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PRESENTATION
ONIts a Kodak moment!
SIVA SIVANI INSTITUTE OF MANAGEMENT
MARKETING MANAGEMENT-II
BY :-
G. Deepthi(2T1-16)
K.Shanker (2T1-17)
Kishore (2T1-18)
Vinay Varma (2T1-19)
K.Shravan Kumar Reddy(2t1-20)
Prabhu Kannan
Director, Digitalcommerce Capabilities, SapientNitro
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Eastman Kodak Company ,commonly known as Kodak, is an
Americanmultinational imaging and photographic equipment, materials
and services
company Headquarters - Rochester, New York, United States and
incorporated in New
Jersey.
It was founded by George Eastman in 1889.
Kodak is best known for its wide range of photographic film
products. In 1976 had
a 90% market share of photographic film sales in the United
States.
The 20th century Kodak held a dominant position in photographic
film.
1990s Financial struggles
2007 -company made a profit.
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As part of its turnaround strategy, Kodak focused on digital
photography and digital
printing and attempted to generate revenues through aggressive
patent litigation.
On January 19, 2012, Kodak filed for Chapter 11 bankruptcy
protection and
obtained a $950 million, 18-month credit facility from Citigroup
to enable it to
continue trading.
And will instead license its brand name to other camera
manufacturers
Tagline "Kodak moment" entered common lexicon as a personal
event that
demanded to be recorded for posterity.
On February 9,2012 makingdigital cameras,pocket videocameras and
digitalpicture frames
focus on photoprinting,through retailand onlineservices as
wellas desktopinkjet devices
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Failed to understand and effectively serve the click and share
needs of
todays digitally connected consumers.
82% worlds online population visits social networking and spends
more
than 20 %
Harris interactive survey (75% people purchase by friend
endorses)
Return on investment (bloomberg report)
F-Commerce
Booz allen hamiltons $30 billion(2015)
C 2 C investment
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Social commerce can no longer be a curiosity , to take
opportunity three things need to happen
1. Invest in consumer to consumer connections
2. Social technologies in customer service:
3. Keep an eye on the future
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Ratings, reviews, recommendations ,referrals .
Purchase sharing sites, forums , communities are creating a
sense
of empowerment amongst consumers.
Group buying - Profitability from deep discounts is questionable
.
(Focus + integration) on feature's Brand sites
Customer engagement
INVEST IN CONSUMER TO
CONSUMER CONNECTIONS
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In this 62% of the customers are polled that they are using
socialmedia like facebook and twitter.
And 45%of people said that they contacted a retail business
for
support.
Now the large retailers in the u s , uses twitter to offer tech
advice as
well as general consumers in tweet form.It has more than
42000
followers.
SOCIAL TECHNOLOGIES IN
CUSTOMER SERVICE:
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KEEP AN EYE ON THE FUTURE
Social is going to be everywhere EX:- Facebook and Google on new
Mercedes- Benz SL class .
Social technologies that connect customers in the physical
stores
to the digital world and enable socialization Facebook credit
has become a trend .
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NO ONE SIZE FITS ALL
Customers ConnectionsConversations =
Commerce
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Group Analysis:-
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THANK YOU !!!
..Be Smiling
