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Background Richbrands Group is a full-fledged 360 degrees brand communication enterprise that is committed to helping brands grow and communicate effectively using a diverse range of strategies and Tactics. We exist to help brands sustain positive conversation with their customers and target audience in unimaginable and creative ways.
OUR VISION
To be ranked as a world class enterprise in brand communications renown for unconventional thinking, innovation and result delivery.
OUR MISSION
To help brands establish and maintain lifetime conversations and relationships with their customers building successful brands and in the process improving lives generally.
Our Values · Resilience: We understand that growth, success and building beneficial relationships
require persistence and a tough skin. They ability to get up and keep moving whatever the odds and to bounce back from and at challenges are things that drive us.
· Dynamism: At Richbrands Group, we realize the need to continue to evolve and keep the wheels of progress and development turning and as a result we are emboldened with the mind that our forward thinking mentality will keep us at the top and allow us to help brands remain relevant despite changing times and environment.
· Proactive: We simply are not satisfied with waiting for events or trends to hit us when we least expect. We believing in covering all angles and being prepared at all times and as such, we continue to evolve and grow not because we have to but because we want to.
· Creativity: The only thing that beats out imagination is the amount of hardwork we put into bringing it to life. Effective solutions do not come from repetitive approaches to unique situations. We keep our minds unbridled to proffer solutions that seem almost too good to be true.
· Innovation: We thrive on being leaders in our business environment. To drive this, we consistently introduce new and more effective approaches to brand communications.
OUR KEY STRENGTHS
· Hardwork · Creativity · Proactiveness · Excellent Client relations
· Research
The Group Richbrands Group is made up of the following subsidiaries:
· Richbrands OOH : A company that is known for excellency and results providing Out of Home communication services to local and foreign brands
· Richbrands Support Services: A subsidiary with over 10 years of operational knowledge in BTL product and services solutions
· Richbrands Experiential Services (Switch): A company renowned for creating innovative and unique brand experiences.
· Res Q Digital: A 360 digital marketing agency committed to helping brands leverage everything digital for growth in a rapidly evolving world.
corporate profile
R chbrands
Out-of-Home
menu
who we are 02
our vision & mission 03
key strengths 04
our edge 05
what we do 06
our works 09
clientele 13
contact us 14
02 who we are Richbrands Out-of-Home is a full service outdoor firm
that provides high-end, quality and strategic outdoor
communications designs, conceptualization,
development and media buying with interactive
outcome. Richbrands OOH is a subsidiary of
Richbrands Group. We have carried out various forms
of outdoor advertising services across various strata
and our services and infrastructure are nationwide.
We understand that outdoor is there to entertain, inform
and stimulate senses, providing a continuous presence
24 hours-a-day, 7 days-a-week, and reach audiences
that other media find hard and cost-prohibitive to
attract.
We are always and most delightfully happy to act in the
best interest of our clients. We imbibe lofty ethical
standards in the business by sheer dint of hard work
and commitment to high moral values, high
quality/delivery standards.
Our successes are consequential to innovative and
creative approach to business, clubbed with attributes
such as concern and care.
03
our vision “To build great brands by creating and
providing quality outdoor media services
to our clients.”
our mission " To provide clients with best hoardings and
other innovative outdoor media options and
services for optimum GRP (Gross Rating
points) and Mileage in territories covered.”
04
key strengths People
Respect
Integrity
Pro-activity
Insight
Optimism
Relationship
Hard work
05
our edge
Creativity
Industry Experience
Cost Effectiveness
Strategic Locations
Unique Structures
Commitment
Pursuit
06
what we do
Our team is made up designers with a broad range of skills,
which means we are able to work on diverse outdoor media
projects at various vantage locations for best visibility, in
areas frequented by people of high demographic profile,
thus ensuring optimum mileage to client's campaign.
our services
Media Buying and Monitoring
Designs
Space Acquisition/Site Development
Construction (Billboards)
- Installation
- Placement
- Maintenance
Rentals
Media Planning
Indoor Brand Exposure
- Acquisition
- Display
- Management/Monitoring
our products
Billboards
- Eye catchers
- Wall panels
- Unipoles
- Roof tops
- Super 48 sheets
- Super 96 sheets
Lamposts
Gantries
Portraits
Backlits
Large format
Ultra waves
Mobile Ads
Signs and Street furniture
Bus shelter branding
Inflatable balloons
Flying Banners
Light box
09
our works
10
11
12
13 our
clientele
14 contact
us You can easily reach us at
Address: Richbrands Consulting Limited,
665A, Tawaliyu Bello Aromire Street, Omole Estate Phase II, Ikeja, Lagos, Nigeria
Phone: 01-7645211, +234-8121833762, +234-8033612584
E-mail: info@[email protected]
Website: www.richbrandsgroup.com
360 DIGITAL MARKETING
SOLUTIONS
COMPANY OVERVIEW
WHO ARE WE? ResQ Digital | Company Overview
Innovation and Creativity DISRUPTED! The Shift - in Digital Solutions
Our approach to digital solutions is simple - to be
disruptively creative.
