Griffiti - Issue 63

ISSUE 62ISSUE 63

FEATURING:VANN MUSICSUNSET SONSEXAM STRESS MANAGEMENT

ContributorsCOVER BY: LOUIS JACOB-WALSHDREW PEACOCKNOOR SALEHPIERCE CONNOLLYROBBIE MORRISSEYSARAH BUTTLESTEPHEN DONNERYSTEPHEN HEALYWALAA AJJAWI

STATE OF THE UNION 4SU NEWS 6MARRIAGE REF 8VANN MUSIC 10AD PSYCHOLOGY 16EXAM STESS? 18REVIEW 19SMEIDAS 2015 20SUNSET SONS 22GENUINE ARTICLE 24

CONTENTSAPRIL 2015

Hi guys! Here we are, the end of the year. Assignments handed in? Study plan made? No? Don’t worry. !ere’s still time. We’re wrapping up here in the SU for the year and this is the "nal issue of Gri#ti for the year. Since I spoke to you last we’ve been to the Smedias where Gri#th took home the second most awards on the night, unfortunately Gri#ti didn’t win. !e Gri#th Ball took place in the mid April. It was a great success and a great night. In this issue we have a lot for you. Interviews with two bands, we talk a bit about the upcoming marriage referendum, help de-stress you for exams, and much, much more. I’ll wrap up this letter just by saying thank you to all contributors to this magazine throughout the year. You made this job so much easier and the quality put forward got the magazine Smedia nominated. I want to wish best of luck to Walaa Ajjawi as next president (go easy on her, I make it look easy). So anyway, thank you to everyone, hopefully i’ll see you around!

Robbie Contributors

A letter from the editor

COVER BY: LOUIS JACOB-WALSHDREW PEACOCKNOOR SALEHPIERCE CONNOLLYROBBIE MORRISSEYSARAH BUTTLESTEPHEN DONNERYSTEPHEN HEALYWALAA AJJAWI

STATE OF THE UNION 4SU NEWS 6MARRIAGE REF 8VANN MUSIC 10AD PSYCHOLOGY 16EXAM STESS? 18REVIEW 19SMEIDAS 2015 20SUNSET SONS 22GENUINE ARTICLE 24

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Gri!iti Magazine is the Students’ Union Publication at Gri!ith College. It was established in 2004. All contents copyright

of Gri!iti, reproduction of any part of the magazine without permission is prohibited.

The views expressed do not neccessarily reflect that of the college or the SU

STATE OF THE UNION

Hi All,

Thanks to everyone for ŐĞƫŶŐŝŶǀŽůǀĞĚŽǀĞƌƚŚĞ

college year in all the events ƚŚĂƚǁĞŚĂǀĞŚŽƐƚĞĚŝƚŚĂƐďĞĞŶĂŐƌĞĂƚǇĞĂƌĂŶĚ/ŚŽƉĞƚŚĂƚǇŽƵŚĂǀĞĞŶũŽǇĞĚŝƚĂƐŵƵĐŚĂƐǁĞŚĂĚ

Unfortunately now it has ŚĂĚƚŽĐŽŵĞƚŽĂŶĞŶĚďƵƚwe were not going to let ƚŚĞŽĨƚŚĞǇĞĂƌũƵƐƚƐůŝƉďǇKŶƚŚĞϭϳƚŚŽĨƉƌŝůǁĞŚĂĚƚŚĞ'ƌŝĸƚŚĂůůǁŚŝĐŚǁĂƐa great success with 350 ƉĞŽƉůĞŝŶĂƩĞŶĚĂŶĐĞŝƚŝƐĂŐƌĞĂƚŶŝŐŚƚĂŶĚĂďƌŝůůŝĂŶƚĐŚĂŶĐĞƚŽŐĞƚďŽƚŚƐƚƵĚĞŶƚƐĂŶĚƐƚĂīŽƵƚƚŽĐĞůĞďƌĂƚĞĂŐƌĞĂƚǇĞĂƌ ŽŶŐƌĂƚƵůĂƟŽŶƐŽĨĐŽƵƌƐĞŝƐĚƵĞƚŽtĂůĂĂAjjawi winning the SU WƌĞƐŝĚĞŶƚƌŽůĞĨŽƌŶĞǆƚǇĞĂƌĂŶĚ^ƚĞƉŚĞŶŽŶŶĞƌǇĐŽŵŝŶŐďĂĐŬĨŽƌĂƐĞĐŽŶĚƚĞƌŵĂƐůƵďƐΘ^ŽĐŝĞƟĞƐKĸĐĞƌ /ůŽŽŬĨŽƌǁĂƌĚƚŽworking with both of them ŶĞǆƚǇĞĂƌŝŶĂŶĂŝŵƚŽŵĂŬĞŝƚĞǀĞŶďŝŐŐĞƌĂŶĚďĞƩĞƌ

tĞŚĂĚŽƵƌĮŶĂůĞǀĞŶƚŽŶtĞĚŶĞƐĚĂǇϮϮŶĚŽĨƉƌŝůǁŚĞŶǁĞŚĂĚƚŚĞŶĚKĨ

zĞĂƌůŽǁŽƵƚŝŶƚǁŽŝƚǁĂƐĂŶŽƚŚĞƌŐƌĞĂƚŶŝŐŚƚĂŶĚǁĂƐĂůŽƚŽĨĨƵŶǁŚŝĐŚŝŶǀŽůǀĞĚ>KdŽĨĚĂŶĐŝŶŐĂŶĚůĂƵŐŚƐĞƐƚŽĨůƵĐŬƚŽĞǀĞƌǇŽŶĞŝŶƚŚĞĞǆĂŵƐĐŽŵŝŶŐƵƉŝŶDĂǇ /ĂŵƐƵƌĞǇŽƵĂƌĞĂůůƐƚƵĚǇŝŶŐŚĂƌĚŝŶƉƌĞƉĂƌĂƟŽŶĨŽƌĂƐƵŵŵĞƌŽĨĨƵŶ

