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Groundswell. Chapter 3 The Social Technographics Profile ChadX2andJack. A.F.O.L. Adult Fans Of Legos. LUGNET- Lego User Group Network Eric Kingsley Joe Comeau Linda Nee. Lugnet. The Social Technographics Profile. -Creators -Critics -Collectors -Joiners -Spectators -Inactives. - PowerPoint PPT Presentation
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Groundswell
Chapter 3The Social Technographics
Profile
ChadX2andJack
A.F.O.L.Adult Fans Of Legos
• LUGNET- Lego User Group Network
o Eric Kingsley o Joe Comeauo Linda Nee
Lugnet
The Social Technographics Profile
-Creators-Critics-Collectors-Joiners-Spectators-Inactives
Social Technographics Profile
Targeting Alpha Moms
Alpha moms are comfortable with technology, interested in parenting, and have above average incomes.• Optimistic attitude toward technology• Family motivated• Household income of at least $55,000• Some college education
The Global Power of Social Technographics Profiles
• People do not use the same social networks around the world.
• The fundamental emotions that drive people to the Groundswell-- the desire to connect, to create, to stay in touch, and to help each other are universal
Why Do People Participate in the Groundswell? • Keeping up with friendships• Making new friends• Succumbing to social pressure from existing
friends• Paying it forward• The altruistic impulse• The creative impulse• The validation impulse• The affinity impulse