©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

Grow your Business with SOAapps.com

Sam JankovichChairman, CEO and PresidentEnterConnect Inc.

SOAapps.com Business Application Marketplace

1. Accelerate your business

–Expand awareness and reach more customers through SOAapps.com

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

2. Innovate and differentiate

–Gain competitive advantage by optimizing on Oracle Fusion Middleware

3. Shape the future of SaaS

–Drive the next-generation of SaaS strategic integration and delivery

SaaS Opportunity: The Model is Broken and Ready for Change

Sold by the Seat

Average Cost Per Seat $60

Today

Sold by Business Service

Average Cost Per Service Transaction $5

Tomorrow

Configured Out-Of-The-Box

Customizations through Provider

Sold Direct by Provider

Consulting through Provider

Transaction $5

Integrated Portal Desk Top

Menu of Business Services through 1000’s of Providers

Sold via On-Line Marketplace

Consulting through Global SI and Local Reseller

Our Partnership Path to Marketplace Leadership

Integrated Desktop Portal

Business Service Catalog

2009 Emerging Leader

#1 Rated Platform As A Service (PAAS)

Proven Disruptive Business Service Delivery Model

2011 Market Leader

Business Service Catalog

Activity Based Pricing (Usage)

SaaS OEM Model

Mature Partner Ecosystem

SOAApps.com10 “Best In Breed”

Categories

Service Delivery Model

Thought Leader of “Activity Based Pricing” (ABP)

#1 Rated SaaS Ecosystem

#1 Profitable Global Marketplace

DeFacto SaaS Partner Model

SOAapps.com Strategic Roadmap to PaaS Leadership

SOAappsPaaS

• Market leading PaaS platform• Activity based pricing

2008

• SOAapps.com launched• HCM category

2009+

• Demand generation • End user lead referral• Adding CCC, ERP, CRM, SCM

SOAapps.com Homepage

SOAApps.com Partner Storefronts

SOAApps.com Solution Showcase

©2008 EnterConnect Inc. All rights reserved. Confidential and Proprietary

SOAapps.com On-Boarding and Partner Enablement

Storefront Creation

Storefront Operation

Lead Processing

Enablement Process

Creation � Content requirements checklist

� Rapid graphic and content set-up

� Storefront sign-off and go live

Operation� Powerful EnterConnect

storefront maintenance tool

� EnterConnect provided training

� Partner assumes control and maintenence

Processing� Visitors submit requests

(e.g. tours, demos, white papers)

� Leads qualified by EnterConnect

� Qualified leads are sent to partners within 24 hours

SOAapps.com Partner Development on Oracle Fusion Middleware

• Leverage advanced Oracle technologies

• Reduce development and support costs

• Take advantage of tools, services and

development resources

Proactive Marketing to Drive Awareness and Demand

• Demand Generation:

-Targeted Email campaigns

-Web based programs

• Awareness:

-National news outlets

-Broadcast television and radio

-Industry Events

• Search Engine Marketing:

-Google, Yahoo ad words

-Target key words and phrases

Thank You!