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Greening the Product Value ChainCreating Shared Value for Company, Customers and Community
January 26, 2012
Roger McFadden,
Vice President and Senior Scientist
Staples
Minnesota Green Chemistry 2012: Strategies for Growth
Five Stages of a Product’s Life
Make WasteEnd of Life, Landfill, incineration
TakeRaw material extraction and synthesis
Current rate of consumption is not sustainable
Cradle to Grave Product Design
Manufacturing, production, distribution, use
Impact of Poor Product DesignDirect Impacts
• Damage to business reputation and brand
• Higher costs to businesses and lower ROI
Supply chain disruption and company remediation costs
Product recall and replenishment costs
Product re-design or modification costs
• Higher costs to communities and taxpayers
Increases publicly owned treatment and disposal costs
Increases environmental remediation costs
Increases health care costs associated with chemical hazards and exposures
• Harm to human and animal health and well-being
• Harm to natural and built environment
Impact of Poor Product DesignIndirect Impacts
•Tests show 287 industrial chemicals in 10 newborn babies•Among the 287 chemicals found in the study, 134 can cause cancer, 151 can cause birth defects, 154 can cause hormone disruption, 186 are associated with infertility and 130 affect the immune system
287
Trends impacting supply chain management
Accelerated volume of chemical related communications between supply chain partners
Rising role of social media
and a growing green market
Growing consumer demand for radical transparency and disclosure
Emerging foreign and domestic chemical
legislation
TraditionalBusiness
SustainabilityLeadershipSocial Responsibility
Good for businessGood for the world
Legal Compliance
Led by Legal
Corporate Social Responsibility,
Environmental Protection, Philanthropy
Led by staff (e.g. CSR, PR)Separate from the business
Business Value from Smaller Footprint and Solving World’s
Challenges
Driven from the top Led by line management
Integrated into the business
Don’t get in legal trouble
Be a good corporate
citizenTap into new sources of
value
How are businesses approaching chemicals and supply chain management?
Reactive Compliance Proactive Disclosure Radical Transparency
8
Common Sustainability Goals
Transportation
Green Supply ChainWaste Reduction
CO2 Intensity Energy Efficiency
Green Buildings
Organizations of all sizes are now actively exploring opportunities to reduce their environmental impact and gain operational efficiencies. These opportunities fall into a number of areas:
What is a Greener Supply Chain?
• Beyond compliance• Increased transparency/disclosure across the supply chain• Safer chemical and product alternatives• Sustainable packaging• Zero waste targets• Improved energy efficiencies• Reduced dependency on fossil fuel• Shift towards readily renewable resources
Benefits of a Greener Supply Chain
Supports Basic ComplianceHelps meet growing demand for safer productsAligns with sustainability objectivesSupports green building initiatives and LEED certificationAvoids toxins and greenhouse gasesPrevents wasteEliminates product duplicationEnsures that suppliers do their partAttract and retain the best suppliers
To eliminate the environmental impacts and health hazards of chemicals of concern from our supply chain and replace them with safer more benign alternatives.
One of Our Key SCM Objectives
SiteImpacts
• Began by improving sustainability and reducing our environmental footprint within our own operations
• Incrementally expanding our scope of efforts to include suppliers and product use
• Increasingly address sustainability including chemical impacts across lifecycle of products and services
Supplier Impacts
Product and Packaging Impacts
Incremental and practical approach
Staples “Race to the Top” Supplier Strategy
Today
Light Green
Medium
Dark
More SKUs
Fewer SKUs
Light
Medium
DarkFewer SKUs
More SKUs
Tomorrow
“Unsustainable” SKUs
A “race to the top” moves our suppliers towards whatever “dark”
green represents for a specific category
Three Key Elements to Our Supplier Strategy
•Life Cycle Assessment
•Materials Chemistry
•Recycle/ Reuse
Key challenges to implementing a greener supply chain?
• Complex multi-tier supply chain
• Lack of information about chemicals
• Fear of regrettable substitution
• Risk of green washing
• Gaining senior business leaders support
How we engaged our suppliers
• Communicate a clear policy to suppliers
• Take a collaborative approach
• Frame disclosure as a compliance expectation
• Set attainable expectations, deliverables and timelines
• Offer implementation guidance
• Agree to prefer safer alternatives and reward innovation
How can suppliers benefit by supporting a greener supply chain?
• Assures compliance
• Reduces risk of being locked out
• Protects reputation and brand
• Creates value
• Avoids externality costs
Everybody wins with safer products
• Worker that makes them;
• Supplier that sells them;
• Logistics that transports them;
• Consumer that uses them;
• Environment that inherits them.
"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
John F. Kennedy (1917–1963)35th president of the United States
Risks and Costs of Comfortable Inaction
Thank You