For those of you that are ƌĞƚƵƌŶŝŶŐŶĞǆƚǇĞĂƌ/ůŽŽŬĨŽƌǁĂƌĚƚŽĂŶŽƚŚĞƌǇĞĂƌŽĨŵĂĚŶĞƐƐǁŝƚŚǇŽƵĂůůǀĞƌǇŽŶĞǁŚŽŝƐŚĞĂĚŝŶŐŝŶƚŽƚŚĞŝƌĮŶĂůǇĞĂƌĞǆĂŵƐthank you for all your involvement with the SU ĚƵƌŝŶŐǇŽƵƌƟŵĞŝŶ'ƌŝĸƚŚ/wish you the best of luck for ƚŚĞĨƵƚƵƌĞĂŶĚŚŽƉĞƚŽƐĞĞǇŽƵĂůůďĂĐŬĨŽƌ'ƌĂĚƵĂƟŽŶŝŶEŽǀĞŵďĞƌ ŶũŽǇǇŽƵƌƐƵŵŵĞƌ

Claire

Hi Guys,

&ŝƌƐƚůǇ/ĚůŝŬĞƚŽƚŚĂŶŬĞǀĞƌǇŽŶĞǁŚŽƚŽŽŬƉĂƌƚƚŽƚƌǇout for all the college teams ƚŚƌŽƵŐŚŽƵƚƚŚĞǇĞĂƌ tŝƚŚŽƵƚǇŽƵƌƉĂƌƟĐŝƉĂƟŽŶŝƚǁŽƵůĚďĞŝŵƉŽƐƐŝďůĞƚŽƌƵŶ/ĚĂůƐŽůŝŬĞƚŽƐĂǇǁĞůůĚŽŶĞƚŽĞǀĞƌǇŽŶĞǁŚŽŵĂĚĞŝƚŽŶƚŽƚŚĞƚĞĂŵƐĂŶĚŐĂǀĞƵƉƟŵĞǁŚĞŶĞǀĞƌƚƌĂŝŶŝŶŐǁĂƐŽŶƚŽĐŽŵƉĞƚĞĂŶĚƌĞƉƌĞƐĞŶƚŽƵƌĐŽůůĞŐĞ

KǀĞƌĂůů/ďĞůŝĞǀĞŝƚŚĂƐďĞĂŐƌĞĂƚǇĞĂƌĨŽƌƚŚĞĐŽůůĞŐĞKƵƌdĂďůĞͲdĞŶŶŝƐƚĞĂŵŚĂĚĂĨĂďƵůŽƵƐĮƌƐƚĚĂǇĂƚƚŚĞhdŽƵƌŶĂŵĞŶƚĞŶĚŝŶŐƚŚĞĚĂǇŝŶĮƌƐƚƉŽƐŝƟŽŶ,ŽǁĞǀĞƌ ƚŚĞƐĞĐŽŶĚĚĂǇƐĂǁĚŽƵďůĞƉŽŝŶƚƐǁŚŝĐŚǁĞŶĂƌƌŽǁůǇůŽƐƚŽƵƚƚŽdƌŝŶŝƚǇŽůůĞŐĞďƵƚďŽƚŚŽƵƌƚĞĂŵƐŵĂŶĂŐĞĚƚŽƚĂŬĞƚŚĞƌƵŶŶĞƌƵƉƉŽƐŝƟŽŶŝŶƚŚĞƌĞƐƉĞĐƟǀĞůĞĂŐƵĞƐŽŶŐƌĂƚƵůĂƟŽŶƐƚŽƚŚĞŵĂŶĚƚŚĂŶŬƐƚŽƚŚĞƉůĂǇĞƌƐĨŽƌŐŝǀŝŶŐƵƉƚŚĞŝƌƟŵĞ

KƵƌďŝŐŐĞƐƚĂŶĚŵŽƐƚŶŽƟĐĞĂďůĞƐƵĐĐĞƐƐĨƵůƚŚŝƐǇĞĂƌĨŽƌƚŚĞĐŽůůĞŐĞǁĂƐƚŚĞĚŽƵďůĞĐŽŵƉůĞƚĞĚďǇƚŚĞĂƐŬĞƚďĂůůƚĞĂŵ&ŝƌƐƚůǇďĞĂƟŶŐƵŶĚĂůŬ/ŶƐƟƚƵƚĞŽĨdĞĐŚŶŽůŽŐǇŝŶƚŚĞŝǀŝƐŝŽŶϮůĞĂŐƵĞ&ŝŶĂůďĞĨŽƌĞƚŚƌĞĞǁĞĞŬƐůĂƚĞƌĐŽŵƉůĞƟŶŐ

