Embed Size (px)
Citation preview
1 | MEGA Adygea-Kuban 2 | MEGA Adygea-Kuban
PEACEFUL RELAXATION READING
A MAGAZINE BY A GLISTENING
LAKE, CONTEMPLATING THE NEXT
PURCHASE. EXCEPT, YOU’RE AT
THE HEART OF A SENSATIONAL
RETAIL SCENE. NOW IMAGINE
A FLOOD OF ACTIVITIES AND
SPORTS THAT WILL CONTINUALLY
ENGAGE AND RE-ENERGISE
CONSUMERS. WE ARE REDEFINING
NATURAL DWELL TIME AND SEE
CONSUMERS LIVING YOUR BRAND
IN REAL TIME.
3 | MEGA Adygea-Kuban 4 | MEGA Adygea-Kuban
Dynamic Krasnodar The city of Krasnodar is the capital of Krasnodar Krai — one of the fastest growing territories in Russia. Analysts predict this region will be ripe for explosive economic growth fresh off the heels of the Sochi 2014 Winter Olympics. With over 130 large and medium-sized enterprises, Krasnodar is bustling with business.
The city’s economy is based on tourism, as evidenced by its 80-plus hotels. Moreover, Krasnodar is an important agricultural area for the whole of Russia and has well-developed infrastructure; machinery manufacturing, metalworking, and food processing are among its key industries.
The region’s GDP has grown at a significantly higher rate of 3.9% in 2013 versus the national average of 1.8%.
The city of Krasnodar has a consumer purchasing power index 19% higher than the national aver-age. Also, it has the second highest annual retail turnover in Russia and ranks as the third best region in Russia to invest in, according to Forbes.
5 | MEGA Adygea-Kuban 6 | MEGA Adygea-Kuban
MEGA Adygea-Kuban:double the size
Opened in 2008, MEGA Adygea-Kuban is an extensive, well-established 111,000 sq. m. shopping center located on the Kuban River. It has more than 14 million visitors annually and continues to enjoy sizable growth and profits.
With a mix of international and national retailers, guests from all over the region come to shop here. Brands’ names attract flocks of young shoppers looking for the latest fashions.
An exciting renovation plan is underway at MEGA Adygea-Kuban to seam-lessly blend retail spaces with nature trails, bodies of water, outdoor play areas, and even an adventure park. Through innovative design, the gross
leasable area (GLA) will be doubled to 222,000 sq. m. At the heart of the renovation will be a central plaza surrounded by four distinct neighborhoods with its own unique architecture and design touches. In addition, there will be a 10,000 sq. m. lake for fishing, water skiing, and many other aquatic activities.
The new MEGA will inspire guests to be on the cutting edge of fashion, while encouraging them to spend time with family and friends through a collec-tion of services and amenities they can’t find anywhere else. The future of Adygea is where your brand can live and breathe, both inside and out in the open air.
7 | MEGA Adygea-Kuban 8 | MEGA Adygea-Kuban
Facts & Figures
There are 148 stores spread across 111,000 sq. m. of GLA, 5,900 parking spaces, and, by 2014, MEGA Adygea-Kuban had 14.6 million visitors.
By the time of the grand opening, slated for 2018, its total area will increase to 230,200 sq. m., and 222,000 sq. m. of it will be devoted to GLA. There will be 10,000 parking spaces, more than 220 stores, and estimated 21 million visitors.
From teens and nest builders to primary school parents and empty nesters, all demographics will enjoy the increased space. The average duration of a visit is expected to increase from 133 to 180 minutes. The frequency of visits will also increase from 3 to 3.5 times per month.
GLA 111,000 sq. m. 222,000 sq. m.
Visitors annually 14.6 mln 21 mln
Stores 148 220
Parking places 5,900 10,000
DVT 133 minutes 180 minutes
NOW AFTER RENOVATION
Catchment area People
Primary 490,000
Secondary 660,000
Tertiary 1,720,000
Extended 1,150,000
Total: 4,020,000
9 | MEGA Adygea-Kuban 10 | MEGA Adygea-Kuban
MEGA Adygea-Kuban extension With large and innovative extension we will double the GLA up to 222,000 sq. m.
It will include:• new retail park• the mini city with green environment
and lake• new food court • restaurants with enjoyable terraces• kids playgrounds • new edutainment • 3D cinema • sports areas The extension will enhance MEGA Adygea-Kuban as premier retail and leisure destination for residents and tourists.
11 | MEGA Adygea-Kuban 12 | MEGA Adygea-Kuban
Fashion sensationsFashion will occupy a substantial share of GLA making MEGA Adygea-Kuban the largest concentration of quality fashion retail stores in the Krasnodar region such as Marks & Spencer, ZARA, Benetton, Nike, Quiksilver, Reserved, Levi’s, MANGO, Adidas, Carlo Pazolini, LC Waikiki make for an irresistible combination to customers. This centre is also anchored by a strong chain of IKEA stores, DIY and HYP concepts.
