Grey de JesusPORTFOLIO

Mary Grace de Jesus

IN FOCUS

High School education

Internship

College education

Saint Michael'scollege of Laguna

BatES CHIPHILIPPINES

University ofSanto tomas

Old national road., Platero, Biñan, Laguna

Creative department

Bachelor of Fine Arts major in Advertising Arts2005-2009

April 2012 - June 2012

2009-2013

&

School Organizations

FOTOMASINO TOMCATUST TouchpointCreative director Graphic ArtistCopywriter

2012-2013 2011-20122012-2013

Competitions

Work Experiences

Doggies’ Choice campaign competitionClass representative(March 1, 2012)

Avant Garde Fashion WarsPhotographer Finalist for Team Cutaways(March 17, 2012)

Lee jean’s Style ArmyMultimedia Finalist for Team Wild ones (October 25, 2013)

Philippine FashionWeek: PENSHOPPEGuest Photographer(May 15, 2011)

BETAMAX: Awardanna to! eventCreative Director(Sept. 20, 2011)

The Rock ChurchMakati Multimedia artist(February 2013- present)

SKILLSArt directionCopywritingConcept DevelopmentEvents ManagementIllustrationGraphic designPhotographyVideographyMotion Graphics3D animation

Noob Gettingthere Expert

new boyPROMO MATERIALS FOR AMADE-UP TV SHOW

Inspired by Fox channel’s new girl, we did a Filipino version that will surely tickle your funny bone.

*ETC Channel is not affiliated with this project. ETC logo is used for academic purposes.

Plot: The series stars Jess(Jesse Concepcion), a bubbly and funny man who was sent by his parents to the Philippines after being too naughty with his neighbours from New Jersey. His parents ordered him to stay at their old home in Mandaluyong that is now in the hands of Winona(Jeb), a Photographer who inherited the house from her parents that was given to them by Jes’ folks. Together with Winona, Mitch(Grey) a band singer and Nikka(Karla) a fashion assistant, they occupy the said house. With Jes’ funny wit, he becomes love interest of their neighbour, Che-che(Ces)

Tagline:Girls will be girls. Jess will be Jess.

SURFFINALS FOR CONCEPT

DEVELOPMENT COURSE

The big idea: When something went mysteriously missing, there is a culprit.

Surf, one of the leading detergent here in the Philippines is known for the smell it brings to the laundry of millions of Filipinos. Instead of keeping that label, the researchers repositioned this branding into its effectivity to clean clothes to compete with its rival, tide.

Inspired by ‘Wanted’ ads, the series of ads carries the message that the stain is gone. In the teaser, instead of directly introducing the product, it pertains to the stain it removed. The introductory ad welcomes the product by showing it as the culprit of all the stain that has gone The sustaining ad gives way to a mother figure who is in shock that her laundry is perfectly cleaned.

Tagline:Nangunguha ng mantsa nanasa labada.

Introductory ad Teaser ads

Sustaining ads

Jeep wrap ad

Digital touch screen roleta ad Game distributor event ad

Bus head rest ad

MISMO!A NON-TRADITIONAL AD CAMPAIGN(THESIS)

Mismo! is a double meaning Filipino board game composed of roletas, barahas(feature cards) and voting chip made by six thailand-based Filipino workers in 2009. I was fascinated with the game so I got it as a topic for my seniors thesis. My objective is to brand it as a pinoy board game through the use of media that promotes playing the game or integrating it in the lifestyle of the Pinoys.

The big Idea:What the people do embodies their culture

Tagline:Kung ano ang Pinoy.

Outside Print of the ad

Inside Print of the ad

VANSPRODUCTION METHODS PLATES

Hello Kitty Vans Tri-Fold BrochureHello Kitty Vans Introductory Poster

Vans OTW Holiday Collection Tri-Fold Brochure

I’ve always been in love with Vans shoes. When I heard that we have to design a brochure for our selected brand I didn’t hesistate to use it.

In the right timing, I discovered their newest collection online was Hello Kitty and I designed these for the subject.

Later on, we have to design a brochure that has post-production methods like varnish and silver foil. I picked the OTW collection for it slickness and somehow being over the top among the Vans collection.

*All photos are stock. Credit to all who owns it.

THE ROCKCHURCH

Curiosity got the chef

PROMOTIONAL GRAPHIC FOR THE CHURCH SERIES

INTERACTIVE ADVERTISINGCOURSE PRELIM

March Series Graphic

April-May Series Graphic

The Rock Church is a Christian church initially located at Rockwell now in Makati that uses series for its Weekly services..

Popularly known as the seven last words, it is given a modern feel with ‘Seven words that rocked the world’. The graphic displays the skyline of Makati to push that the ‘words’ is still carried in this 21st century life.

This is a portrait rising star banner. I chose Curiosity Got the Chef

because by the time our prof handed out this project the show was nearing its season 2 airing. With a couple of episode watching, I began to have

interest in doing it for my prelim.

