GROWING KEEP Strategic Plan 2010-2020 Approved by Board of Directors, December 8, 2009

GROWINGKEEP

Strategic Plan 2010-2020Approved by Board of Directors,

December 8, 2009

Today

Our New Strategic Plan

The Details

1

2

The Garden’s Board of Directors December 8, 2009Thomas F. AicheleAndrew ArmishawJoseph BrickmanNeville F. BryanJohn H. BuehlerMichael J. BuschSteven M. Bylina, Jr.Susan Keller CanmannBarbara Whitney CarrRobin T. ColburnTimothy C. ColemanPeter R. CraneJohn F. CreganJohn V. CroweChristopher A. DevenyJames W. DeYoungSuzanne S. DixonPeter M. EllisRobert F. FinkePeter B. ForemanJohn D. FornengoThomas C. FreymanDorothy H. GardnerNancy GidwitzSue L. GinJames J. GlasserEllis M. GoodmanJohn K. GreeneJoseph A. GregoireWilliam J. Hagenah

Mark W. HallerCaryn L. HarrisMary HillEdward HinesJohn L. HowardThomas B. Hunter IIIJane Irwin Joan M. JohnsonSusan KeiserPosy L. KrehbielThomas E. LanctotDonna LaPietraEric C. LarsonM. James LeiderBenjamin F. Lenhardt, Jr.Laura M. LingerJosephine P. LouisBarbara A. LumpkinMary Ann S. MacLeanRobert H. MalottJeanne K. MasonMary L. McCormackJeanine McNallyEdward MinorWilliam E. MoellerJane S. O’NeilJay L. OwenHomi B. PatelGeorge A. PeinadoJanet Meakin Poor

John Edward PorterSusan L. Regenstein Anne O. Scott Sophia SiskelKathleen Kelly SpearHarrison I. SteansSusan StoneTodd H. StrogerPam F. SzokolRichard L. ThomasHoward J. TrienensCatherine M. WaddellTodd E. WarnockWayne WatsonSusan A. WillettsNicole S. WilliamsArthur M. Wood, Jr.

LIFE DIRECTORS Marilynn B. AlsdorfWilliam T. Bacon, Jr.J. Melfort CampbellKent Chandler, Jr.Gary P. CoughlanThomas A. DonahoeFrancis C. Farwell IIRalph F. Fujimoto Florence S. HartPamela K. HullBill KurtisMary Mix McDonaldPeter H. MerlinRalph Thomas O’NeilWilliam A. OsbornJohn E. PreschlackDain SearleDavid Byron SmithWilliam P. SutterErnest P. Waud III

The Staff of the Chicago Botanic Garden December 8, 2009

Abbate, CarolAbrahamson, LynnAffatato, GinaAlcala, LuisAlexiadis, AlexandraAllen, EllenAlvarado, BlancaAnand, RitaAngell, GailAriza, Juan JoseArkin, KennethArreguin, JoseArreguin, MarcelaArreguin, SalvadorAult, JamesBaca, SaulBakakos, LauraBaker, CynthiaBall, StephenBanderowicz, DoloresBarak, RebeccaBarfield, JoshuaBarker, BrianBasten, ScottBelding, RichardBell, AndrewBenveniste, MarianneBest, SunshineBila, JohnBilal, JeelanBinkley, KennethBlackwell, JoshuaBlackwell, MarcellusBloom, JulienBloomfield, LeonardBochat, DarrenBolster, RichardBoudreau, JamesBoynton, AnneBreslin, MaryBrown, JoannaBrown, WilliamBrunswick, LaurenBryant, JohnnyBufford, DarnellBurns, JacobBurton, GailBusard, MargaretBustamante, AlbertoByrne, MaryCaldwell, RogerCamacho, CarlosCanada, RickeyCantwell, David

Carlson, JohnCarlson, RobinCarroll, BenjaminCashen, JudithCastanuela, ZinaCastillo, BrianCederberg, SvenChapman, RyanCiaccio, GloriaCinofsky, MortonClair, PaulaClark, BrianClark, CarolineClifton, NancyCoakley, KelleyCoirier, CherylCollins, AshleyColvin, CynthiaCondon, LoganCooke, AlexisCorkery, DeniseCorrea, JaredCreightney, SamanthaDanon, EvaDavidoff, JackiDavis, CieraDelgado, AlbertoDetlie, GregoryDion, DanielDominguez, RaulDrower, AdrianDrucker, C.D'Silva, LaurenDuax, KerryDumoulin, ChristineDunn, ElizabethDurkin, DianeDurr, ThomasEgerton-Warburton, LouiseErickson, JeanneErickson, KevinErickson, LauraEspino, PedroFant, JeremieFarmer, RobertFavia, JanineFeldkirchner, HeidiFeldner, ElizabethFernandez, AbelFick, StephenFigueroa, JavierFigueroa, JesusFigueroa, Marcela

