Group members

Joshua Lee Jiao Hui (092461K)

Lim Soon Teck Lawrence (093563J)

Wilbur Wee He Wei (091846R)

Mike Lim Beng Khoon (092701H)

Jourdan Tan (090975T)

PRICE

Carrefour offers competitive prices on their products so as to attract customers.

Lowest price or the difference back policy - Bring along supporting materials – e.g. Receipts - Within 15 days

Great discount prices for all products – e.g. 5% cash rebates, POSB everyday credit card

Increase price to match quality, physiological pricing for some products so as not to be label as “lousy” or “poor quality”

PROMOTION

Carrefour have seasonal promotions – e.g. Christmas, Chinese New Year, etc

Promotions flipbook on its official website.

Delivery >$150 is free, <$150 + $8

TVs advertisements, radio advertisements,

PLACE

Carrefour has only 2 outlets in Singapore.

- Suntec City mall tower 3 ,4

- plaza Singapura L1 & B2.

Compared to its competitors, Giant have 6 outlets in Singapore

Carrefour should open up more outlets in other regions in Singapore. - North - South - East - West

More accessible to consumers.

PRODUCT

Well organized, categorized clearly, wide variety

Has its own house brand, such as “ Bluesky” non food Carrefour house brands

Carrefour can come out with more product lines or add more items in their product lines

New packaging to make it more attractive.

Improve on its quality to encourage consumers to switch brands