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Thursday, August 6 / Full schedule at http://issuu.com/aejmcnews/docs/thursdayprogram

8:15 a.m. to 9:45 a.m. / 031 Magazine and History Divisions Research Panel Session: The Future of Magazine History: Research Perspectives and Prospects Moderating/Presiding: Marcia Prior-Miller, Iowa State Panelists: David Abrahamson, Northwestern; Berkley Hudson, Missouri; Lyn Lepre, Marist Carolyn Kitch, Temple Abe Peck, Northwestern

10 a.m. to 11:30 a.m. / 049 Community College Journalism Association and Scholastic Journalism Division Teaching Session: G.I.F.T. (Great Ideas For Teachers) Moderating/Presiding: John Kerezy, Cuyahoga Community; Susan Zake, Kent State; and Nicole Kraft, Ohio State 16. Understanding the Data-Driven News Environment Jan Lauren Boyles, Iowa State

1:30 p.m. to 3 p.m. / 076 Newspaper and Online News and Advertising DivisionsTopic — Social Advertising 37. The Effects of Message Framing and Reference Points of PSAs on Bystander Intervention in BingeDrinking Kang Li and Nora Rifon, Michigan State 38. A Mutualist Theory of Processing PSAs and Ethically Problematic Commercials Esther Thorson, Margaret Duffy, Eunjin (Anna) Kim, Heesook Choi, Tatsiana Karaliova and Eunseon Kwon, Missouri 39. Advertising’s Responsibility to the Future: A proposal to Address Our Role in Climate Change Deborah Morrison, Oregon Discussant: Jay Newell, Iowa State and Curtis Matthews, Kansas State

Newspaper and Online News Division Topic — Social Responsibility and Public Journalism 41. Disrupted Lives, Disrupted Media: The Social Responsibility Role of Newsprint 10 Years after Hurricane Katrina Jan Lauren Boyles, Iowa State

1:30 p.m. to 3 p.m. / 082Association for Education in Journalism and Mass Communication Elected Standing Committee onProfessional Freedom and Responsibility Teaching Panel Session:Diversity in the Classroom: Concepts, Practices, and Conversations

Moderating/Presiding: Hong Cheng, Virginia CommonwealthPanelists: Cristina Azocar, San Francisco State; Brooke Barnett, Elon; George Daniels, Alabama; Joel Geske, Iowa StateWhether teaching stand-alone courses or doing our best to infuse crucial concepts and practices into others, this panel offers ideas on approaches to teaching diversity and creating an inclusive classroom. Besides incorporating ideas into courses, how can we handle those ad-hoc conflicts when a student says or does something that is offensive to others? This panel will explore both.

3:15 p.m. to 4:45 p.m. / 099 Association of Schools of Journalism in Mass Communication Research Panel Session: Evaluating Professional and Creative Work in an Academic Setting

Moderating/Presiding: Ann Brill, KansasPanelists: Marie Hardin, Pennsylvania State; Jerry Ceppos, Louisiana State; Michael Bugeja, Iowa State; Dale Cressman, Brigham YoungWhat are the best practices for evaluating the creative and professional activity of faculty and staff? While we have P&T evaluation tools for traditional academic staff, it is less clear how to measure, evaluate and recognize the creative and professional work that many of our colleagues are doing. Our panel of experienced administrator will share their best practices.

5 p.m. to 6:30 p.m. / 102 Communication Technology and Communicating Science, Health, Environment and Risk Divisions Scholar-to-Scholar Refereed Paper Research SessionTopic III — Telling Stories about Health and the Environment: Narratives and Entertainment Education 11. Health Narratives Effectiveness: Examining the Moderating Role of Persuasive Intention Weirui Wang, Florida International and Fuyuan Shen, Pennsylvania State 12. Seeking Treatment, Helping Others: Thematic Differences in Media Narratives between Traditional and New Media Content Sarah Smith-Frigerio, Cynthia Frisby, Joseph Moore, Abigail Gray and Miranda Craig, Missouri 13. Zombie Fiction as Narrative Persuasion: Comparing Narrative Engagement in Text-Only and Visual Entertainment Education Amanda J. Weed, Ohio 14. Environmental Documentaries: How Gasland and Fracknation Shape Risk Perceptions and Policy Preferences About Hydraulic Fracturing Kathryn Cooper, Ohio State 15. The Effectiveness of Entertainment Education in Obesity Prevention Weina Ran, Wisconsin-La Crosse Discussant: Michael Dahlstrom, Iowa State

Topic V — Television and Technology 38. Social Television Engagement: An Integrated Model of Social-Relational and Content-Relational Factors Jiyoung Cha, San Francisco State 41. Media Substitution or Complementarity between TV and the Internet: A Comparison of Niche Breadth, Overlap, and Superiority Using Metered Data Su Jung Kim, Lijing Gao and Jay Newell, Iowa State

Friday, August 7 / Full schedule at http://issuu.com/aejmcnews/docs/fridayprogram

3:15 p.m. to 4:45 p.m. / 188 Public Relations Division High Density Refereed Paper Research Session: Credibility and the Reputation of Public Relations, Crisis Communication, and Societal Roles of Public RelationsTopic II — Crisis Communication Informing Crisis Communication Preparation andCrisis Communication and Corporate Apology: The Effects of Causal Attributions and Apology Types on Publics’ Cognitive and Affective Responses Surin Chung, Missouri-Columbia and Suman Lee, Iowa StateDiscussant: Dustin Supa, Boston

