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WEL T DIGITA EXPOSITI COME O THE L MARKETING ON& CONFERENCE G N E GROUPM @DMEXCO 2015 Hall 7/ C041 D048

GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

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Page 1: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

WEL T

DIGITA EXPOSITI

COME O THEL MARKETING ON& CONFERENCEG N E

GROUPM@DMEXCO2015

Hall 7/ C041 D048

Page 2: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

Sir Martin Sorrell

Jacki KelleyBabs RangaiahTroy RuhanenHenry Tajer

Brian LesserJimmy MaymannBonnie PanDebbie Weinstein

Lindsay PattisonDeepak AdvaniJason Fairchild

Adam BainJohn Battelle

Ray VelezSebastian LombardoJonathan OliverJason Vazzano

Done for the day! Now it’s time to celebrate a little bit – not that easy to choose where to go due to the numerous opportunities.

Opening Keynote: AM 10.15 - 10.45 @Congress Hall

Bridging Worlds: Finding the Way to the ConsumerAM 11.20 - 12.00 @Congress Hall

The Game Changer De-bate: “TV Everywhere?”PM 03.05 - 03.40 @Debate Hall

The Automation Debate: The Economic CatalystPM 03.40 - 04.15 @Debate Hall

The Monetization StoryPM 04.25 - 04.55 @Congress Hall

The Internet of Marke-ting ThingsPM 04.55 - 05.35 @Congress Hall

2015SPEAKERSdmexco 2015 | Programme Recommendations

Page 3: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

After the official opening at 10 am with Christian Muche (dmexco), Gerald Böse (köln-messe) and Matthias Wahl (BVDW), the Congress Hall is the place to be that morning. None other than Sir Martin Sorrell owns the stage with the opening keynote on this day. The founder and CEO of WPP talks about strategies and possible solutions on the road to a new digital era.

Afterwards you can have a quick overview across the area or just have a coffee. But be sure to get back to the Congress Hall in time – the next highlight is just waiting. Known marketing experts from Unilever, TBWA, Bloomberg Media and IPG Mediabrands will debate the needs of digital consumers.

Continue the day with a talk at the Debate Hall. It’s all about moving images now! Brian Lesser from Xaxis discusses the future of TV with other panelists. How will programmatic change the meaning of TV? What about cross-device distribution?

Now all you have to do is sit down and see what the next speakers offer: In this debate Lindsay Pattison from Maxus discusses the change of the advertising industry and mar-keting automation with other panelists. It‘s about real time advertising and the question if/how „automation“ and „creation“ can find together.

It’s time to get back to the Congress Hall! The media veteran and entrepreneur John Battelle from NewCo interviews Adam Bain (President, Global Revenue at Twitter) about Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business strategies and the next challenges towards the digi-tal media and advertising business.

Whether it’s wearables, robots, drones, connected cars and households, smart glas-ses or watches — connected devices enable new insights, touchpoints, and marketing platforms. The challenges for marketers are just ahead. Let’s listen to these global IoT leaders and find out what advice, best practices, and new outlooks they have to offer!

DAY #1

Page 4: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

2015SPEAKERSdmexco 2015 | Programme Recommendations

Mark ReadJim StengelLisa Utzschneider

Bob LordJuergen BlomenkampBabs Rangaiah

Jessica FedererLindsay PattisonKarl Isaac

Rob Norman

Geoffrey RamseyDeirdre McGlashan

The Content Revolution: AM 10.45 - 11.20 @Congress Hall

The Intersection of Cul-ture and CodeAM 11.15 - 11.50 @Debate Hall

The Marketer‘s Suite: What Brands WantPM 02.00 - 02.30 @Debate Hall

Keynote: The Rise of the App EcosystemPM 04.15 - 04.40 @Congress Hall

The Digitally Distracted ConsumerPM 04.15 - 04.40 @Debate Hall

Page 5: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

Good morning! Hopefully, partying last night was great and you are already fit again for part two of the dmexco. The day starts with a panel at the Congress Hall – it’s all about content now! As you know, the marketing industry transforms quite fast into a new con-tent era. It‘s about content marketing, branded content etc. Don‘t forget: content is king but distribution is queen. And she wears the pants…

DAY #2Hopefully you reach the Debate Hall after the panel quickly - The Mastermind Debate “The Intersection of Culture and Code” with Juergen Blomenkamp from GroupM takes place there. The panelists discuss how an open data ecosystem can create an enhanced value exchange between brands and consumers.