Figueroa, MariaFigueroa, SerafinFiorito, JamesFitzpatrick, JanelleFournier, ElizaFox, LorinFreer, MatthewFritz, ThomasFrost, AleneFrost, JamesFuller, DeniseGabriel, KathrynGarcia, CarlosGarcia, FernandoGarcia, GerardoGarcia, VictorGarrett, MarcellaGarrison, TerryGates, GalenGebhardt, JenniferGilchrist, JenniferGish, NathanialGoehler, JessicaGonzaga, JoseGorra, JeffreyGreiner, BlayneGroskopf, JenniferGrossman, HaroldGuerrero, MarioGunn, MarilynGuzman, BryanGuzman, JoseGuzman, OctavioHaffner, WilliamHaney, LauraHanke, DavidHarper, RichardHarris, RuthHarry-Jackson, VeronicaHavens, KayriHawke, RichardHayden, KathleenHeath, BreanneHenderson, CharlesHenderson, MinHenning, ChristopherHerendeen, DonnaHerendeen, PatrickHernandez, CesarHerold, JamieHittelman, LenaHitzroth, GregoryHofherr, MarianHoopes, Sara

Hopkins, JoanHotaling, VirginiaHowze, StacyHuska, JasonHuska, LauraHuwe, MelvinIehl, BruceIsabelli, JoanIson, JenniferJacobs, RichardJacobsen, ChrissyJanikowski, LuanneJarantoski, KrisJarzab, DanetteJensen, MeganJohnson, TimothyJohnstone, NatalieJones, VivienneJoynt, HeidiJuscius, JacquelineKaeding, RobertKailus, KarenKarim, DorotheaKeating, CynthiaKendall, RalphKirschner, RobertKlebosky, JosephKniss, RonaldKnowles, WilliamKnuth, GeorgeKotlarski, CarolynKotz, JacquelineKramer, AndreaKranz, LorraineKritzer, MaxKrol, LyubovKunkel, ReneeKushino, GailLantz, LorettaLara, JoseLarkin, DanielLaRosa, JaniceLarsen, KellyLarson, MatthewLavin, JulieLee, AntonioLenardi, AnthonyLewis, LamethaLimburger, EmilyLin, RanLindemann, StephanieLockovitch, ColleenLoeza, MiguelLove, Emily

Lozano, MarisolLucero, FelipeLupiloff, MonicaMagill, JohnMandujano, MariaManning, JohnathanManuud, DaniloMarchetti, LawrenceMarconi, MichaelMarino, YolandaMartines, MiguelMartinez, IrmaMartinez, IsidroMartinez, LuisMartinez, MiguelMartinez, RosalinaMartinez, UlisesMasi, SusanneMason, AngelaMatson, TamelaMatterson Appelt, MelissaMattson, AndreaMaziak, AnyaMcCabe, MeghanMcCabe, ThomasMcCaffrey, JulieMcGee, JeanyneMcKay, LynnMedina, AlfredoMedina, Alfredo Jr.Medina, MiguelMeech, JohnMelecio, LeobardoMelesio, AlvaroMelesio, FloribertoMelesio, JoseMelesio, JuvenalMelesio, SalvadorMendoza, RosaMercado, FranciscoMercado, RenatoMikol, RosemaryMikolajczyk, ThomasMilano, GayMiller, BenjaminMiller, BrandyMiller, LuisaMitchell, Rachel ClaireMobile, MichaelMontoya Sr., JoseMontoya, JavierMontoya, RigobertoMoore, Deborah

Morgan, SusanMueller, GregoryNava, ArturoNejman, SharonNemrava, ElmerNewton, MatthewNissly, ThomasNovak, JosephNowicki, CherylNunez, EfrainNykiel, CindyObenchain, RileyOchoa, PauloO'Connell, SeanO'Grady, KevinO'Meara, MichaelOrmuz, GloriaO'Shaughnessy, JoanPasztor, LauraPatino, GuillermoPatino, LeonardoPaul, SherriPaulausky, DanielPeckham, CarolPerce, HydePerez, DavidPerez, RaquelPeterson, NicholasPicchietti, StevePinargote, BethPinargote, DouglasPizarro, AlfredoPizarro, ErnestoPizarro, EzequielPlofsky, ErwinPlumley, DavidPlunkett, MaryPodber, SeymourPogue, AysePollack, RobertPollak, TimothyPomilia, MatthewPoulos, NeldaPrendergast, EileenPulsifer, EdgarPurvis, KatharineRamirez, AdanRamirez, EladioRamirez, EloisaRamirez, JuanRamlow, DonnaRaue, BarbaraReitz, DiedreResnick, Harriet

Reyna, RaulRiback, LloydRichardson, AmyRichardson, RyanRobinson, AaronRodelius, NelsonRodriguez, BrendaRodriguez, CarmenRodriguez, JoseRodriguez, MargaritaRohn, HannahRoman, GustavRoman, LorenzoRoman, MiltonRomanelli, SusanRosen, KarenRosendorn, BiancaRothert Jr, EugeneRowland, SamanthaRusk, KellyRustemeyer, WilliamRutherford, SarahSaavedra, JoseSagen, GloriaSalgado, JoseSanchez, ManuelSchmeichel, SylviaSchmidt, CarolSchneider, ShawneceeSchreiber, SusanSchuler, MelissaSchwarz Ballard, JenniferSejzer, JillSelinger, JillSerbe, NigelSeyfried, NancyShanahan, PatriciaSheehan, RichardShelton, EmilySherwood, HeatherShulman, BenSiegel, LeoraSimmons, AmeliaSiskel, SophiaSkogen, KrissaSlattery, EllenSmith, KarenSmith, ShawnSoberanis, JesusSolger, RaymondSollenberger, DavidSoulsby, Thomas

