Group 6: Megan Ferguson, Viwan Wongviriyawong, Fan Wang, Curtis
Hoette, Waqas Mirza Fan Wang, Curtis Hoette, Waqas Mirza 1
Slide 2
What is a blog? What are the contents of blogs? Types of blogs
Timeline of blogs history History and Types SNS Who are the
bloggers? What and why of Blogging? RSS Models to Follow Fun facts
2
Slide 3
A contraction of the term We + Blog or Web+log = Blog Nothing
more than a personal web site with content displayed in reverse-
chronological order "Blog" can also be used as a verb, meaning to
maintain or add content to a blog. Whole of online diaries form the
blogosphere Surpasses face to face, phone call, email, IM etc.
Scoble, Robert and Israel, Sheal (2006), Naked Conversations: How
Blogs are Changing the Way Businesses Talk with Customers, John
Wiley & Sons, Hoboken. Angel, Robert and Sexsmith, Joseph
(2009), Social Networking the View from the C-Suite, Ivey Business
Journal. 3
Slide 4
Commentary or news on a particular subject Personal online
diaries Texts, pictures, and links to other blogs Web pages, and
other media related to its topic Space for readers to leave
comments in an interactive format 4
http://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Blog,
viewed on Oct 20, 2009
Slide 5
Personal Blog Created by individual and is most common form o
Passionate and Emotional o Readers range greatly in number o
Microblogs eg. Twitter, Wordpress Internal Corporate Blog Accessed
through Intranet of Corporation and viewed by any employee o
Knowledge Sharing o Availability o Open Communication free of
departmental boundaries in organization External Corporate Blog
Publicly available blog where company employees, team members, and
spokspersons share views o Way to introduce/retire
products/services o Teach company policy o Reaction to Media and
Consumer o Informal look at company 5
http://en.wikipedia.org/wiki/Corporate_bloghttp://en.wikipedia.org/wiki/Corporate_blog,
October 27, 2009
http://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Blog,
viewd October 27, 2009 http://en.wikipedia.org/wiki/Blog, viewed
October 27, 209
Slide 6
http://en.wikipedia.org/wiki/Blog, Viewed October 27, 2009
Hall, Starr and Rosenberg, Chad (2009), Get Connected: The Social
Networking Toolkit For Business, Entrepreneur Press, Madison. 6
Genre o Political o Travel o Education o Classical Music o
Art/Music o Fashion o Project o Mom Media Type o V-Log video o
Linklog-links o Sketchlog-Sketches o Photoblog- photo o Tumblelog-
Shorter posts and mixed media o Typecast Blog- written on
typewriter and scanned DeviceMoblog-written by mobile device or PDA
Search engines o Amatou o BlogScope o Sphere o Google Blog Search o
IceRocket o Technorati Communities and Directories o BlogCatelog o
MyBlogLog Blog Platform o Hosted o Stand Alone
Slide 7
1994 Justin Hall creates Justins Link from the Underground
August 1999 Pyra Labs offers Blogger 9/11 Warblogs 2003 MySpace and
FaceBook 2005 Blogs gain popularity in politics, CBS anchor Dan
Rather resigns January 2006 57 million blog readers March 2006
Twitter 1992 Tim Berners-Lee 7 Dec. 17 1997 Jorn Barger September
2001 Movable Type Jost, Kennth and Hipolit, Melissa J. (2006) Are
Blogs a Passing Fad or Lasting Revoulution, CQ Researcher, Vol 16.,
No. 22, pp 505-528
http://www.blogherald.com/2005/03/06/a-short-history-of-blogging/http://www.blogherald.com/2005/03/06/a-short-history-of-blogging/,
Viewed October 27,2009
http://en.wikipedia.org/wiki/History_of_blogging_timeline, October
27,2009
Slide 8
Web-based services that allow individuals to (1) construct a
public or semi-public profile within a bounded system, (2)
articulate a list of other users with whom they share a connection,
and (3) view and traverse their list of connections and those made
by others within the system. The nature and nomenclature of these
connections may vary from site to site. A social network service
focuses on building online communities of people who share
interests and/or activities, or who are interested in exploring the
interests and activities of others. Social Network Systems (SNS)
Boyd, Danah M. and Ellison, Nicole B. (2007), Social Network
Sites:Definiton, History, and Scholarship, Journal of
Computer-Mediated Communication
http://en.wikipedia.org/wiki/Social_network_service, Viewed
November 2, 2009
Slide 9
Social NetworksFacebook Friendster MySpace Xanga Hi5 Twitter
Bebo Tagged Blitztime Professional NetworksLinkedIn Zoominfo Plaxo
Spoke Xing Social News Social BookmarkingDigg Delicious StumbleUpon
ForumsMeetup Craigslist Business Directories Yelp CitySearch Photo,
video sharing, and live chatYouTube Flickr 9 Hall, Starr and
Rosenberg, Chad (2009), Get Connected: The Social Networking
Toolkit For Business, Entrepreneur Press, Madison.
