Grow Your Business with Intel - CRN · Intel Confidential 2 Legal Disclaimer You may not use or facilitate the use of this document in connection with any infringement or other legal

Intel Confidential

Intel® Optane™ Memory

Overview

Grow Your Business

with IntelModerated by: Peter Krass, Site Editor, Business

Compute Forum

Guest Speaker: Madhura Nataraju

Intel® Optane™ Memory Product Manager

Client Computing Group

Intel Confidential 2

Legal Disclaimer

You may not use or facilitate the use of this document in connection with any infringement or other legal analysis concerning Intel products described herein. You agree to grant

Intel a non-exclusive, royalty-free license to any patent claim thereafter drafted which includes subject matter disclosed herein.

No license (express or implied, by estoppel or otherwise) to any intellectual property rights is granted by this document.

Intel technologies’ features and benefits depend on system configuration and may require enabled hardware, software or service activation. Learn more at Intel.com, or from the

OEM or retailer.

No computer system can be absolutely secure. Intel does not assume any liability for lost or stolen data or systems or any damages resulting from such losses.

The products described may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current characterized errata

are available on request.

Intel disclaims all express and implied warranties, including without limitation, the implied warranties of merchantability, fitness for a particular purpose, and non-infringement, as

well as any warranty arising from course of performance, course of dealing, or usage in trade.

Intel technologies’ features and benefits depend on system configuration and may require enabled hardware, software or service activation. Learn more at intel.com, or from the

OEM or retailer.

All information provided here is subject to change without notice. Contact your Intel representative to obtain the latest Intel product specifications and roadmaps.

Copies of documents which have an order number and are referenced in this document may be obtained by calling 1-800-548-4725 or visit www.intel.com/design/literature.htm.

By using this document, in addition to any agreements you have with Intel, you accept the terms set forth below.

Contact your local Intel sales office or your distributor to obtain the latest specifications and before placing your product order.

Intel, the Intel logo, Optane, Core, Xeon, and 3D XPoint are trademarks of Intel Corporation in the U.S. and other countries.

*Other names and brands may be claimed as the property of others.

Copyright © 2017, Intel Corporation. All rights reserved.


AGENDA

• Market landscape

• What is Intel® Optane™ memory

• Target Market

• How can you sell it• Performance benefits

• User impact

• Go-to-Market Plans• Overview

• Trainings and Programs

• Assets and Messaging

• Summary


Performance computing is growing

Top Purchase Drivers for Desktops1

1) IMRA February 2016 AIO and Desktop buyer Study – US Report

Performance Security of personal information / data

Storage Capacity

Computing Storage

7th Gen Intel® Core™ Processor

Intel® Optane™ memorySmart and adaptable system acceleration


Desktop Buyers want large local storage

1) IDC Worldwide Solid State Drive Forecast Update, 2016–2020

Typically, choosing large local storage = lower overall system performance

As the amount of data generated

increases…so will the need for large

capacity storage

2) http://www.4kshooters.net/2014/06/25/how-much-hard-disk-space-do-you-need-shooting-4k/

3) https://support.rockstargames.com/hc/en-us/articles/203428177-Grand-Theft-Auto-V-PC-System-Spec

4) https://www.microsoft.com/en-us/windows/windows-10-specifications

5) http://shop.gopro.com/cameras

Grand Theft Auto* V3

~65 GB

Windows*10x64 disk space

requirement 4

~20 GB

4K

Raw Video2

~742 GB/hr

4K GoPro* Video5

~29 GB/hr

*Other names and brands may be claimed as the property of others

http://www.4kshooters.net/2014/06/25/how-much-hard-disk-space-do-you-need-shooting-4k/

https://support.rockstargames.com/hc/en-us/articles/203428177-Grand-Theft-Auto-V-PC-System-Spec

https://www.microsoft.com/en-us/windows/windows-10-specifications

http://shop.gopro.com/cameras


Desktop Buyers want large local storage

Desktop 2017 Storage Forecast

HDDs1

~80% of DT in 2017

SSDs1

~ 17% of DT in 2017

1) IDC Worldwide Solid State Drive Forecast Update, 2016–2020

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2015 2016 2017 2018 2019 2020

Worldwide Mix of Desktop PC Shipments by Storage Device Type, 2015–20201

HDD Dual-Drive System SSHD SSD

Typically, choosing large local storage = lower overall system performance2) http://www.4kshooters.net/2014/06/25/how-much-hard-disk-space-do-you-need-shooting-4k/

3) https://support.rockstargames.com/hc/en-us/articles/203428177-Grand-Theft-Auto-V-PC-System-Spec

4) https://www.microsoft.com/en-us/windows/windows-10-specifications

5) http://shop.gopro.com/cameras


http://www.4kshooters.net/2014/06/25/how-much-hard-disk-space-do-you-need-shooting-4k/

https://support.rockstargames.com/hc/en-us/articles/203428177-Grand-Theft-Auto-V-PC-System-Spec

https://www.microsoft.com/en-us/windows/windows-10-specifications

http://shop.gopro.com/cameras

Intel Confidential7

What is Intel® Optane™ Memory?