Soulsby, ThomasSpence, BarbaraStatland, BradleyStefan, HeidiSteffen, JamesSteichen, LisaStern, CraigStern, IlanaStoldt, StacyStoltze, SusanStorey, BarbaraStrelow, PhilStuermer, EmilSuhayda, HelenSwets, AndrewTamraz, JeffTankersley, BoyceTesta, MarkThelin, JodyThomas, CatherineTiddens, PaulTienes, MelissaTomcik, KatherineTorres, FlorencioTorres, JoseTreonis, ShannonTrigueros, JamesTrupp, BarbaraTu, I-YunUtterback, JulieVachlon, MonicaValauskas, EdwardValdez, VianeyValle, EfrainVan Deraa, CheriVandermey, CelesteVillalobos, JuanVitt, PatriciaVogel, MaryVoit, PatrickVojcak, DennisVolin, KatherineWachtel, CarolynWagenius, StuartWallace, SheldonWalsh, DeniseWarder, Y.Watson, GloriaWatters, IvanWawrzyn, BarryWebber, Kristen

Webber, KristenWegrzyn, SpicimirWeisbard, ChristinaWeislogel, ElizabethWellin, ErinWells, AmyWestin, JosephWestmoreland, TerranceWhitaker, JenniferWhite, CorriWhiting, DaleWilliams, ChristopherWilliams, LeonWilson, AndrewWintersteiner, JosephWirostek, AndrewWitherup, ColbyWlodek, KristaWood, DouglasWoods, CourtneyYates, EmilyYoung, JosephYoung, LauraZeitler, OttilieZombolo, JodiZombolo, ThomasZorn - Arnold, Barbara

Strategic Planning at the Chicago Botanic Garden

December 1995

April 2000

December 2009

Challenging the Future: Strategies for the 21st Century

Bloomin’ Capital Campaign Strategic Plan Update

GROWINGKEEP

The Strategic Plans of the Past Are Still Relevant Today

The goals of the 1995 plan and 2000 update are still relevant.

But the landscape has changed:The stature and popularity of the Garden has grown;

The role of botanic gardens has become more important;

Public dialogue is more focused on the relationship between humans and our environment.

The 2010–2020 strategic plan is rooted in the past, but is informed by this changing landscape.

The Goals of the 2010–2020 Strategic Planning Process Are:

Involve Board members, staff, and volunteers in determining the future of the Chicago Botanic Garden;

Build strong committees of the Board and empower Vice Presidents and committee chairs;

Validate and expand upon the mission and goals set in the 1995 plan, the 2000 update, and numerous policy statements;

Publish new 10-year strategic goals for the Garden as a whole and for each of its program areas;

Publish a new master site plan;

Engage in leadership development;

Discuss the risks to the long-term strength of the Garden and determine ways to mitigate that risk.

Process

The strategic plan has been developed by the 10 committees of the Board.

The committee chair and vice president(s) led the planning process.

The Garden’s president and CEO, Board chair, and the Board Strategic Planning Task Force

presented overall guidance.

The plan incorporates the views of staff and many outside reviewers.

Committees as of June 2009

What Our Plan Is

Our plan is a set of guiding principles and aspirations.

It is a way to focus the work of staff and communicate the Garden’s priorities and vision.

It is the groundwork for the Garden’s annual operating plans.

The goals of our plan are achievable.

What Our Plan Isn’t

Our strategic plan is not a business plan.It does not set forth many

quantitative goals or measurements.

It doesn’t intend to.

Staff outline business goals and quantitative measurements in annual operating plans & budgets.

These will support the strategic goals of all board committees.

Staff will present annual plans to the board each year.

Our Mission Is Clear and Important

It is the mission of the

to promote theChicago Botanic Garden

enjoyment, understanding,enjoyment, understanding,

of plants and the natural world.and conservationand conservation

Our Mission and Plan Are Based on Three Core Values

Beautiful gardens and natural environments are fundamentally important

to the mental and physical well-being of all people.

People live better, healthier, and more satisfying lives when they can create, care for, and enjoy gardens.

The future of life on Earth depends on the degree to which humans understand, value, and protect plants

and the healthy habitats on which they depend.

Our Future will be Built on a Strong Foundation

The Garden is already one of the great botanic gardens of the world.

The Garden is known for its:Beauty and collections;

Visitor experience and impact;

Education and community involvement;

Plant conservation science.

We Are More than “Just a Pretty Place”

The Garden’s work is important.We have a strong foundation for the future.

We serve—onsite, online, and at our satellite locations—millions of people each year. We are committed to delivering a sense of belonging to

every person we serve, regardless of age, background, or ability.

Plants need informed and committed advocates.

The Garden embraces this responsibility.

We Have Grown with Remarkable Speed & Clarity of Purpose in 37 Years

We have built 24 display gardens, 8 buildings, and expanded to 385 acres;

We have welcomed millions and millions

of visitors and grown to a staff of 250 full-time employees, a 75-person board, and a

budget of $27 million;

We are the sixth-largest cultural institution in the Chicago area—890,000 visitors in 2009;

At 49,000 member households, we have the

largest membership of any botanic garden in the world.

