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GREENWASHING: AN EAP LESSON
Krista Bittenbender Royal, University of South Florida
March 27, 2014 TESOL International Convention
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EAP 1851 @ USF’s ELP
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What is greenwashing?
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http://dilbert.com/strips/comic/2009-07-14/
Source Material: Terra Choice www.sinsofgreenwashing.org
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The Seven Sins
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Example:
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What we do with it: • Vocabulary • Reading Comprehension • Rhetorical Analysis • Supplemental Listening (News Videos) • Application Tasks
– Greenwashing Examples & Name that Sin Game – Becoming an Evil Greenwasher
• Discussion – Own Experience & Reactions – Consequences & Solutions
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Vocabulary: Vocab Grabber from Visual Thesaurus
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http://www.visualthesaurus.com/vocabgrabber/
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Rhetorical Analysis
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Parody & Cultural Reference
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Rhetorical Appeals & Logical Fallacies
• Use of logos, pathos, and ethos – e.g., False labels appeal to ethos
(establishing credibility)
• Compare sins to logical fallacies – i.e., Hasty Generalization, Red
Herrings
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Application: Greenwashing Examples - Which Sin?
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Take BP, for example
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Application Activity: Become an Evil Greenwasher
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Props: Everyday items, that aren’t particularly “green”
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In groups: Greenwash the product, then present
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Discuss: Which Sins?
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And the “Winner” is…
Electronic Handout on ESLetc.com • Slideshow • PDF of Reading • My student handout with questions and tasks
– Links to website – Links to videos
• Application tasks – Student Handout: Analyze examples of
greenwashing – Teacher directions: “Become an Evil
Greenwasher”
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References & Image Credits TerraChoice. (2013). The Sins of Greenwashing: Home and Family Edition. Retrieved from http://sinsofgreenwashing.org/ Alfano, C. L., & Brien, A. J. (2011). Envision in Depth: Reading, Writing, and Researching Arguments (2nd ed.). Boston: Pearson/Longman.
Image Credits: Slide 2 – Image 1 from http://elp.usf.edu & Image 2 from http://www.pearsonhighered.com/educator/product/Envision-In-Depth-Reading-Writing-and-Researching-Arguments/9780205758463.page
Slide 3 – Cartoon from http://dilbert.com/strips/comic/2009-07-14/
Slide 4 – Image from http://blog.dgwb.com/wp-content/uploads/2011/04/7sins1.png
Slides 5-6: Screenshots from http://sinsofgreenwashing.org/findings/the-seven-sins/index.html
Slides 8-9: Screenshots from http://www.visualthesaurus.com/vocabgrabber/
Slide 10: Screenshot from Envision e-textbook
Slide 11: Image from http://beartoons.com/2010/07/18/seven-deadly-sins-poster/
Slides 13-14: Screenshots from presenter’s handout (various sources).
Slide 15: Image from http://blog.printecosoftware.com/wp-content/uploads/2013/08/greenwash-paint-150.jpg
Slides 16 & 17: Photographs taken by presenter.
Slide 18: Microsoft Clip Art
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