With all these stores under one roof, guests can browse with ease and get the best value for their money. Those who’s looking to be stylish will appreciate everything MEGA has to offer. It’s a win-win for retailers and guests alike.
13 | MEGA Adygea-Kuban 14 | MEGA Adygea-Kuban
Welcome to adventureAt MEGA Agygea-Kuban will be plenty of amen-ities for the whole family. Parents with young children can explore 20 playgrounds located on 13,000 sq. m. and designed especially for them. From zorbing at the adventure park to exploring the vertical playgrounds, and attending special events, kids will have no shortage of fun activities to do.
Children and adults alike will enjoy the new cinema, amphitheater and edutainment concept. The nature areas, ice rink, and sport courts will draw outdoor adventurists, as well. From toddlers to tweens, and teenagers to adults, MEGA Adygea-Kuban will have something for everyone.
15 | MEGA Adygea-Kuban 16 | MEGA Adygea-Kuban
Authentic and deliciousWhether it’s a romantic, gourmet dinner or a quick fast-food option, guests can whet their appetites with fantastic cuisine from a dizzying array of options. They’ll be able indulge in fresh seafood and treat themselves to the finest steaks, burgers, and barbecue. From the freshest sushi to a modern twist on traditional Asian fare, guests can savor all the bold flavors that MEGA Adygea-Kuban has to offer. Vegetarians will also have a plethora of entrees to choose from. F&B will occupy 12,000 sq. m. being able to host around 30 restaurants and cafes both enclosed and open air concepts. Healthy, high-quality, and affordable, there is something on the menu to satisfy even the most discerning of palates.
17 | MEGA Adygea-Kuban 18 | MEGA Adygea-Kuban
Omnichannel approach
Our seamless omnichannel retailing strategy is designed to connect our retail partners with shoppers like never before. Click-and-collect and home delivery services will take all the work out of shopping, leaving customers to enjoy as many brands and stores as their hearts desire.
Finally, our integrated online platform will allow brands to continue the conversation beyond brick-and-mortar stores. From start to finish, the guests will have value-added incentives to shop at MEGA Adygea-Kuban now and well into the future.
19 | MEGA Adygea-Kuban 20 | MEGA Adygea-Kuban
Accessible and comfortable MEGA Adygea-Kuban is readily accessible by car, public transport, and on foot. Moreover, there are new public infrastructure projects underway to improve existing bridges and roads to make the ride even smoother.
Approximately one of three owns a personal vehicle — it’s around 250,000 cars in Krasnodar. There is already ample parking, with more on the way, to accommodate motorists. With the vast network of trams, trolleybuses, and buses running through the city, there is no shortage of different ways to get to MEGA.
With such ease of accessibility, it is no wonder that people from throughout the region come to MEGA Adygea-Kuban to live, laugh, and shop together.
21 | MEGA Adygea-Kuban 22 | MEGA Adygea-Kuban
Caring for people and planetOur mission and core values define our approach to sustainable development. Through efficient internal and external lighting, reduction of CO2 emissions and water consumption, responsible sourcing of materials, and a robust design, we will take on the challenge to become the most sustainable shopping centre in Russia.
We are aware of our responsibility to society and the role we play in it. For this reason, we will take even greater care of the whole community, creating more opportunities for the socializing, learning, spending time with family.
23 | MEGA Adygea-Kuban 24 | MEGA Adygea-Kuban
A day out for the whole family Imagine a place where everything you could possibly need is all beneath the same roof, a place where you can experience the best things in life at a level of comfort and accessibility never seen before. That place for the people of Krasnodar Krai is MEGA Adygea-Kuban.
Throughout their entire MEGA experience, guests will appreciate the comfortable lounge areas, a concierge service, ample parking, free Wi-Fi, and numerous other services right at their fingertips.
Pedestrian routes and bicycle roads will crisscross through stunning nature scenes and terrace seating will offer gorgeous views of the central plaza. Soothing, running water will be a main feature of the experience, to create a relaxing setting where guests can revitalize, socialize, feast, and shop that leads to increasing dwell time. It undoubtedly will be an oasis attracting guests from all over the region and become top of mind as the leading retail and leisure destination.
25 | MEGA Adygea-Kuban 26 | MEGA Adygea-Kuban
Who we areWe are IKEA Centres Russia, IKEA Group’s global shopping centre company. We develop and manage retail destinations across Russia, Asia and Europe, inspired by the original IKEA heritage and vision — to create a better everyday life for the many people.
IKEA Centres Worldwide
14 countries
59 centres of operation
3.2 mln sq. m. retail space
400 mln visitors annually
1,500 brands
6,500 tenants
IKEA Centres Russia
14 centres
200 average number of retailers per centre
2 mln sq. m. retail space
275 mln visitors annually
800 brands
3,000 tenants
Our 14 MEGA branded shopping centres are located in Russia’s 11 largest cities, welcoming more than 270 million visitors annually. Anchored by IKEA stores, new MEGA centres quickly become the focus for a region. This consumer focus is boosted by high brand recognition and recall throughout Russia and beyond.
