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Sip Responsibly. www.greygoose.com GREY GOOSE AND GREY GOOSE AND DESIGN ARE REGISTERED TRADEMARKS AND THE FLYING GOOSE DEVICE IS A TRADEMARK. ©2005 IMPORTED BY GREY GOOSE IMPORTING COMPANY, MIAMI, FL. VODKA AND FLAVORED VODKAS EACH 40% ALC. BY VOL.

Grey Goose® Vodka: Copywriting by Walt Jaschek

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Brand Book for inclusion in luxury packages of Grey Goose Vodka in retail locations. Agency and Design: Moosylvania Copy: Walt Jaschek Assist: Rachel Hamblin

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Page 1: Grey Goose® Vodka: Copywriting by Walt Jaschek

Sip Responsibly.www.greygoose.com

GREY GOOSE AND GREY GOOSE AND DESIGN ARE REGISTERED TRADEMARKS AND THE FLYING

GOOSE DEVICE IS A TRADEMARK. ©2005 IMPORTED BY GREY GOOSE IMPORTING COMPANY,

MIAMI, FL. VODKA AND FLAVORED VODKAS EACH 40% ALC. BY VOL.

Page 2: Grey Goose® Vodka: Copywriting by Walt Jaschek

You already know that GREY GOOSE is the world’s best tasting vodka.

Now discover why.

Elegance. Made Evident.

Page 3: Grey Goose® Vodka: Copywriting by Walt Jaschek

PURE PERFECTION.

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Pure Artesian spring water. Ice cold. Shimmering with clarity. Flowing into the Cognac region of France from the Massif Central Mountains.

Because it is naturally filtered through champagne limestone, this water is excep-

tionally soft, sweet and pure. So pure, in fact, it requires little additional filtration.

The exceptional nature of this water is at the heart of the subtle nuances of f lavor that define GREY GOOSE.

Page 4: Grey Goose® Vodka: Copywriting by Walt Jaschek

THE GENESIS OF GENIUS.

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At the base of the mountains, the currents of Artesian spring watersoak the rich, fertile soil of Cognac.

With crisp, mild winters. Warm, pleasant summers. And legendary growing conditions. Cognac has a tradition of producing the finest

foods, wines and spirits.

Beginning with Roman vintners in the Third Century, the world’s foremost experts in spirit distillation have assembled here to create luxury from the soil.

GREY GOOSE could come from no more

distinguished an area.

Page 5: Grey Goose® Vodka: Copywriting by Walt Jaschek

MAITRE MEANS MASTER.

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He is the Maitre de Chai.

He holds a time-honored title, its roots in wine production, translating as “cellar master.”

The GREY GOOSE Maitre de Chai is responsible for ensuring that every element of the production process is of the highest quality. Like his namesakes through the ages, he brings the wisdom of the Cognac region’s traditions to the artful creation of the world’s

best tasting vodka.

Page 6: Grey Goose® Vodka: Copywriting by Walt Jaschek

HARVESTING EXCELLENCE.

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The Maitre de Chai knows the superior nature of GREY GOOSE is the ultimate reflection of the purity of its ingredients.

He ensures that the creation of GREY GOOSE Vodka begins with only 100% fine French

wheat from the highly coveted Beauce region, the “Bread Basket of France.”

Undoubtedly the finest in Europe, this wheat adds richness and flavor to the best French bread and pastries. In the same way, it adds depth of character to GREY GOOSE.

Page 7: Grey Goose® Vodka: Copywriting by Walt Jaschek

The pure grain spirit undergoes a five- step distillation process under the control and supervision of skilled vodka craftsmen.

With each step, the true essence and character of the vodka is revealed.

Under the watchful eye of the Maitre de

Chai, the resulting spirit is combined with the Artesian spring water to bring GREY GOOSE to its optimal strength.

And optimal taste.

REACHING THE DEFINING MOMENT.

Page 8: Grey Goose® Vodka: Copywriting by Walt Jaschek

GREAT TASTES CULMINATES.

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As the bottle is opened, GREY GOOSE Vodka introduces itself with the rounded aroma of a fine French almond pastry, counterbalanced by a slight hint of spice that provides just the right amount of edge.

The non-aggressive aroma is in harmony

with the smooth taste, which is the culmi-nation of premium ingredients, premiere craftsmen and perfection of process.

The taste lingers: lush and smooth.

The finish, carefully orchestrated by the Maitre de Chai, is long lasting. And like the entire GREY GOOSE experience, most satisfying.

Page 9: Grey Goose® Vodka: Copywriting by Walt Jaschek

THE FRUIT DOESN’T FALL FAR.