Intel® Optane™ memory requires specific hardware and software configuration. Visit www.intel.com/OptaneMemory for configuration requirements.

FOR the 7th Gen Intel® Core™

processor family

http://www.intel.com/OptaneMemory


Performance benefits from Intel® Optane™ Memory

1SYSmark 2014 SE (Overall Score) 2SYSmark 2014 SE (Responsiveness Subscore) 3Browser Launch Workload 4Media Project Load Workload 5Game Launch & Level Load Workload 6Email Launch Workload 7File Search Workload 8Presentation Launch Workload

• See Appendix I for additional configuration and workload details

• All testing done internally by Intel

Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors.

Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information

and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information, go to www.intel.com/benchmarks.

Overall system performance

is up to 28% faster1

28%

Move to the next level during

gameplay up to 65% faster5

65%Open large media projects

up to 4.1 times faster4

4.1x

Everyday tasks are up to

twice as responsive2

2x

Games launch

up to 67% faster5

67%Enthusiast

Business

Mainstream


Launch presentations

up to 3.8 times faster8

3.8xLaunch e-mail up to

5.8 times faster6

5.8xSearch and find files on your

PC up to 4 times faster7

4x

Launch web browsers

up to 5 times faster3

5x

http://www.intel.com/benchmarks



1SYSmark 2014 SE (Responsiveness Subscore) 2PCMark* Vantage (HDD Suite







Rela

tive P

erf

orm

an

ce H

igh

er

is B

ett

er

1 1 1 1 1

1.28 1.12 1.09 1.1

2.041.31 1.14 1.09 1.1

2.14

0

0.5

1

1.5

2

2.5

Sysmark* 2014 SEOverall Score

Office Productivity Media Creation Data/Financial Analysis Responsiveness

Sysmark* 2014 SE Comparison1

1TB HDD

1TB HDD + 16GB Intel® Optane™ Memory





1SYSmark 2014 SE (Responsiveness Subscore) 2PCMark* Vantage (HDD Suite







Rela

tive P

erf

orm

an

ce H

igh

er

is B

ett

er

1

14

21

0

5

10

15

20

25

1TB HDD 1TB HDD + 16GB Intel® Optane™ Memory


PCMark* Vantage (HDD suite)2



Intel® Optane™ Technology - End User target Markets

7th

Gen Intel®

Core™ i7

Processor

SSD

7th Gen

Intel® Core™ i5 / i7

Processor

SSD or hybrid or dual drive

7th Gen

Intel® Core™ i3 / i5

Processor

HDD

Enthusiast Gamer

Performance / Mid-Range Gamer

Intel® Optane™

SSD

NAND SSD

Intel® Optane™

Memory

End-User Configuration Intel® Optane™ Memory Use

Case

Standalone HDD Configuration(with supported processors and chipsets)

Intel® Optane™ memory + HDD Get high performance and large capacity storage

Standalone SATA SSD

Configuration(with supported processors and chipsets)

Intel® Optane™ memory + SATA SSDGet high performance and eliminate the SATA-

interface read bottleneck

(Note performance increase is less than Intel® Optane™ memory + HDD)

Standalone SSHD Configuration(with supported processors and chipsets)

Intel® Optane™ memory + SSHDGet high performance and eliminate the SATA-

interface read bottleneck

(Note performance increase is less than Intel® Optane™ memory + HDD)

6th Gen Intel® Core™ Processor,

Intel® 100 Series Chipset and

Intel® Rapid Storage Technology

N/A; 6th Gen Intel® Core™

processors and Intel® 100 series

chipsets are not supported

Accelerate a Non-Boot Drive in a

Dual-Drive Configuration

N/A; Non-boot drive acceleration is not

supported

7th Intel® Core™ Processor and

Intel® 100 Series Chipset

N/A; Intel® 100 series chipsets are not

supported

Multiple HDDs / SSDs in RAIDed

Configuration

N/A; RAID configurations are not

supported

Intel® Optane™

Memory

Recommended Storage configuration


Enhance the PC Experience with Intel® Optane™ Memory

Power

Cycles ~21,2

Unique

Applications

Launch

Go through

~75,6

Launch each app

Distinct

Events ~80

where the user will experience the benefits

of Intel® Optane™ memory each day.

Each day on average a typical user will…

1) Source: Intel® Product Improvement Program Q4‘16: 512,070 systems (483,403 desktop, 28,667 AIO) Windows 10*. Intel® Core™ processors

2) Power cycles include on, off, and sleep states

3) Source: Intel® Product Improvement Program Q4‘16: 1,081,148 systems. Average 11 apps opened per day. Windows 10*. Intel® Core™ processors

4) Statistic represents an average across distinct applications. Actual number of applications opened per day may be higher. For instance, if Chrome is

opened 5 times a day it is counted only once in the this calculation.

5) Source: Intel® Product Improvement Program Q4‘16: 1,081,148 systems. Average 11 apps opened per day. Windows 10*. Intel® Core™ processors

6) Statistic represents an average across all applications across all systems. This number can vary depending on the application.

