GREEN POWER ON THE YANGTZE RIVER

Organized by: Marinedream Foundation

AIESEC China

What is going on with the Yangtze River?

FACTS• Yangtze is the longest river in Asia and 12% of the world’s population lives

along this river and depends on it• 50% of China’s rice crops are grown along the Yangtze river basin

THREATS• Scientists predict that the Yangtze River will be a dead river within 10 years due

to pollution, this will affect life in water and water supplies in cities • Baiji dolphin is declared extinct in 2007, other species will follow• Wetlands dry up and there is more flooding caused by Climate Change

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Our actions to protect the river

1. Pilot Environmental education program for high school students ; which can be adopted by the Ministry of Education China

2. Start up 150 local projects to get a better environment3. Start discussions with local media and government4. 20,000 students involved in Marinedream programs5. Reach out to 20 million people in China and abroad6. Reach out to 50,000 people to make a pledge to work on cleaning the Yangzte River

and a lower carbon footprint7. A visible cleaner river through 15 organized beach cleanups8. Monitoring sightings of porpoises during the trip and take water samples to

compare with research done in 20069. The boat is a showcase that green energy works10. Showcase that countries need to work together to tackle climate change and

inspire youth to take action

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Our Targets

• Green Power Program in 150 schools along the Yangtze river– 1 Green team (5 students) per school, facilitated by trainer to create green project (<

RMB 5,000)– All projects are uploaded on the Marinedream Yangtze website and we look for sponsors

to adopt the projects– 15 facilitators are trained by Marinedream to facilitate the schools in the city– Presentation day when boat arrives in the city with local media and local government

attending– 1 award per city for the best team

• Beach Cleanup activity per city, when boat is in town– 1 award for the city who organized the most volunteers to join the beach cleanup

• Online Aqualife: Yangtze River program for all students in the school• September 15th: End Ceremony in Rotterdam Pavilion on the World Expo with

prominent person adopt (sponsors) school project. Announcement of the winner for the green award.

Date: January – September 2010Budget: Euro 50,000

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Project I: Green Education

• Visit by boat 15 cities along the Yangtze River and visit the schools in those towns that have joined the program (school teams will need to organize presentation day with all ten schools together) – crew 5 people

• Showcase that green energy works, we rebuild the boat that it runs on solar energy and biodiesel made of waste materials

• While sailing we will record sightings of porpoises • take water samples at the same locations where the Baiji Foundation did research

in 2006Date: June 1 – August 31 2010Budget: Euro: 30,000

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Project II: Climate Sailing

• A Chinese and Dutch upcoming artist are invited to paint the boat in the theme of Climate Change

• To showcase that we need to work together , to tackle the problem of climate change• Because 2010 is the year of the WorldExpo and this project is promoted through the

Rotterdam Pavilion • Because Marinedream Foundation is active in Shanghai and Rotterdam

Date: May 1 – May 15th 2010Budget: Euro 5,000

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Project III: ART

• During the trip Marinedream crew will interview residents, experts in the field and students with our video cam

• We will make daily updates on the website• The painting of the boat will be documented by Venour • All productions will be used on our and partner websites and youku.com and

youtube.comDate: May 1st – September 15th Budget: Euro 3,000

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Project IV: Documentation

• 15 cities along the Yangtze River: JiangJin, Yibin, FengJie, Jiujiang, ChongQing, LuZhou, Nanjing, Nantong, Tongling, WanZhou, Wuhan, Wuhu, Zhenjiang, ZhongXian ,Shanghai

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Where does the project take place?

START: Yibin END: Shanghai

Target Group I: Chinese students 12 – 18 years– Youth is the future of a country– Easier to change a younger generation then the old guard– They can become ambassadors and reach out to parents and friends– We reach them through the schools that join; we contact the schools through

cold calls

Target Group II: Local Governments and local media– Start discussion what the local situation is and what can be done to improve– Local media motivates and informs local residents– we reach them by inviting them to attend the presentation day of school

teams

Target Group III: General Public– General Public is informed about our programs and actions– We inspire them to join our programs– We reach them through mass media: internet, radio, newspapers and TV

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Our target groups

We are currently in discussion with MSN as our main online news portal• Marinedream will upload on a daily basis during the trip content including GPS

coordinates• Online visitors will be able to follow the trip via Bing maps

Our Media contactsShanghai Daily 2 x article 2009

International Channel Shanghai 3 x feature 2009; in discussion

China South morning post Commitment to join trip for few days;

Xinmin Evening news 1 x feature 2009

LOHAS magazine 1 x feature 2009; Commitment to join during for few days

International Radio China 1 x interview 2009; under review to join few days trip

CCTV In progress

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Media Plan

Education ProjectContacting schools (150) 44 schools signed up and 90 schools will

join after approval MOE; AIESEC volunteers continue to call schools

15 volunteers to work 2.5 months in the cities to facilitate the schools

AIESEC China has put up ad, 31st of January we select the volunteers

Research and writing materials for Green Power education Project

2 Marinedream volunteers are assigned to this task mid Jan – End of Feb

Development of the website Start mid Feb – mid March

Training materials Teach the teacher; Marinedream Dev. mid Feb – end Feb

Approval Ministry of Education Contacting the Ministry of Education (MOE) January

March 15th – 31st Train the Trainer workshop

April 1st – May 31st Schools join the program

June 1st – August 31st Presentation day per city (15 total) and beach cleanup

September 15th End Ceremony in Rotterdam Pavilion with prominent person to adopt, sponsor school project online

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Education Project Status and Timeline

Climate Sailing ProjectBoat Donated by MAERSK

Volunteers and workshop Arranged – March - April we can work in free workshop

Parts of the boat Jan, Feb, March we are looking for sponsorship in kind

Water samples Contacting the Ministry of Agriculture Jan, Feb, March to get permissionEAWAG will research our samples for free

Permits to sail on the Yangtze River March 2010; register the boat and arrange captain with license

:::

March – April 2010 Prepare the boat and run test ride

May 20th Transport boat to Yibin

June 1st – August 31st Sail along 15 cities

September 15th Auction the boat

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Climate Sailing Project Status and Timeline

ART ProjectArtist Holland Venour (1984)

Artist China Yu Hua (1984); exhibited on Shanghai Biennale 2007

Volunteers To be arranged from the art academy in Shanghai

May 1st – May 15th: Paint the boat

June 1st – September 15th:

Sell limited edition t-shirts with the prints; funding is forMarinedream projects/artists

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ART Project Status and Timeline

MARINEDREAM FOUNDATION• Official Website: http://www.marinedream.org• Marine Dream’s mission is to use education as a tool to create a greener

environment. • We have developed several programs among others the Aqualife series:

http://aqualife.marinedream.org

AIESEC• Official Website ： http://www.aiesec.org• AIESEC, the world’s largest student-run organization, is the international platform

for young people to discover and develop their potential to have a positive impact on society.

• AIESEC in Numbers• Active in over 1700 universities worldwide• Active in over 110 countries and territories• 5,000 leadership opportunities annually• Chinese network of over 2,500 university students and recent graduates

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Credentials

1. Yangtze River Plan version 2.02. Yangzte River plan summary3. Sponsorship overview4. School Proposal5. Marinedream Credentials6. School attendance progress report

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Appendices and Contact Details

Contact Details:Marinedream FoundationJulie AdamsManaging DirectorTel: +86 159 2130 8958Email: julie@marinedream.comOffice 412, 223 Xikang Road, 200040 Shanghai