BI First Experience The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.CONFIDENTIAL

Group-Shopping Website Analysis

Team Name: BIT

Member: ZENG Yingpei (team leader)

ZHANG Qiyuan CUI Xiaoning

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MicroStrategy (BIFE) BI First Experience

Group Shopping

• How group shopping works (Groupon’s pattern)

• Group shopping in china

– Fast growing & keen competition

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MicroStrategy (BIFE) BI First Experience

Our Project

• Analyze group shopping websites– Lashou,– and other 11 websites

– Total revenue >¥ 300,000,000– Grouping people> 6,000,000

• Business intelligence (BI) goals:– BI for 3 kinds of people: website owners, suppliers, investors

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

Technical Design

• Data Preparation• Warehouse Design• Project Design• Dashboard Design

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MicroStrategy (BIFE) BI First Experience

Data Preparation

• Obtain raw data – 12 crawlers for 12 group-shopping websites– Fully automated

• Process the raw data– Classify group deals into 24 subcategories

• A classifier with 800+ keywords• Human scrutiny

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

Warehouse Design

• Generate lookup tables

Product

Geography

Time

Website

Fact Table

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

Project Design

• 3 Facts (in use) • 14 attributes• 30+ metrics• 4 user hierarchies

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

Dashboard Design

• Three dashboards• Website dashboard

– Provide information for the execution of a website• Supplier dashboard

– Provide suggestions on launching a group deal• Investor dashboard

– Provide information on selecting websites to invest

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

Team Work

Xiaoning Qiyuan Yingpe

iDefine ½ the

subcategories and keywords

Define ½ the subcategories and

keywords

Crawl raw group-deal data for 12

websites

Generate lookup and relationship tables

for product and geography hierarchies

Generate lookup and relationship tables for time hierarchy

Classified group deals with the

keywords

Scan the classification of group deals Basic project design

Design supplier dashboard

Design website dashboard

Design investor dashboard

Project adjustment, design metrics

Time

Everyone’s work plan is

discussed with team members

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

Dashboard Showcase

• Demo http://chn-vm-yzeng/microstrategy/asp/Main.aspx

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MicroStrategy (BIFE) BI First Experience

Thanks!

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

Logic Table View

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy (BIFE) BI First Experience

User Hierarchies

City

Region

State

Group Deal

Subcategory

Category

Day

Month

Month Of YearQuarter

Week

Year

City

Group Deal

Website