Upload
muhammad-umar-khan
View
224
Download
0
Embed Size (px)
Citation preview
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
1/9
GROUP PRESENTATION ON
CHAPTER 2 WHAT IS WINNING
GROUP MEMBERS:
SYED MAAZ HASAN (6012)FAIZAN KHALID (6261)
RAFAY ALAM (6182)
ASAD AZEEM BAIG (6177)
MUBEEN ZAFAR (6083)
OVAIS YOUNUS (6139)
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
2/9
WHAT WINNING IS?
Aspirations are important as far as the guidance purposeis concerned.
Winning aspirations defines the true purpose of
existence and answers many questions that go on to set
the tone. Winning is what actually matters. Being out there just to
compete never helps but winning aspirations makes you
a step ahead of your rival.
But winning is not that easy. It requires tough choicesand dedicated efforts. A too less ambitious aspiration
would be dangerous.
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
3/9
GM Motors costliest move.. GM would be termed the king when it comes to market
share in the automotive industry and hold the mostnumber of employees.
But after the departure of Mr. Sloan (chairman of GM),
things started to worsened and they had to re-invent.
In 1990 out of frustration, GM launched a brand saturn
just to compete in a small-car market and left no stone
unturned to make it a success.
But they failed miserably and had to shut down that
project. Incurred a loss of around $20 billion.
Winning was not that easy for GM but their aspiration
was not up to the level.
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
4/9
P&GS DILEMMA AND THE DESIRE TO
WIN THAT PAID OFF:
At the end of dot-com bubble, it was still evident thatinvestment in IT sector is inevitable as it was something
more than a core competency for many including P&G.
Although GBS was doing reasonably well, P&G was there
to choose amongst the three choices tabled. The choices were either to spin-off the GBS, outsource it
or to stay with the same line of action.
The senior team was not convinced wholly on any one of
the option until they asked Mr. Filipo Passerini to see
through it.
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
5/9
P&GS DILEMMA AND THE DESIRE TO
WIN THAT PAID OFF:
Passerini didnt go with the conventional measures.
He wanted the GBS to be the best rather thantermed as good enough.
Therefore, he entered into partnerships withdifferent entities ( not the best available) with interdependency in mind.
It turned out to be a success as the quality of
services enhanced and cost was cut to size. Passerini was of the view that we should go out to
capture the market rather than to co-exist with otherplayers.
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
6/9
WINNING WITH THOSE WHO MATTER
MOST
It is important for an entity to set aspirations and to be
thoughtful about their business.
Most of the companies do not really bother to know
what their customers want. They just try to improve theirproducts by spending hefty amounts.
This is a prelude to marketing myopia ( where you think
about your product only) which is quite a danger sign.
The biggest threat of being that naive is you focus onwrong aspects rather than what your customer wants!
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
7/9
AGAINST ALL THE ODDS.. After setting winning your priority, you have to look out
for all the competitors in the market. Usual suspects willbe focused first though.
This is an approach to foster. In P&GS case, bestcompetitors were found to be local and sometimes small
players. The thing that matters is to know who is your real
competitor. In home care products, Reckitt and Benckiseroutperforming P&G.
It was hard to convince leaders to consider Reckitt andBenckiser a rival.
It provides helpful insights to explore multiple ways towin.
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
8/9
TO CONCLUDE..
The essence to a great strategy is to make clear, hard and
well defined choices.
And it all starts with an aspiration to win.
Aspirations are not enough though. The idea is toconcoct a strategy that enable them to pursue such
aspiration.
8/14/2019 GROUP PRESENTATION ON CHAPTER 2.pptx
9/9
DOS AND DONTS
Never try to be enough, always go for a win.
Craft meaningful aspirations.
Focus customers rather than products.
Search thoroughly when it comes to competitors.
Aspirations arent strategy, they are merely a tool to
move forward.