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Grow the bottom line with quality sprayed- on bedliners

Grow the bottom line with quality sprayed-on bedliners

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Page 1: Grow the bottom line with quality sprayed-on bedliners

Grow the bottom line with quality sprayed-on bedliners

Page 2: Grow the bottom line with quality sprayed-on bedliners

The problem in the truck world

It does not matter what you load on it! It is going to damage the painted surface of the bed

Page 3: Grow the bottom line with quality sprayed-on bedliners

Why Bed Protection?

• Because 90% of truck buyers want bed protection*

Source: SEMA 2011 Pick Up Truck ReportAutomotive Aftermarket Trade Association consisting of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street rod builders, restylers, car clubs, race teams and more

Page 4: Grow the bottom line with quality sprayed-on bedliners

Types of Bed Protection• Drop in bedliners:

Old technology; biggest problem is the space between the bed and the liner.

• Sprayed-on bedliners:New technology; a plastics of engineering bonded to the truck bed.

• Other bedliners:Paint-like coating made from various chemicalswith low thixotropy.

Page 5: Grow the bottom line with quality sprayed-on bedliners
Page 6: Grow the bottom line with quality sprayed-on bedliners

Why at the Dealer?• Consumers prefer to buy

their accessories at the dealership

• But only 6% of accessory sales happen at the dealership

• Sprayed-on bedliners are now the most profitable type of bed protection for the dealership

Source: SEMA 2011 Pick Up Truck Report

Roundtree Ford Preload inventory

Page 7: Grow the bottom line with quality sprayed-on bedliners

The New Way to Spray

TOFF’s new delivery method produces the Same Quality liner at a Lower

Starting Cost with Faster ROI.

Page 8: Grow the bottom line with quality sprayed-on bedliners

TOFF Experience• Artlux is a chemical manufacturer with 20-yr history in bedliners• Currently operating in over 200 dealerships• Artlux Chemical is used by US and International OEM’s• Over 1 Million Trucks sprayed with TOFF• TOFF is green-made from renewable resources

Our tested, comprehensive processes includes all aspects of the bedliner profit center: application, sales,

and marketing.

Page 9: Grow the bottom line with quality sprayed-on bedliners

3 Reasons this won’t workSo we don’t waste time, 3 reasons this will fail:

1. Lack of Sales Process

2. Low Production Quality

3. Lack of Accountability

Page 10: Grow the bottom line with quality sprayed-on bedliners

Dealerships Core

• Sell cars and trucks: Not the most profitable: but is

the oxygen for the dealership to survive.

• Auxiliary businesses: Very profitable, the ideal

auxiliary business needs to be easy to implement

and has good processes and controls.

Page 11: Grow the bottom line with quality sprayed-on bedliners

Cost Structure

Retail Price (MSRP) $500.00 Variables Cost

TOFF Cartridges $165.00*

Consumables $10.00*

Labor $35.00*

   

Total Cost $210.00*

Net Profit per Truck $290.00

* Prices varies based on volume

Page 12: Grow the bottom line with quality sprayed-on bedliners

TOFF Tracks Process

Page 13: Grow the bottom line with quality sprayed-on bedliners

Others having success

Annual Profit Examples:

20 Trucks Mo: $77,160

35 Trucks Mo: $127,044

50 Trucks Mo: $207,300

100 Trucks Mo: $363,000

A few of our over 200 happy customers:

Page 14: Grow the bottom line with quality sprayed-on bedliners

What other Dealers say

Michael Chreene, Body Shop Manager: Reliable ChevroletAlbuquerque, NM“We love the TOFF bedliner, we pre-load all LT trim levels and up”

Colin Sewell, Dealer: Sewell Ford, Odessa, TX“Artlux has been an excellent supplier”“Training, service and support have all been outstanding”

Barton Hankins, Owner Westway Ford, Irving, TX“I’m not sure why everyone isn’t doing it. It just makes sense. Wehave a 99.5% take rate.”

Ron Antonio, CC Director: Miles Chevrolet Decatur, IL“We love the TOFF processes. I had a bedliner put in my personal truck and sell one or more a day.”

We have hundreds of customers spraying TOFF, here is what they say:

What other Dealers say

Page 15: Grow the bottom line with quality sprayed-on bedliners

Let’s Get Started!