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GROUP MEMBERS,Priyanka bapatKetaki bhirdikar – 08 711Jayesh Desai - 08 720Foram Doshi – 08 722Rohan Jadhav
Pooja Jha - 08 729Rasika Raina - 08 744Mitali Sorthi – 08 754Prajakta Torvi – 08 755Punam Waghulde –
SEGMENTATION• Geographic: Pan India, 116 outlets
• Demographic: Caters to all ages, SexIncome group - Middle class to upper middle class
• Psychographics: Value for money
TARGETING • Middle Class to upper middle class
• Family
• Big Bazaar specifically targets working women and home makers who are the primary decision makers.
POSITIONING Price
Range
High
High
Low
Low
Shoppers stop LifestyleCrossroads
GlobusAkbar Allys
Apna Bazaar
Big Bazaar
DIFFERENTIATION• Bazaar experience in a mall
• Value for money
• Every Day Low Price (EDLP)
• Innovative promotion strategies
• Situated at strategic location
SEARCH, EXPERIENCE & CREDENCE QUALITIES• Search: Word of mouth,
Advertising, Low priced products
• Experience: Crowded, True feel of bazaar (Mandi), High billing time, Lack of awareness among the
employees about the products• Credence: Low cost products,
Attractive discounts
SERVICE DESIGN• Handling all the departments
• Handling Logistics
• Customer service
• Service blueprint.
Service Processing at Big Bazaar Retail Stores
cashier
Exterior of the retail stores
Customer Support Staffs
Basket / Trolley
Products &Other interiors danglers, lifts, wash rooms
Product display Counters
Uniformed Sales staff
Payment Counter & Payment Slip
Purchased products cover bags
Exit and product withdrawal counters
Complaint & Feedback desk / Website
Submits his baggage to the baggage counter
Arrives at Big bazaar retail store
Submission counter for baggage
Customer Support staffs
Gets a pulling basket / trolley
Visits various product counters
Selects Products for final purchase
Pays money according to the bill
Counter staff
Inventory management Team (SCM)
Finance Department persons
Security guards
SAP / ERP
Enquires about the products not found on shelf, etc.
Security Departme
nt
Security support staffs
Leaves with his purchases & collects his belongings from the baggage counter.
CRMStaff
Trainers