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Group Confidential
Orange and connected cars : a few insights (seen from abroad)Samuel Loyson, marketing director – Automotive Services
Group Confidential
Beyond the car itself, it is critical to address mobility services as a whole, combining various transportation modes in a more sustainable – environmental friendly - way
“On board” is only part of the customer journey, and “driving my car” is only (a decreasing) part of “on board”
Mobile Phones will be the main tool for customer to program & control its mobility :
– Its connected, personal, secured, GPS enabled (NFC coming soon), and OPEN
1 2 3At home On board On the move
11: 35
myCar
end-user services
Services 4 cars
custormer relationship management
Car care new mobility servicesCommunity moving objectOn demand
ride
Mycar
Fun & FriendsSmart Move
123 Command
11: 35
myCar
end-user services
Services 4 cars
custormer relationship management
Car care new mobility servicesCommunity moving objectOn demand
ride
Mycar
Fun & FriendsSmart Move
123 Command
11: 35
myCar
end-user services
Services 4 cars
custormer relationship management
Car care new mobility servicesCommunity moving objectOn demand
ride
Mycar
Fun & Friends
Smart Move
123 Command
11: 35
myCar
end-user services
Services 4 cars
custormer relationship management
Car care new mobility servicesCommunity moving objectOn demand
ride
Mycar
Fun & Friends
Smart Move
123 Command
11: 35
myCarend-user services
Services
4 cars
custormer relationship management
Car care
new mobility services
Community
moving
object
On
demand
ride
MycarFun &
Friends
Smart
Move
123
Command
11: 35
myCarend-user services
Services
4 cars
custormer relationship management
Car care
new mobility services
Community
moving
object
On
demand
ride
MycarFun &
Friends
Smart
Move
123
Command
11: 35
myCar end-user services
Services
4 cars
custormer relationship management
Car care
new mobility services
Community
moving
object
On
demand
ride
Mycar
Fun &
Friends
Smart
Move
123
Command
11: 35
myCar end-user services
Services
4 cars
custormer relationship management
Car care
new mobility services
Community
moving
object
On
demand
ride
Mycar
Fun &
Friends
Smart
Move
123
Command
Group Confidential
Embedded or external connectivity: a solution adapted for each service range
Critical services (eg. Ecall) requires highly integrated solutions
Smartphones
Aftermarket
Embedded
Solutions
Enhanced service
Standard
service
Basic service
Internet on-board High speed access
3G phones
Stolen vehicle tracking
Embedded Multiservic
e BoxMultiservice box
Emergency callAutomatic
crash response
Basic eCall
Remote diag. &
maintenance
Integration with core
equipment
Pay as you drive insurance
Multiservice Box
Standard data follow-
up
Em
bed
ded
bu
nd
led
box o
pp
ortu
nity
Key cradle or
Wifi box
Ser
vice
sA
cces
s
Full Navigation
service
GPS Smartphones
Embedded navigation
Dedicated
screenNav
.
–In 5 years, available bandwidth on mobile phone was multiplied x200 (GPRS -> HSDPA)– While hardware prices where divided by 4
While « Consumer Electronics » and automotive lifecycles remain
incompatible
Bandwidth Price
2005 2006 2007 2008 2009 20102004 2011
GPRS
Edge
UMTS
HSDPA 1,8
HSDPA 3,6
HSDPA 7,2
HSUPAHSUPA 5
HSDPA 14,4
HSPA +
LTE p
p/2
Um
ts90
0
Bandwidth Price
20052005 20062006 20072007 20082008 20092009 2010201020042004 20112011
GPRSGPRS
EdgeEdge
UMTSUMTS
HSDPA 1,8HSDPA 1,8
HSDPA 3,6HSDPA 3,6
HSDPA 7,2HSDPA 7,2
HSUPAHSUPAHSUPA 5HSUPA 5
HSDPA 14,4HSDPA 14,4
HSPA +HSPA +
LTE p
p/2
Um
ts90
0
“Core telematics” : embedded connectivity
Infotainment : mobile device connectivity
Group Confidential
Challenge/Opportunity : create more value through industry collaboration.
Fully embedded: application intelligence & connectivity are integrated in the car
Mobile as a modem: application intelligence integrated in the car & connectivity is brought by customer
Smart mobile integration: car application intelligence & connectivity are linked (ex : trough a craddle)
Fully autonomous: application intelligence & connectivity are brought by customer
11: 35myCar
end-user services
Services 4 cars
custormer relationship management
Car care
new mobility services
Community moving object
On demand
ride
MycarFun &
FriendsSmart Move
123 Command
11: 35myCar
end-user services
Services 4 cars
custormer relationship management
Car care
new mobility services
Community moving object
On demand
ride
MycarFun &
FriendsSmart Move
123 Command
11: 35myCar
end-user services
Services 4 cars
custormer relationship management
Car care
new mobility services
Community moving object
On demand
ride
MycarFun &
FriendsSmart Move
123 Command
11: 35myCar
end-user services
Services 4 cars
custormer relationship management
Car care
new mobility services
Community moving object
On demand
ride
MycarFun &
FriendsSmart Move
123 Command
11: 35
myCar
end-user services
Services 4 cars
custormer relationship management
Car care new mobility servicesCommunity moving objectOn demand ride
Mycar
Fun & FriendsSmart Move
123 Command
11: 35
myCar
end-user services
Services 4 cars
custormer relationship management
Car care new mobility servicesCommunity moving objectOn demand ride
Mycar
Fun & FriendsSmart Move
123 Command
11: 35myCar
end-user services
Services 4 cars
custormer relationship management
Car care
new mobility services
Community moving object
On demand
ride
MycarFun &
FriendsSmart Move
123 Command
11: 35myCar
end-user services
Services 4 cars
custormer relationship management
Car care
new mobility services
Community moving object
On demand
ride
MycarFun &
FriendsSmart Move
123 Command
11: 35
myCar
end-user services
Services 4 cars
custormer relationship management
Car care new mobility servicesCommunity moving objectOn demand
ride
Mycar
Fun & Friends
Smart Move
123 Command
11: 35
myCar
end-user services
Services 4 cars
custormer relationship management
Car care new mobility servicesCommunity moving objectOn demand
ride
Mycar
Fun & Friends
Smart Move
123 Command
Need for standards
