Growing your business with the 2007 Microsoft Office system

Work more efficiently

Manage customer information in one place

Promote your business

Analyse your business information

Create great looking documents

Easily find commands

Work with confidence and security

Manage information

Stay safer, more secure, and connected

The “Better Together” storyThe “Better Together” storyMicrosoft Office and Windows Vista™Microsoft Office and Windows Vista™

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Introducing Office Home & Student 2007 Introducing Office Home & Student 2007 and Office Ultimate 2007and Office Ultimate 2007

Announcing the Announcing the NEWNEW Microsoft Microsoft Office Ready programmeOffice Ready programme

Increase hardware sales with Windows Vista and Increase hardware sales with Windows Vista and Microsoft Office capabilitiesMicrosoft Office capabilities

More value for midsized businesses with new More value for midsized businesses with new Office Professional Plus 2007*Office Professional Plus 2007*

Drive growth with new Microsoft Office offeringsDrive growth with new Microsoft Office offerings

3* Office Professional Plus 2007 is only available through Volume Licensing.

VOLUME LICENSING

best

better

good

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Microsoft Office segment SKU planMicrosoft Office segment SKU plan

For ConsumerFor Consumer For Small For Small BusinessesBusinesses

For Medium and For Medium and Large BusinessesLarge Businesses

Office Ready is for small businesses

Office Home and Student 2007 Office Basic 2007 Office Small

Business 2007

Office Professional

2007

Word 2007 ● ● ● ●

Excel® 2007 ● ● ● ●

PowerPoint® 2007 ● ● ●

OneNote® 2007 ●

Outlook® 2007 ●

Outlook® 2007 with Business Contact Manager ● ●

Publisher 2007 ● ●

Access 2007 ●

2007 Microsoft Office OEM SKUs2007 Microsoft Office OEM SKUs

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CHALLENGECHALLENGE

• 2006 research shows that 45% of new Small Business PCs are purchased without Microsoft Office*

• Half of those customers install more expensive FPP within 2 weeks

OPPORTUNITYOPPORTUNITY

• Small Businesses are more satisfied with both their PC purchase decision and with their PC reseller when Microsoft Office is pre-installed

• Customers want Windows Vista and 2007 Office preinstalled on a new PC

• Over 50% of Small Businesses who did not purchase Microsoft Office preinstalled would prefer a free 60-day trial of Microsoft Office offered to them.

Capturing unmet demand for Microsoft Office Capturing unmet demand for Microsoft Office on a new PCon a new PC

6* Source: Microsoft Research 2006

What’s the Same What’s New Partner Benefits• Distributor buys Microsoft

Office license from Authorised Replicator

• Reseller/SBC buys Microsoft Office from Distributor

• Reseller/SBC sells Microsoft Office with new PC and makes profit

• SBC preinstalls from master image(s)

• License no longer includes media

• Branded OEMs to preinstall Microsoft Office

• Single business image

• Microsoft supports Microsoft Office

• Operational simplicity with common licensing and single business image

• Second chance revenue opportunity with free 60-day trial

• Microsoft supports Microsoft Office

Post-PC Sale Trial

Reseller/SBCOEM

PC Sale

DistributorDistributor

Microsoft Office Ready overviewMicrosoft Office Ready overview

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Step 1 Order 2007 Microsoft Office Medialess License Kits (MLKs)Step 2 Sell the licenses at point of saleStep 3 If no sale, capture after-market revenue by offering Office Ready PCs

Post-PC Sale Trial

PC SaleResellerMultinationalManufacturer

DistributorDistributor

Microsoft Office Ready for Resellers Microsoft Office Ready for Resellers Here’s how it worksHere’s how it works

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Step 1 Order the Microsoft Office OPK Master Kit (OPK)Step 2 Order 2007 Microsoft Office Medialess License kits (MLKs)Step 3 Install the Microsoft Office OPK Master Kit onto the PCs you are buildingStep 4 Sell the licenses at point of saleStep 5 If no sale, capture after-market revenue by offering Office Ready PCs

Post-PC Sale Trial

PC Sale

Microsoft Office Ready for System BuildersMicrosoft Office Ready for System BuildersHere’s how it worksHere’s how it works

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System Builder

White Box PC

Multinational PC

DistributorDistributor

Microsoft Office OPK Master Kit

• The OPK Master Kit is separate from the license

• Order from MOSB site

• cost for COGS and shipping only*

• 3 copies per system builder

• OPK order site at www.oem.microsoft.com

• OPK kit overview at http://www.microsoft.com/oem/english/office/officeopk.mspx

• Purchase from OEM distis – cost of approx $250**

The pre-installation kit is available. Order it today.

