LENOVO COMPUTERS

By group 14

www.Lenovo.com

How popular is Lenovo.com

How popular is Lenovo.com• Global Rank 496 ( up by 35 positions in the last 3 months)

• Rank in United States 543

• Audience Geography

Diverse visitors

How engaged are visitors?• Bounce Rate- 39.70%

• Daily page views per visitor- 3.72

• Daily time on site (in minutes)- 5:03

Where do Lenovo visitors come from?

Top key words from search engines?

S.no Key word Percent of search traffic

1. Lenovo 8.51%

2. Shareit 1.50%

3. Lenovo Yoga 1.21%

4. Thinkpad 1.12%

5. Lenovo support 1.08%

Upstreaming sites?• Sites that people visit immediately before this site

S.No Site Percent of unique visit

1. Google.com 19.8%

2. Msn.com 4.2%

3. Google.co.jp 2.6%

4. Google.co.in 2.3%

5. Amazon.com 2.3%

What sites link to Lenovo.com

• Total sites linking in 19, 048

S.No Site Page

1. Amazon.com Amazon.com/Lenovo-IdeaPad-Series-06465…

2. Yahoo.com Finance.yahoo.com/news/chocolate-print…

3. Baidu.com Zhannei.baidu.com/cse/site?q=&p=2&cc=

4. Ebay.com Ebay.com/itm/151489669745?

5. Yahoo.co.jp Blogs.yahoo.co.jp/kk9983511/12290116.h…

Where do visitors go on Lenovo.com

S.No Subdomain Percent of visitors

1. Shop.Lenovo.com 35.93%

2. Lenovo.com 28.24%

3. Support.Lenovo.com 20.39%

4. Shopap.Lenovo.com 11.52%

5. Startpage.Lenovo.com 10.62%

Visitors’ DemographyHow fast does Lenovo.com load?• Very slow- 2.808 seconds (81% sites are faster)

Who visits Lenovo.com?

Lenovo on social media• Facebook

S.No Parameters Stats

1. Likes 4479934

2. Wall open/close Open

3. Call Action Feature on Cover Page Yes

4. Page Visits NA

5. Reviews NA

6. Campaign/Contest No

7. No. of posts per week 7

8. Responses to queries Yes

Lenovo on social media• Twitter

S.No Parameters Stats

1. No. of tweets 19.9K

2. Type of tweets Generic

3. Followers 468K

4. Favorites 56

5. Average tweets per week 18

6. Use of hashtag (#) tweets Yes

7. Common hashtags Goodweird, Lenovo, Lenovogaming, Movember

Lenovo on social media• LinkedIn

S.No Parameters Stats

1. Company Page Yes

2. Cover Pic Yes

3. Followers 214378

Lenovo on social media• Google+

S.No. Parameters Stats

1. Views 471060081

2. Followers 319118

3. Use of hashtags Yes

4. Common hashtags Movember, Goodweird, Icebreaker

Lenovo on social media• Pinterest

S.No. Parameters Stats

1. Maps No

2. Pins 154

3. Followers 2K

Lenovo on social mediaParameters Stats

Blog Yes

Youtube Channel Yes

Social Media Icons (on website) Yes

Lenovo.com- SEO• SEO score for website- 66/100

Lenovo.com- SEOTitle Tag• Requires in all HTML documents• Defines the title of the document• Displays page title in browsers and SERPs• Descriptive title tag helps search engine determine the web page’s relevancy for certain

keywords• Most search engines will truncate meta titles to 70 characters

Meta title of Lenovo.com has length of 66 characters

Lenovo.com- SEOMeta description• It defines the accurate summary of the web page content• It helps determine the search engine rankings• Can show up directly in search engine results• Most search engines will truncate meta descriptions to 160 characters

The meta description of Lenovo.com has length of 160 characters

Lenovo.com- SEO Most common keyword• They reflect the intended topic of the web page• They should be naturally sounding and grammatically correct• Keyword density matters in search results• Common keywords on Lenovo.com are

S.No. Keywords Frequency

1. Lenovo 31 times

2. Series 23 times

3. Thinkpad 11 times

4. Save 7 times

5. Laptop 6 times

Keyword Cloud

Keywords density table

Lenovo.com- SEO• H1 headings• They are html tags• They emphasize important topics and keywords within a page

The page has H1 headings but some of them have blank content• H1 headings with non empty function on Lenovo.com are

• Lenovo

• Tablet

• Desktop

Lenovo.com- SEO• Robots.txt file• Files are searched by search engine spiders• Robots.txt defines which information the spider should index• Files are placed on root folders of the website• Mitigates web security vulnerability by protecting from malware robots• Lenovo.com site uses a robot.txt file

http://www.lenovo.com/robots.txt

Lenovo.com- SEO• Sitemap test• An XML file that lists URLs along with meta data about each URL• Inform search engines about pages on a site available for crawling• Lenovo.com has 2 sitemaps files

http://www.lenovo.com/sitemap.xml

http://www.lenovo.com/sitemapindex.xml

Lenovo.com- SEO• Underscore in link test• Google does not recognize underscore as separator• Google recommends hyphens or dashes as separators

The page URL has no underscores

Lenovo.com- SEO• Image Alt Test• Finds if the image on a website can be displayed or not• Alt files give information why the image can’t be displayed