Slide 10
Technorati blog search engine founded by Dave Sifry. Uses and
contributes to Open source software Conduct State of the
Blogosphere Report analyzes growth and trend in blogosphere 2009
Penn, Schoen and Berland Associates internet survey 2,828 bloggers
Lijit collected data from 11,000 Lijit publishers and 2.5M blogs
they connect to Hobbyist- blog for fun Part-timers- blog as income
supplement Self employeds-blog full-time for own co. or
organization Pros-blog full-time for a company or organization 46%
blog more now than when started 70% blog to share expertise 53%
blog to attract new clients Penn, Schoen and Berland Associates,
conducted an Internet survey from September 4-23, 2009 among 2,828
bloggers nationwide. The margin of error for the survey is +/-
1.84% at the 95% confidence level and larger for subgroups. Lijit
collected data for the 2009 State of the Blogosphere report was
from two primary sources. The first is the 11,000 active Lijit
publishers that have the Lijit Search Widget installed on their
blog. The second is the network of 2.5M blogs that those 11,000
blogs connect to via their Blogroll and other social network
connections tracked by Lijit. 10
http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction/http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction/
Viewed October 31,2009
Slide 11
11 Penn, Schoen and Gerland Associates 2009 survey 2,828
bloggers. Lijit data includes11,000 active Lijit publishers and the
network of 2.5M blogs they connect to
http://technorati.com/blogging/article/day-1-who-are-the-bloggers1/http://technorati.com/blogging/article/day-1-who-are-the-bloggers1/
Viewed October 31, 2009 Over2/3 bloggers 86% blog min. 1yr 60%
Slide 12
12 Penn, Schoen and Gerland Associates 2009 survey 2,828
bloggers. Lijit data includes11,000 active Lijit publishers and the
network of 2.5M blogs they connect to
http://technorati.com/blogging/article/day-1-who-are-the-bloggers1/
Slide 13
Charlene, Li and Bernoff, Josh (2008), Groundswell: Winning in
a World Transformed by Social Technologies, Harvard Business Press,
Massachusetts. 13 25% read blogs 14% comment on someone elses blog
11% publish, maintain, or update a blog 25% visit SNS 18% add
comments to a page on SNS
Slide 14
14 27% of all bloggers blog1to 3 hrs/ week Nearly 1 in every 4
corporate bloggers do so 1 to 3 hrs/week 20% all corporate bloggers
10 to 40 hrs/week Larger %blogging >40 hrs than
Slide 15
15 70% bloggers talk about brands 26% of corporate bloggers
blog company info and gossip 30% of bloggers never blog about
products or brands 46% of all blog about brands love or hate
Managers must focus both on employee and consumer blogs Penn,
Schoen and Gerland Associates 2009 survey 2,828 bloggers. Lijit
data includes11,000 active Lijit publishers and the network of 2.5M
blogs they connect to
http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/page-2/http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/page-2/
Viewed October 31,2009
Slide 16
Speaking ones mind Sharing expertise and experiences with
family and friends Making money or doing business On one hand, a
blog may simply be a tool, but on the other hand, that tool is one
of the most powerful components to emerge so far in a
communications revolution The revolution is about the way
businesses communicate, not just with customers but with their
entire constituencies- partners, vendors, employees, prospects,
investors, and the media. 16 Scoble, Robert and Israel, Sheal
(2006), Naked Conversations: How Blogs are Changing the Way
Businesses Talk with Customers, John Wiley & Sons,
Hoboken.