Our Dream Now Is to Grow from Being Great to Being Legendary

We will realize this dream by expanding our reach and

deepening our impact.

If we keep growing we will fulfill the needs of those we serve,

and those who serve us.

We will grow, mature, and achieve our goals

if we enable those whom we serve to

grow, mature, and achieve their goals.

Our Success Depends on Fulfilling the Needs of Our Customer

HEALTH

LEISUREEDUCATION

CONNECTION TO NATURE

CREATIVITYINSPIRATION

FAMILY

Our Success Depends on Fulfilling the Needs of Our Customer

HEALTH

LEISUREEDUCATION

CONNECTION TO NATURE

CREATIVITYINSPIRATION

FAMILY

Keep Growing

For our strategic plan,we have adopted the name

Keep Growing

We feel this reflects both our need to grow and mature and reflects our commitment

to help those we serve grow, mature, and bloom.

Keep Growing

The words Keep Growing:

• Provide aspiration and a promise to all audiences;• Gives the Garden and its plans an active voice;• Positions the Garden in an innovative light;• More than a line, but rather a way to define who

we are and where we are going.

The Garden’s Mission and Values Are Upheld by Four Program Areas

Buildings and

Gardens

Financial Sustainability and Risk Management

Staff, Volunteers, Boards

Information Systems

Marketing

Visitor Experience

Business Development

Community Education Programs

Science

Academic Programs

Living Collections

Our Program and Support Areas Work Together



Financial Sustainability and Risk ManagementStaff, Volunteers, and Board

Information Systems

Marketing

Visitor Experience


Marketing

Visitor Experience


Buildings and

Gardens

Buildings and

Gardens

Science

Academic Programs

Living Collections

Science

Academic Programs

Living Collections

Over the Next Ten Years We Will…

Deepen our impact across all program areas and audiences;

Broaden our recognition locally, regionally, nationally, and internationally;

Improve the health of our natural world for present and future generations;

Address the risks in our business model to ensure our financial strength.

Achieving our strategic and tactical goals will enable the Garden to grow from being great to being legendary.

We Created Supporting Documents that Provide Fine Levels of Detail

The list of supporting documents follow each section. Those for this section are:

• Background and Goals for 2009 Strategic Planning Process

• List of outside reviewers

Today

The Details

Our New Strategic Plan

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1

The Program Areas

Buildings and

Gardens



Information Systems

Marketing

Visitor Experience



Science

Academic Programs

Living Collections

Buildings and Gardens: Overview

Plan prepared by the Buildings and Gardens Committee; includes the operational areas of

Horticulture & Facilities and Planning.

Buildings and Gardens: Vision

Our vision is to inspire people to notice and reflect upon the beauty and subtleties of nature.

Visitors will feel awe and joy in response to the Garden’s use of horticultural art and

science, dramatic views and framed vistas, harmonious building design,

and excellence in planting and maintenance.

A visit to the Garden will inspire people to incorporate nature into their own lives.

Buildings and Gardens: Goals

I.1 The Garden will grow in its role as a model for excellence in horticultural design and planning;

I.2 The Garden will consistently maintain built infrastructure to high standards, ensuring that we leave a strong physical plant as part of our legacy;

I.3 The Garden will thoughtfully advance progress to complete the projects detailed in the Master Site Plan (created in 1968, updated in 1997 and 2009). We will continue to adhere to the design principles of the 1968 Simonds & Simonds plan and the architectural vocabulary set by 20th-century master Edward Larrabee Barnes;

I.4 The Garden will be a model for the thoughtful use of natural resources, achieving beauty through energy-saving, environmentally sensitive methods whenever possible;

Buildings and Gardens: Goals cont.

I.5 By adhering to a new fine arts policy, the Garden will align the quality and style of the Garden’s sculpture collection to the quality and style of the Garden’s buildings and landscapes;

I.6 The Garden will serve as the central resource for information about the unique and endangered plants and ecosystems of Northeastern Illinois, by helping to set standards for and demonstrating the use of native plant material in garden, prairie, woodland, wetland, rooftop, and riverbank settings;

I.7 The Garden will serve as a resource for architects, builders, developers, master planners, “green” building associations, and homeowners for how to create an inspiring and successful planning and building program.

Master Site Plan

Buildings and Gardens: Supporting Documents

Appendix I.1 Master Site Plan

Appendix I.2 Fine arts collection inventory

Appendix I.3 Fine arts policy

Appendix I.4 Fine arts policy: Potential artists for collection

Appendix I.5 Capital maintenance project audit (executive summary)

Appendix I.6 2010 Operating Plans for Horticulture and Facilities & Planning

The Program Areas

Buildings and

Gardens

Marketing

Visitor Experience



Science

Academic Programs

Living Collections



Information Systems

Marketing, Visitor Experience, and Business Development: Overview

Plan prepared by the Marketing, Visitor Experience, and Business Development Committee; includes the

operational areas of Marketing, Visitor Programs, Visitor Operations (café, shop, private and corporate

events, security, visitor services), Business Development, and Membership.

