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Green Concrete
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MARKETING
SUSTAINABILTY
Titan value-Corporate social responsibility
US Green Building Council-LEED-AP
Teamwork:ProAsh+Tarmac=Greencrete
Greencrete=LEED points=Sustainability
Global movement
Momentum is strong
Federal and local government mandate for Green buildings
6.6% improvement ROI (USGBC)
$60 Billion trend by 2010 (USGBC)
Educating our next generation, “generation green”
Continue R&D on GREENCRETE ® mixes
All Sales Managers/ Q/A Managers and sales representatives to be LEED ® accredited by the end of the 1st quarter 2008.
Direct mailings to Architects, Engineers and GC’s introducing Tarmac as a member of the USGBC and a provider of GREENCRETE ® mixes to support LEED ® and project specifications.
Brand All Ready Mix concrete drums
with the Titan GREENCRETE ® logos. Brand Delivery tickets with the
USGBC member logo. Target all LEED ® projects and quote
all. Promote and advertise all Tarmac
LEED ® projects in trade magazines, direct mailings and quarterly news letters.
And the Future is Now!
Sponsored by BASF
Going Green
Going, Going, GreenFrom Composting to Clubbing, Innovations to Expand Your Eco-Vision
Wednesday, August 23, 2006College campuses are going greenSustainability seen as key for next generationBy CHRISTINE FREYP-I REPORTER
Going, Going GreenAs global warming changes the planet, it is changing the sports world. To counter the looming environmental crisis, surprising and innovative ideas are already helping sports adapt Posted: Tuesday March 6, 2007 2:08PM; Updated: Sunday March 11, 2007 7:01PM