ƚŚĞĚŽƵďůĞǁŝƚŚŽƵƌŝǀŝƐŝŽŶϮsĂƌƐŝƟĞƐǁŝŶĂŐĂŝŶƐƚŝǀŝƐŝŽŶϭůĞĂŐƵĞǁŝŶŶĞƌƐ/dĂƌůŽǁŽŶŐƌĂƚƵůĂƟŽŶƐƚŽĂůůƚŚĞƚĞĂŵĐŽĂĐŚĂǀĞĂŬĞƌĂŶĚĂƐƐŝƐƚĂŶƚDŝŬĞ'Žũ/ƚwas a great achievement ĨŽƌƚŚĞƚĞĂŵĂŶĚŽŶůǇƚŽlose one game all season is ƉŚĞŶŽŵĞŶĂů

DĂƐƐŝǀĞĐŽŶŐƌĂƚƵůĂƟŽŶƐĂƌĞĂůƐŽŝŶŽƌĚĞƌĨŽƌƚǁŽŽĨŽƵƌĂƐŬĞƚďĂůůƚĞĂŵŵĞŵďĞƌƐDĂƌĐƵƐDĐĂŶŝĞůĂŶĚ^ƉĞŶƐĞƌDŝƚĐŚĞůůǁŚŽƌĞƉƌĞƐĞŶƚĞĚŽƵƌĐŽůůĞŐĞĂŶĚĂůƐŽƚŚĞ/ƌŝƐŚĐŽůůĞŐĞůĂƐƚǁĞĞŬĞŶĚĂŐĂŝŶƐƚƚŚĞ^ĐŽƫƐŚŽůůĞŐĞ/ƚǁĂƐŐƌĞĂƚĨŽƌƚŚĞůĂĚƐƚŽŐĞƚƉŝĐŬĞĚĂŶĚĂůƐŽƚŽǁŝŶ

ŵĂƐƐŝǀĞŵĞŶƟŽŶĂůƐŽŚĂƐto go to all the other clubs ĂŶĚƐŽĐƐƚŚĂƚǁĞŚĂǀĞŚĂĚƚŚƌŽƵŐŚŽƵƚƚŚĞǇĞĂƌ /ƚŝƐĂŶawesome feeling when you ǁŝŶĂůĞĂŐƵĞŽƌĐŚĂŵƉŝŽŶƐŚŝƉor anything in that case, ŚŽǁĞǀĞƌ ƚŚĞŵŽƐƚŝŵƉŽƌƚĂŶƚƚŚŝƐŝƐƚŽďĞĮƚƚŽƉĂƌƟĐŝƉĂƚĞ&ŽƌƚŚĂƚ/ĂŵŐƌĂƚĞĨƵůƚŽĂůůŽƵƌƚĞĂŵƐ

&ŝŶĂůůǇ /ŚŽƉĞĞǀĞƌǇŽŶĞĚŽĞƐĞǆƚƌĞŵĞůǇǁĞůůŝŶƚŚĞŝƌĞǆĂŵƐǁŚŝĐŚĂƌĞĐŽŵŝŶŐƵƉŝŶƚŚĞŶĞǆƚĐŽƵƉůĞŽĨǁĞĞŬƐdŚƌĞĞǁĞĞŬƐĂŶĚƚŚĞŝƌĂůůŽǀĞƌdŽƚŚŽƐĞǁŚŽǁŝůůďĞďĂĐŬŶĞǆƚǇĞĂƌ ǁĞůůƐĞĞǇŽƵƚŚĞŶdŽthose who were here for one ƐĞŵĞƐƚĞƌ ǁĞƌĞĂůůǇŚŽƉĞǇŽƵĞŶũŽǇĞĚǇŽƵƌƐƚĂǇĂŶĚƚŚĂƚyou have great success in your ĨƵƚƵƌĞ

DĂŬĞƐƵƌĞǇŽƵĐĂůůŝŶĂŶĚƐĂǇŐŽŽĚďǇĞďĞĨŽƌĞǇŽƵƌĚĞƉĂƌƚƵƌĞ

hŶƟůŶĞǆƚǇĞĂƌ

Stephen

CLAIRE ASTON, ASSISTANT MANAGER

STEPHEN DONNERY, VICE PRESIDENT & CLUB & SOCIETIES OFFICER

Computers available while you wait

SU NEWS

The 15th annual Gri#th Ball took place on April 17th in the DoubleTree by Hilton hotel. !e

Gri#th Ball is the biggest event the SU throws every year and this year was no exception. !e theme for this year’s ball was circus/carnival.

!e evening began with a champagne reception followed my a three course dinner. During dessert clubs & societies awrds were handed out with the basketball team shockingly deservedly winning team of the year, Anesti Murati & Sandra Brunet winning the inaugeral Sports Male & Female of the year, respectively.

!e "nal announcement before the evening really kicked o$ was the announcement of the Students’ Union elections. Stephen beat RON quite

convincingly to be re-elected as Vice-President & Clubs & Societies o#cer and Walaa Ajjawi beating Robert Woodbyrne to be elected as Students’ Union President for 2015/16.

