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Greening Kroeber
Purpose • To create public awareness in Kroeber Hall about water,
energy, paper towel usage, and toxics in art materials through
stickers, signage, posters, newsletters, blogs, flyers, and
other marketing tools.
• To decrease the amount of waste generated and water and
energy usages.
http://kroeber.berkeley.edu/
a marketing campaign designed to create public awareness in Kroeber Hall about the environmental impacts of daily habits
Art Studios & Bathrooms
Logistics Every month, the campaign focuses on a different theme regarding sustainability. Each theme includes a 1. large color
poster, 2. matching postcard (with 10 facts & tips), and 3. sustainability board update. The print materials will be
posted and distributed around Kroeber while the sustainability board update occurs on the Mezzanine Level.
Team
Posters
August: Campus Sustainability September: Purchasing Art Supplies October: Water November: Energy
Dec/Jan: Purchasing & Reusing February: Waste
Joanna Young (undergraduate): Project Manager & Grant WriterAmy Zhong
(undergraduate): Creative DirectorSandy Liu (undergraduate): Assistant
Graphic DesignerRobert Lewis (staff): Office Coordinator for Dept of Art
PracticeJude Bell (staff): Administrative Specialist for Dept of Art Practice
Results End-of-the-year surveys will be handed out to students
in May 2012 to measure the change in sustainability
awareness.
Execution
Before: Installation of
new, permanent
signage. Previous
signage was printer
paper and not durable.
After: New signs will
last longer and less
resources will be used
in the long run.
Left: Postcards with chocolate. Right: Sustainability Board.
Beginning-of-the-year surveys (85 Kroeber respondents)
were handed out to students and found that:
86% don’t know the UCB GHG emission target of 1990
levels by 2014.
92% don’t know how to report leaky faucets.
69% don’t know that plastics have recycling numbers.
85% of students don’t know what plastics are recyclable
at UCB & in the City of Berkeley.