BYGUMBER’S SOLDIERS

GROUP 13GAURAV JAIN (B12019)

SUMEET RAINA (B12057)DEBARGHYA DASGUPTA (B12079)

SUMIT KUMAR JHA (B12123)

GANDHIAN ENGINEERING

INNOVATION

More for less, for more and moreWhat is Innovation?• Doing things differently• Making a big difference• Making the impossible possible

Barriers for Innovation• Mindset of people • “Too risky”• “Suppose it fails”• “It’s never been done before”• “Somebody has already tried it”

GANDHIAN ENGINEERING

It is not a type of engineeringIt is not even a type of leadership technique or

management styleIt is a philosophy in itself

Getting more from less, for more and more Serving the bottom of pyramid market Change in the mindset of people However, it is not about removing features of products to reduce

costsInnovators follow principles of Gandhian Engineering

Where others see problems, they see opportunities Hindsight, foresight, insight Drive discontinuity and future growth

EXAMPLES OF INNOVATORS

British used to laugh at JN Tata when he said that he wanted to manufacture steel

Dhirubhai Ambani made a statement that if phone call could be made as cheap as sending a letter it would be a success

Prof Anil Gupta of National Innovation Foundation - Role of innovative ideas possessed by economically weaker section in sustainable progress of developing nations

Nicholas Negroponte of MIT – Target to make a laptop which cost only $100 thus making it available to the poor

EXAMPLES OF GANDHIAN ENGINEERING

Artificial foot in USA costs $12000 to $1800012 to 15 years salary for a person in developing nation to be able to afford itJaipur foot costs $3010 times better in terms of performance

200 million illiterate people in the countryComputer based literacy programme to teach words used commonlyPeople can read newspapers in 6 to 8 weeks having learnt 550 to 600 wordsCost only $2.5 per person

Hepatitis vaccine internationally costs Rs 800 per doseShantha Biotech manufactured it for Rs 34 per doseUsed by 50% of global immunizations programmes

EXAMPLES OF GANDHIAN ENGINEERING

Ashish Gawade• MBA, working in USA, returned to do something for the country • Providing lighting for rural people• Pedalling of bicycle charges an ultracapacitor which provides lights up an LED bulb• Bringing cost of ultracapacitor down from $50 to $5 is the challenge

Coca Cola • Spread to rural areas where purchasing capacity is low and there is no electricity supply• “Chhota Coke” for Rs 5• Advertisement : Keeping bottles of Coke submerged in a well keeps them cool• Distribution of solar coolers, to cool bottles and to power lights and chagers

Tata Nano• Ratan Tata saw a family travelling in a scooter• Some more dignified and safe way• Rs 1 lakh car• Use of lesser material • Redesigning to increase space• Modular design• Availability in retail outlet like Chroma

Mitticool• Mansukhbhai from Gujarat developed fridge which needs no electricity• Started with earthenware pans and water filters• Fridge works on principle of evaporation• Can cool water and store vegetables and milk• Priced at Rs 2500, needs no electricity

HOW TO PROMOTE GANDHIAN ENGINEERING

Collaboration – Diversity, collective mandate and credibility

Convex lens leadership – Bringing people togetherChange of thought – Gandhian engineering is not

only for the poor; non renewable resources are getting over hence the maximum has to be made of what is left

Role of government – Funding for innovationRole of corporate – Profitably serving the BOP marketRole of education – Thinking of the larger interests of

society has to be imbibed in children from a very young age

THANK YOU