Group 2Vibram FiveFingers

Customer Groups – Segmentation

Casual Usage

Over 50/Retired

Random/Casual Usage

AdultNon-athlete

Frequent Usage

Young Adult

College Age Urban

Casual UsageConvenient

Low Price Point

Casual Usage

Youth/KidsHigh Usage

AdultAthletes

Primary Focus

Customer Analysis:

Adults with an Active Lifestyle that live in the United States

50% White Collar

Very Loyal Consumers

63% Married

11% of Athletic Activity Spending is on athletic

shoes

7% Growth 2009

Average income

$126,000

30 – 49 yrs of age

88.2% are Caucasian