Here, the client is at the center of this extraordinary debate. A brand executive and two leading global visionaries from the world of advertising will share their expectations and solutions on how to work best for your brand.

After this you have the agony of choice: two top speeches start in the Debate Hall and the Congress Hall simultaneously. Rob Norman from GroupM talks about how apps have taken over and guide you through the digital media ecosystem.

In the Media Intelligence Debate “The Digitally Distracted Consumer“, Global Chief Di-gital Officer Deirdre McGlashan from MediaCom discusses with eMarketer Chairman Geoffrey Ramsey the challenges and complexities media buyers and sellers are faced with due to media fragmentation. Let‘s see their road map of where media are heading.

Now we have already reached the end of this year‘s dmexco. Hopefully you had two days full of digital insights, inspiring conversations, successful business talks and fun!

Page 6: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

GROUPM & GROUPM CONNECTGroupM: Matthias Brüll, CEO GroupM Connect: Bernd Hoffmann, CEO

Welcome to GroupM. As media holding company of WPP, the world‘s largest communications service provider, GroupM supports the media agencies MediaCom, MEC, Mindshare and Maxus and the specialised service providers Quisma – part of GroupM Connect, Light Reaction, Xaxis and Plista with expertise and specialised services such as tool development, digital communication and business development. This means that GroupM subsidiary agencies can offer the best, customised communication solutions and conduce considerably to their customers‘ business success. With our digital platform GroupM Connect, founded in 2015, we unite globally all offers in realtime advertising and biddable media. GroupM is the largest media investment group with worldwide billings of more than $ 106 billion (RECMA Overall Activity Ranking 2014). Globally, GroupM has more than 25.000 employees. We would like to provide you a brief overview of the various agency brands under the GroupM umbrella, and invite you to find out more about us and our employees.

Herzlich willkommen bei GroupM. Als Media-Holding des weltweit größten Kommunikationsdienstleisters WPP steht GroupM den Media-Agenturen MediaCom, MEC, Mindshare und Maxus sowie den Spezialdienstleistern Quisma–part of GroupM Connect, Light Reaction, Xaxis und Plista mit Expertenwissen und spezialisierten Diensten wie Tool-Entwicklung, Di-gital Communication sowie Business Development zur Seite. Somit können die GroupM-Tochteragenturen ihren Kunden die besten, maßgeschneiderten Kom-munikationslösungen anbieten und erheblich zu deren Geschäftserfolg beitragen. Unter der 2015 gegründeten Digitalplattform GroupM Connect vereinen wir zudem weltweit alle Angebote im Bereich Realtime-Advertising und Biddable Media. GroupM ist die größte Media-Investment Gruppe weltweit mit einem Billingvolu-men von mehr als 106 Mrd. $ (RECMA Overall Activity Ranking 2014). Global hat GroupM mehr als 25.000 Mitarbeiter. Wir möchten Ihnen hiermit einen schnellen Überblick über die jeweiligen Agentur-marken geben, die zusammen GroupM bilden, und laden Sie herzlich ein, uns und unsere Mitarbeiter näher kennen zu lernen.

Page 7: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

Our GroupM Offices worldwide:

EUROPE MIDDLE EAST & AFRICA

Amsterdam, NetherlandsBratislava, SlovakiaBrussels, BelgiumBucharest, RomaniaBudapest, HungaryColombo, Sri LankaCopenhagen, DenmarkDublin, IrelandDusseldorf, GermanyIstanbul, TurkeyJohannesburg, South AfricaKarachi, PakistanLisbon, PortugalLondon, United KingdomMadrid, SpainMilan, ItalyMoscow, RussiaNairobi, KenyaOslo, Norway Paris, FrancePrague, Czech RepublicStockholm, SwedenVienna, AustriaWarsaw, PolandZurich, Switzerland

ASIA PACIFIC

Auckland, New ZealandBangkok, ThailandHo Chi Minh, VietnamHong KongJakarta, IndonesiaKarachi, PakistanKuala Lumpur, MalaysiaManila, Philippines Mumbai, IndiaSeoul, KoreaShanghai, ChinaSingaporeSydney, AustraliaTaipei, TaiwanTokyo, Japan

LATIN AMERICA

Bogota, ColumbiaBuenos Aires, ArgentinaCaracas, VenezuelaGuayaquil, EcuadorLima, PeruMexico City, MexicoMiami, United StatesMontevideo, Uruguay San Juan, Puerto RicoSantiago, ChileSanto Domingo, Dominican Rep.

