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Principles of Video• Movement attracts and keeps attention. Keep it short.

• Get the feel of the business. Script it (except for interviews)

• People relate to people. Not just things.

• Video/music conveys a feeling that you want to share

• Must be on YouTube - transcribed for SEO

• Make sure the sound and music is good - Renewal Remodels

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Video Works!

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Video Creates Engagement• Before reading any text, 60% of site visitors will watch a video

if available.• One minute of video is worth 1.8 million words. (Forrester

Research)• Youtube has become the 2nd largest search engine – bigger

than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)• Video search results have a 41% higher click-through than

plain text results. (Animoto)• 50% of marketers consider customer testimonials, explainer

tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)

• Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)

• Online video accounts for 50% of mobile traffic, and is predicted to become 75% by 2016. (Cisco)

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- Testimony Videos - C & H Foreign Auto

- Service Offering - Tvetens Auto Clinic

- Demo - Dentistry NW

- Expert Information - McCabes Automotive Specialists

- Recruiting - C & H Foreign Auto

- Interview Style/Event - Gilbert Jeff

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Intro Videos

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What Do Consumers Say?• 56% of consumers believe if a company has a website, it

should have video content. (Animoto)• The Average user spends 16 minutes and 49 seconds a

month watching online video ads. (ComScore)• 80% of consumers say a video showing how a product or

service works is important when learning about the company. (Animoto)

• 4 out of 5 consumers say demo videos are helpful. (Animoto)• 63% on consumers say companies who use video know how

to reach their consumers. (Animoto)• People stay 2 minutes longer on your site if you have video

content. (ComScore)

Anticipation…YouTube AdsWhen they don’t skip, people pay attention to

YouTube ads. Based on eye-tracking technology, Google and Ipsos found that attention paid to YouTube ads is 84% higher than advertising on TV. In addition, the audience size of 18-49 year olds on YouTube during prime time is larger than the top 10 TV shows combined. ($100B by 2021) YouTube

Types of Web Videos

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In Store Tactics• Anchoring with quality front page video

• 15-30 second Smartphone videos

• Front Counter Camera for Testimony

• Populate to Social and Directory

• Possible in shop usage roll

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Recommendations • Add video content to main pages on your website to influence your search results. • Use your customers to convey social proof through video testimonials, case studies, and tutorials. • Post video content on social media. • Keep your videos under 5 minutes long. • Spend time making demo videos to convey your product or service’s function and value. • Create helpful, non-promotional video content that leaves users turning to you for future information. • Short video ads win over display ads.

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