Curiosity got the chef is about showcasing Filipino food and cooking

it in a more different way hosted by Sharwin Tee. Launched last August 2011, the show has now ended its first season and its second season

premieres this 25 th of July. New episodes are on during nine thirty of the evening timeslot at Wednesdays.

Replays are on air during eight in the morning at Thursdays, six in the

evening at Saturdays, ten thirty in the morning at Sundays and two in the

afternoon during Mondays.

*Made in Adobe flash and all buttons are directed to its purpose and all

videos are playable.

Activate is a series that shows how to turn on the unlocked potential in each of us. The graphic displays negative bubbles around a positive bubble. Negative bubbles symbolizes all the hidden talents we have that can be unlocked by the steps given each week in the series.

Rendered adsADS THAT WERE PAINTED MANUALLY AND

PHOTOMANIPULATED FOR VISUAL DESIGN COURSE

Copy: Ito nalalanta. Ito nakakasog. Maging praktikal sa araw ng mga puso.Product: Nestle Sorbetes

Copy: Over 100 journalists have been murdered since 2001. Help us stop the killing.Company: Manila Broadcasting Company

Copy: Let the Good times roll.Company: Toyota Hybrid Camry

Copy: Learn. Relearn. Unlearn. Life.Product: To learn is to grow advocacy

Copy: Capture. Amaze. Delight.Product: Canon EOS 550D

Copy: Trust your pen. Doodle! CompetitionCompany: WeeWillDoodle!

Copy: Brewing soonProduct: Sola Iced Green Tea

Copy: Shoot to Kill EventCompany: Canon

Copy: Still NaturalProduct: Sola Iced Green Tea

BETAMAX

LICENSETO SHOOT

UST - RED CROSS YOUTH COUNCIL CUMULATIVE THANKSGIVING EVENT

THOMASIAN PHOTOGRAPHER’S GUILD GENERAL ASSEMBLY

Betamax event poster

Betamax: Awardan na to! stub

Licence to shoot event posterFotomasino Executive board graphic

Dogtag and shirt design freebies

BETAMAX: Awardan na to! is an event made by Project Windings in cooperation with the University of Santo Tomas(UST) Red Cross Youth Council(RCYC). The event aims to encourage Thomasians to donate

blood by giving them premiums(Betamax shirt and dogtag) to be given at the Betamax event as an incentive to what they have done, not just to the

RCYC but to the people they will help by donating.

Fotomasino - The Official Photography Organization of The University of Santo Tomas held its first general assembly last August 28 at the AMV-COA Multi-purpose hall. As creative director, I was assigned to do online promotions and other creatives needed. (Too bad nothing was printed even if we have a print solutions sponsor.) All were just disseminated through facebook and via newsletter.

TRIBOA

ZARK'S

TRIBOA MAGROVE PARK BRANDING DUMMY FOR HERITAGE CONSERVATIONFINAL REQUIREMENT

ZARK’S BURGERS REBRANDING DUMMY FOR PRESENTATION CLASS FINAL REQUIREMENT

Proposed logo

Proposed logo

Park Poster

Brand Integration

Activity poster

ColorsBeige: Earthlike, Simple, NaturalGreen: SerenityBlue: Nostalgia

Color black: Value, SophisticationFont: The play of shapes in a letter

shows the innovation Zark’s do in its burgers.

Copy: Follow the trail. See the beauty of the South China Sea, Centuries old mangroves and where the land and ocen meets.

Copy: Plant the seeds of the ocen

Hidden mangrove sanctuary at Subic is not fully promoted so we decided to begin a campaign that will promote and as well create activities that tourists can do to conserve the mangrove park.

This is my rebranding approach to Zark’s burgers, a burger resto

here in Manila that is famous for its unusual burgers yet very delicious My

objectives are redesign the current logo which depicts being innovative.

LEEVIDEO ENTRIES FOR STYLE ARMY 2012

Title: Night fusion(45sec Viral)

Assigned to our team is the Night skins collection and we agreed to do a split screen concept. We directed our models to do the same thing so that we will achieve a great result. Upon reaching the end, it will apper that they got teleported into a different place around night time.

Also assigned to our team is the wild ones collection that was made by my team mate. The concept of wild ones is translated into a bar scenario where a male animal is attracted to a female and tries to make-out with her.

Title: Party in the wild(45sec Viral)

PENSHOPPE

THE BLANKS

PHOTOGRAPHS FROM 2011 HOLIDAY COLLECTION

AGENCY PHOTOS

Got the chance to photograph models on the runway as they strut Penshoppe’s holiday collection last 2011.

Photographed and art directed the shoot for an agency that was competing for Jansport Unzipped competition in our college.. Multi-exposure concept and black and white color was initiated to show how they move with their true personality and jansport as well.

They were the winning agency of thethe competition.

Grey de Jesus09062534330grcedejesus@yahoo.com