Marketing: Vision

Our marketing efforts will establish the Chicago Botanic Garden as a recognized and respected

leader, known throughout the world for its visitor experience, horticulture, plant conservation, and

community education.

The Garden’s marketing efforts will increase loyalty and enthusiasm,

inspiring people to interact with the Garden onsite, online, and at its satellite locations.

Marketing: Goals

II.1 The Garden’s marketing efforts will: 1) build the Garden’s reputation and awareness as one of the great gardens of the world; 2) increase membership and attendance; 3) increase enrollment in Garden programs, classes, and volunteer opportunities; 4) cause more people to take action toward saving plants; and 5) financially support the Garden;

II.2 The Garden will become top-of-mind as one of Chicago’s foremost cultural institutions;

II.3 The Garden will be recognized as a leader in plant conservation science;

II.4 The Garden will be broadly recognized for its children’s, community gardening, and vocational and therapeutic training/horticulture programs;

Marketing: Goals cont.

II.5 The Garden’s marketing efforts will reflect the high standards of the Garden and will affect visitors before, during, and even after their visit;

II.6 The Garden will be instrumental in creating a new “cultural corridor” collaboratively with the Ravinia Festival, Writers’ Theatre, Kohl Children’s Museum, and other institutions, visitor and tourist bureaus, and the Village of Glencoe, City of Highland Park, and other local municipalities.

Visitor Experience and Business Development: Vision

The Garden will deliver a profound and inspiring onsite experience to visitors

of all ages, backgrounds, and abilities.

This Garden experience will create a sense of pleasure, relevance, and belonging that will

bring visitors back to the Garden or to its website time and again.

This will build the Garden’s effectiveness at generating loyalty, driving attendance, increasing

earned and raised income, and motivating the public to protect nature.

Visitor Experience and Business Development: Goals

II.7 The Garden will provide a visitor experience that revolves around meeting and anticipating the needs of its customers.

II.8 All of the Garden’s staff, regardless of department, and front-line operating partners (at the Café, Shop) will deliver impeccable hospitality services to all visitors, donors, and vendors.

II.9 The Garden will be a four-season destination by creating year-round programs that give visitors the opportunity to experience and understand nature and the natural world, indoors and out;

II.10 A visit will inspire general audiences to create a relationship and affinity with the Garden, driving them to visit more often, become members, engage further, and support its mission to educate people about plants and the natural world.

Visitor Experience and Business Development: Goals

II.11 The Garden will make notable advancements toward making its visitor operations a model for being as waste- and emissions-free as possible and will serve as a leading educational resource by conducting programs that visitors can participate in, learn from, and model at home to live more environmentally conscious lives;

II.12 The Garden will create new programs, garden areas, amenities, and services (onsite, online, or at satellite locations), employing the best new technology, to increase revenue, improve visitor experience, and expand the opportunities for environmental education.

Marketing, Visitor Experience, and Business Development: Supporting Documents

Appendix II.1 Chicago Botanic Garden Marketing, Visitor Experience, and Business Development Vision

Appendix II.2 2010 Operating Plans for Marketing, Visitor Programs and Operations

The Program Areas

Buildings and

Gardens

Marketing

Visitor Experience



Science

Academic Programs

Living Collections



Information Systems

Community Education Programs: Overview

Plan prepared by the Community Education Programs Committee; includes the operational areas of

the Center for Teaching and Learning (Student, Youth, and Teacher programs) and the Center for

Vocational and Therapeutic Horticulture (Community Gardening, Horticultural Therapy).

Community Education Programs: Vision

The Garden’s excellence in community education programs will make a powerful, measurable impact on people of all ages, abilities, and backgrounds.

The Garden will excel in programs that take place on the Garden’s grounds, at satellite locations

within diverse communities, and through electronic and other emerging media.

Program participants will receive the highest caliber of instruction on subjects related to plants, healthy

ecosystems, and food production, for their own healing and well-being, as well as to increase their understanding and respect for the natural world.

Community Education Programs: Goals

III.1 The Garden’s Center for Teaching and Learning will deliver highly effective early childhood, youth, K-12, and teacher environmental education programs that will be recognized as an international model for proven best practices;

III.2 The Garden will become a national leader in creating and using plant-centered therapies, publications, and programs to serve the health and wellness needs of people of all abilities from birth through death;

III.3 The Garden will serve as a model of how a botanic garden can make vital, year-round contributions toward strong local food systems. These contributions include urban agriculture jobs training, youth leadership initiatives, and school-based gardening programs that strengthen underserved communities while also increasing access to good nutrition and fresh produce;

III.4 The Garden’s community education programs will reach and affect more people, generate more revenue, and advance the Garden’s international reputation by publishing—both in print and electronically—a variety of environmental education, horticultural therapy, and horticultural job training resources and curricula.

Community Education Programs: Supporting Documents

Appendix III.1 Center for Teaching and Learning Overview & 5-year Goals

Appendix III.2 Center for Vocational and Therapeutic Horticulture Overview and Goals

Appendix III.3 Buehler Enabling Garden Green Book

Appendix III.4 Green Youth Farm Manual and Curriculum Guide

Appendix III.5 World Environment Day 2009 “Feeding the Movement” Proceedings

Appendix III.6 City of Chicago Growing School Gardens Vision

Appendix III.7 2010 Operating Plan for Community Education Programs

The Program Areas

Buildings and

Gardens

Marketing

Visitor Experience



Science

Academic Programs

Living Collections



Information Systems

Science, Academic Programs, and Living Collections: Overview

Plan prepared by the Science, Academic Programs, and Living Collections Committee; includes the

operational areas of Science, Academic Programs, Lenhardt Library, Plant Information, and

Horticulture, and Plant Collections.