NORTH AMERICA

Miami, United StatesNew York, United StatesToronto, Canada

GROUPM & GROUPM CONNECT

web: groupm.commail: [email protected]

Page 8: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

MediaComMediaCom: Paul Remitz, CEOweb: mediacom.demail: [email protected]

MediaCom is the ‚The Content + Connections Agency‘, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

MediaCom delivers individual channel silo efficiencies as well as connected commu-nications system effectiveness by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.

The global research institute RECMA certifies MediaCom Germany not only leading positions in quality and customer loyalty, but also in the Compitches ranking for already 12 years until today. MediaCom Germany employs more than 900 people at its four offices in Düssel-dorf, Berlin, Hamburg and Munich. Around the globe a total of 6000 communica-tion experts in 100 countries work for MediaCom. The agency belongs to WPP, the world’s biggest advertising holding.

MediaCom ist die ‚Content + Connections Agency‘: 1988 als reine Mediaagentur gegründet, optimiert MediaCom heutzutage die gesamte Kommunikationsstrate-gie und Umsetzung ihrer Kunden über alle Paid-, Owned- und Earned-Kanäle. Sie trägt so signifikant und nachhaltig zum Geschäftserfolg ihrer mehr als 300 Kunden und deren 850 Marken bei. Zum Kundenstamm gehören beispielsweise Coca-Cola, Procter & Gamble, Deutsche Telekom, IKEA und Volkswagen.

Das weltweite Marktforschungsinstitut RECMA attestiert MediaCom seit 12 Jahren die Marktführerschaft, Bestnoten in Qualität und Kundenloyalität sowie Spitzenpositionen im Compitches-Ranking. Über die klassischen Leistungen Me-diaplanung und -einkauf hinaus, konzipiert das Department MediaCom Beyond Advertising Content basierte Kampagnen und setzt diese mit Kunden um. Die Forschungsabteilung MediaCom Science liefert qualitative und quantitative Me-diennutzungs- und Konsumentenforschung.

Mehr als 900 Mitarbeiter arbeiten an den vier Standorten Düsseldorf, Berlin, Ham-burg und München. Weltweit beschäftigt MediaCom rund 6000 Mitarbeiter in fast 100 Ländern. Die Agentur gehört zur weltweit größten Werbeholding WPP.

Page 9: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

MediaComMEC: Lars Kirschke, CEOweb: mecglobal.commail: [email protected]

MECMEC is more than just a traditional media placement agency. It is a digital busi-ness consultancy that develops tailored business and communications strategies reflecting each client‘s unique business model. MEC was the first media agency to create a fully integrated consulting team offering day-to-day consultancy to clients across all media.

This year, its progressive and uniquely customer-oriented focus paid off for MEC once again. In a quantitative ranking by the independent RECMA institute, MEC was awarded third place with a total client investment volume of 2.16 billion euro. With more than 497 employees in three locations, MEC Germany is part of the glo-bal MEC network that employs over 5000 staff in 85 countries.

MEC versteht sich nicht als klassische Mediaschaltagentur, sondern als digitaler Unternehmensberater, der auf Basis des individuellen Geschäftsmodells eines jeden Kunden eine maßgeschneiderte Unternehmens- und Kommunikationsstra-tegie entwickelt. Dafür hat MEC als erste Mediaagentur vollständig integrierte Consulting-Teams geschaffen, die den Kunden ganzheitlich über alle Medien hin-weg im Tagesgeschäft beraten.

Diese progressive, einzig an den Kundenbedürfnissen orientierte Ausrichtung hat sich für MEC auch in diesem Jahr wieder ausgezahlt. Im quantitativen Ranking des unabhängigen RECMA Instituts erreichte MEC mit einem betreuten Kundeninvesti-tionsvolumen von 2,16 Mrd. Euro den dritten Platz. Mit mehr als 497 Mitarbeitern an 3 Standorten gehört MEC Deutschland zum weltweiten MEC-Netzwerk mit über 5.000 Mitarbeitern in 85 Ländern.

Page 10: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

MaxusMaxus: Christian Leipacher, MD web: maxusglobal.commail: [email protected]

Maxus is the only media agency founded in the digital age that has relevance both in Germany and worldwide. We are part of the digital revolution — we live and love online. Our motto is „Lean into change“: change, the changing media landscape — all of that is what inspires and motivates us. Our task in the fully digitised media world is to provide the customer with highly personalised, target-oriented advice in terms of performance and efficiency.

Maxus stands for passion, curiosity and fun — at work and in life. Maxus means partnership. Our work is based on mutual trust, our good reputation and satisfying our customers. Over 2000 employees in 55 countries are responsible for this.