Blue Moose then kicked o$ the party side of the night. !ey were absolutely phenomeonal on the night breaking out all the covers you could think of. !e band played until midnight then a DJ took over to wrap up the last couple of hours.

It was a great night overall and a great way to wrap up the year. We hope you all enjoyed it as much as we did.

Computers available while you wait

SU NEWS

END OF

YEAR

The college semester recently wrapped up. !at didn’t stop us from wrapping it up in some style!

During the "nal week, the focus brie%y shi&ed from assignments and stress to partying. We held our "nal beer pong tournament of the year on the Tuesday with a 90s theme. !ere was a great turn out and and even better costumes. !e playlist of 90s tunes went down well too, with an

inpromtu macerena taking place. 16 teams overall took part with reigning champions TTBM coming out on top once again to take their title (and a pair of beer pong hoodies) home with them. !e Wednesday saw us end the year with a blowout in DTwo nightclub. Beforehand we held the Clubs & Societies night as a thanks to all the

members who competed for the college throughout the year.

!at’s your lot from the SU this year. We hope you’ve enjoyed it and come back again if you can! Gri#th would love to have you all back.

Have a great summer, everyone!!

FEATURES

Young people of Ireland, can I have your attention? As we all know, there is a major

referendum happening in Ireland this May. An Taoiseach Enda Kenny announced the date for the Marriage Equality Referendum to be held on the 22nd of May. Now that we know the date it gives us, the future generation, the chance to make sure we are registered to vote. You can go to www.checktheregister.ie and make sure your name is on the electoral register. If you are not on it, no matter how much you support civil marriage equality you will not be able to vote. Make sure your vote counts! Get your family and friends to check they are on it too.

Students in general have a slightly more laid back, “It’ll be all right” attitude to many things in life. People in their 20s expect a lot of things to be free or handed to them. If it’s not cheap, a lot of people won’t do it. !ey’re more likely to download movies than go to the cinema. I am not generalising the entire

percentage of students, but for many this is true or not far from it.From hearing and discussing the referendum two things have stood out to me. !e "rst is nearly 100% of students I have asked have said that they would vote yes for the Marriage Equality Referendum in May. !e second thing I have noticed which entirely impacts my "rst point, is that most of those students also agreed that many of them might not bother if it is too much e$ort and inconvenient on that day. For those who are not directly going to be a$ected by the outcome of this referendum, it is merely just not a priority for them. !is is not because they do not support Gay marriage, but it is down to being ‘too much e$ort’. !is is quite disheartening and sad to hear, but it is the reality of the situation. !e demographic of Irish citizens who are guaranteed to cast a vote are in the age bracket of 30 onwards. Many of these voters may not be willing to accept this change in Irish society.

Students, make your vote count on the 22nd of May

bySarah Buttle

Disclaimer: The views expressed in this article do not neccessarily reflect that of the college or the SU

A Year in Review

FEATURES

byNoor Saleh

Here’s to the best year in restrospect:

INTERVIEW

It’s a nippy Wednesday night on Dublin’s Abbey Street, but just a

few !oors away from the evening commuters, VANN MUSIC write away in their studio and chatting to a few members of the press. Sitting down with Aaron, Phil, Rob, and Ross, the band are

itching to get the words out about their latest EP. As the release of their “Running” EP comes closer, the process began with some initial demoes in their studio before later heading to the UK to work with industry veteran Stephen Hague (New Order / "e Pet Shop Boys). Lead single ‘Boy’ is a real hard-hitting track, o#ering comparisons to Bloc Party and Bastille. “We

had a lot of parts recorded already,” says bassist Ross Fortune, “"en we went to Stephen’s place in Hastings on two separate occasions and recorded the rest of the tracks.” Stephen was the obvious choice for the four-piece on this record, citing that he had a bit more in!uence in the pop sensibilities.. As for their live setup, the boys are known for their rigorous

VANN MUSIC

byRobbie Morrissey

routine in terms of bringing their energy from rehearsal rooms to the stage; “We’ve always invested in ourselves. Even from our very !rst show, we brought our own sound engineer. [For us] the shows are absolute, they have to be amazing.” frontman Aaron Smyth pops up. “It’s about consistency” adds guitarist Phil Costello. “It has always been enjoyable to bring new songs to the live shows also.”Headlining "e Button Factory on 7 March, the band have some impressive names to tick o# the list with performances at Killarney’s INEC and Dublin’s Forbidden Fruit Festival behind their belt. Also a run of several dates in selected HMV stores across the country will help them to get a feel for the new EP in a live situation. A number of UK dates and a performance at Toronto’s CMJ are planned over the next few months also.

