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Julia Bickerstaff, Founder The Business Bakery@juliabickerstaf
Grow your business with the 100 Day Goal technique
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Julia Bickerstaff
Founder: The Business Bakery
Business author, writer, speaker, thinker and mentor.
Appears regularly on TV shows such as Channel 7's Kochies Business Builders and ABCs news 24.
Previously a partner at global advisory firm Deloitte.
Today’s speaker
The problem:
Growing your business while also managing the day to day
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‘Sales’ is the first thing dropped when we get busy
Get the balance right between doing the work, doing the admin and doing the ‘selling’
What happens to ‘selling’ when we get busy?
KEY TAKEAWAY: See for yourself: keep a product/selling/admin timesheet
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Why good intentions fail
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Why good intentions fail
KEY TAKEAWAY: See for yourself:
Eisenhower-box your day.
It’s amazing how many things busy people are doing that never will be missed
- Peter Drucker
The 100 Day Goal Philosophy:
Making the not-urgents, urgent
Pick a goal. Work towards it, a little, every day.
What we do every day matters more than what we do once in a while
- Gretchen Ruben
The 100 Day Goal How-To
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1. The science of 100 days
2. How to set your goal
3. The concept of microactions
4. How to find your microactions
5. How to work on your 100 day goal every day
The 100 day goal elements
KEY TAKEAWAY: Handy PDF Guide to the 100 Day Goal available at 100DayGoal.com.au/Quickbooks
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Long enough to achieve multiple results
Long enough to defeat the planning fallacy
Short enough to beat procrastination
Short enough to accept the concept of every day
1. The science of 100 days
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Hard (difficult, uncomfortable)
Important
Priority (it should be, but it hasn’t been)
Pressing (the nagging voice in the back of your head)
Out of the ordinary (for you)
2. How to set your goal: Pick a theme
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2. How to set your goal: Pick the magnitude
KEY TAKEAWAY: Use the Good,
Great, Awesome goal technique
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Micro: Action:
*Very small *Movement towards your goal
*Motion v Action
3. The concept of microaction
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The benefits of a long list
• Good for creativity and unlocking subconscious brain power
• Activates RAS
• Saves on decision making/willpower muscle
How to create your long list
• One big brain dump
• PatQs, projects, questions
4. How to find your microactions
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What paths will take me to my goal?
What projects fit under those paths?
What questions do I have about those projects?
4. Paths, projects, questions
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What paths will take me to my goal?
1. Marketing online existing ‘services’ to new customers
2. Marketing offline existing ‘services’ to new customers
3. Marketing new ‘services’ to existing customers
What projects fit under those paths?
What questions do I have about those projects?
Example: Sales goal: Win ten new $5k+ projects
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What projects fit under my paths?
1. Marketing online existing ‘services’ to new customers
• Facebook advertising • Video content series • Working with influencers
2. Marketing offline existing ‘services’ to new customers
• Event series • Referral program for existing customers • Targeting program
3. Marketing new ‘services’ to existing customers
• Create new services • Email newsletters • Loyalty scheme
Example (cont): Sales goal: Win ten new $5k+ projects
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What questions do I have for my projects?
1. Marketing offline existing services to new customers
Events program
• What is the hook for the event?
• How many events?
• Invite copy?
• Who to target
• Required ROI?
• Timeframe?
Example (cont): Sales goal: Win ten new $5k+ projects
KEY TAKEAWAY: Your Microactions ladder back to your goal via
questions, projects and paths. That’s what makes them ACTION
Referral program
• How much should referral bonus be?
• What agreements do we need in place?
• Which clients should we offer recruit?
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
- Abraham Lincoln
KEY TAKEAWAY: Make the time to create a robust list of Microactions
Ready to Start the 100 Day Goal
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Goal
List of Microactions
Do between 1-3 a day
The essentials
How to Work on your Goal
EVERY DAY
Every Day Motivation
People often say that motivation doesn’t last. Well neither does bathing – that’s why we recommend it daily
- Zig Ziglar
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Why motivation trumps willpower
Dopamine reward system
Motivation
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Daily focus on your goal: Write + speak your goal daily
Daily focus on your progress: Goal tracker
100 Day Goal inspiration board
Smile file
Stories of other people’s success
Practical ways to activate your dopamine reward system
Every Day Willpower
Willpower isn’t something that gets handed out to some and not to others. It is a skill you can develop through understanding and practice
- Gillian Riley
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Preserve your willpower
• Limit decisions, decide your Microactions the night before
Work with your willpower
• Willpower is stronger in the morning
• Easier to finish than it is to start
Build your willpower
• Willpower is like a muscle: The more you train it. The stronger it gets.
• Sweets in the Jar
Work with your willpower
Now to Start
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Spend the weekend picking a goal • HIPPO, GGA
Spend Mon-Thurs creating your Microaction list• Lots of good project ideas from this conference
Start the 100 Days on 1 June, finish 8 September• Brain bias towards particular starting dates
Commit to daily• What am I doing for every day motivation?
• What am I doing for every day willpower?
Download the 100 Day Goal guide PDF• 100DayGoal.com.au/Quickbooks
Now:
Questions?
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