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From the world’s best tasting vodka comes the world’s best tasting vodka flavors. Naturally.

Only the finest natural ingredients are blended with GREY GOOSE Vodka — Floridian oranges, French Mentol lemons, and Madagascar Vanilla –- resulting in a truer representation of the actual fruit or vanilla bean taste.

GREY GOOSE is crafted in such a way that the flavor is perfectly balanced in all elements. It is never too sweet and finishes with a refreshing acidity. Throughout the process, the Maitre de

Chai is constantly experimenting, tasting and adjusting the blend -– ensuring that the key qualities of these authentic flavors melt into the vodka to reach that delicate balance.

A balance of inspiration and tradition.

Page 10: Grey Goose® Vodka: Copywriting by Walt Jaschek

GREY GOOSE® L’ORANGE.

The essence of succulent oranges is artisti-cally blended by the Maitre de Chai to infuse a whisper of orange into the world’s best

tasting vodka.

Its nose is characterized by the fruit of the sweet Floridian orange. Its taste is accented by the almost imperceptible hint of the orange blossom and by the soft essence of the orange tree.

GREY GOOSE L’Orange is light, crisp

and delicious, perfectly echoing the natural sweetness and delicacy of the fruit.

Page 11: Grey Goose® Vodka: Copywriting by Walt Jaschek

GREY GOOSE® LE CITRON.

The Maitre de Chai accents the world’s best tasting vodka with the light zest of fresh Mentol lemons and the ripe sweetness of the lemon pulp.

Each year, the French provincial town of Mentol bursts into a riot of color in celebra-tion of the lemon harvest.

Like the festival itself, the taste of GREY GOOSE Le Citron is refreshing, bright and

elegant.

Page 12: Grey Goose® Vodka: Copywriting by Walt Jaschek

GREY GOOSE® LA VANILLE.

GREY GOOSE La Vanille is sweet with a hint of vanilla.

Its nose distinguishes itself with the generous yet delicate aroma of exquisite Madagascar vanilla. Its taste surprises the palate with subtle hints of cinnamon, caramel and even milk.

Like a fine French pastry, the finish of GREY GOOSE La Vanille is subtle, rounded and

so pleasing.

Page 13: Grey Goose® Vodka: Copywriting by Walt Jaschek

GREY GOOSE® L’ORANGE COSMOPOLITAN.

• 3 PARTS GREY GOOSE® L’ORANGE VODKA

• 1/2 PART PREMIUM ORANGE- FLAVORED LIQUEUR

• CRANBERRY JUICE

• LIME

Pour Grey Goose L’Orange into a shaker with ice.

Top with premium orange-f lavored liqueur, a dash of cranberry juice and a squeeze of lime.

Shake and strain into a chilled martini glass.

Present with a lime peel.

GREY GOOSE® CLASSIC MARTINI COCKTAIL.

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• 2 PARTS GREY GOOSE® VODKA

• 1/2 PART MARTINI & ROSSIE® EXTRA

DRY VERMOUTH

Pour MARTINI & ROSSIE® Vermouth into a shaker filled with ice.

Shake to coat the ice cubes and then strain out.

Pour in GREY GOOSE Vodka and shake (or stir) well until extremely cold. Before strain into a chilled martini glass.

Present with an olive or lemon twist.

Page 14: Grey Goose® Vodka: Copywriting by Walt Jaschek

GREY GOOSE® LA VANILLE ESPRESSO MARTINI.

• 2 PARTS GREY GOOSE® LA VANILLE VODKA

• 1 PART IRISH CREAM

• 1 PART COFFEE LIQUEUR

• ESPRESSO

• WHIPPED CREAM AND ESPRESSO BEANS FOR GARNISH

Pour GREY GOOSE® La Vanille Vodka into a shaker over ice, add Irish cream, coffee liqueur and a half shot of espresso.

Shake until chilled, then strain into a martini glass and top with a dollop of freshly whipped cream.

Garnish with espresso beans.

GREY GOOSE® LE CITRON LEMON DROP MARTINI.

• 3 PARTS GREY GOOSE® LE CITRON

• LEMON

• SUGAR

Pour GREY GOOSE® Le Citron Vodka and a squeeze of juice from a fresh lemon into a cocktail shaker with ice.

Shake and strain into a chilled martini glass with white sugar rim.

Garnish with a lemon twist.

Page 15: Grey Goose® Vodka: Copywriting by Walt Jaschek

The Reasons Are Clear.

Combine masterful planning, noble tradition,

exacting standards, premium ingredients

and a brilliant vision to redefine spirits

for the world.

The results are evident: GREY GOOSE IS the

World’s Best Tasting Vodka.

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