Maxus ist die einzige in Deutschland und auch weltweit relevante Mediaagen-tur, die im digitalen Zeitalter gegründet wurde. Wir sind Teil der digitalen Revo-lution – wir leben und lieben „online“. Unser Credo lautet „Lean into Change“: Veränderung, der Wandel der Medienlandschaft – all das motiviert und inspiriert uns. Unsere Aufgabe ist es, den Kunden in der voll digitalisierten Medienwelt in höchstem Maße individuell und zielorientiert mit Hinblick auf Performance und Effizienz zu beraten.

Maxus steht für Leidenschaft, Neugierde und Spaß – an der Arbeit und am Leben. Maxus bedeutet Partnerschaft. Unsere Arbeit baut auf gegenseitiges Vertrauen, Sympathie und der Zufriedenheit unserer Kunden auf. Über 2.000 Mitarbeiter in 55 Ländern tragen dafür die Verantwortung.

Page 11: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

Mindshare: Christian Scholz, CEOweb: mindshareworld.commail: [email protected]

MindshareMindshare: „Defined by speed, provocation and teamwork“.

We see ourselves as the first contact for our customers. Our unique approach of Adaptive Marketing allows us to act flexibly and quickly, because only people who react quickly and provide answers are able to shape the market.

We conduct critical analysis of the usual channels of communication and market mechanisms so as to develop successful strategies and be in a position to offer genuine advice. Answers instead of numbers. Working in collaboration — beyond the confines of the agency.

As per RECMA ranking Mindshare holds the 5th position in Germany with a billing volume of 1,49 billion Euro. Around the globe there are more than 6.000 “purple people“ working for Mindshare in more than 80 countries, thereof approx. 240 em-ployees in the 2 German offices in Frankfurt and Düsseldorf.

Mindshare: „Defined by Speed, Provocation and Teamwork”.

Wir verstehen uns als erster Ansprechpartner unserer Kunden. Unser einzigartiger Ansatz ist Adaptive Marketing. Das bedeutet, wir handeln flexibel und schnell, denn nur wer schnell reagiert und Antworten bietet, kann den Markt tatsächlich gestalten.Wir hinterfragen kritisch gewohnte Kommunikationswege und Markt-mechanis-men, um erfolgreiche Strategien zu entwickeln und damit echte Beratung anzubie-ten. Antworten statt Zahlen. Partnerschaftlich in der Zusammenarbeit – über die Grenzen der Agentur hinaus.

Für Mindshare arbeiten weltweit ca. 6.000 „purple people“ in über 80 Ländern, davon etwa 240 in Deutschland an den Standorten Frankfurt und Düsseldorf.

Page 12: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

Light ReactionLight Reaction: Christopher Mohr, Head ofweb: lightreaction.com mail: [email protected]

Light Reaction is a programmatic performance advertising business that sells clear-ly defined consumer outcomes. Part of Xaxis, the world’s largest programmatic me-dia and technology platform, Light Reaction’s mobile-first approach to performan-ce combines scientific insight with the data resources and scale of Xaxis to deliver highly measurable results for global advertisers.

Light Reaction is available in 20 markets across North America, Europe, Asia and the Middle East. For more information, visit Light Reaction at www.lightreaction.com.

Light Reaction ist Teil von Xaxis, der weltweit größten Programmatic Media und Tech-nology Plattform. Light Reaction bietet Online Performance Produkte mit erfolgsori-entierten Abrechnungsmodellen an. Das Angebot von Light Reaction beinhaltet alle Performance-orien-tierten Werbeplatzierungen wie Display, Mailing und insbesondere die stetig wachsende Anzahl der mobilen Werbemöglichkeiten. Das Light Reaction Performance Modell basiert auf wissenschaftlichen Erkennt-nissen wie Zielgruppen Werbung wahrnehmen und auf sie reagieren. Kombiniert mit der Datenbasis und hohen Reichweite von Xaxis setzt Light Reaction hoch-effektive Kampagnen für Kunden um.

Light Reaction ist in 20 Märkten in Nord-Amerika, Europa, Asien und dem Mittleren Osten vertreten.

Page 13: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

Light ReactionXAXIS: Christian Wilkens, MDweb: xaxis.commail: [email protected]

XAXISXaxis is the biggest digital media and technology platform worldwide that auto-matically connects advertisers and marketers with target audiences using all the available channels.

