs: 220 S. Washington Street, Suite 205, Alexandria, VA 22305 * 703.888.9421http://www.basspublicaffairs.com

Page 4: GROWTH Communications Conference

About BPA:

Bass Public Affairs (BPA) is a full service public affairs firm based in Washington, D.C.

We help organizations build alliances with potential clients and solidify partnerships with current clients. Whether reaching an audience of one or millions, BPA uses hybrid research and innovative public relations techniques to build coalitions and enhance growth.

By offering traditional and emerging media tools, BPA provides solutions to individuals and organizations that desire to impact public opinion or public policy.

Phone: 703.888.9421

Website: basspublicaffairs.com

Email: [email protected]

Facebook: facebook.com/basspublicaffairs

Twitter: twitter.com/thebasssisters

Bass Public Affairs

Your Clear Voicein a Crowded

Market.

Bass Public Affairs (BPA) specializes in helping organizations impact public discourse by projecting a clear message in their earned and owned media.

We partner with a diverse set of organizations that have unique visions of the world they would like to create. However, their missions typically fall into one of two categories. They are organizations with missions bent towards teaching families how to create legacy wealth or they are organizations that want to halt the marginalization of people of faith in politics and culture.

Partners such as the KENO Foundation, The Lawrence Funderburke Youth Organization and Good Ground Good Life have each created programs that are bridging the financial literacy divide among privileged and lesser privileged elementary and secondary school students.

Organizations such as the Both Sides Forum, the Maryland Family Alliance and Glory to Glory Ministries are dedicated to encouraging people of faith to build stronger families through public discourse that generates sound public policy.

NAICS Codes541820 - Public Relations541613 - Marketing Consulting541810 - Advertising Agency Consulting Services 541910 - Marketing Research Services812990 - Event Marketing and Planning Services 541430 - Graphic Design Services541611 - Strategic Planning Consultant Services

Clients• Denise Woods Studios - Hollywood, CA• Maryland Family Alliance - Latham, MD• Glory to Glory Ministries, Tampa, FL• Grace Church, Dumfries, VA• City of Praise Church Ministries - Landover, MD• The Kid Entrepreneurs Need Opportunities (KENO) Foundation -

Atlanta, GA • Talbot County Family Connection - Talbotton, GA• Good Ground Good Life - Washington, DC• Lawrence Funderburk Youth Organization - Columbus, OH