Group Project 2 : Strategic Use Of IT For Competitive Advantage

Ding Teng Yee (85895)

Goh Choon Yang (86243)

Melissa Lim Mei Ling (85897)

Vasanthi Kandasamy (85874)

GROUP MEMBERS

Group Project 2 : Strategic Use Of IT For Competitive Advantage

Chew Thean Yeang or CTY Sdn. Bhd.

A collection of fish shop & factories

Owner is Chew Seng Lye

One of the biggest fish and pet accessories

business in South East Asia

INTRODUCTIONWhat is Chew Thean Yeang Aquarium Sdn Bhd ?

PORTER’S 5 FORCESForce Impact Potential use of IT

Threat of New Entrants

New Competition Wider Publicity – terms of advertisement

Economies of scale – Use IT to enhance production capability

Brand identity

Buyers’ bargaining power

More services Use of Credit Card Payment

Offering Point Collection System

Information Management

Suppliers’ bargaining power

Minimal Impact – as sources from various suppliers

Use IT to enhance their tracking system – inventory management

- Track the performance of their suppliers in terms payment and quality of goods)

Threat of substitutes

Reduced Demands Minimize cost leading to decrease of retailing price

To provide better information – Product and cost

Rivalry among firms

Competition on prices, productions, distribution

Better inventory management

Lower down operating cost – leading to decreasing of selling price

Differentiation – Credit Card payment , Point Collection System