Tracks on the “Running” EP along with lead single ‘Boy’ may not be as “upbeat” and “high octane” as their previous e#orts like ‘Tina’ and ‘Gold and Silver’, but the band feel it allows them to “Do things and say things a little di#erently.” Aaron points out; “A band has to develop, an artist has to. You have to

It has always been enjoyable to bring new songs to the live shows

“

”be sel!sh and get enjoyment to want and keep on doing it.” For the tracks that didn’t make it like ‘Come To "e River’, the band felt there needed to be “more body and more heart” with the tracks they chose. "eir hit ‘Tina’ was more about “progession” in their eyes, but with “Running”, there’s nothing set in stone for what direction the band might move with their début album. “Out of the eight tracks that we had sent in, there were four frontrunners that we all collectively agreed on.” says Phil, “Stephen called me up to say ‘I know the four’, I said go on, and he listed o# ‘Boy’, ‘Repeat’, ‘Jesus Babe’, and ‘One Chance’.” and that’s how the EP’s track listing was done. Before the band settle back into rehearsals for their upcoming shows, Aaron explains what ‘Boy’ really means; “Boy is about growing tired of who you’ve become as a person, putting the brakes on and saying ‘enough is enough’. You need to change a couple of things in your life, that’s not where you want to go”

“Running” is available on iTunes and in HMV stores

A band has to develop, an artist has to. You have to be sel!sh and get enjoyment to want and keep on doing it.

“

”

InFocus

byLouis Jacob-Walsh

byLouis Jacob Walsh

byStephen Healy

byLouis Jacob Walsh

byStephen Healy

PARTY

PEOPLE

FEATURES

“Inadequate and incomplete”, a couple of words billboards can’t scream any louder and can’t

colour any brighter, as you walk by and try to avoid them, gasping for freedom and acceptance. “Good wine needs no push, and perhaps products that people really want need no hard-sell or so!-sell TV push. Why not? Look at pot!” Ogden Nash states in complete candor and simplicity.

Our exposure to advertisements is quite frankly frightening. We’re subjected to ads everyday through tv commercials, outdoor billboards, website banners, neighbours’ t-shirts, bumper stickers, "yers and much more. According to the Media Dynamics publication, Media Matters, a typical adult has potential daily exposure to about 600- 625 ads in any form, 272 of these exposures come from the major traditional media (TV, radio, magazines, and newspapers). #ese numbers are approximate –if not increased –more and more due to the urbanization of cities and the increasing mediums for advertising. “We never know where the consumer is going to be at any point in time, so we have to $nd a way to be everywhere,” said Linda Kaplan #aler, chief

executive at the Kaplan #aler Group, a New York ad agency.

#is industry is taking advantage of our weaknesses and our inner-most feelings. #e ones that we would not normally show. #ey extract them, evoke them, and use them to their sales bene$t. #ings that we don’t necessarily need. #ey make us “want” them.

Businesses are constantly trying to $nd new ways to apply elements of behavioral psychology in their advertising and marketing campaigns, but this is not a new $eld. Psychologists like Harlow Gale in the 1895s and Walter Dill Scott were one of the $rst psychologists to work in advertising. Dr. Scott, who published “#e #eory and Practice of Advertising”, in which he argues that people are highly suggestible and obedient, and he’s credited with giving scienti$c credibility to psychology’s involvement in advertisement. Finally, John B. Watson in the 1920s who said that e%ective advertising appeals to three innate emotions; love, fear and rage. He also believed in celebrity endorsements and market research, and using demographic data to target certain customers.

Advertisers invoke ten critical emotions to get us to

The sneaky psychology of advertising

byNoor Saleh

buy their products. Fear:“don’t get le! behind”, value: “you won’t "nd a better deal anywhere else”, trust: “no gimmicks or hidden costs”, guilt: “your contribution CAN make a di#erence between a homeless person sleeping on the streets or in a shelter with a proper meal to eat”, belonging: “Join now and "nd out what other people are up to”, competition: “make your neighbours envious”, instant grati"cation: “Talk to someone now and stop worrying”, leadership: “be the "rst to join/buy”, trendsetting: “Be like your favorite celeb.” and "nally, time: “Do your task in half the time required”.

Today, consumers are bombarded with buzz words like “sizzling hot product” to link our emotions with the product, “People you know like this product” because people “trust” their friends’ habits and purchases, “Stronger, better, faster” to stimulate their thinking, and “Be like me” to "rstly increase the sense of belonging and secondly to encourage you with celebrity endorsements. People are more likely to identify themselves with a product because a celebrity is representing it, even though they might feel apathetic towards the company itself.

By now, people have become more and more immune to buzz words and marketing tactics. However, marketeers are always on the move, inventing new ways to enslave you and strip you from your purchasing freedom. In one way, the make their logos ‘speak to us’. Research shows that brand logo exposure can have a huge impact on everything from a consumer’s honesty to creativity. When we are exposed to logos, they trigger certain feelings associated with the logo, leading us to exhibit behaviors that are consistent with the brand’s image.

$ey make you “feel happy with their product”, where they associate happy memories and objects such as %owers and sunshine to a laundry detergent for example, to get you to feel happy and buy their products. $is process is called a#ective conditioning. An experiment was carried on to prove this, where subjects were told about two pens, one had better properties than the other. Before picking a pen, a group of subjects was shown pictures that paired the brand name of the worse pen with positive things. $e results were the group that didn’t see pictures of the pen with positive things chose the pen with positive qualities most of the time, while the other group that underwent a#ective conditioning picked the worse pen 70% - 80% of the time.