For instance, this number can be higher for an application like Chrome* and much lower for an application like iTunes* or Calculator, etc…

Consumer

~22,7

IT User

~113,4

Consumer

~148,9

IT User

Different

TimesConsumer IT User

~810,11

7) Source: Intel® Product Improvement Program Q1‘17: 35,187 systems, Desktop/Laptop/2 in 1 Windows 10*. Intel® Core™ processors


9) Statistic represents an average across distinct applications. Actual number of applications opened per day may be higher. For instance, if Chrome*

is opened 5 times a day it is counted only once in the this calculation.


11) Statistic represents an average across all applications across all systems. This number can vary depending on the application. For instance, this

number can be higher for an application like Chrome* and much lower for an application like iTunes* or Calculator, etc…

~114 Distinct

Events

Consumer

IT User


Intel Confidential13

Intel® Optane™ Memory: Launch & GTM Strategy

PHASE 1Intel® Optane ™ Memory Ready

January 2017 to 3/27 Launch

PHASE 2 Launch Intel® Optane™ Memory Box Product

March 27-April 24, 2017

PHASE 3Intel® Optane™ Memory Systems

Post Launch →

OB

JE

CT

IVE

ST

RA

TE

GIE

S

• Introduce Intel® Optane™ memory ready• Build excitement with and through the press,

analysts and other influencers

• Announce at CES with compelling messaging,

key branding assets and Intel.com content

• Host Influencer Workshop

• Establish as a key differentiator for 7th Gen

Intel® Core™ based platforms

• Drive launch

• Social amplification

• SEO/SEM marketing kicks off

• Retail/channel asset kit and sales training

• Drive sales through integrated marketing

programs

• Press seeding & Influencer marketing campaigns

• Linus Influencer Video

• Comprehensive retail, channel and online

marketing

• Drive sales & performance leadership

• Digital ad campaign starts (build awareness)

• Social Unboxing

• Partnerships/promotions

• Amplify launch messaging, awareness and demand generation

• Support Desktop Systems on Retail Shelves BTS ’17 & Notebooks SPR ‘18

• Launch Intel® Optane™ Memory • Drive sales of boxed product

Intel Confidential

Summary

14

Intel® Optane™ Memory Helps to grow your topline revenue

Intel® Optane™ memory is beneficial opportunity

for your business and for the ecosystem

Visit www.intel.com/distributor and www.intel.com/OptaneMemory for more information.

http://www.intel.com/distributor

http://www.intel.com/OptaneMemory

Intel Confidential

Baseline (HDD)

Intel® Core™ i5-7500 Processor, 65W TDP, 4C4T, Turbo up to 3.8GHz, Memory: 2x4GB DDR4-2400, Storage: Western Digital* 1TB 7200RPM WD1003FZEX, Intel HD

Graphics 630, OS: Windows* 10

16GB Intel® Optane™ Memory: Same configuration, with 16GB Intel® Optane™ Memory Module

32GB Intel® Optane™ Memory: Same configuration, with 32GB Intel® Optane™ Memory Module

Gaming workloads were tested with same configuration, except using a discrete graphics card (NVIDIA* (EVGA) GTX 1080) with and without 16GB Intel®

Optane™ Memory Module

15

SYSmark* 2014 SE - benchmark from the BAPCo* consortium that measures the performance of Windows* platforms. SYSmark* tests four usage scenarios: Office Productivity, Media

Creation, Data/Financial Analysis, and Responsiveness. SYSmark* contains real applications from Independent Software Vendors such as Microsoft* and Adobe*.

PCMark* Vantage (HDD Suite) - Benchmark from Futuremark* that measures Windows* everyday computing performance. PCMark Vantage is made up of several benchmarking suites:

PCMark Suite (produces “PCMark” Score), Memories Suite, TV and Movies Suite, Gaming Suite, Music Suite, Communications Suite, Productivity Suite and HDD Suite. The HDD Suite

contains an operating system start-up workload that is sensitive to HDD versus SSD boot devices.

Browser Launch Workload – Workload developed by Intel® measuring the time elapsed to launch Google* Chrome

Presentation Launch Workload – Time elapsed to launch the Microsoft* Powerpoint 2016 application with a 3.5MB presentation file

Game Launch & Level Load Workload – Workload developed by Intel® measuring the time elapsed to launch Bethesda Softworks* Fallout 4 and reach the Main Menu with intro videos

disabled (Launch), and the time elapsed from the Main Menu to completion of level loading (Level Load)

Email Launch Workload – Workload developed by Intel® measuring the time elapsed to launch Microsoft* Outlook 2016 and load with a 250mb local data file

File Search Workload – Workload developed by Intel® measuring the time elapsed using Microsoft* Windows File Search to locate a specified file in a non-indexed directory

Media Project Load Workload – Time elapsed to load a 500MB video project file in Adobe* Premiere Pro (CS6)

Workloads

Appendix: Optane Configuration and Workloads



QUESTIONS?

Want to learn more?

RESOURCES:

Shoppercampaigns.Intel.com

Marketingstudio.intel.com

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Grow Your Business with Intel - CRN · Intel Confidential 2 Legal Disclaimer You may not use or facilitate the use of this document in connection with any infringement or other legal