Science, Academic Programs, and Living Collections: Combined Vision

The Garden will enhance its roles as both a trusted resource for plant and conservation issues and as

an advocate for plants.

The Garden will make critical contributions to plant conservation through its

scientific expertise, unique living collections, leadership role in conservation policy, strong

international partnerships,

and the dissemination of information about plants and the natural and built communities they inhabit.

Science, Academic Programs, and Living Collections: Supporting Documents

Appendix IV.1 Chicago Botanic Garden Statement on Climate Change and Plants

Appendix IV.2 Chicago Botanic Garden Statement on Genetically Modified Organisms

Appendix IV.3 Chicago Botanic Garden Statement on Biofuels

Appendix IV.4 Organic and Inorganic Fertilizers at the Chicago Botanic Garden

Appendix IV.5 Plant Health Care Department Mission Statement and Policy

Appendix IV.6 Invasive Plant Policy

Science: Vision

The Garden’s plant biology and conservation science programs will discover critically important knowledge and create practical land and

water management tools and solutions to address environmental challenges facing society.

These programs focus on appropriately managing plant populations and plant and soil communities, especially within

human-impacted landscapes.

Scientists will undertake rigorous research studies that address key biological questions that have plant conservation applications and

advance the frontiers of basic science.

The Garden will make a unique contribution to solving present-day ecological problems by integrating theoretical research, applied solutions,

and adaptive management to save individual species—as well as communities of species—at varying geographic scales.

Science: Goals

IV.1 Discoveries resulting from research by Garden scientists and students, and enhanced conservation resources such as the Seed Bank, will demonstrably stem the loss of plant diversity and lay the foundation for healthy ecosystems. Garden scientists will be able to measure and articulate how their work has succeeded in addressing some of the most pressing threats to plants, including climate change, invasive species, and pollution;

IV.2 The Garden will become the nation’s leading center for training the next generation of scientists, restoration ecologists, land managers, and policy makers focused on saving plants and plant communities. Our training programs will build national and international capacity in plant biology and conservation science through undergraduate internships, graduate degree programs, and partnerships with federal agencies. Internships will provide meaningful professional experience for young people and documented, recognized, valuable services to the agencies and institutions they serve;

Science: Goals cont.

IV.3 The Garden will provide rigorous, science-based information about plants and the natural world. Garden scientists will become the first choice of committees, institutions, and agencies worldwide, providing leadership in plant conservation and restoration, and preservation policy and practice;

IV.4 The Garden’s Environmental Horticulture Program will increase its ability to develop, evaluate, and release new horticultural plants. It will be known for its unique strength in improving the landscapes and gardens of the Midwestern United States and comparable climates; this includes expanding the planting options available for roof gardens and other emergent environmentally conscious gardens while respecting the ecological integrity of natural areas. The Garden will partner with appropriate nurseries around the world to introduce plants, thereby generating significant earned income.

Science: Supporting Documents

Appendix IV.7 Vision for Science Research and Capacity Building

Appendix IV.8 Annual Science Yearbook (2008)

Appendix IV.9 Collections Policy for Dixon National Tallgrass Prairie Seed Bank

Appendix IV.10 Collections Policy for Nancy Poole Rich Herbarium Collection

Appendix IV.11 2010 Operating Plan for Science

Academic Programs: Vision

Participants in the Garden’s degree and adult education programs will become better

stewards of the natural world.

Graduates of the degree programs will actively address issues of plant biology and conservation.

The adult education and certificate programs will create better informed and engaged citizens who will make positive impacts on the environment, environmental policies, and funding decisions at

local, national, and international levels.

Academic Programs: Goals

IV.5 The Joseph Regenstein, Jr., School of the Chicago Botanic Garden will build its relevance and impact by providing learning opportunities that educate and engage diverse constituencies and foster connections with plants and nature;

IV.6 The joint Chicago Botanic Garden/Northwestern University M.S. and Ph.D. Program in Plant Biology and Conservation will provide an extraordinary opportunity for students to become tomorrow’s leaders in botanical science and plant conservation. The program will have a strong and diverse applicant pool, and its graduates will be engaged in stemming the loss of plant diversity;

Academic Programs: Goals cont.

IV.7 The Lenhardt Library will be a much used and highly regarded source of knowledge easily accessible to all of the Garden’s publics. Enhanced institutional and public awareness of the Archives of the Chicago Horticultural Society will foster new research projects and a better understanding of the role of gardens and gardening in the quality of human lives;

IV.8 Plant Information will enhance its ability to serve as the public’s first choice for timely, authoritative, and effective information about growing plants and diagnosing the disease and pest problems occurring in and on plants. Updated, informative online fact sheets and resources will supplement personalized responses to questions from individuals submitted in person, over the phone, or online.

