Green Video Contest 2010

8/8/2019 Green Video Contest 2010

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L/O/G/O

Green Video Contest2010


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www.themegallery.com

Green Video Contest 2010

Thng tin chung

K hoch truyn thng

Quyn li nh ti tr

D tr kinh phIV

I

II

III


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I. Thng tin chung

1. Mc tiu v ngha:

Tm kim thm nhiu tng cc on phim ngn v mi

trng (TVC Cnh bomitrng). To ra mt sn chi cng ng th hin tnh yu mi

trng v mi quan tm ca h ti vn ny.

Tng nhn thc v kin thc mi trng cho cng ng x

hi. (thc trng mi trng Vit Nam, cch bo v mitrng)

Gio dc cng ng c nhng hnh ng bo v mi trngthng qua video clip.


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I. Thng tin chung

2. Yu cu chung:

i tng d thi: tt c cc c nhn hin ang sinh sng, hc tp hoc lm victi Vit Nam.

Ch : cc hnh ng bo v mi trng, thc trng mi trng Thi lng d kin: t 15 giy n 1 pht. Ngn t, ni dung ca bi d thi phi ph hp vi thun phong m tc Vit

Nam, khng vi phm Hin Php ca nc Cng ha X hi Ch ngha VitNam.

Khuyn khch cc tc phm d thi hng ti i l k nim 1000 nm ThngLong - H Ni


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I. Thng tin chung

3. Tin trnh thc hin:


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I. Thng tin chung



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I. Thng tin chung



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II. K hoch truyn thng

Tc ng ca cc b phim c ch mi trng ti nhn thc,

thc bo v mi trng ca khn gi

Tuy nhin, Vit Nam cc b phim ny cha c ch trng

sn xut.

Trong khi , gii tr Vit Nam lun dnh s quan tm c

bit vi cc vn mi trng, c nhiu tng sng to trong

cng tc truyn thng mi trng.


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Mc tiuMc tiu Chin lc truyn thngChin lc truyn thng

Truyn thng trn internet

Truyn thng ngoi tri

Bo mng, trang thng tin vchng trnh, cc mng x hi,email,

Bandroll, poster, roadshow

Trc l phat ng: 1500 lt / tun. Sau l phat ng:3000 lt / tun.

Cac tun tip theo cho n l trao giai,trung binh: 5000 lt / tun

Thu ht 1000 tng d thi.

L trao gii thu ht 400 khn gi

Mc tiu v chin lc truyn thng:

Truyn thng trn internet gi vai tr ch o


Page view : 5000 lt/ tun

Phng s ng hnh

Truyn hnh

VTV6, VOV TV,


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Nhng ngi quan tm n

vn mi trng.

Cc CLB tnh nguynti Vit Nam

Cng chng mc tiu

Cc bn tr am m lmphim, vit kch bn

Sinh vin hc cc trngSKA v bo ch.

Thnh vin ca CLBGo Green v REG


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Pht ng Trao gii

- L pht ng:

29/08/2010- L trao gii: d kin 12/12/2010

Cng tc chun b

- Mi bo tr thng tin- Thit k cc n phmtruyn thng- Chun b ti liu

Trong thi gian dinra cuc thi

Gii thiu cuc thi

-Thng bo ti cc CLB, cct chc x hi, bo ch- Dn poster, treo bandroll,

cp nht tin tc trn website

Phng thcPhng thc

Thc hinThc hin

- cp nht tin tc trnwebsite, vit phng s nghnh, pht clip ng hnh,t chc Roadshow

Sau l trao gii: Phi hp vi chng trnh: Th vin cuc sngv My Rec (VTV6) chiu cc clip xut sc.


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- Knh VTV6 (chc chn bo tr

thng tin)

- Bo Sinh vin Vit Nam

- Bo Dn tr

- Bo Th thao vn ha

Danh sch nh bo tr thng tin d kin


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Danh sch bo ch d kin

- VTV6-

VTC14-Dntr-

Vnexpress-

Vietnamnet-

Thanhnin

-TinPhong-Tuitr-

Vietnamnews-

Vnm

-Kinhtth-Laong-

Th


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Click to edit title style

2005 2006 2007 2008

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developed by Guild Design Inc.


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Green Video Contest 2010