• E.g. wrong source, slow internet speed

• Keywords to be used for images as search engine cannot really see images

Webpage has 25 ‘img’ tags and 10 of them are missing the required ‘alt’ attribute

Lenovo.com- SEO• Deprecated html tags• Old, outdated tags• Websites using these tags will lose search engine support

Website does not use HTML deprecated pages

Lenovo.com- SEO• SEO friendly URL test• SEO friendly links should clearly name for what they are• Links should not contain spaces, underscores or other characters

Lenovo.com is SEO friendly but internal links contain some links that are not SEO friendly

Lenovo.com- SEO• Javascript error check• JS errors prevent users from properly viewing pages• Sites with poor user experience rank poorly in search engine algorithms

There is no occurrence of any severe JavaScript Errors on Lenovo.com

Lenovo.com- SEO• Social Media check• Social signals leverage social intelligence• Important ranking factors for search engines

Website is connected successfully with social media using:

Facebook, Twitter, Google Plus, Pinterest

Lenovo.com- SEO• Safe browsing test• Website not be listed with malware or phishing activity• Sites with such activity are considered threat to online community• Such sites get lower ranking

Site is not currently listed as suspicious (no malware or phishing activity found)

Lenovo.com- SEO• HTTPS Test• Websites should use a secure communication protocol over Internet• HTTPS URLs have additional layer of encryption• The data is only read by the recipient• Must for websites collecting sensitive customer data• HTTPS helps improve rankings

Lenovo.com is not using HTTPS protocol

Lenovo.com- SEO• Flash test• Flash is an outdated technology for multimedia content• Flash should be replaced with HTML 5• Flash does not work well with mobile devices• Flash is not SEO friendly• Difficult for crawlers to interpret

Website does not include Flash content

Lenovo.com- SEO• Mobile Responsiveness• Website is mobile responsive

Lenovo’s presence in traditional media• Provides opportunity for users to touch and feel the product

• Lenovo has presence in • TV• Radio• Print ads

• Offline marketing strategies• Billboards• Telemarketing• TV ads• Signs

Lenovo presence in traditional media• 80% of sales through offline media

• Online channel only a supplement to offline presence

• Differentiated products for offline and online customers

Lenovo’s offline campaign in India• Start-up with Lenovo• Objective: to educate the youth about the necessity of a PC or a laptop• An offline market strategy• Target segment- semi urban and rural consumers• Aggressive advertising in Maharashtra, Gujarat and Karnataka• Communication in regional languages• Results: Improved market share by 4%

Lenovo’s market share in India

Some tv, print ads

Lenovo vs HP

Lenovo vs HP

Lenovo HP

Lenovo vs HP

Lenovo HP

Lenovo vs HP

Lenovo HP

Lenovo vs Hp (Facebook)S.No

Parameters Stats (Lenovo) Stats (Hp)

1. Likes 4479934 3773746

2. Wall open/close Open Open

3. Call Action Feature on Cover Page

Yes No

4. Page Visits NA NA

5. Reviews NA NA

6. Campaign/Contest No Yes

7. No. of posts per week

7 7

8. Responses to queries

Yes Yes

Lenovo vs Hp (Twitter)S.No. Parameters Stats (Lenovo) Stats (Hp)

1. No. of tweets 19.9K 36.2K

2. Type of tweets Generic Generic

3. Followers 468K 966K

4. Favorites 56 NA

5. Average tweets per week

18 12

6. Use of hashtag (#) tweets

Yes Yes

7. Common hashtags Goodweird, Lenovo, Lenovogaming, Movember

Blackfriday, Starwars, Keepreinventing, gomakethings

Lenovo vs Hp (LinkedIn)S.N. Parameters Stats (Lenovo) Stats (Hp)

1. Company Page Yes Yes

2. Cover Pic Yes Yes

3. Followers 214378 2191612

Lenovo vs Hp (Google+)S.No. Parameters Stats (Lenovo) Stats (Hp)

1. Views 471060081 35345043

2. Followers 319118 1086659

3. Use of hashtags Yes Yes

4. Common hashtags Movember, Goodweird, Icebreaker

Starwars, Hpspecialedition, Theforceawakens

Lenovo vs Hp (Pinterest)S.No. Parameters Stats (Lenovo) Stats (Hp)

1. Maps No No

2. Pins 154 794

3. Followers 2K 5.7K

Lenovo vs Hp (other channels)Parameters Stats (Lenovo) Stats (Hp)

Blog Yes Yes

Youtube Channel Yes Yes

Social Media Icons (on website)

Yes Yes

Gaps/weakness/opportunities• More campaigns on Facebook and Twitter

• Frequent Google hangout sessions for better SERP results on Google

• Less technical and more interactive blog for viewers

Top 3 improvement areas for Lenovo• Website• Inclusion of primary keywords in metatags• Improvement in H1 headings and Alt image attributes• Improvement in site loading speed

• Social Media• Similar to Facebook, campaigns on Twitter also• Use of scheduling tools to mitigate uneven frequency of update posting• More activity on Pinterest

Top 3 improvement areas for Lenovo contd..• Search Results• Not to increase (or decrease) the length of metatags• Installation of Google Analytics tracker to track details on website traffic• Improvement of Javascript minified files

Incremental opportunities for Lenovo• Use of social media for content management by using Listening tools

• Use of Slideshare to educate users and generate thought leadership

• Use of infographics for better visitor engagement