$ey make you “feel richer”. A study published by the Journal of Consumer Research suggests that repeated exposure to luxury brands can actually help induce huge spending habits. One more strategy is they “overstimulate you with music”. $e Journal of Consumer Research also carried out a study which

shows that shoppers are more likely engage in impulsive purchasing if they were exposed to club-like loud and fast-paced music. In contrast, restaurants play slow so! music to urge diners to linger on, making them spend more on desserts or drinks. According to a study carried out by the University of Leicester, when a wine store played French music, it boosted the sales of French wine, and German music boosted German wine sales.

Ads are not only targeted at adults, but at children as well. Concerning food, smoking, going out, and so on. Marketeers invented holidays referred to as “Hallmark Holidays” such as Valentine’s Day, Pancake Day, Sweetest day to bene"t consumerism. $e holiday, which Hallmark proclaims is always celebrated on the third Saturday of October, was legitimately created by a Cleveland-based candy company to sell sweets on that day. In Sweden, the government has prohibited all TV advertising aimed at children under the age of 12 since 1991.

Broadcasters argue that the revenue generated in the EU every year by TV ads for children’s products - between 670 million euros and 1 billion euros - is essential for the creation of quality children’s programming. European governments have been pushing television stations to produce more of their own shows, to reduce the amount of American-made content that "lls up TV schedules, but for-pro"t station owners say that without su&cient ad revenue, only fee-supported broadcasters will be able to even try to do so.

Health Secretary Alan Milburn in the UK unveiled on the 23rd of January 2013, that the Government’s latest drive to reduce the number of smoking-related deaths is by highlighting the introduction of a ban on tobacco advertising on billboards and in the press. He added: “Tobacco advertising and sponsorship have acted as a recruiting sergeant for children and young teenagers to start the tobacco habit. By banning smoking adds and maybe also drinking, it will decrease the number of “newly recruited youngsters”.

$ey’re sneaky and they think they don’t owe you anything. Allow yourself to walk away from the screaming billboards. Don’t cover your ears or eyes, but inform yourself of their strategies and understand the manipulation they do. Assure yourself that you are exactly how you should be and that you are not missing out on what they coerce you to do. Don’t be a victim of bombarding advertisement. Be con"dent of who you are and what you do. Don’t let them make you feel inadequate and get you to buy things that won’t "ll the gap inside of you. Instead, "ll it with a healthy lifestyle and try to understand what they’re doing to you and your money and psychology.

FEATURES

It’s almost that time of the year again (no I don’t mean Christmas), I’m talking about exam time. Yes we are all happy the semester is over, but on the other hand, the end of the year exams are right around the corner

and we are freaking out a little bit. Perhaps when you get to the exam hall and actually read the questions, you realise it isn’t that di!cult, but it’s the build up to that moment that takes its toll on you (because if you’re like the majority of us, you le" all the studying until the last week before the exam); you’re trying to take in as much information as possible within those last days and you start stressing; di#erent ideas make their way into your head – the questions will be about those few points you thought weren’t important, you won’t have enough time to answer all questions, or you’re going to freeze and forget everything you learned; it gets exhausting and does more harm to you than good.Here are a couple of things you can try doing to relieve that stress and help you function better:

during the semester, then start from there – one topic at a time. When you look at a 20 page pdf $le it can be scary, but if you look at it one page a time it looks manageable.

help your brain function better); you need to give your brain and your body some rest.

won’t be able to remember or understand anything because your brain won’t be able to work properly. -

self from family and friends. %at is one of the worst things you can do; you need a distractions – a reminder that there is life outside your room and away from your books!

that exam with a negative attitude; trust yourself, and believe that you can do it; that’s half the battle.

the stress will end with them. So try your best with what you have, no one can ask you for more than your best.

Managing Exam Stress

byWalaa Ajjawi

The “Godlike Genius” is back; !ere was a bit of pressure on Noel as the debut album reached

number 1 in the UK album charts. It was critically claimed to be some of his best work since the days of ‘De"nitely Maybe’ and ‘What’s !e Story Morning Glory’ with Oasis.

!e "rst single released from the album with ‘In the Heat of the Moment’. More like a Noel Gal-lagher song with a very catchy chorus along with the pop-esque, Na Na Na’s. Following that we have ‘!e Girl with X-ray Eyes’. !is is more like an oasis song in my opinion; I think it could have been anyways, a heavy bassline along with a solo that reminds me of the George Harrison classic solo in ‘While My Guitar Gently Weeps’.Next we have the track ‘While !e Song Remains !e Same’ a slow start to this one with a synthesizer, but it builds up to be more upbeat. !en muster-ing up a bit of old-fashioned, cowbell-driven glam boogie on “!e Mexican,” and quickening the tempo on “You Know We Can’t Go Back,” a piece of incan-descent pop.

!e last track on the album featuring Johnny Marr ‘Ballad Of !e Mighty I’, might self-plagiarise

from 2011’s excellent ‘AKA... What A Life!’ but you have to give praise to Gallagher’s genuine talent for making gripping pop. Gallagher sells his determi-nation (“Wherever you run, I’ll be on your tail”) at a dark-disco gait with a hall-of-echoes vocal e#ect that keeps ringing in your head a$er the song is over.