We pride ourselves in being able to provide targeted, well
researched,
experiential and quality solutions to grow your business.
We are certified or trained in inbound marketing, google
adwords, Search engine optimisation, creatives design and
our team has extensive digital experience creating solutions
for a broad portfolio of clients and projects
Vision & Mission Vision - To evolve into the most sought after digital
solutions agency in Africa renown for our disruptive
approach to innovation that works!.
Mission - Provide unique solutions that helps brands
and businesses leverage everything digital to achieve
their goals!
W W W . R E S - Q D I G I T A L . C O M
WHAT WE DO
D I G I T A L
S O L U T I O N S
Digital
Advertising
Communicate your brand,
products or services to an
audience of over 2billion
globally across different
locations, platforms,
interests, age groups or
personas
S.E.O
Increase online visibility
and search engine
ranking by optimising
your digital assets
making you more
discoverable to
prospects and potential
consumers across the
digital space.
Inbound
Marketing
Our content marketing
strategies across email
and mobile marketing
campaigns, landing
page creation
optimisation,
advertising and lead
generation strategies
will provide quality
business leads that can
be converted into
customers.
Idea Conception &
Implementation
We pride ourselves on
being disruptiely
creative. Creating
unique digital
campaigns to excite,
inform and
communicate with your
preffered audience
delivering high R.O.I
and virality
Management
Optimum management
of your social channels
of communication using
a content approach that
reflects your audience's
interest and
communicates your
mesage in an engaging
and timely manner
W W W . R E S - Q D I G I T A L . C O M . C O M
Social Media
WHY US? ResQ Digital | Company Overview
Here's to YOUR success!
We are a research-driven digital marketing agency made up
of innovative and disruptive young minds with a single
purpose; helping brands and businesses leverage
everything digital to achieve their goals!
We add a twist on creativity to give you out of the box
solutions across Digital Strategy & Audit, Search Engine
Optimization, Online Reputation Management, Inbound
Marketing & Lead Generation and Social Media Platform &
Campaign Management.
Clientele
W W W . R E S - Q D I G I T A L . C O M
M A I N O F F I C E
6 5 5 A , T a w a k a l i y u B e l l o A r o m i r e ,
O m o l e P h a s e I I , I k e j a , L a g o s ,
N i g e r i a
T E L
2 3 4 - 8 1 8 - 1 3 7 7 - 4 3 2
T h e S h i f t . . .
E M A I L
i n f o @ r e s - q d i g i t a l . c o m
W E B
w w w . r e s - q d i g i t a l . c o m
corporate profile
R chbrands
Support Services Ltd
contents who we are 02
our vision 03
our mission
key strengths 04
our works 05
clientele 21
contact us 22
02
who we are
Richbands Support Services Limited is a subsidiary of
Richbrands group with over 10 years in operation.
We focus basically on items within the below-the-line
category which include products and services
communication and display materials; unique, high
quality and unconventional promotional and branded
items (gifts and souvenirs) as well as prints.
03
our
vision Building great brands
for the world.
our mission A commitment to living the life of our
clients' brand in totality, being strategic
and practical in our approach, leading
to making our clients and their brands
exprerience what works.
Innovativeness
Pro-activity
Integrity
Excellent quality
via quality
assurance system
Resilience International
Partnership
Global
Experts
Commitment
Dynamism
04 key
strengths
05
BTL POS/POP
Branded Gift Items
what we do
Design
Sourcing (Int’l)
Deployment
Printing
06
07
08
09
10
11
12
13 our
clientele
14 contact us
You can easily reach us at
Address: Richbrands Support Services Ltd,
665A, Tawaliyu Bello Aromire Street, Omole Estate Phase II, Ikeja, Lagos, Nigeria
Phone: 01-7645211, +234-8121833762, +234-8033612584
E-mail: [email protected]
Website: www.richbrandsgroup.com
create lasting experiences for your brand
corporate profile
Contents
Background 03
Our Philosophy 04 Our Vision & Mission 06
Core Values 07 Our Services 08
Our Capabilities 09 Our Approach 14
Analysis & Reporting 16 Market Served 17
Case Study 18 The Final Piece 19 Our Clientele 20
Reach Us 21
02
Background
Switch is a global brand experience agency. We are ranked amongst the best
and fastest growing outfits in Africa, and taking global stage. We create
experiences that strengthen the relationships between brands and the
target market, committed and uncommitted stakeholders.
