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Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

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Page 1: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Growing the Game through Cross Cultural DexterityPreview

Annual Meeting March 15, 2014

Page 2: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

INTRODUCTION – FOUNDATIONS OF DIVERSITY AND INCLUSION

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices 2

Page 3: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Objectives

• The Why The Business Case for Diversity & Inclusion and the Importance of Cross Cultural Dexterity

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• The What Developing Cross Cultural Dexterity

• The How Applying Cross Cultural Dexterity in the Sections

Page 4: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Opening Exercise

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Page 5: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices

The Mix –Visible and Invisible Diversity Features

Visible Features – 10%

Physical attributes

Gender

Race Age

Ethnicity

Invisible Features – 90%

Physical Skills/ Qualities Culture

Marital StatusSexual OrientationMilitary Experience

Geographic LocationEducation

Marital status of parents

Job History

Level in Organization

Personality Beliefs

Values

Socio-economic statusStyle of thinking

Communication StyleReligion

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Page 6: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

USTA Diversity Definition

Diversity is the collective mixture of our human and organizational assets characterized by our similarities and differences.

Inclusion is leveraging the power of diversity in a respectful environment that encourages all to participate and contribute to further the USTA mission.

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Page 7: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Diversity is the Mix... Inclusion is Making the Mix Work™

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices 7

Page 8: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

THE WHY: ARTICULATING THE BUSINESS CASE

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices 8

Page 9: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices

The Foundational ModelThe Business Case for Sustainable Diversity & Inclusion

Who Doesthe Work

Marketplace Business

CaseImpact on products and services

OperationsBusiness Case

Impact on internal systems and processes

WhatWe Sell

How We Run the Business

Talent Business

CaseImpact on talent

(engagement, retention,

advancement,etc.)

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Page 10: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Imagination, Breaking with Convention

10 and Under Tennis allows kids to rally and play tennis shortly after picking up a racquet for the first time. And for the first time, kids can fall in love with tennis right away – a love that can last a lifetime!

The Right Sized Gear for All Ages

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It’s not just the rules or techniques…there’s more

Page 11: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Does the Future of Tennis Hinge on Diversity & Inclusion?

Discuss:

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices 11

Page 12: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices

USTA’s MissionThe MISSION of the USTA is simple and clear:

“To promote and develop the growth of tennis”

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Managing diversity and inclusion effectively is critical to achieving the mission of the organization and is an

integral part of the success of the USTA’s other top-level strategic priorities.

Page 13: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Tough Issues / Hard Questions

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• Many tennis organizations’ professional staff and volunteers do not reflect the changing demographic.

• 40% of kids under 10 are African American, Latino, Asian, Native American.

• To execute 10-and-under imperative, it must be at its core about diversity.

• Not a market segment; it is the market.

Page 14: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Our responsibility as the National Governing Body for the sport obligates us to identify and lead in

removing barriers to allow us to be inclusive so that tennis reflects all of America.

Diversity and Inclusion:

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices 14

Winning the Game Strategy for USTA

Diversity allows us to touch "All of America" and Inclusion allows "All of America" to touch us.

Page 15: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014
Page 16: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

But It’s Not Enough

How do we

grow the game?

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Page 17: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

To…Cross Cultural

Dexterity

From…Tolerance and Sensitivity

17©2012 Diversity Best Practices

Page 18: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices

Cross Cultural Dexterity

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The ability to differentiate, embrace and leverage differences in order to:

1. Seize opportunities

2. Make decisions

3. Resolve conflicts

Page 19: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

THE HOW: DEVELOPING CROSS CULTURAL DEXTERITY

Page 20: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Team Effectiveness Study

Reference: Adler, N. J. International Dimensions of Organizational Behavior. 4th ed. Cincinnati, OH: South-Western, 2002.

Effectiveness in creative tasks

Monocultural Teams

MulticulturalTeams

MulticulturalTeams

Less More

++ +++

+ ++

c. Milton J.Bennett, 2008

AveragePerformance

WHEN MINIMIZED, IGNORED OR SUPPRESSED… WHEN EMBRACED & MANAGED WELL…

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Page 21: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices

Unconscious Bias

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Can create exclusion & misinterpretation

Build commitment to uncovering & understanding

Page 22: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices

Urban, Suburban, Rural

URBAN(CITY)

SUBURBAN(SMALL TOWN)

RURAL(COUNTRYSIDE)

Page 23: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Seven Dimensions of Culture

Adapted from Charles Hampden-Turner and Fons Trompenaars

Rules Based Situation Based

Project Based Relationship Based

Accomplishment Based Title Based

Self Based Group Based

Don’t’ Show Emotions Based Show Emotion Based

Clock Oriented Based Event Oriented Based

Dominance Based Fate Based

FAIRNESS

GETTING THINGS DONE

STATUS

WORKING WITH OTHERS

EMOTIONS

TIME

MANAGING THE ENVIRONMENT

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Page 24: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

THE HOW: APPLYING CROSS CULTURAL DEXTERITY IN THE USTA SECTIONS

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices 24

Page 25: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices

The Business Elements for SUSTAINABLE Diversity & Inclusion

How Do We Leverage

Talent

Market

Operations

Where Are Our

Opportunities

How Do We Reach Efficiently & Effectively

Talent

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Page 26: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

The Preeminent Organization for Diversity Thought Leaders©2013 Diversity Best Practices

Process for Action Planning

• Select a Market & Answer these Questions

1. What are the potential gaps between our culture & values and those of our target market? Tool: Seven Dimensions of Culture

2. How might we become more familiar with this market?

3. How could we begin to close the gap?

Page 27: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

Objectives Revisited

• The Why The Business Case for Diversity & Inclusion and the Importance of Cross Cultural Dexterity

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• The What Developing Cross Cultural Dexterity

• The How Applying Cross Cultural Dexterity in the Sections

Page 28: Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

¡Gracias!