Slide 17
Really Simple Syndication or Rich Site Summary RSS is a tool
that brings you updates. Instead of going out to blogs, news sites,
auction sites, SNS, and other sites that you want to monitor, RSS
brings the updated content to you. Widgets- mini applications that
connect to the internet with specific function Transmitter- makes a
feed or an updated list of everything new from a site. Eg. Posts
from blog, new photos on Flickr, sports scores Receiver- RSS reader
that organizes ones feeds into one area or tab. Eg. FeedBurner,
Netvibes, Pageflakes, Google, Yahoo Mangers must recognize the
postives and negatives or RSS Figures on chart include consumers
who use RSS at least monthly Charlene, Li and Bernoff, Josh (2008),
Groundswell: Winning in a World Transformed by Social Technologies,
Harvard Business Press, Massachusetts.
Slide 18
18
http://www.youtube.com/watch?v=0klgLsSxGsUhttp://www.youtube.com/watch?v=0klgLsSxGsU,
Viewed 21 Oct 2009
I defeated CNN in the race to reach one million Twitter
followers Dude.my name is Jeff Jarvis and my blog on BuzzMachine
would forever change this computer company Our company apologized
using Twitter for an advertisement We keep track of all celebrity
sightings in LA All sportsall the time on our blog I apologize to
Taylor Swift on my blog for what I did at the VMAs. Our company
created Blue Shirt Nation and gave us a voice Hotels, Paris,
celebrity blogs, and me. I created blog maverick 20 Mark Cuban Best
Buy TMZ Kanye West Dell Deadspin Perez Hilton Ashton Kutcher Pepsi
Co.
Slide 21
How Businesses deal with Negative Blogs DELL US Air Force AOL
How Businesses Create and Welcome Blogs GM Starbucks Using Social
Networks for Business Purposes Recruitment Blogs Microsoft 21
Interview with Jim Durbin
Slide 22
Company Examples: Dell's Blog Link Air Force's Blog Link AOL's
Blog Link 22
Slide 23
Jeff Jarvis blogs about news and media on Buzzmachine.com
Associate Professor and Director of the interactive journalism
program at City University of New York Media Columnist for the
Guardian Consults for media companies "Jeff Jarvis." Wikipedia, The
Free Encyclopedia. 9 Nov 2009, 16:44 UTC. 12 Nov 2009. 23
Slide 24
Jarvis blogged in the summer of 2005 that: Purchased useless
in-home service package Bought a Lemon Malfunctioned again after
being repaired Thousands other vented their frustration Daily
visits to Buzzmachine doubled to more than 10,000 24 Louise Lee.
"Dell: In the Bloghouse. " Business Week (Online) 25 Aug. 2005:
ABI/INFORM Trade & Industry, ProQuest. Web. 12 Nov. 2009.
http://www.micropersuasion.com/2005/12/fun_with_techno.html
Slide 25
Dude, get an Apple! OUCH! 25 Louise Lee. "Dell: In the
Bloghouse. " Business Week (Online) 25 Aug. 2005: ABI/INFORM Trade
& Industry, ProQuest. Web. 12 Nov. 2009.
Slide 26
Wake Up Corporate America, you are being watched, says Jeff
Jarvis. 26 "Wake Up Corporate America, You are being watched".
YouTube Video. Youtube.com. Accessed on 20 Oct 2009.
Slide 27
Do nothing, company policy was to just look and not reply Dell
closed its online customer forum Impact of Dells Actions Made
matters worse Brand reputation & purchase behaviors took a hit
27 Oberkirch, Brian. "Dude You're Getting Dell'd". FastCompant.com
9, Aug 2005. Web. Accessed on 22 Oct 2009.
Slide 28
Dell created two new corporate communications initiatives
Incorporated media technology Direct2Dell: Dells Own Blog Blogging
included a blog for Dell employees and Dells investors. 28 By Jeff
Jarvis. "DELL LEARNS TO LISTEN :The computer maker takes to the
blogosphere to repair its tarnished image. " Business Week 29 Oct.
2007: ABI/INFORM Global, ProQuest. Web. 12 Nov. 2009.
Slide 29
Negative online conversation reduced to 22% from 49% Dell
launched Ideastorm in 2007 Created a positive relationship Dell
make a business of it Broadcasts discount alerts 29 By Jeff Jarvis.
"DELL LEARNS TO LISTEN :The computer maker takes to the blogosphere
to repair its tarnished image. " Business Week 29 Oct. 2007:
ABI/INFORM Global, ProQuest. Web. 12 Nov. 2009.
