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City Expansion Opportunity Research & Marketing Budget Analysis
AgendaMatrix Results for Top 12 Cities
Top Three Cities Matrix Market Factors
Matrix Results for Top 3 Cities
In Depth Review of Top 3 Cities
Marketing Budget
Question & Answer
Initial 12 Cities
Lafayette, LA
Alexandria, LA
Shreveport, LA
Beaumont, TX
Orange, TX
Austin, TX
Houston, TX
Jackson, MS
Biloxi, MS
Charlotte, SC
Baton Rouge, LA
Birmingham, AL
Atlanta, GA
Number of Doctors
20%
Number of Orthopedic
Clinics25%
Distance From New
Orleans15%
Population10%
1.
2.
4.
3.
5.
6.
7.
8.
9.
10.
11.
11.
12.
University Hospitals
30%
Top Three Cities Houston, TX
Birmingham, AL
Atlanta, GA
1.
2.
3.
Market
Number of Hospitals
Number of University Hospitals
Number of Orthopedic
Clinics
Number of Physicians
Demographics
Population
Median Household
Income
Insurance Coverage
Cost of Travel
Distance
Driving Cost
Flying Cost
Hotel Cost
Factor Houston Atlanta Birmingham
Demographics 10.00 12.63 5.88
Market 75.00 50.25 37.38
Cost of Travel 5.88 3.38 5.75
TOTAL 90.88 66.25 49.00
Matrix Results for Top 3 Cities
Houston24 Hospitals
72 Orthopedic Clinics
Total 251 Practicing Physicians
2.2 Million People
9% Population is 65 years or older
Median household income $45,010
70.6 % of Residents are insured
6 Hour Drive costing $41.23
Fly Time 1 Hour $109 one way
Hotel $169 per night
Market Size
Cost of TravelDemographics
Atlanta5 Hospitals
62 Orthopedic Clinics
Total 196 Practicing Physicians
0.4 Million People
9.8% of Atlanta's Population is 65 years or older
Median household income $46,631
81.40 % of Residents are insured
Cost of TravelMarket Size
Demographics
6.5 Hour Drive costing $57.50
Fly Time 1.5 Hour $128 One way
Hotel $200 per night
Birmingham, AL6 Hospitals
35 Orthopedic Clinics
Total 156 Practicing Physicians
Cost of TravelMarket Size
Demographics
0.2 Million People12.4% of Birmingham´s population is 65 years
or olderMedian household income $31,335
82.6 % of Residents are insured
5 Hour Drive costing $40.20
Fly Time 3 Hour $461 one way
Hotel $120 per night
Marketing Budget
Question & Answer