* Cost of the Microsoft Office OPK Master Kits will be royalty-free, but will include COGS and shipping & handling

** Cost of the Microsoft Office OPK Master Kits will include COGS and shipping & handling

Get a Microsoft Office OPK Master Kit to preinstall Office

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Two OPK Master Kits, including the following components:

Microsoft Office Ready OPK Master Kit Office Ready 2007 master image (2 CDs) Office Home and Student 2007 master image OPK Tools CD Getting Started Pre-Installation Flyer

Microsoft Office Ultimate 2007 OPK Master Kit Office Ultimate 2007 master image DVD OPK Tools CD

Please note: The two consumer images, Office Home and Student 2007 and Office Ultimate 2007, do not convert to trial mode.

OPK Master Kit componentsOPK Master Kit components

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Microsoft Office price listMicrosoft Office price list

Microsoft Office OPK Master Kit• Microsoft Office 2007 OPK Master Kit

2007 Microsoft Office Medialess License Kit (MLK)• Microsoft Office Basic* 2007 • Microsoft Office Small Business* 2007 • Microsoft Office Professional* 2007 • Microsoft Office Home & Student 2007 • Microsoft Office Ultimate 2007

*Expect top 2-3 OEMs to have branded Medialess License Kits. These kits will not be technologically tied to the PC.

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Product packaging for the 2007 Microsoft Office Product packaging for the 2007 Microsoft Office Medialess License Kit – old versionMedialess License Kit – old version

13

REMOVE THIS CARD

Product key is behind this card

Thank you for licensing this 2007 Microsoft Office suiteYour 2007 Microsoft Office software includes technological measures for copy protection. You will have limited use of the software if you do not fully comply with the product activation procedures. Product activation procedures and Microsoft's privacy policy will be detailed during initial launch of the software and may be completed by Internet or telephone (toll charges may apply).

To activate, follow the onscreen instructions displayed when you launch the software. If you do not activate within 25 launches, the software will revert to reduced functionality mode. In reduced functionality mode you will, for example, be able to view existing documents, but you will no longer be able to create new or edit existing documents.

The 25-character product key required to activate your preinstalled software is found on the Certificate of Authenticity located behind this card.

REMOVE THIS CARD

Example only. Real product key is behind this card.

Redeeming Back up Media

If you would like to acquire a backup copy of the 2007 Microsoft Office suite you purchased, please go the following website for media redemption information: http://www.microsoft.com/office/backup. You will need receipts from both your PC purchase and your purchase of this license. The receipts must be dated within 90 days of each other to be eligible for backup media. You will also need to fill out the appropriate forms on the web site and pay shipping and handling costs as specified on the site.

Product packaging for the 2007 Microsoft Office Product packaging for the 2007 Microsoft Office Medialess License Kit – updated versionMedialess License Kit – updated version

• No more media case

• Use of color

• Medialess License Kit name on the cover

Inside

Product Key card

COA goes over the shaded areaIt has a hologram through it as well as the product key.

The product key card becomes the “value” item and what the customer is purchasing.

Reduces concern of “I bought an empty box.”

Back

New COA

• COA comes in two pieces• Outer piece is for tracking and

validation• Inner piece is the “value”

piece, which has the product key

2007 Microsoft Office ProfessionalOEM Software

Customer back-up media

• www.microsoft.com/office/backup/ - 3 options• Place order on site, customer pays for shipping and

handling• Download directly from site• Use Windows Vista Business back-up feature (step

by step instructions on site)

• Local OEM/System Builder can reinstall Microsoft Office onto the machine with the OPK Master Kit

• Call Microsoft on 0860 2255 67 (0860 call MS) for assistance

• Improve your ability to compete with unified Microsoft Office licensing and offers

• Recover lost revenue with free 60-day trial

• Increase customer satisfaction by pre-installing product

New Partner Opportunities

Microsoft Office Ready summaryMicrosoft Office Ready summary

• Maximise Microsoft Office sales opportunity on new business PCs • Give customers an opportunity to try and buy premium 2007

Microsoft Office SKUs• Better alignment between channel offerings

Key Program Details

• License only includes key, no media

• Master image required for pre-installation

• One Microsoft Office Ready image for 3 business SKUs

• Microsoft provides support for Microsoft Office

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Five great reasons to sell the Five great reasons to sell the 2007 Microsoft Office System2007 Microsoft Office System

Compelling new features and capabilities help drive Microsoft Office sales on new PCs

Office Home and Student 2007 helps you compete better with improved consumer/business differentiation

Office Ready delivers better customer experiences out-of-the-box and helps you recapture lost revenue through trial

Simplified licensing and inventory management across both branded OEM and white box Office Ready PCs

Engage with customers to drive new hardware sales through compelling capabilities and solutions

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2

3

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5

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© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the

date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 23