Academic Programs: Supporting Documents

Appendix IV.12 Collections Policy for Lenhardt Library

Appendix IV.13 Overview of Regenstein School and University Partnerships

Appendix IV.14 2010 Operating Plan for Academic Programs and the Lenhardt Library

Living Collections: Vision

The Garden’s living collections will establish the standard for excellence in their

selection, content, and care.

The collections will serve a large and varied constituency through their accessibility, their

display, and the expertise of their staff. Procedures and policies to renew and build the collection

over time will be established.

The Garden will be a leader in creating the best documentation system possible and in unlocking information on living collections for the public,

both onsite and online.

Living Collections: Goals

IV.9 The Garden’s living plant collections will be accessible and useful to its many publics, will achieve standards defined in the collection plans, and will continue to deepen through specialized collections that support research and education. The Garden will conduct a vigorous program of national and international plant exploration to diversify the collections, collect plant types better adapted to our climate, and create collections of excellence;

IV.10 The Garden will lead the world in living-plant record keeping and public access, both physically and virtually. It will also be an essential resource for plant information and science for its many constituencies, including the public, educators, landscape architects, scientists, and local agencies and municipalities.

Living Collections: Supporting Documents

Appendix IV.15 Plant Documentation Plan

Appendix IV.16 Herbaceous Perennial Plan

Appendix IV.17 Woody Plant Collection Plan

Appendix IV.18 Bonsai Collection Plan

Appendix IV.19 Plant Exploration Plan

Appendix IV.20 2010 Operating Plan for Living Plant Collections

The Program Areas

Buildings and

Gardens

Marketing

Visitor Experience



Science

Academic Programs

Living Collections



Information Systems

Financial Sustainability and Risk Management: Overview

Prepared by the committees of Finance, Development, Government Affairs, Investment,

and Audit; includes the operational areas of Finance, Accounting, Development, Government

Affairs, and Information Systems.

Financial Sustainability and Risk Management: Vision

The Garden’s mission and this strategic plan can only be fulfilled if the Garden is financially secure.

The Garden will thoughtfully allocate its resources, safeguard its assets, mitigate business and financial risk, diversify revenue sources, and build a solid financial foundation that can withstand the uncertainties of the future.

The Garden is committed to serving the needs of its partners and advocates, in particular the Forest Preserve District of Cook County.

Financial Sustainability and Risk Management: Goals

A.1 The Garden will remain committed to serving the needs of all the people of Cook County and to proudly communicating the model public-private partnership that the Chicago Horticultural Society and the Forest Preserve District of Cook County have built together.

A.2 The Garden will grow annual revenue to meet annual expense increases by diversifying revenue sources. For example, we will increase memberships; expand and create new business initiatives, build strategic partnerships with corporations, public agencies, and not-for-profits; ensure positive relationships with suppliers; and build strong relationships across all donor constituencies. We will grow our base of supporters locally, nationally, and internationally;

A.3 The Garden will adhere to our revised asset allocation strategy and endowment policies to maximize investment returns, ensure that the Garden is always in a position to meet current operating revenue requirements, meet annual interest payments, be in compliance with debt covenant regulations, and be in a fiscal position to repay or refinance debt upon bond maturity in 2029 and 2043;

Financial Sustainability and Risk Management: Goals cont.

A.4 The Garden will meet annual goals established to grow the endowment principal, using a ratio of 4:1 to operating expenses as its goal;

A.5 The Garden will complete fundraising for the Science Initiative and engage in fundraising to complete other priority projects on the Master Site Plan. Particular emphasis will be placed on ongoing maintenance projects and completing the following projects before 2020: the Children’s Campus, McDonald Woods, shoreline restoration, the Garden Café, production greenhouses and nurseries, and the Brown Nature Reserve;

A.6 The Garden will reach confidence that emergency preparedness systems are in place to respond a wide variety of cataclysmic events.

A.7 The Garden will continue to receive outside confirmation from ratings groups, auditors, and peers that the Garden’s budgeting process, accounting standards, and financial reporting are of the highest integrity and quality and serve as models of transparency for both non-profits and for-profits;

A.8 The Garden will deepen its relationships with the State of Illinois, the U.S. Government, and the City of Chicago.

Financial Sustainability and Risk Management: Supporting Documents

Appendix A.1 Statement of Investment Policy and Objectives (Confidential)

Appendix A.2 Priorities and Goals for Capital Fundraising (Confidential)

Appendix A.3 Goals for Endowment Growth (Confidential)

Appendix A.4 Enterprise Risk Management Program (Confidential)

Appendix A.5 History of Fundraising at the Chicago Botanic Garden

Appendix A.6 2010 Operating Plans for Accounting, Development, and Government Affairs

The Program Areas

Buildings and

Gardens

Marketing

Visitor Experience



Science

Academic Programs

Living Collections



Information Systems

Staff, Volunteers, and Boards: Overview

Prepared by the Nominating Committee and Personnel and Compensation Sub-Committee; includes the operational areas of the Board of

Directors, Woman’s Board, Guild of the Chicago Botanic Garden, President’s Circle, Human

Resources, and Volunteer Services.

