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Reference groups and the criteria used to classify themConsumption subcultures, brand and online communities and their importance for marketingThe importance of word-of-mouth communications to marketersOpinion leaders(both online and offline) and their importance to marketersInnovation diffusion and use an innovation analysis to develop marketing strategy
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11/14/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014
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11/14/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014
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