So there you have another masterclass from the legend that is Noel Gallagher, I’m going to be honest that I don’t believe that it is some of his best work, I believe Noel’s debut solo album is better than Chasing Yesterday but it is still worth a de"nite listen, sure you can never go wrong with a few stadi-um anthems that Noel can right in his sleep. 9/10

By Pierce Connolly

Noel Gallagher & The High Flying Birds -

Chasing Yesterday

REVIEWS

Contact: (01) 497 1509Email: [email protected]

ͻ Cycle Sales & Repairsͻ Motorbike Sales & Repairsͻ Wheel Building

Bicycle & Motorcycle Specialist20141917 T. Delaney

FEATURES

Once again, Gri!th College students do not fail to make the college proud at the Annual Student

Media (Smedia) Awards."is year, at the awards ceremony hosted in the Aviva Stadium, the students raised the bar by making the #nal nominations list in 13 di$erent categories and sweeping up 6 awards by the end of the night – a #rst ever for the college. "e college’s photography department proved its strength once again with students nominated in all 3 photography categories and with 3rd year BA (Hons) Journalism and Visual Media student Tiberio Ventura going home with 2 Smedia awards. "e Journalism faculty also takes pride in its students who were nominated in 6 di$erent writing categories including Magazine of the Year and Blog

of the Year which was swept up by 3rd Year BA Jour-nalism student Robbie Morrissey. Among the other nominees was our very own magazine Gri!ti, which was nominated for the Small College/Society Publication of the Year against Trinity College and University of Limerick – an accomplishment all previous SU presidents wished to achieve. Our TV, #lm, and radio students also dom-inated their #elds by occupying the nominations list, with Tiberio claiming his second award for TV production of the Year and Ellie O’Byrne from Grif-#th College Cork winning the Radio Doc of the Year category. It should also be mentioned that Tiberio is no stranger to the Smedias as his work has been nomi-

GRIFFITH COLLEGE SHINES AT SMEDIAS

Tiberio Ventura, winner of TV Production and Photographer of the Year

byWalaa Ajjawi

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nated in all 3 years of his degree here at Gri!th College (if that’s not impressive, I don’t know what is). Trinity College Dublin was the big winner of the night with 10 awards, with Gri!th College coming in second place with 6 awards alongside Dublin City Uni-versity – a great accomplishment when looking at the di"erence in the student body between the two establishments.

Here is the list of our 2015 Smedia winners: Photographer of the Year: Tiberio Ventura Blog of the Year: Robert Morrissey Sports Writer of the Year: Ryan Bailey Radio Documentary of the Year: Ellie O’Byrne Sports Photographer of the Year: Marius Dalseg Saetre TV Production of the Year: Tiberio Ventura

Robbie Purcell – Gri!ti - Small College/Society Publication of the YearCarlos Lievonen – Short Story of the Year

David Corscadden & Robbie Morrissey – Blog of the YearDub8 – Magazine of the year

Marius Dalseg Saetre – Sports Photographer of the YearCiara Walsh & Diana O’Connor – RSA Journalism relating to Road Safety

Caroline Brady & Tiberio Ventura – News Photographer of the YearJose#na Maria Bentz (Another Day), Marius Dalseg Saetre (End of $e Line), Tiberio

Ventura (Who I Am) – TV Production of the Year Ryan Bailey – Sports Writer of the Year

Kaja Sitron Juul & Tiberio Ventura – Photographer of the YearEllie O’Byrne – Radio Doc of the Year

Ellie O’Byrne – Journalist of the Year – National PressNews at Noon – Radio Production of the Year – News and Current A"airs

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INTERVIEW

SUNSET SONSbyRobbie Morrissey

INTERVIEWRising in a way much like their name, UK pop

rock out!t Sunset Sons are a four-piece currently based in Hossegor, perched in the south-west of France. Being based in the south for a few years as a cover band in the Midi-Pyrénées region, forming a"er some discussions in a bar called Le Sur!ng, owned by the brother of Pete, who was visiting at the time. Other member Jed had seen one of the sta#, frontman Rory, cover a number of songs on a break at the piano. $e four managed to get talking through a number of friends and the rest is history.

In Hossegor at the time of the interview, Rory tells me that the band are “here on relaxation time” before heading out on tour and making a stop o# at Whelan’s while their at it for a full blown taster of ‘Medicine’ and their current EPs. “$e March tour was good preparation, We had one rehearsal in London before the Manchester gig. We stressed a little bit too” Going into this one, they’re not so stressed about rehearsals and performances, they know what to expect “going into it” as Rory says.

When they hit Whelan’s on 9 May, it will be Sunset Sons’ “!rst proper show” here, as the band once performed a short tour for Carve Surf Magazine

before, and led to an impromptu show with the help of a band who loaned them some instruments for the night. A welcoming sign and one that led Rory to “have a lot of time for the Irish”.

$e tour dates also support latest EP ‘$e Fall Line’, which has probably been key in selling out many of those dates? “Yeah” he answers, “Probably my favourite of all, which is ‘Lies’. $e delay e#ect on the

piano, it is really stripped back. Big fan of Rob’ playing too”.

A"er the tour, Sunsets Sons are o# to Glastonbury, T in the Park, Isle of Wright, and more festivals before things heat up even more with their album launch in September. “It’s great playing these festivals, we used to watch on them on TV because our mates weren’t into going and now we’re playing them.” Having spent 7 weeks working on it with JJ King

in Nashville, It’s appropriate to ask if they’re excited about it since the release is a few months away’ “Our tour manager is excited” adds Rory at the end, “so if he’s excited, then I’m excited.”