Xaxis combines proprietary technology, unique data sets and exclusive media part-nerships with an expert team of data scientists, software developers and analysts. Advertisers who work with Xaxis achieve a higher ROI from digital marketing cam-paigns. Marketers deliver appropriate content and advertising to new and valuable target groups.

Xaxis works with more than 2800 clients in 40 markets in North America, Europe, Asia-Pacific and South America.

Xaxis ist die weltweit größte Programmatic Media und Technology Plattform, die Werbetreibende automatisiert und in Echtzeit über alle Kanäle hinweg mit ihren Zielgruppen verbindet. Xaxis kombiniert proprietäre Technologien, einzigartige Daten und exklusive Media-Partnerschaften mit einem Experten Team aus Data Scientists, Software Entwicklern und Zielgruppen-Analysten. Werbetreibende, die mit Xaxis arbeiten, erzielen einen höheren ROI aus digitalen Marketingkampagnen. Vermarkter liefern passende Inhalte und Werbung an neue und wertvolle Zielgruppen aus.

Xaxis arbeitet mit über 2.800 Kunden in 40 Märkten in Nordamerika, Europa, dem asiatisch-pazifischen Raum und Südamerika zusammen.

Page 14: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

QUISMAQuisma: Bernd Hoffmann, MDweb: quisma.com mail: [email protected]

QUISMA offers innovative technology and profound digital marketing expertise: SEA, SEO, Conversion Optimization, Affiliate Marketing, Display Advertising and Data Analytics. In 2001 QUISMA was founded as a search agency and joined the GroupM network in 2007. Since 2015 the agency is part of GroupM Connect, allowing it to offer the full range of marketing services along the digital user journeys. QUISMA is an experienced partner in the international digital industry and due to the integration into global networks closely connected to classic media planning agencies.

QUISMA bietet innovative Technologie und fundierte Expertise für die gesamte Bandbreite des Digitalen Marketings: SEA, SEO, Affiliate Marketing, Display Ad-vertising, Conversion Optimierung und Data Analytics. 2001 als Search-Agentur gegründet, gehört QUISMA seit 2007 dem GroupM-Netzwerk an. Seit 2015 ist die Agentur Teil von GroupM Connect und damit in der Lage sämt-liche Touchpoints der digitalen User-Journey mit Marketing-Services abzude-cken.

QUISMA verfügt über eine langjährige Erfahrung im internationalen Digitalgeschäft und ist aufgrund der Einbettung in globale Netzwerke eng mit Schwesteragenturen aus der klassischen Mediaplanung verzahnt.

Part of GroupM Connect

Page 15: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

QUISMAplista: Dominik Matyka, MDweb: plista.commail: [email protected]

plistaplista is a pioneer when it comes to innovative solutions for targeted digital advertising and content distribution in editorial environments. The company has been successfully bringing advertisers and media together with its data-driven content and advertising platform. With its specially developed re-al-time Recommendation Technology, plista is able to deliver both content and advertising that matches the interests of the individual user-on all channels and across all devices. With the optimal presentation of content and advertising, publishers benefit from increased traffic, longer user visit duration and the additional monetisation of their digital products. plista also enables advertisers to address users seamlessly and efficiently throughout the entire customer journey.

plista has 150 employees and is active in 10 international markets.

plista ist Pionier innovativer Lösungen für zielgerichtete digitale Werbung und Content Distribution in redaktionellen Umfeldern. Das Unternehmen bringt über seine datengetriebene Content- u. Werbeplattform Werbetreibende und Medien erfolgreich zusammen. Durch seine eigens entwickelte Echtzeit-Empfehlungs-technologie ist plista in der Lage, sowohl Inhalte als auch Werbung passend zu den Interessen des einzelnen Nutzers auszuliefern. Durch die optimale Ausspielung von Content und Werbung profitieren Publisher von erhöhtem Traffic, längerer Nutzerverweildauer und der zusätzlichen Monetari-sierung ihrer digitalen Angebote. Werbetreibenden Unternehmen ermöglicht plista eine lückenlose und wirkungsvolle Nutzeransprache entlang der gesamten Custo-mer Journey.

plista beschäftigt 150 Mitarbeiter und ist auf 10 internationalen Märkten tätig. Unser Stand befindet sich direkt nebenan vom GroupM Stand, Halle 7/D041 D043 .

Page 16: GROUPM @DMEXCO 2015dmexco.mecglobal.com/flyer.pdf · Twitter‘s worldwide monetization and advertising strategy. This panel will also deal with current trends, disruptive business

more information you will get on http://dmexco.groupm.com