GreenHouse Group

Rob Biggerbigge@greenhouse-group.com

www.greenhouse-group.com

www.greenhouse-group.com

GreenHouse Group Overview

• Network of consultants, trainers, facilitators and coaches

• Experienced people / consistent approach• Work via short, sharp interventions to help:

– Understand the challenge– Design the solution– Deliver education and training– Provide ongoing support

www.greenhouse-group.com

GreenHouse Training Approach

• Portfolio of standard 90-minute workshops• Each workshop is designed to be stand alone• Can be combined to meet particular objectives• Benefits of this approach:

– Flexible– Effective – Efficient

Objectives

• ‘Taste’ a 90-minute workshop• Explore Stakeholder Management

“It must be remembered that there is nothing more difficult to plan or more dangerous to manage than the creation of a new system. For the initiator has the enmity of all who would profit by the preservation of the old institution and merely lukewarm defenders in those who would gain by the new”                                  Nicolo Macchiavelli

Stakeholder reactions to change

Stakeholder Management

Comprises:• Stakeholder Analysis

– Identify Stakeholders– Prioritize Stakeholders– Understand Stakeholders

• Stakeholder Planning

Identify Stakeholders

• Customers• Partners• Suppliers• Trade Unions

• Mangt. Team• Users• Community• Your family

Prioritize Stakeholders

Understand Stakeholders / 1

For people to commit they must:• Be dissatisfied with the current situation• Like the way things will be• ‘See’ a straightforward first step• Be convinced that benefits > costs

Understand Stakeholders / 2

Motivators:

• Growth / advancement

• Achievement / recognition

• Job interest

Hygiene Factors:

• Supervision

• Interpersonal relationships

• Security

• Salary

• Policies and admin.

• Working conditions

Understand Stakeholders / 3

Stakeholder Planning / 1

PowerName Interest Issues StatusDesiredSupport Role

ActionReq’d.

Message Comms.

Stakeholder Planning / 2

• Update planning sheet• Plan approach• Your needs• Messages• Actions and communications

STAKEHOLDERMANAGEMENT

ReactionsTo Change

Rational

Emotional

ComprisesStakeholder

Analysis

StakeholderPlanning

Stakeholder Analysis

Stakeholder Planning

1 – Identify Stakeholders

2 – Prioritize Stakeholders

3 – Understand Stakeholders

Other People’s Views

Needs

Support

Messages

Communication