Sunset Sons play Whalen’s, Dublin, on 9 May 2015.

We have a lot of time for the Irish

“

”

THEGENUINEARTICLE

Apple recently launched their new iWatch. !e "rst reports seem to give it a positive review. !ere is, however, one

little catch, the strap of the iWatch must be removed by a genius member of sta#. (For those not in the know, they aren’t actually genius’, they just "x Apple stu#).

!is seems to be their gimmick to stand out from arch rivals Samsung in the race of smartphone supremacy. !is is part of the overall Apple plan, announced last year, to one day fully integrate the iPhone into your arm and blood supply getting rid of chargers for ever.

New Apple watch must be removed by a genius

an apple everyday keeps the android away

byDrew Peacock

Time travellers appear in SU. Teach us the Macarena

U N D E R T H ES P O T L I G H T

Robbie decides not to run again in order to focus on working in the circus.

Game of !rones returned. Number of assignment extention requests sky rocketed.

0 number of rabbits reported missing from Gri"th Ball.

Whereabouts of some of the SU remain unknown.

Gri"ti didn’t win at the Smedias. Shenanigans reported.

Stephen non-commital to using subtitles following re-election.

NEWS IN BRIEF

Occupation: Leeson Street Walker

Greatest Ambition: To own Leeson

Street

Hobbies: Running the Lionel Messi

superfan site

Likes: Barcelona

Dislikes: People who don't pay

Interesting Fact: You (probably)

voted for her

walaa ajjawi

!is seems to have gone over badly with some customers who use Apple to avoid being sucked into Google’s massive information machine. Speaking to the Genuine article, Apple iPhone user, Donal Bryne has this to say: “I’m tired enough as it is, I hardly want to charge my phone with my energy as well. !at’s what the wall is for”.

Barry Finnegan, lecturer in Gri"th College and long advocator of AI (Arti#cial Insemination), also had his say: “What do they think they’re at! It’s like they’re not even reading my e-mails. Make the smartphone a daily pill that enhances your brain! For fuck sake, Tim Cook”.

!is is still in the long term for Apple. We can enjoy our nice, shiny handsets for a few years. Meanwhile, Google have been testing their next big device, the Goggle Pants. Google Pants will be made with electrodes that guide you along your route rather than risking you read a map or listen to directions incorrectly.

While all this talk of internally wired handsets will get a lot of people excited about

the possibilities of the future it has this Peacock scared. Why would anyone want that. Give me my Nokia brick anyday. A phone that could cause an earthquake when it rings beats any smartphone anyday.

GCD’s Men Basketnball team proudly showing o! their winnings

byStephen Donnery

Gri!th College’s Basketball team created history on the weekend of the 10-12th of April by capturing the double in

Irish Colleges Basketball. "e team who had secured the league a couple a weeks before hand in Tallaght, travelled to Belfast in search of more success in the Varsities Tournament. It came on the Sunday lunch time at the hands of Division 1 league winners IT Carlow. GCD started o# the weekend with a victory over the North West Regional College when Dave Bakers team ran out 91 v 30 winners. With two key players missing it was a great win and all players getting a chance to prove their worth to the team. "e Friday evening game was a lot tighter as the lads went up against the team who they bet in the semi-$nal of the league campaign. DBS started very strong and coming towards the middle of the third quarter seen themselves with a 10 point lead. However the Division 2 Champions dug deep and ended up winning their second game of the day on a score-line of 78 v 71. Day two saw GCD play Division 1 league winners IT Carlow in the $nal group stage match. With both teams already having secured their places in the semi-$nals it was just a matter of who $nished top. It was another tight game with the Division 1 champions prevailing by 6 points on a 61 v 55 score-line. Despite this defeat, our $rst o# the whole season, a lot of con$dence could be taking from the game. We held our own against the favourites for the tournament. A%er a couple of hours rest the lads headed back to the

Arena to play their semi-$nal, with Queens University being the team in the way of Gri!th and their second $nal in as many weeks. A game that was expected to be tight turned out to be rather one sided as GCD ran out convincing 67 v 33 winners. Finals day came around, obviously the biggest day of the tournament with GCD playing ITC again in the $nal. Both teams knew that a%er the $nal group stage match there wouldn’t be much to separate the teams again. "is time, it was Gri!th who got revenge on the team that cast them their only defeat of the year. A 17 point victory would see GCD claim to League and Championship double for the $rst time in the colleges history. It was a great weekend and a deserved end result for the team and management who put in a great shi% all year. To win the double and only lose one game is phenomenal. Con-gratulations to all involved and we look forward to the team competing in division 1 next year alongside more top Dublin colleges, UCD, DCU and trinity.Coach Baker $nished up by saying “I was delighted with the success of the program this year in general but it was topped o# with us defeating the National Division 1 champions in the $nals, which really showed basketball in Ireland how far Gri!th have come and our intentions moving forward for next year’s program. It was a combination of our Basketball Scholarship players and some great additions that were here for the year. Exciting times for Gri!th Basketball”

GCD CHAMPIONS AT VARSITIES

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Documents

Griffiti - Issue 63