Staff, Volunteers, and Boards: Vision

The Garden’s most valued and important asset is the people who manage and support it and serve its

customers. The Garden aspires to be a model for excellence and leadership in nurturing, managing, and growing this

human resource. The Garden will focus on recruiting and retaining the best and the brightest by emphasizing strategic and progressive personnel practices, thoughtful Board

stewardship, and a meaningful engagement of volunteers.

The Garden will build policies, procedures, and a strong sense of community to ensure the Garden meets its

strategic goals.

Boards of Directors, Woman’s Board, Guild, and President’s Circle Steering Committee: Goals

B.1 The Garden will continue to attract strong Board members and be a priority—on par with other high-profile institutions—for Board members’ time and philanthropy;

B.2 The Garden will continue the current annual succession planning and Board leadership process, ensuring the long-standing vitality of the Boards;

B.3 The Garden will help build a sense of community and identity within each board and among all the Boards;

B.4 The Garden will continue to ensure that all members of the Boards serve without conflicts of interest and serve as strong ambassadors for the Garden;

B.5 The Garden will strive to ensure that the composition of the boards reflects the diversity of the communities we serve;

Staff: Goals

B.6 The Garden will strive to ensure that the composition of the staff reflects the diversity of the communities we serve;

B.7 The Garden will continue and strengthen the annual evaluation and promotion process;

B.8 The Garden will put an emphasis on mentoring internal candidates for leadership roles and building strong professional development plans;

B.9 The Garden’s compensation and employee benefits package will continue to be competitive and consistent with the market.

B.10 All of the Garden’s staff will understand their role in providing service to visitors and donors; We will build an employee-training program based on the model of a high-end hotel or resort.

B.11 The Garden will better understand the needs of its important Spanish-speaking full-time, part-time, and seasonal staff.

Volunteers: Goals

B.10 The Garden will strive to ensure that the composition of the volunteer corps reflects the diversity of the communities we serve;

B.11 The Garden will be known as a meaningful and rewarding place to volunteer, where the volunteer corps is respected, honored, and has a strong sense of community and support.

Staff, Volunteers, and Boards: Supporting Documents

Appendix B.1 Updated Chicago Horticultural Society By-laws

Appendix B.2 Updated Woman’s Board Rules and Regulations

Appendix B.3 Updated Guild Rules and Regulations

Appendix B.4 President’s Circle Mission and Overview

Appendix B.5 Committee Organizational Chart

Appendix B.6 Committee Mission Statements

Appendix B.7 Staff Handbook

Appendix B.8 Statement of Director Commitment and Responsibilities

Appendix B.9 Conflict of Interest Statement

Appendix B.10 Diversity Statement

Appendix B.11 2010 Operating Plans for Board Relations, Human Resources and Volunteer Services

The Program Areas

Buildings and

Gardens

Marketing

Visitor Experience



Science

Academic Programs

Living Collections



Information Systems

Information Systems: Overview

This area currently falls outside of one committee’s purview. It includes the operational area of Information Systems, under the leadership

of the Garden’s C.F.O.

Information Systems: Vision

The Garden’s Information Systems Department will provide innovative, cost-effective, sustainable, and

secure technology solutions to enable staff to effectively meet and exceed their annual goals, as

well as the goals of the strategic plan.

Information Systems will provide high-quality infrastructure and support, including media and

telephone services as well as technological leadership, to empower all Garden constituencies

through the use of technology.

Information Systems: Goals

C.1 The Garden will build an information system that supports the key business objectives of the Garden and the goals of all departments, and allows for the successful realization of the strategic plan;

C.2 The Garden will continuously evaluate and improve the performance and efficiency of its Information Systems operating infrastructure and will set specific targets for improving the quality and availability of its Information Systems operations;

C.3 The Garden will build on its new integrated systems network to promote new revenue-producing opportunities, streamline expenses, and improve customer service;

C.4 The Garden will employ technology to support its visitors and enhance their experience of the Garden. We can promote interest in and engagement with the Garden’s resources by improving public accessibility and use of the Garden’s databases (when appropriate) and key content;

Information Systems: Goals

C.5 The Garden will use insightful management of its scientific data systems to maximize the possibility for significant scientific discovery and impact;

C.6 The Garden will ensure that the necessary risk management controls are in place for the protection and security of data generated and/or obtained in its operations, including controls related to the storage and retrieval of data, as well as information from key outside partners (vendors, suppliers, etc.);

C.7 The Garden will achieve the highest possible goals for environmental sustainability through its purchasing, management, and disposal of Information Systems equipment;

C.8 The Garden will have a system in place that can adapt to changing technology.

Information Systems: Supporting Documents

Appendix C.1 Disaster Recovery Plan

Appendix C.2 Computer Use Policy

Appendix C.3 Privacy Statement

Appendix C.4 2010 Operating Plan for Information Systems

Our contributions are important

We are not on Earth to guard a museum, but to cultivate a flourishing garden of life. --Pope John XXIII

Every blade of grass has an angel that bends over it and whispers, “Grow, Grow.” --The Talmud

Conclusion

“Keep Growing” is not a bricks-and-mortar growth plan.

Rather, it is about serving new constituencies, and serving old constituencies in new ways.

It is about reaching people and holding them with engaging, meaningful programs and services.

It is about service—serving our customers and serving the plants on which all life depends.

It is also about paying for our growth with robust funding sources.

This is how we will keep growing.