6:45 p.m. to 8:15 p.m. / 221 Iowa State University, Louisiana State University, Ohio University and Scripps Howard Leadership Academy Reception Hosting: Michael Bugeja, Iowa State; Jerry Ceppos, Louisiana State; and Robert Stewart, Ohio

Saturday, August 8 / Full schedule at http://issuu.com/aejmcnews/docs/saturdayprogram

8:15 a.m. to 9:45 a.m. / 254 Pacific H Communication Technology and Mass Communication and Society Divisions PF&R Panel Session: Big Data, Friend or Foe? De-stigmatizing the Use of Big Data to Advance Communication Research Moderating/Presiding: Avery Holton, Utah Panelists: Avery Holton, Utah; Jan Lauren Boyles, Iowa State; Shannon McGregor, Texas at Austin; Itai Himelboim, Georgia

8:15 a.m. to 9:45 a.m. / 261 Entertainment Studies and Political Communication Interest Groups and Public Relations Division Scholar-to-Scholar Refereed Paper Research SessionTopic — Framing & Perceptual Biases 42. The 2014 Midterm Elections on Local Television: Frames, Sources and Valence—Daniela Dimitrova and Sisi Hu, Iowa State

Saturday, August 8 / continued on next page

Saturday, August 8 / Full schedule at http://issuu.com/aejmcnews/docs/saturdayprogram12:15 p.m. to 1:30 p.m. / 267 Association for Education in Journalism and Mass Communication Refereed Paper Research Session: Scholar-to-ScholarCommunication Technology Division Topic I — Emerging Communication Technology15. Social Media, Selective Exposure & the Spiral of Silence, Oh My! Sherice Gearhart, UNO and Weiwu Zhang, Texas Tech 16. Smartphones as Social Actors? Dispositional Factors that Make Anthropomorphism in Communication Technology Different Wenhuan Wang, Oregon 17. Drawing the Line: Effects Theories and Journalism Studies in a Digital Era Jane B. Singer, City University London 18. Digital Subscribers’ Engagement with a Legacy Newspaper Company’s Mobile Content Jacqueline Incollingo, Rider 19. Examining Users’ Continued Intention Toward Facebook Use: An Integrated Model Chen-Wei Chang, Southern Mississippi Discussant: Dimitrova Daniela, Iowa State

1:45 p.m. to 3:15 p.m. / 280 History Division Refereed Paper Research Session: Regional Journalism History Moderating/Presiding: Tracy Lucht, Iowa State El Gringo, Travel Writing and Colonization of the Southwest: W.W. H. Davis’ Journalism in New Mexico Michael Fuhlhage, Wayne State Editor, Booster, Citizen, Socialist: Victor L. Berger and His Milwaukee Leader James Kates, Wisconsin-Whitewater Illinois Governor Otto Kerner: Well Liked, Respected Media Critic Thomas Hrach, Memphis Nineteenth Century Women’s Dress Reform Representations of the Bloomer Costume in North Carolina Newspaper Coverage Natalee Seely, North Carolina at Chapel Hill Discussant: Jane Marcellus, Middle Tennessee State

3:30 p.m. to 5 p.m. / 296 Golden Gate C History and Public Relations Divisions; Graduate Student and Small Programs Interest Groups Scholar-to-Scholar Refereed Paper Research SessionTopic — Corporate Social Responsibility Communication23. Institutional Pressure and Transparency in CSR Disclosure: A Content Analysis of CSR Press Releases at CSRwire.com Tae Ho Lee, North Carolina at Chapel Hill24. Engaging the Public with CSR Activities Through Social Media Alan Abitbol and Sun Young Lee, Texas Tech25. The Importance of Authenticity in Corporate Social Responsibility Mary Ann Ferguson and Baobao Song, FloridaDiscussant: Suman Lee, Iowa State

5:15 p.m. to 6:45 p.m. / 307 Communicating Science, Health, Environment and Risk Division Refereed Paper Research Session: ComSHER Top Paper Panel and Eason Prize Winner Moderating/Presiding: Michael F. Dahlstrom, Iowa State

Does Stigma against Smokers Really Motivate Cessation? A Moderated Mediation Effect of Anti-smoking Campaign* Jinyoung Kim and Eric Meczkowski, Pennsylvania State and Xiaoxia Cao, Wisconsin-Milwaukee Communal Risk Information Sharing: Motivations Behind Voluntary Information Sharing of Late Blight Infection in U.S. Agricultural Communities** Wang Liao, Connie Yuan and Katherine McComas, Cornell “Weight-of-Evidence” Risk Messages about Genetically Modified (GM) Foods: Persuasive Effects and Motivated Reasoning*** Beatriz Vianna and Chris Clarke, George Mason Social Representation of Cyberbullying and Adolescent Suicide: A Mixed-Method Analysis of News Stories**** Rachel Young, Roma Subramanian and Stephanie Miles, Iowa; Amanda Hinnant, Missouri and Julie Andsager, Tennessee Vaccine-Hesitant Justifications: From Narrative Transportation to the Conflation of Expertise***** Nathan Rodriguez, Kansas