We integrate live and online
experiences, digital and social media, and we also create 3D environments to
help clients engage customers and consumers, align employees, launch
products and build strong experiences for brands.
Our staff of over 40 years combined
experience navigate and collaborate across the USA, Europe, Asia, Pacific,
and Oceania.
03
Our Philosophy
We pride in high impact delivery, focusing on high performance and trained execution of promotional and experiential marketing. Our method is a collective working partnership with clients as instrumental in creating and executing successful promotional campaign. Our team acknowledge the importance of an integrated marketing approach and we strongly believe that the experiential models are the major component in a successful promotion’s equation. We build brands through trial and creative management.
We get customers to SENSE, FEEL, THINK, ACT, AND RELATE with the brand. We relate with customers where they live, work, shop and play, instead of talking with them from afar. This inspires them to act long after the experience ends.
04
We create what you wish
couldhappen
Technology 24hrs turn around Save 25% on cost Free print media publicity on all projects Excellent service delivery
Instant response in the field (Quick feedback) 05
Our Vision
To help switch on interest in all our clients brands,
making them richer with accountable determinable
returns on investment
Our Mission To be the African Reference in experiential marketing
communication for iconic and up-and-coming brands. To represent the creativity of Africa in 21st Century brand communication. To
achieve greatness for our clients in Africa through Out-of-the-box
06 Creativity, Understanding, Delivery and Boldness.
Core Values
Respect Research Innovation Solutions
Creativity Technology Right Application Support
07
Our services
Event Management Brand Promotion
Engagement Marketing
Online Amplification / Digital Marketing
08
Non-traditional Marketing
Brand Strategy
Word of Mouth Marketing
Viral Marketing
Community Marketing
Entertainment Marketing
B2B Conferences Mobile Marketing
Event Marketing
Sport Marketing
Retail Marketing
Experiential Marketing
Our Capabilities
Product Demonstrator
Bilingual Staff
Costumed Event Staff
Brand Ambassadors
Guerilla Marketing Teams
Best Creative Minds
International Alliance & affiliation
09
Some of our works
Our Approach
Our approach to brand building is holistic and strategy based. We know that your brand positioning is a product of the value you are selling to consumers which is informed by competitive advantage created by the gap you are filling in the market place. So we put in place audience research and bone-wearying meetings where the deviation is detected and a focus discovered via the research result, so the strategic development which is created by a brand plan is unveiled.
14
Research Out-of-the-box thinking Creativity Simplicity Language of the audience Practical Application Result
We present a clear step by step process for strategic analysis. First, we help our clients understand where they fit in the
competitive environment. Second, We help to guide in their strategic choice and also to develop the brand communication
strategy for consumer experience.
15
Analysis & Reporting
Switch brings a custom blend of traditional & non-traditional metrics to make the most of your marketing budget and maximise results.
We carefully and adequately report all events and activities within 24hours continuosly via our access to technology and the world wide web.
We Are Typically Approached By Our Clients When They Need To: Optimise Marketing Budgets Supplement The Skills Available In Their Marketing Organisation Improve People / Program Ratio Immediately Execute Business Generation Activities Manage Expending or Contract Business Environments Expand Regional Coverage Enter New Markets Reinforce Visibility Sell
16
FMCG
Government
Healthcare
Banks
Telecommunications
Market Served
Politicians
Advertising Agencies
Pharmaceuticals
17
Case Study
18
PEAK MILK HORECA
(Hotels, Restaurants, Cafes Brand Activation) We got a brief for our agency to push sales of products which were highly supplied in the market due to price
inflation by retailers,
What We Did SWITCH EXPERIENTIAL came up with HORECA for easy penetration and direct sales to final consumers. We knew we had come up with something special as the demand went skyrocketing and the service
delivery was on time.
The Final Piece
“Reports based on research conducted in late 2011 among consumers in the USA, UK, Asia and Australia strongly endorse the view that brands that will lead in the 21st century will be experience brands - that is, brands that invest in building and continually improving how people experience and interact with them as a point of differentiation from competitors and a reason for consumers to become customers and advocates.”
JACK MORTON
“The consumer is not a moron,
she’s your wife”
DAVID OGILVY
“Brands without an indelible experience on the customer will be forgotten on the shelves.”
LEKAN ABIOYE
19
Our Clientele
20
Reach Us
[email protected] 665A, Tawaliyu Bello Aromire Street, Omole Estate Phase II, Ikeja, Lagos,
Nigeria Tel: 017645211, +234-8121833762
Switch Experiential SwitchEx Switchexperiential
655A, Taw aliyu Aromire Bello
Omole Estate Phase II
Ikeja, Lagos,
Nigeria
p. 234 - 812 183 3762
www.richbrandsgroup.com
